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Item 9B - Demonstration" THLAKE FF�Afrr+i�a'.4iGF/�F 1-1L.1-41 SIGN VARIANCE APPLICATION Demonstration Please onatrala that Itlime fg1lowinipGonditians are appllgp,bJe to the re uested sl n varlanee; 1, that a literal enfarcemqwt pr the sign regulation WHI create ur unn€rtessary hardsh ip or practical difficulty on the appliGiant- EECU has developed anew lops Thal i& smeller in alze than the exlsllr►g branding but is IMAI updaldd Ioak. The naw 13mnding guldallrms unitize,5�orlky the EECU channel 10ers ark a stand alone from the refreehed logo mark, Ths EECU channel Iefters ore a shorter reading, if regwred to stay within the 18" height lha sign will blk diPriwit la see much le5s read wh#Ic traaeilireg up and down the streat. In addition, line adjacent businesses were all built with the larger sognage from tKa pra,rlously allowed slgnaga opea. The 1 F' "hl aignage will put EECU at a compOtive disadvantage in relalion to the adjamnt buslnossos- Por this relkson EEGU is fequestiN a variance to increase the size to a 24" reading. That the situation tAvoing the urn necessary bard ship OF practical difficulty is unique la the aFlect-ed property aro Is not sell Imposed. Since the last time EECU branded the location the sign codes have sigfill'icamly reduced 0o allowable size of sign that can be plea on the buMng. With the reduced redesign of the EECU signage the allowable size wild nDt he legible, for this reason EECU is requesting an exceptlon and be allowed a letter height of 24" That the warlsnce wirl not injure and will be wfiaq oornpatible wilh the use and perrrrltted d6Melwment of a diatom. proparlies. Being allowed to rase a 24" letter set Will not injure and will be compatible with the building and adjacent businesses- If reQuired to stay with the allowable 18' size and the shorter EECU letter eat will appear extremely undersized and will plot be reedable from the noed while moyirg. The 24" letterset +Jill appear move in size and -comparable to adja cunt businesses. Thal the variance will txe in harmony Wilh3 thq§ spirit ar-4 purpQs� pf the sign ordinance ll' granted the variance to inorease the shortened logo letter height le 24" it Will bring the EECU slgn age more in line with the total square Footage 9I10w l on the other surrounding businesses, 14W Maln Nr"c , 5uile 310, NauWake,'rX 36D42 Yhunc: (311174"115 Fix: (B 11) 748-&D44 llkevhW: Janurry 2ON