Item 9B - Demonstration" THLAKE
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SIGN VARIANCE APPLICATION
Demonstration
Please onatrala that Itlime fg1lowinipGonditians are appllgp,bJe to the re uested sl n varlanee;
1, that a literal enfarcemqwt pr the sign regulation WHI create ur unn€rtessary hardsh ip or practical
difficulty on the appliGiant-
EECU has developed anew lops Thal i& smeller in alze than the exlsllr►g branding but is IMAI updaldd Ioak. The
naw 13mnding guldallrms unitize,5�orlky the EECU channel 10ers ark a stand alone from the refreehed logo mark,
Ths EECU channel Iefters ore a shorter reading, if regwred to stay within the 18" height lha sign will blk diPriwit la
see much le5s read wh#Ic traaeilireg up and down the streat. In addition, line adjacent businesses were all built with
the larger sognage from tKa pra,rlously allowed slgnaga opea. The 1 F' "hl aignage will put EECU at a
compOtive disadvantage in relalion to the adjamnt buslnossos- Por this relkson EEGU is fequestiN a variance to
increase the size to a 24" reading.
That the situation tAvoing the urn necessary bard ship OF practical difficulty is unique la the aFlect-ed
property aro Is not sell Imposed.
Since the last time EECU branded the location the sign codes have sigfill'icamly reduced 0o
allowable size of sign that can be plea on the buMng. With the reduced redesign of the
EECU signage the allowable size wild nDt he legible, for this reason EECU is requesting an
exceptlon and be allowed a letter height of 24"
That the warlsnce wirl not injure and will be wfiaq oornpatible wilh the use and perrrrltted
d6Melwment of a diatom. proparlies.
Being allowed to rase a 24" letter set Will not injure and will be compatible with the building
and adjacent businesses- If reQuired to stay with the allowable 18' size and the shorter
EECU letter eat will appear extremely undersized and will plot be reedable from the noed
while moyirg. The 24" letterset +Jill appear move in size and -comparable to adja cunt
businesses.
Thal the variance will txe in harmony Wilh3 thq§ spirit ar-4 purpQs� pf the sign ordinance
ll' granted the variance to inorease the shortened logo letter height le 24" it Will bring the
EECU slgn age more in line with the total square Footage 9I10w l on the other surrounding
businesses,
14W Maln Nr"c , 5uile 310, NauWake,'rX 36D42
Yhunc: (311174"115 Fix: (B 11) 748-&D44
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