Item 9ASOUTHLAK.E
PLANNING & DEVELOPMENT
SERVICES
STAFF REPORT
August 10, 2021
CASE NO: SV21-0013
PROJECT: Sign Variance for Methodist Southlake Medical Center
EXECUTIVE
SUMMARY: Methodist Southlake Medical Center is requesting approval of a variance to Sign
Ordinance No. 704, as amended, to allow 5 existing light pole banner signs
located in the parking lot areas to remain to increase public awareness of their
emergency room facility. The property is located at 421 E. SH 114, Southlake,
Texas.
REQUEST
DETAILS:
Case No.
SV21-0013
The Methodist Southlake Medical Center is generally located approximately
1,525 feet east of the intersection of N. White Chapel Blvd. and E. SH 114.
The specific variance requested for the attached sign is as follows:
Sign Regulation
Permitted by
704, as amended
Proposed
SV21-0013
• 1 per light pole
. 5 light pole banners with 1 banner each
• 10 sf per sign face
. Pole banner sign dimensions: 30" by
• Duration determined by City
67.5". Banner area: 14 sf
Council
Accidents happen '
• All light pole banners shall be
quickly. Your ER
care should, too.
approved by the appropriate utility
company prior to consideration by
City Council.
• Light pole banners shall be limited
to publicize community -wide
Light Pole Banner
events, holiday celebrations,
public art, and other city
sponsored events.
The light pole banner display
• Private light poles
duration is as approved by City
Light pole banners are necessary to
Council
promote emergency room facility
The applicant is requesting to allow the
light pole banners to remain until the
Emergency Room expansion is
complete on July 1, 2022.
5 Light pole banner signs in north parking lot
ACTION NEEDED: Consider Approval of Requested Sign Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Site and Banner Images
STAFF CONTACT: Ken Baker (817)748-8067
Patty Moos (817)748-8269
Case No.
SV21-0013
BACKGROUND INFORMATION
APPLICANT: Methodist Southlake Medical Center
OWNER: Methodist Health System of Dallas
PROPERTY SITUATION: 421 E. SH 114, Southlake, Texas
LEGAL DESCRIPTION: Lots 1 -5, Block 1, Southlake Medical District
CURRENT ZONING: "S-P-2" Generalized Site Plan District
STRATEGIC LINK: C4 — Attract & keep top -tier businesses to drive a dynamic & sustainable
economic environment
HISTORY: March 5, 2013; City Council approved the Master Sign Plan as presented
to include the revised Emergency Monument sign that was distributed
during the meeting. (MSP13-002)
April 16, 2013; City Council approved on the consent agenda for the
amendment to the Master Sign Plan for the attached signs for the parking
garage. (MSP13-004)
June 2, 2015; City Council approved a sign amendment to the Forest Park
Medical site for the Medical Office Building subject to the following with a
list of stipulations applied to Building `1' and all other medical office
buildings built on this campus; the east and west elevations will be limited
to the "Southlake Medical" signs as represented on the renderings as well
as the building identification number; the north elevation will be allowed a
`tenant one' sign, however, the specific sign(s) shall be required to come
back for Council approval; the `tenant three' sign for Clinic 21 is approved
for Building '1' with the same letter type, color and illumination as the
"Southlake Medical" signs on the east and west elevations; and no other
proposed tenant signage is approved. (MSP15-002)
September 6, 2016; City Council approved a master sign plan for the new
Methodist Southlake Hospital for attached signs on the north elevation of
the main hospital building, north elevation of the parking garage,
dimensional letters for the outpatient discharge and parking garage, three
directional signs throughout the site, and a revised entry monument sign.
(MSP16-006)
SIGN BOARD: August 5, 2021; Approved to deny (3-2) subject to the Staff Report dated
July 30, 2021.
Commissioners Springer, Rothmeier, and Dyche voted to deny the
request as all believed the banners were not necessary.
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement
for an appropriate sign application submittal prior to sign installation.
Please contact Seantay Carpenter for sign application processing and
Case No. Attachment A
SV21-0013 Page 1
pre -install inspection. Seantay can be reached at 817-748-8215 or
scarpenter(a)ci.south lake.tx.us.
Variance Criteria:
9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to
any restriction set forth in this ordinance, including but not limited to
the number, type, area, height, or setback of signs, or any other
aspect involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land,
structure or building involved and are not applicable to other
lands, buildings or structures in the same zone. The City may
attach such conditions to granting all or a portion of any
variance necessary to achieve the purpose of this ordinance,
and;
(ii) The strict interpretation of the provisions of the ordinance
would deprive the applicant of rights commonly enjoyed by
other properties in the same zone under the terms of the
ordinance, and;
(iii) The special conditions and circumstances do not result from
the actions of the applicant and such conditions and
circumstances do not merely constitute pecuniary hardship or
inconveniences, and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or
otherwise detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to
alleviate the special hardship or practical difficulties faced by
the applicant in meeting the requirements of this ordinance;
and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s).
Any modification of the signage approved by the variance or
the installation of new or replacement signage that does not
meet the specific requirements of the City Council variance
approval is prohibited and will be deemed non -compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application
and a non-refundable filing fee in the amount specified in the current fee
schedule adopted by City Council. The sign Board's recommendation will
be forwarded to the City Council for their consideration.
STAFF COMMENTS: The application exhibits are hyper -linked to this report. City Council
approval of the request does not eliminate the requirement for an
appropriate sign application submittal prior to sign installation. Please
contact Seantay Carpenter for sign application processing and pre -install
Case No. Attachment A
SV21-0013 Page 2
inspection. Seantay may be reached at 817-748-8215 or
scarpenter(c)-ci.south lake.tx.us.
Variance Criteria:
9.6.2 VARIANCES
C. Variance Authorized. The City Council may authorize variances to
any restriction set forth in this ordinance, including but not limited to
the number, type, area, height, or setback of signs, or any other
aspect involved in the sign permitting process.
d. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land,
structure or building involved and are not applicable to other
lands, buildings or structures in the same zone. The City may
attach such conditions to granting all or a portion of any
variance necessary to achieve the purpose of this ordinance,
and;
(ii) The strict interpretation of the provisions of the ordinance
would deprive the applicant of rights commonly enjoyed by
other properties in the same zone under the terms of the
ordinance, and;
(iii) The special conditions and circumstances do not result from
the actions of the applicant and such conditions and
circumstances do not merely constitute pecuniary hardship or
inconveniences, and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or
otherwise detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to
alleviate the special hardship or practical difficulties faced by
the applicant in meeting the requirements of this ordinance;
and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s).
Any modification of the signage approved by the variance or
the installation of new or replacement signage that does not
meet the specific requirements of the City Council variance
approval is prohibited and will be deemed non -compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application
and a non-refundable filing fee in the amount specified in the current fee
schedule adopted by City Council. The sign Board's recommendation will
be forwarded to the City Council for their consideration.
Case No. Attachment A
SV21-0013 Page 3
Vicinity Map
Methodist Southlake Medical Center
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Case No. Attachment B
ZA21-0013 Page 1