SB Item 8Case No.
MSP21-0004
S T A F F R E P O R T
July 30, 2021
CASE NO: MSP21-0004
PROJECT: Master Sign Plan Amendment for the Medical Villas at Tuscan Creek EXECUTIVE
SUMMARY: Priority Signs and Graphics is requesting approval of an amendment to the
approved Medical Villas at Tuscan Creek master sign plan to allow all new
attached building signs to follow Sign Ordinance 704, as amended and to allow
the existing monument sign and all existing signs to remain as previously
approved under the current master sign plan. The property is located at 311
and 321 W. Southlake Blvd., Southlake, Texas.
REQUEST
DETAILS: The Medical Villas at Tuscan Creek buildings are located approximately 890
feet west of the southwest intersection of W. Southlake Blvd. and S. White
Chapel Blvd.
The applicant has stated that the condo association for this development would
like to move away from the master sign plan that was set up by the developer.
The developer is no longer involved and the physicians in the complex have
purchased their buildings. The current master sign plan requires the sign letters
to be a dark brown color. The color blends into the stone on the building and
makes their business names difficult to read. The applicant is requesting to
amend the approved master sign plan to allow all new attached building signs
to follow Sign Ordinance 704, as amended and to allow the existing monument
sign and all existing signs to remain as previously approved under the current
master sign plan. Future tenant signs would follow the Sign Ordinance.
Previously, the applicant had received approval for a master sign plan (MSP10-
004) for the property that included one monument sign with a height of
approximately 18 feet (at mid-roof), no wider than 17 feet with eight (8) panels
and the monument sign letters limited to 16 inches and the address numbers on
the monument sign are limited to 18 inches; and all internal signs will have
letters no larger than 18 inches.
Case No.
MSP21-0004
Sign Type Sign Details MSP10-004 Proposed Details
MSP21-0004
Attached Building
Signs
Attached sign ‘A’ & ‘E’ Side Entry Tower
• 42 square feet sign face area
• 18” letters
• Exhibit also shows two building
identification signs which are typically
exempt. These signs are flush to the
building and have 12” letters.
• No internal or face lit illumination
Attached sign ‘B’ Side Entry Tower
• 1 sign
• 38 sf sign face area
• 18” letters
• No internal or face lit illumination
Attached sign ‘C’ & ‘D’
• 35 square feet sign face area
• 18” letters
• Address numbers 18”
• No internal or face lit illumination
Monument Sign ‘B’ (1)
• 16‟ 10” from bottom of base to mid roof
• 4 panels – 19.5 sf each with 16” letters
• Attached 321 address number 18”
• Two-sided sign
• External illumination with ground lights
• Attached building signs to follow the
Sign Ordinance 704, as amended,
for all new attached building signs.
• All existing attached building signs
will remain until either a new tenant
applies for an attached sign, or an
existing tenant chose to change
their signs. Neutral colors for
internal letter illumination. Reverse
halo lit for any color letters. Non-
illuminated letter for any color
letters.
• Attached signs ‘B-D’ will follow the
allowable letter height along W.
Southlake Blvd. per the sign
ordinance.
• Attached signs ‘A’ and ‘E’ will follow
the internal driveway allowable letter
height.
• The existing monument sign will
continue with the existing panel size
and 16 in. letter height
Proposed Sign ‘A’:
• Letter ht.: 14 in. and 8.56 in.
• Logo: 6.7 in. and .23 sf area
• Sign area:19.87 sf
• Non-illuminated
Case No.
MSP21-0004
ACTION: Consider Approval of a Master Sign Plan Amendment
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
PowerPoint Presentation
Narrative
Plans
STAFF CONTACT: Dennis Killough (817)748-8072
Patty Moos (817)748-8269
Case No. Attachment A
MSP21-0004 Page 1
BACKGROUND INFORMATION
APPLICANT: Priority Signs and Graphics
PROPERTY SITUATION: 311 and 321 W. Southlake Blvd., Southlake, Texas.
LEGAL DESCRIPTION: Lot 1R, Block 1, Medical Villas at Tuscan Creek
CURRENT ZONING: “O-1” Office District
HISTORY: The Site Plan for Medical Villas at Tuscan Creek was approved by City
Council October 16, 2007.
City Council approved a Master Sign Plan for the Villas at Tuscan Creek
on July 6, 2010; for one (1) monument sign placed on location “B” as
presented; the monument sign will be no wider than 17‟ (feet); the
monument sign is permitted eight (8) panels; the monument sign will
look similar to what was presented; the letters on the monument sign
are limited to 16” (inches); the address numbers on the monument sign
are limited to 18” (inches); all internal signs as shown on the plan
presented will have letters no larger than 18” (inches); and, accepting
the height of the monument sign as presented. (MSP10-004)
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement
for an appropriate sign application submittal prior to sign installation.
Please contact Seantay Carpenter for sign application processing and
pre-install inspection. Seantay may be reached at 817-748-8215 or
scarpenter@ci.southlake.tx.us.
DESIGN GUIDELINES:
8.4.9 Multistory Buildings
a. For multistory corporate offices and hotels, signs should be limited
to monument signs and possibly a single façade sign of
appropriate scale and size that identifies the name of the major
tenant or building.
b. For multistory commercial buildings, upper story signs should be
limited to tenants that have a minimum of 25 feet of horizontal
building frontage.
Design Guidelines - Master Sign Plans:
Commercial signage is an integral part of the urban design fabric of
Southlake. It is absolutely necessary and shall be deemed as a tool that
helps promote the health, safety and welfare of the general public by
providing guidance to both the vehicular driver and pedestrian. Due to
its visual prominence and effect on the overall design character of our
city, signage as part of master sign plans must be considered on the
broader scale of community rather than on an individual site basis.
Signage is an integral part of the visual urban streetscape and shall not
be designed to visually compete with its surroundings, but rather serve
Case No. Attachment A
MSP21-0004 Page 2
to build on the quality of the traveler’s and pedestrian’s experience. The
basis for submitting a master sign plan application should not be to have
larger signs or logos permitted by ordinance but should clearly be
related to the sign design goals listed below:
Design Goals
1. To develop organized hierarchies of signage design types that
help identify the location and size standards for individual signs
without infringing on the capability of creative design.
2. To establish design criteria that promote the overall visual quality
of the streetscape environment for the general public while
providing reasonable and improved standards for identification of
individual properties.
3. To improve the overall visual cohesive appearance of the site
through signage guidelines, with strong consideration that the
visual streetscape.
4. To promote a “sense of place” for the City of Southlake while
promoting creative design for individual developments.
5. To promote signage as an architectural complement rather than
being visually and thematically disconnected.
Master Signage Plan Application
The master signage program application shall include, at a minimum,
the following to be deemed a completed application:
A master site plan showing a location of each of the proposed signage
type(s). Dimension and label the sign types and include distance
measurement of the sign’s location from the nearest public right-of way.
Provide signage elevations (dimensioned and labeled) indicating
proposed text areas, materials, material finishes, colors, lighting and
identifiable references as to how the signage design relates to the
proposed architecture. Identify any landscaping elements proposed.
For all signage is to be mounted on building façades, provide accurate
building elevations that show signage dimension, signage location, text
areas, materials, material finishes, colors and identifiable references as
to how the signage design relates to the proposed architecture.
If the applicant is requesting any variances from the current regulations
as part of the master sign plan, please indicate the location of the
variance, what the variance request is for and specific
reason/justification for the variance and how the variance promotes are
adheres to the design goals provided.
A master sign plan application will be considered by the City Council
following a recommendation by the Sign Board. The Sign Board’s
Case No. Attachment A
MSP21-0004 Page 3
recommendation will be forwarded to the City Council for their
consideration.
The sign design guidelines are designed to help ensure quality signs
that communicate their message in a clear fashion; however, the
“guidelines” are not as strict as sign “standards.” The review authority
may interpret the design guidelines with some flexibility in their
application to specific signs/projects, as not all design criteria may be
workable or appropriate for each sign or project. In some circumstances,
one guideline may be relaxed to facilitate compliance with another
guideline determined by the review authority to be more important in the
particular case. The overall objective is to ensure that the intent and
spirit of the design guidelines are followed.
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Case No. Attachment B
MSP21-0004 Page 1