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Item 9CS0UTHLA1<,,E PLANNING & DEVELOPMENT SERVICES STAFF REPORT August 10, 2021 CASE NO: MSP21-0004 PROJECT: Master Sign Plan Amendment for the Medical Villas at Tuscan Creek EXECUTIVE SUMMARY: Priority Signs and Graphics is requesting approval of an amendment to the approved Medical Villas at Tuscan Creek master sign plan to allow all new attached building signs to follow Sign Ordinance 704, as amended and to allow the existing monument sign and all existing signs to remain as previously approved under the current master sign plan. The property is located at 311 and 321 W. Southlake Blvd., Southlake, Texas. REQUEST DETAILS: The Medical Villas at Tuscan Creek buildings are located approximately 890 feet west of the southwest intersection of W. Southlake Blvd. and S. White Chapel Blvd. The applicant has stated that the condo association for this development would like to move away from the master sign plan that was set up by the developer. The developer is no longer involved and the physicians in the complex have purchased their buildings. The current master sign plan requires the sign letters to be a dark brown color. The color blends into the stone on the building and makes their business names difficult to read. The applicant is requesting to amend the approved master sign plan to allow all new attached building signs to follow Sign Ordinance 704, as amended and to allow the existing monument sign and all existing signs to remain as previously approved under the current master sign plan. Future tenant signs would follow the Sign Ordinance. Previously, the applicant had received approval for a master sign plan (MSP10- 004) for the property that included one monument sign with a height of approximately 18 feet (at mid -roof), no wider than 17 feet with eight (8) panels and the monument sign letters limited to 16 inches and the address numbers on the monument sign are limited to 18 inches; and all internal signs will have letters no larger than 18 inches. Case No. MSP21-0004 Sign Type Sign Details MSP10-004 Proposed Details MSP21-0004 Attached sign'A' &'E' Side Entry Tower • 42 square feet sign face area • Attached building signs to follow the Attached Building 0 18" letters Sign Ordinance 704, as amended, Signs 0 Exhibit also shows two building for all new attached building signs. identification signs which are typically exempt. These signs are flush to the . All existing attached building signs building and have 12" letters. will remain until either a new tenant -(_y- _ .� No internal or face lit illumination applies for an attached sign, or an °m —10 existing tenant chose to change I' their signs. Neutral colors for internal letter illumination. Reverse halo lit for any color letters. Non- illuminated letter for any color ;,- letters. - Attached signs 'B-D'will follow the f -- f allowable letter height along W. Southlake Blvd. per the sign �- ordinance. Attached sign `B' Side Entry Tower . Attached signs 'A' and 'E' will follow • 1 sign the internal driveway allowable letter • 38 sf sign face area height. • 18" letters • No internal or face lit illumination . The existing monument sign will continue with the existing panel size and 16 in. letter height Proposed Sign 'A': LEI • Letter ht.: 14 in. and 8.56 in. • Logo: 6.7 in. and .23 sf area • Sign area:19.87 sf Attached sign `C' & `D' • Non -illuminated • 35 square feet sign face area • 18" letters I— � � !PI C l I CJ1N A L • Address numbers 18" • No internal or face lit illumination \3 EAU I i DEN'iAL x t Monument Sign 'B' (1) • 16" 10" from bottom of base to mid roof • 4 panels - 19.5 sf each with 16" letters • Attached 321 address number 18" • Two-sided sign • External illumination with ground lights 21 .� IQ RMOFFICESIGNAGE RIM 0FF10EWAGE 4 FMREOFFlC NNAGE FMRtEOFFICESIGNA t Case No. MSP21-0004 ACTION: Consider Approval of a Master Sign Plan Amendment ATTACHMENTS: (A) Background Information (B) Vicinity Map PowerPoint Presentation Narrative Plans STAFF CONTACT: Ken Baker (817)748-8067 Patty Moos (817)748-8269 Case No. MSP21-0004 APPLICANT: BACKGROUND INFORMATION Priority Signs and Graphics PROPERTY SITUATION: 311 and 321 W. Southlake Blvd., Southlake, Texas. LEGAL DESCRIPTION: Lot 1 R, Block 1, Medical Villas at Tuscan Creek CURRENT ZONING: "0-1" Office District HISTORY: The Site Plan for Medical Villas at Tuscan Creek was approved by City Council October 16, 2007. City Council approved a Master Sign Plan for the Villas at Tuscan Creek on July 6, 2010; for one (1) monument sign placed on location "B" as presented; the monument sign will be no wider than 17" (feet); the monument sign is permitted eight (8) panels; the monument sign will look similar to what was presented; the letters on the monument sign are limited to 16" (inches); the address numbers on the monument sign are limited to 18" (inches); all internal signs as shown on the plan presented will have letters no larger than 18" (inches); and, accepting the height of the monument sign as presented. (MSP10-004) SIGN BOARD: August 5, 2021; Approved (5-0) subject to the Staff Report dated July 30, 2021; and noting that this will move the condo and future signs under the City Ordinance (Sign Ordinance 704) but will maintain the monument sign under the current master sign plan. STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for an appropriate sign application submittal prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre -install inspection. Seantay may be reached at 817-748-8215 or scarpentelDci.south lake.tx.us. DESIGN GUIDELINES: 8.4.9 Multistory Buildings a. For multistory corporate offices and hotels, signs should be limited to monument signs and possibly a single fagade sign of appropriate scale and size that identifies the name of the major tenant or building. b. For multistory commercial buildings, upper story signs should be limited to tenants that have a minimum of 25 feet of horizontal building frontage. Design Guidelines - Master Sign Plans: Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the general public by Case No. MSP21-0004 Attachment A Page 1 providing guidance to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character of our city, signage as part of master sign plans must be considered on the broader scale of community rather than on an individual site basis. Signage is an integral part of the visual urban streetscape and shall not be designed to visually compete with its surroundings, but rather serve to build on the quality of the traveler's and pedestrian's experience. The basis for submitting a master sign plan application should not be to have larger signs or logos permitted by ordinance but should clearly be related to the sign design goals listed below: Design Goals To develop organized hierarchies of signage design types that help identify the location and size standards for individual signs without infringing on the capability of creative design. 2. To establish design criteria that promote the overall visual quality of the streetscape environment for the general public while providing reasonable and improved standards for identification of individual properties. 3. To improve the overall visual cohesive appearance of the site through signage guidelines, with strong consideration that the visual streetscape. 4. To promote a "sense of place" for the City of Southlake while promoting creative design for individual developments. 5. To promote signage as an architectural complement rather than being visually and thematically disconnected. Master Signage Plan Application The master signage program application shall include, at a minimum, the following to be deemed a completed application: A master site plan showing a location of each of the proposed signage type(s). Dimension and label the sign types and include distance measurement of the sign's location from the nearest public right -of way. Provide signage elevations (dimensioned and labeled) indicating proposed text areas, materials, material finishes, colors, lighting and identifiable references as to how the signage design relates to the proposed architecture. Identify any landscaping elements proposed. For all signage is to be mounted on building fagades, provide accurate building elevations that show signage dimension, signage location, text areas, materials, material finishes, colors and identifiable references as to how the signage design relates to the proposed architecture. If the applicant is requesting any variances from the current regulations as part of the master sign plan, please indicate the location of the Case No. Attachment A MSP21-0004 Page 2 variance, what the variance request is for and specific reason/justification for the variance and how the variance promotes are adheres to the design goals provided. A master sign plan application will be considered by the City Council following a recommendation by the Sign Board. The Sign Board's recommendation will be forwarded to the City Council for their consideration. The sign design guidelines are designed to help ensure quality signs that communicate their message in a clear fashion; however, the "guidelines" are not as strict as sign "standards." The review authority may interpret the design guidelines with some flexibility in their application to specific signs/projects, as not all design criteria may be workable or appropriate for each sign or project. In some circumstances, one guideline may be relaxed to facilitate compliance with another guideline determined by the review authority to be more important in the particular case. The overall objective is to ensure that the intent and spirit of the design guidelines are followed. WCommunity DevelopmentlMEMOISignslConditional Sign PermitsWSP21-0004 - Medical Villas at Tuscan Creek Case No. MSP21-0004 Attachment A Page 3 Vicinity Map Medical Villas at Tuscan Creek 'C . 500 ASD 1 45B+41U '""' SOU-THLWE &\Jo 151 + 211 20 40 4i5 4W 5 355 231 221 351 251 241 185 191 191 q35 r r } 281 271 251 190 1$ L 140 139 132 128 124 121) 110 112 1D8 104 1041 BER 200 201 _ _ 109 105 101 2D3 ` 4 207 200 IE ' 204 205, ' 4 206 2a7 a CO U] 211 209 CLL �y 213 211 pj . s�v 215 210 �IE R E SOUTH 121 �v E 22i } M P 1- 0004 Master Sign Plan Amendment 0 901 B0 360 Feet Case No. Attachment B MSP21-0004 Page 1