SB Item 5Case No. SV21-0020
S T A F F R E P O R T October 1, 2021
CASE NO: SV21-0020 PROJECT: Sign Variance for T-Mobile EXECUTIVE SUMMARY: T-Mobile is seeking approval of variances to the Sign Ordinance No. 704, as amended and Southlake Town Square Master Sign Plan regulations to allow two digital portal entry signs for T-Mobile store at Southlake Town Square. DETAILS: The store is located at 1465 Main Street at the southwest corner of Central Avenue and Main Street. The Sign Ordinance No. 704, as amended, and the Southlake Town Square Master Sign Plan do not list the digital entry portal sign element in their regulations. The applicant is proposing two digital entry portal sign
elements that are approximately 23.5 ft. in length by 11.25 feet in height by 12 inches with width and located inside the north windows that project colored and white LED lights. A diffuser plate is installed over the lighting panels. The
brightness of the display can be controlled by a brightness sensor. The specific variances are as follows: ACTION NEEDED: Consider Approval of Requested Sign Variance ATTACHMENTS: (A) Background Information
(B) Vicinity Map PowerPoint Presentation Demonstration
Plans
STAFF CONTACT: Dennis Killough (817)748-8072 Patty Moos (817)748-8269
Sign Regulation Permitted Proposed
Digital Entry Portal Sign
Digital entry portal signs are not
listed as an element in the Sign Ordinance No. 704, as amended and Southlake Town Square Master Sign Plan regulations
2 digital entry portal signs located
inside the store along the side and top of 2 window frames near the two
north entrances to the store
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BACKGROUND INFORMATION APPLICANT: T-Mobile OWNER: T-Mobile PROPERTY SITUATION: 1465 Main Street, Southlake LEGAL DESCRIPTION: Lot 4R, Block 5R, Southlake Town Square Addition
CURRENT ZONING: “DT” Downtown District STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable
economic environment
HISTORY: November 1998; Phase I Sign Regulations adopted
March 1999; Phase II Sign Regulations adopted
November 2005; Grand Avenue Sign Regulations adopted
May 3, 2011; (ZA10-068) A text amendment to Section 37 (“DT” Downtown
District) of Zoning Ordinance No. 480, as amended, creating new
definitions for “Garden District” and “Garden District Residences” as well as
providing additional development regulations for such development was
approved.
May 3, 2011; (ZA10-069) A revised Concept Plan for the Garden District, including 130 Garden District Residences and 10 Brownstones, was
approved. November 19, 2013; (ZA13-011) A revised Concept Plan for the Garden District and Brownstones Phase C to allow construction of 60 Garden District Residences and 33 Brownstones for a total of 93 residential units on approximately 7.472 acres was approved. November 19, 2013; (ZA13-012) A Preliminary Plat for Southlake Town Square Garden District and Brownstones Phase C to develop 60 Garden District residential units and 33 Brownstones was approved. November 19, 2013; (ZA13-053) A Specific Use Permit (SUP) for the Brownstones, which includes portions of Phase B, Phase C and the Garden District to develop 33 Brownstones on approximately 4.89 acres
was approved. November 19, 2013; (ZA13-054) A Specific Use Permit (SUP) for
residential lofts in the Southlake Town Square “DT” Downtown District for The Residences to allow the construction of 38 residential lofts in a five-story building on an approximately 0.60 acre lot was approved allowing for
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a period of 24 months before commencing construction of the use.
September 15, 2015; (ZA15-094) A Specific Use Permit (SUP) for residential lofts in the Southlake Town Square “DT” Downtown District, which proposed a revision of the previous SUP approval to extend the
expiration date from November 19, 2015 to March 31, 2016 and to increase the maximum height from approximately 52’ 4” to approximately 59’ was denied by City Council. October 20, 2015; (ZA15-107) A Specific Use Permit (SUP) for residential lofts in the Southlake Town Square “DT” Downtown District, which proposed a revision of the previous SUP approval to extend the expiration date from November 19, 2015 to November 20, 2016 and to increase the maximum height from approximately 52’ 4” to approximately 59’ 3” was approved by City Council (Option 1). October 20, 2015; (ZA15-108) A Specific Use Permit (SUP) for residential lofts in the Southlake Town Square “DT” Downtown District, which proposed a revision of the previous SUP approval to extend the expiration
date from November 19, 2015 to November 20, 2016 was denied by City Council (Option 2).
April 1, 2014, City Council approved a specific use permit for a temporary sales facility for the Garden District development (ZA14-011).
December 2, 2014, City Council approved a sign variance allowing two (2) off-site temporary development signs and one (1) off-site sandwich board sign for The Garden District sales office. (SV14-017)
November 15, 2016; City Council approved a Specific Use Permit for the Parkview Residences (ZA16-095) June 5, 2018; City Council approved two off-site development signs (one V-shaped sign) located at the SE corner of Central Avenue and SH114 for period ending June 30, 2020 or such time as construction is completed, whichever comes first; allowing one wayfinding sign measuring up to 3’ x 5’
at the NW corner of Central Avenue and FM 1709 for period ending June 30, 2020 or such time as construction is completed, whichever comes first; and allowing three temporary construction signs placed on Parkview
Residences construction fence along Central Avenue per the exhibit this evening for period ending December 31, 2019 or such time as construction is completed, whichever comes first. (SV18-0002)
June 16, 2020; City Council approved an amended Master Sign Plan for Southlake Town Square. (MSP20-0001)
February 23, 2021; City Council approved a Specific Use Permit to allow a one (1) year extension of the previously approved specific use permit for the temporary sales facility and signage located at 351 Central Avenue; and the specific use permit is extended to March 30, 2022. (ZA20-0069)
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April 20, 2021; City Council approved a sign for one (1) existing off-site V-shaped development sign located at E. SH 114 and Central Avenue for a
1-year period. (SV21-0002)
April 20, 2021, City Council approved a variance for Whistle Britches to allow a mural wall sign and that is not located on the front façade entrance
and Section 6, Materials, to allow a sign material type that is not listed in the Southlake Town Square Master Sign Plan. The applicant is proposing a mural sign lit by 3 wall lights on the west side of the building that is an exterior grade foil substrate applied directly to the brick wall. (SV21-0005) June 29, 2021; City Council approved variances to Sign Ordinance No. 704, as amended, and the Southlake Town Square (MSP) for EVO Entertainment (former Harkins Theater building) for several attached building signs on the northwest, northeast, southeast, and southwest elevations of the building. The sign variance request includes the proposed total number of signs (exceeding the allowable signs per building), sign size, the number of signs on each façade, and sign types not listed in the Sign Ordinance No. 704, as amended, and the Southlake Town Square (MSP). The proposed attached signs are located on the
existing building located at 1450 Plaza Place, Southlake. (SV21-0012) STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
a sign application submittal prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre-install inspection. Seantay can be reached at 817-748-8215 or
scarpenter@ci.southlake.tx.us.
Variance Criteria:
9.6.2 VARIANCES Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process.
a. Approval Standards. In granting any variance, City Council shall
consider the following criteria: (i) Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other lands,
buildings, or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and;
(ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; (iii) The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and;
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(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and;
(vi) Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the Administrative Official and be accompanied by a completed application and a non-refundable filing fee in the amount specified in the current fee schedule adopted by City Council. The sign variance will be considered by
the City Council following a recommendation by the Sign Board. The Sign Board’s recommendation will be forwarded to the City Council for their consideration.
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