Item 9BS0UTHLA1<,,E
PLANNING & DEVELOPMENT
SERVICES
STAFF REPORT
August 10, 2021
CASE NO: MSP21-0003
PROJECT: Master Sign Plan Amendment for Chapel Crossing
EXECUTIVE
SUMMARY: Priority Signs and Graphics is requesting approval of an amendment to the
approved Chapel Crossing master sign plan to allow two (2) upper story
attached building sign locations to be relocated from the previously approved
south facade to the east facade. The property is located at 245 W. State
Highway 114, Southlake, Texas.
REQUEST
DETAILS: The Chapel Crossing building is located on the southwest corner of the
intersection of N. White Chapel Blvd. and W. State Highway 114.
Previously, the applicant had received approval for a master sign plan (MSP18-
0006) for the building that included 2 upper story signs on the north fagade, 2
upper story signs on the south facade, and 2 monument signs (one located on
the SH 114 access road, and one located at the N. White Chapel/ W. SH 114
intersection). The applicant is requesting to amend the approved master sign
plan for 2 upper story signs to allow the approved Countryside Lane south
facade upper story signs (Signs 3 & 4) be relocated from the to the N. White
Chapel Blvd. east upper story facade. This new location will provide visibility to
visitors from N. White Chapel Blvd. and W. SH 114 (which the applicant has
stated that it is not possible from the current location on the south facade). The
proposed master sign plan amendment will include the requirements of the
approved master sign plan (MSP18-0006).
Case No.
MSP21-0003
Chapel Crossing
Sign Type
Approved Upper Story
Sign Details MSP18-0006
Current 704
Regulations
Proposed Upper Story
Sign Details MSP21-0003
Proposed Attached
Sign
Details: Sign #3
Attached Building Signs
• South Elevation
• All upper story
• East Elevation
• East Elevation
3 and 4
• Upper Story —above V floor.
signage requires City
• Upper Story —above V floor.
• Upper Story— above Yal
44 ft. above grade
Council approval of
43 ft. above grade
floor. 43 ft. above grade
Upper Story
• Lease width: NA
a master sign plan
• Lease width: NA
• Lease width: NA
• Letter ht.: As allowed in Sign
• Maximum sign area
• Letter ht.: As allowed in Sign
• Letter ht.; 28.3 inch and
Countryside Lane
Ord.
allowed is
Ord. (N. White Chapel Blvd)
20.8 inch
Existing Sign Locations
• Logo ht.: 125% of max letter
determined by
• Logo ht.: 125% of max letter
• Logo ht.: NA
height
width of lease space
height
• Max. sign width on
• Max. sign width on facade:
(can be up to 400 sf)
• Max. sign width on facade:
facade: 16 ft.
22.5 ft.
• Maximum allowable
75% of facade
• Sign Area: 65 sf
• Sign Area: 78.75 sf
letter height is 19"
• Sign Area: 78.75 sf
• 5-inch channel letters-
* 5-inch channel letters- neutral
• 5-inch channel letters- black,
black day/night
color face. Flush mount with
logo ht. is 24.5"
white, or neutral color face.
perforated vinyl face.
black trim cap and returns
• Logo per Sign Ord.
• Double stack text
allowed if area and
Flush mount with black trim
cap and returns
Flush mount with black
trim cap and returns
N.
White Chapel Blvd.
• White internal LED
letter height comply
• Logo per Sign Ordinance
• Logo: no logo
Proposed
Sign Locations
• Placement must be
• White internal LED
• White internal LED
South Facade
in middle 75%of the
facade
East Facade
�I
smile IIIe rehab,
centers®
" ni illy iii oh Yii 1 _ 1■' ■ ■'
ACTION: Consider Approval of a Master Sign Plan Amendment
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Plans
Demonstration
STAFF CONTACT: Ken Baker (817)748-8067
Patty Moos (817)748-8269
Case No.
MSP21-0003
BACKGROUND INFORMATION
APPLICANT: Priority Signs and Graphics
PROPERTY SITUATION: 245 W. State Highway 114, Southlake, Texas.
LEGAL DESCRIPTION: Lot 1 R, Block A, Raveneaux Village Addition
CURRENT ZONING: "S-P-2" Generalize Site Plan District
HISTORY: January 15, 1988; City Council approved a final plat for Ravenaux
Addition.
"C-1" zoning was placed on the southern portion of the property with
the adoption of Ordinance No. 480, in September 1989.
August 7, 2007; City Council approved a zoning change and site plan
from "AG" Agricultural District and "C-1" Neighborhood Commercial
District to "S-P-2" Generalized Site Plan District with "C-3" district uses
for Chapel Crossing Shopping Center to develop 5 buildings totaling
approximately 45,000 square feet of retail floor area. (ZA07-005)
October 7, 2014; City Council approved a zoning change and
concept/site plan for Southlake Office Plaza, from "S-P-2" Generalized
Site Plan District to "S-P-2" Generalized Site Plan District to allow for the
development of an approximately 51,000 square foot, three-story office
building in the first phase (site plan) and concept plan approval for a
Phase 2 expansion with approximately 23,000 square feet of floor
space. (ZA13-106)
November 20, 2014; City Council approved a plat revision for Lot 1 R,
Block A, Raveneaux Village. (ZA14-124)
October 15, 2019; City Council approved a master sign plan for four (4)
building facade signs (2 upper story attached signs on the north fagade
and 2 upper story attached signs on the south fagade) and two (2)
monument signs as presented; and no additional signage on the
building is allowed. (MSP18-0006)
SIGN BOARD: August 5, 2021; Approved (3-2) subject to the Staff Report dated July
30, 2021.
Chairman Kubiak and Commission Springer dissented for too many
signs on an office building, and no one looks for office building signs.
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement
for an appropriate sign application submittal prior to sign installation.
Please contact Seantay Carpenter for sign application processing and
pre -install inspection. Seantay can be reached at 817-748-8215 or
scarpenter(a)ci.southlake.tx.us.
Case No.
MSP21-0003
Attachment A
Page 1
DESIGN GUIDELINES:
8.4.9 Multistory Buildings
a. For multistory corporate offices and hotels, signs should be limited
to monument signs and possibly a single fagade sign of
appropriate scale and size that identifies the name of the major
tenant or building.
b. For multistory commercial buildings, upper story signs should be
limited to tenants that have a minimum of 25 feet of horizontal
building frontage.
Design Guidelines - Master Sign Plans:
Commercial signage is an integral part of the urban design fabric of
Southlake. It is absolutely necessary and shall be deemed as a tool that
helps promote the health, safety and welfare of the general public by
providing guidance to both the vehicular driver and pedestrian. Due to
its visual prominence and effect on the overall design character of our
city, signage as part of master sign plans must be considered on the
broader scale of community rather than on an individual site basis.
Signage is an integral part of the visual urban streetscape and shall not
be designed to visually compete with its surroundings, but rather serve
to build on the quality of the traveler's and pedestrian's experience. The
basis for submitting a master sign plan application should not be to have
larger signs or logos permitted by ordinance but should clearly be
related to the sign design goals listed below:
Design Goals
To develop organized hierarchies of signage design types that
help identify the location and size standards for individual signs
without infringing on the capability of creative design.
2. To establish design criteria that promote the overall visual quality
of the streetscape environment for the general public while
providing reasonable and improved standards for identification of
individual properties.
3. To improve the overall visual cohesive appearance of the site
through signage guidelines, with strong consideration that the
visual streetscape.
4. To promote a "sense of place" for the City of Southlake while
promoting creative design for individual developments.
5. To promote signage as an architectural complement rather than
being visually and thematically disconnected.
Master Signage Plan Application
The master signage program application shall include, at a minimum,
the following to be deemed a completed application:
Case No. Attachment A
MSP21-0003 Page 2
A master site plan showing a location of each of the proposed signage
type(s). Dimension and label the sign types and include distance
measurement of the sign's location from the nearest public right -of way.
Provide signage elevations (dimensioned and labeled) indicating
proposed text areas, materials, material finishes, colors, lighting and
identifiable references as to how the signage design relates to the
proposed architecture. Identify any landscaping elements proposed.
For all signage is to be mounted on building fagades, provide accurate
building elevations that show signage dimension, signage location, text
areas, materials, material finishes, colors and identifiable references as
to how the signage design relates to the proposed architecture.
If the applicant is requesting any variances from the current regulations
as part of the master sign plan, please indicate the location of the
variance, what the variance request is for and specific
reason/justification for the variance and how the variance promotes are
adheres to the design goals provided.
A master sign plan application will be considered by the City Council
following a recommendation by the Sign Board. The Sign Board's
recommendation will be forwarded to the City Council for their
consideration.
The sign design guidelines are designed to help ensure quality signs
that communicate their message in a clear fashion; however, the
"guidelines" are not as strict as sign "standards." The review authority
may interpret the design guidelines with some flexibility in their
application to specific signs/projects, as not all design criteria may be
workable or appropriate for each sign or project. In some circumstances,
one guideline may be relaxed to facilitate compliance with another
guideline determined by the review authority to be more important in the
particular case. The overall objective is to ensure that the intent and
spirit of the design guidelines are followed.
WCommunity DevelopmentlMEMOISignslConditional Sign PermitsWSP21-0003 - Chapel Crossing Amendment
Case No. Attachment A
MSP21-0003 Page 3
Vicinity Mare
Chapel Crossing
p
N
Xs,y
1515
330
�Ik4ll141
CT
J21
101 �
3E5 335
341) 1300
%o
en
133ri 1310
It 2U0 1Ud t
$4 321) 31B 312 3U30 8 0 212 2U8 2114 Hi hl
311 309 305 301 $3 o c
251
7
MSP 1- 0003
Master Sign Plan Amendment
0 90180 360
Feet
Case No. Attachment B
MSP21-0003 Page 1