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Item 9A - DemonstrationSOUTH LAKE. PL/grtr-21r &DEELORmEN7 SIGN VARIANCE APPLICATION Demonstration Mease dennonstrate that the following conditions area pp I icab I a to the regue5tad sign variance: That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on t he a ppl icant. MMC believes that we have a deficiency on our ability to communicate to the public that we have a full} functional ER at the back of the East side of our buildirig. We have been unable to add appropriate ER signage to our marquee sign or to add additional ER signage to the front of the hospital. People traveling Easton 114 cannot see that we have an ER at the back of the building. We feel that it is our responsibility to communicate the presence of our ER to the corrrnunity tramming both East and West on 114. 2. That the situation causing the unnecessary hardship or practical difficulty is uniquetotheaffected property and is not self imposed. M MC has been limited in the ERsignage we've been permitted to add toourhospitaI. Ideally, we would have larger signage at bath entrances to the parking lot. We sought to remedy this lack of signage and lack of community awareness with 5 light pole banners. They were installed in an effort to add v is ibility tot he ER especially for East bound traffic on 114. 3. That ffievariarcewil I not injure and will be wholly cam pat iblewith the use arid pewnitted aevelopmentof adjacent properties. The pole banners in question are in the parking lotof Methodist Southlake Medical C.8AIWandin no way impeaethe view to neighboring properties. Methodist Health Systems owns the Iandto 11taMAtof the hospital arA the closest business on the East side of the hospital is far enough away to not be effected by any of the hospital's signage. 4. That the variance will be in harmony with the spiritand purpose of the sign ordinance. The light pole banners are 14.C6 Sq Feet per sign face and one per light pole. The tanners do not interfere with any aujacent properties and maintain and enhance tie aesti--bcs of the community. They we re created by an reputable auvertisirg agency and were safely and securely installed by NJ Graphic design, Inc. 1400Mmin Street Stine 314 Southkke, TX76092 Phome:(8L7)748-82L5 F=(817)748-MM Revised: March 2019