Item 10B A
City of Southlake, Texas
MEMORANDUM
April 12, 2002
TO: Billy Campbell, City Manager
FROM: Rick Black, Director of Public Safety(Ext. 2421)
SUBJECT: Request for a variance to Sign Ordinance No. 704-A for Bank One located at 111 South
Village Center Drive.
Action Requested: City Council consideration of a variance to Sign Ordinance 704-A.
Background
Information: Bank One is a business located at 111 S. Village Drive.
Brian Bush,representing Bank One, is requesting a variance to install a sign as shown
on the attached plans. This would vary the following sections of Sign Ordinance No.
704-A.
• Section 16.A ATTACHED SIGN
• A.2. MAXIMUM/ MINIMUM LETTER /LOGO HEIGHT AREA: Location of
proposed sign is 111 feet from the R.O.W. By ordinance the allowable letter/logo
height at 101 to 150 feet from the R.O.W. is 18 inches. The proposed sign would
have 12 inch letters and a 36 inch numeral "1" placed between the words
"BANK" and "ONE". Overall area of the sign would be 25.6 sq.ft. and is within
allowable area requirements.
Staff Note: The nationally recognized logo for Bank One is "BANK ONE" with
a large numeral "1" between the two words. There is a three to one ratio in the
height of the logo to the letter height; the numeral being three times taller than the
lettering. The originally proposed sign had 16 inch letters with a numeral "1"
nearly 46 inches high. This was larger than any letter/logo height allowed by
ordinance. If applicant installed an 18 inch logo to meet height requirements the
letter height for "BANK ONE" would meet the minimum letter 6 inch letter
height allowed by ordinance but at a distance of over 100 feet from the R.O.W.
would be barely visible from the street. Applicant seeks a compromise between
an unallowable 46 inch logo and illegible 6 inch lettering by installing a sign with
12 inch letters and a 36 inch logo.
Financial
Considerations: Not Applicable
Citizen Input/
Board Review: No citizen input has been received. Not subject to any Board review.
1
•
Billy Campbell
April 12, 2002
age 2
Legal Review: None
Alternatives: The council may approve the request, deny the request, or approve it subject to
whatever conditions they deem appropriate.
Supporting
Documents: Variance Application Form
Site Plan
Ordinance No.704-A, Section 16.A. 1.2.3.4.5.6.7.8.9.
Photo Rendition
Staff
Recommendation: Place the variance request on the April 16, 2002 City Council meeting agenda for
disposition.
RB/sv
2
The following sections have been excerpted from the Sign Ordinance No.704-A
("SEC. 14 VARIANCES
The City Council may authorize variances to any restriction set forth in this ordinance, including but not
limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign
permitting process. In granting any variance,the City Council shall determine that a literal enforcement of the
sign regulations will create an unnecessary hardship or a practical difficulty on the applicant, that the situation
causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self-
imposed, that the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties, and that the granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance. A person may request a variance from the Sign Ordinance by filing the request
with the Building Official. Any request for variance shall be accompanied by a completed application and a
non-refundable filing fee in the amount specified in the current fee schedule adopted by City Council.
SEC. 16 PERMITTED SIGN STRUCTURES AND GENERAL REGULATIONS
A. ATTACHED SIGN
1. GENERAL: Unless otherwise specifically provided, the regulations set forth in this subsection shall be
applicable to all attached signs which are allowed under this ordinance. Signs may not be attached to light
fixtures,poles, curbs,sidewalks, gutters,streets,utility poles,public buildings, fences, railings,public telephone
poles,or trees. The direct painting of signs on buildings shall be prohibited except for signs less than a three(3)
square foot area used for building identification.
2. MINIMUM /MAXIMUM LETTER/LOGO HEIGHT: The minimum height allowed for letters or logos
shall be six (6) inches. The maximum height allowed for letters or logos shall be based on the following
criteria:
Distance From R.O.W.* Maximum Letter/Logo Height
Less than 100 ft. 12 inches
101 -150 ft. 18 inches
151 -200 ft. 24 inches
201 -250 ft. 30 inches
251 -300 ft. 36 inches
301 and greater 42 inches
* - For any lease space which does not front on a street, the maximum letter/logo height shall be based on the
distance from the vehicular driveway access(see Appendix'B'for further clarification).
3. MAXIMUM AREA: 0.75 square feet for every one foot of width of building or lease space not to exceed 400
square feet(see Appendix'A'for further clarification).
4. NUMBER OF SIGNS: Only one attached sign per lease space shall be allowed along each street frontage on
any site,unless otherwise specifically provided in this ordinance. A secondary sign may be permitted at a public
entrance, provided the entrance is on another side of the building, but shall be limited to twenty-five percent
(25%)of the primary or permitted sign size,whichever is more restrictive. The six(6) inch minimum letter/logo
height will not apply to these secondary signs. No more than two (2) attached signs shall be allowed per lease
space. Attached signs shall be located within the first story of the main exterior entrance for a building or lease
space(see Appendix'B' for further clarification).
3
5. SIGN WIDTH: Attached signs shall be limited in width to the middle seventy five percent(75%)of the width of
any building or lease space. In the event the lease space facade is horizontally articulated, the 75% rule shall
apply to the allowed sign to be located on any single plane facade (see Appendix'B'for further clarification).
6. ROOF LINE LIMITATIONS: In no case shall an attached sign project above the roof line of any building,
except those attached to parapet walls and the sign may not extend above the parapet wall. Signs shall be no
closer vertically to the eave of the roofline or overhang than the predominant letter height(see Appendix `B' for
further clarification). Signs may be attached to a continuous plane fascia, if the sign does not extend above or
below the projection of the fascia. Signs attached to fascia are only allowed when attached to structural canopy
supported to the ground by columns constructed of similar masonry material as the primary structure (See
Appendix`B' for further clarification).
7. ILLUMINATION: Attached signs may only be illuminated utilizing internal lighting. Exterior letters with
exposed neon lighting are not allowed.
8. PROTRUSIONS: Attached signs may not protrude farther than eighteen inches (18") from the building,
excluding signs attached to canopies.
9. RESIDENTIAL ADJACENCY: Attached signs shall not be allowed on any facade (other than the main front of
the building)which faces property zoned for single-family residential uses if the sign is within one hundred fifty
feet(150')of the property line of said residential property.
4
CITY OF SOUTHLAKE
SIGN VARIANCE APPLICATION
APPLICANT OWNER(if different)
/
NAME: I LtAd A 51ers5,
ADDRESS: /13 E. 11'LtIti-c i.11p.
5,A6t1AV, 34,14-4
PHONE: -p5 4
FAX: S(1 MR-D)-4-q
The following information pertains to the location for which the variance is requested
NAME OF BUSINESS OR OPERATION: /,4,.W.. OAG
STREET ADDRESS: (l( 5. YILL&bt
LEGAL DESCRIPTION: Lot Block- Subdivision
I hereby certify that this appli tion is omplete as per the requirements of Sign Ordinance No. 704 as
summarized below. I further ders = . that it is necessary to have a representative at the City Council
meeting who is authorized to di ss s e i est.
I Ak+4 1�� �oZ
Applicant's signature: '� ► � Date:
The following checklist is a summary of requirements for sign variance requests as required by
the City of Southlake. The applicant should further refer to the Sign Ordinance No.704 and
amendments,and other ordinances maps, and codes available at the City Hall that may pertain
to this sign variance request.
Completed sign variance request application.
Completed demonstration of conditions applicable to the requested variance(see
attached.) .
Site plan showing the location of the sign variance request and any other signs
that conform to or are exempt from the sign ordinance. The site plan shall also
indicate the building, landscaped areas,parking& approaches and adjoining
street R. 0. W.
Scaled and dimensioned elevations of the signs for which the variance is
requested. For attached signs, the elevations shall show the building, the sign
for which the variance is requested, and any other signs that conform to or are
exempt from the sign ordinance.
5
Demonstration
C
Please demonstrate that the following conditions are applicable to the requested sign variance:
1. That a literal enforcement of the sign regulation will crate an unnecessary
hardship or practical difficulty on the applicant
2 • That the situation causing the unnecessary hardship or practical difficulty is
unique to the affected property and is not self imposed.
3. That the variance will not injure and will be wholly compatible with the use and
permitted development of adjacent properties.
4 • That the variance will be in harmony with the spirit and purpose of the sign
ordinance.
C
6
CITY OF SOUTHLAKE
SIGN VARIANCE APPLICATION
Bank One
111 S. Village Drive
Southlake, Texas 76092
1. The literal enforcement of the sign ordinance would require that Bank One be
allowed a set of 6" high channel letters and 18" high logo on the front of a building
with a 100+foot R-O-W. Bank One, Inc. would like to show that a sign with these
dimensions, 18" high logo and 6" high channel letters, from a distance of 100+feet
from the Southlake Blvd. R-O-W would not only be small and illedgible but would
look unappealing on the bank frontage. See attached photos.
2. Bank One, Inc. has a registered trademark logo which has a 3 to 1 ratio as far as
height for the logo to letters. See attached drawings. Section 16 A. Attached
Signs of the sign ordinance notes that the maximum letter/logo height for a distance
of 111'-0" is 18 inches. The original sign, which Bank One requested permits for,
was 16" high channel letters and a 45.5" high logo. This sign, as we all know,
would exceed the maximum height requirement for the largest sign set at 42 inches
in height.
3. The adjacent properties to the Bank One property are zoned commercial. The
variance requested would not affect adjacent properties and would be compatible
with future signage.
4. We believe that in keeping with the harmony and spirit of the sign ordinance Bank
One, Inc. would like to propose a compromise. A set of 12" high channel letters
and 36" high logo would be ledgible from the Southlake Blvd. R-O-W and would
look visibly appealing architecturally on the building. See photos and drawings.
Sincerely,
Tom Holland Brian W. Bush
Bank One, Inc. Willow Creek Signs,Inc.
Account Executive Project Manager
7
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