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SB Item 5 Case No. SV21-0017 S T A F F R E P O R T September 17, 2021 CASE NO: SV21-0017 PROJECT: Sign Variance for Coldwell Banker Realty EXECUTIVE SUMMARY: Coldwell Banker Realty is requesting approval of a variance to Sign Ordinance No. 704, as amended, to update the attached building sign to facilitate the company’s rebranding of Coldwell Banker Realty. The building is located at 850 E. SH 114, Suite 110, Southlake, Texas. REQUEST DETAILS: The Coldwell Banker Realty lease space is located on the southside of the building east of the intersection of Highland Street and E. SH 114. The current building signage is subject to the approval conditions of a sign variance approved January 3, 2006 as noted in the chart below under SP05-0356. The variance requested is to allow a different font and style than the other sign on the building. The specific variance requested for the attached sign is shown in red in the comparison chart below: Sign Regulation Permitted by 704, as amended Permitted by SP 05-356 Proposed (SV21-0017) Attached Sign • Letter ht.: 24 in. • Logo ht.: 30 in • Sign width: 13.5 ft. • Sign area: 63 sf • Logo area: 12.6 sf • Face lit letters: neutral color • Letter/logo ht.:30 in. • Sign width: 16 ft. • Sign area: 40 sf • Number of signs for the building limited to 2 signs • Letters on the two signs to be white in color and to have similar font and style and be substantially the same. • Letter ht.: 5.5 and 6 in. • Logo ht.: 30 in. • Sign width: 9.3 ft. • Sign area: 23 sf • Logo area: 5 sf • Face lit white on acrylic face 5-inch white rim cap channel letter. • Sign letter font will not be a similar font and style and not be substantially the same. ACTION NEEDED: Consider Approval of Requested Sign Variance ATTACHMENTS: (A) Background Information Case No. SV21-0017 (B) Vicinity Map Presentation Demonstration Plans STAFF CONTACT: Dennis Killough (817)748-8072 Patty Moos (817)748-8269 Case No. Attachment A SV21-0017 Page 1 BACKGROUND INFORMATION APPLICANT/OWNER: Coldwell Banker Realty PROPERTY SITUATION: 850 E. SH 114, Suite 100, Southlake, Texas LEGAL DESCRIPTION: Lot 2R1, Block A, Cedar Ridge Addition CURRENT ZONING: “S-P-1” Detailed Site Plan District STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable economic environment HISTORY: A permit was issued for the construction of the building in in 2005. Sign Variance, SP05-356, was approved January 3, 2006 for the building located at 850 E. SH 114 allowing for the maximum letter/logo height and sign width and number of signs per tenant with the condition that the letters be white in color and to have similar font and style and be substantially the same. SIGN BOARD: September 9, 2021; Approved (7-0) to table the item. STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for an appropriate sign application submittal prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre-install inspection. Seantay can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us. Variance Criteria: 9.6.2 VARIANCES a. Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. b. Approval Standards. In granting any variance, City Council shall consider the following criteria: (i) Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other lands, buildings or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and; (ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; Case No. Attachment A SV21-0017 Page 2 (iii) The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and; (iv) Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and; (v) The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and; (vi) Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. (vii) Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non-compliant. Application Process. Any request for a variance shall be made to the Administrative Official and be accompanied by a completed application and a non-refundable filing fee in the amount specified in the current fee schedule adopted by City Council. The sign Board’s recommendation will be forwarded to the City Council for their consideration. Case No. Attachment B ZA21-0017 Page 1