SB Item 7Case No.
MSP21-0003
S T A F F R E P O R T
July 30, 2021
CASE NO: MSP21-0003
PROJECT: Master Sign Plan Amendment for Chapel Crossing EXECUTIVE
SUMMARY: Priority Signs and Graphics is requesting approval of an amendment to the
approved Chapel Crossing master sign plan to allow two (2) upper story
attached building sign locations to be relocated from the previously approved
south facade to the east façade. The property is located at 245 W. State
Highway 114, Southlake, Texas.
REQUEST
DETAILS: The Chapel Crossing building is located on the southwest corner of the
intersection of N. White Chapel Blvd. and W. State Highway 114.
Previously, the applicant had received approval for a master sign plan (MSP18-
0006) for the building that included 2 upper story signs on the north façade, 2
upper story signs on the south façade, and 2 monument signs (one located on
the SH 114 access road, and one located at the N. White Chapel/ W. SH 114
intersection). The applicant is requesting to amend the approved master sign
plan for 2 upper story signs to allow the approved Countryside Lane south
façade upper story signs (Signs 3 & 4) be relocated from the to the N. White
Chapel Blvd. east upper story façade. This new location will provide visibility to
visitors from N. White Chapel Blvd. and W. SH 114 (which the applicant has
stated that it is not possible from the current location on the south façade). The
proposed master sign plan amendment will include the requirements of the
approved master sign plan (MSP18-0006).
Case No.
MSP21-0003
Chapel Crossing
Sign Type Approved Upper Story
Sign Details MSP18-0006 Current 704
Regulations
Proposed Upper Story
Sign Details MSP21-0003
Proposed Attached
Sign
Details: Sign #3
Attached Building Signs
3 and 4
Upper Story
Countryside Lane
Existing Sign Locations
N. White Chapel Blvd.
Proposed Sign Locations
• South Elevation
• Upper Story –above 3rd floor.
30 ft. above grade
• Lease width: NA
• Letter ht.: As allowed in Sign
Ord.
• Logo ht.: 125% of max letter
height
• Max. sign width on façade:
22.5 ft.
• Sign Area: 78.75 sf
• 5-inch channel letters- neutral
color face. Flush mount with
black trim cap and returns
• Logo per Sign Ord.
• White internal LED
South Facade
• All upper story
signage requires City
Council approval of
a master sign plan
• Maximum sign area
allowed is
determined by
width of lease space
(can be up to 400 sf)
• Maximum allowable
letter height is 19”
• Maximum allowable
logo ht. is 24.5”
• Double stack text
allowed if area and
letter height comply
• Placement must be
in middle 75% of the
façade
• East Elevation
• Upper Story –above 3rd floor.
43 ft. above grade
• Lease width: NA
• Letter ht.: As allowed in Sign
Ord. (N. White Chapel Blvd)
• Logo ht.: 125% of max letter
height
• Max. sign width on façade:
75% of facade
• Sign Area: 78.75 sf
• 5-inch channel letters- black,
white, or neutral color face.
Flush mount with black trim
cap and returns
• Logo per Sign Ordinance
• White internal LED
East Facade
• East Elevation
• Upper Story – above 3rd
floor. 43 ft. above grade
• Lease width: NA
• Letter ht.; 28.3 inch and
20.8 inch
• Logo ht.: NA
• Max. sign width on
façade: 16 ft.
• Sign Area: 65 sf
• 5-inch channel letters-
black day/night
perforated vinyl face.
Flush mount with black
trim cap and returns
• Logo: no logo
• White internal LED
ACTION: Consider Approval of a Master Sign Plan Amendment ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Plans
Demonstration
STAFF CONTACT: Dennis Killough (817)748-8072
Patty Moos (817)748-8269
Case No. Attachment B
MSP21-0003 Page 1
BACKGROUND INFORMATION
APPLICANT: Priority Signs and Graphics
PROPERTY SITUATION: 245 W. State Highway 114, Southlake, Texas.
LEGAL DESCRIPTION: Lot 1R, Block A, Raveneaux Village Addition
CURRENT ZONING: “S-P-2” Generalize Site Plan District
HISTORY: January 15, 1988; City Council approved a final plat for Ravenaux
Addition.
“C-1” zoning was placed on the southern portion of the property with
the adoption of Ordinance No. 480, in September 1989.
August 7, 2007; City Council approved a zoning change and site plan
from "AG" Agricultural District and "C-1" Neighborhood Commercial
District to "S-P-2" Generalized Site Plan District with “C-3” district uses
for Chapel Crossing Shopping Center to develop 5 buildings totaling
approximately 45,000 square feet of retail floor area. (ZA07-005)
October 7, 2014; City Council approved a zoning change and
concept/site plan for Southlake Office Plaza, from “S-P-2” Generalized
Site Plan District to “S-P-2” Generalized Site Plan District to allow for the
development of an approximately 51,000 square foot, three-story office
building in the first phase (site plan) and concept plan approval for a
Phase 2 expansion with approximately 23,000 square feet of floor
space. (ZA13-106)
November 20, 2014; City Council approved a plat revision for Lot 1R,
Block A, Raveneaux Village. (ZA14-124)
October 15, 2019; City Council approved a master sign plan for four (4)
building façade signs (2 upper story attached signs on the north façade
and 2 upper story attached signs on the south façade) and two (2)
monument signs as presented; and no additional signage on the
building is allowed. (MSP18-0006)
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement
for an appropriate sign application submittal prior to sign installation.
Please contact Seantay Carpenter for sign application processing and
pre-install inspection. Seantay can be reached at 817-748-8215 or
scarpenter@ci.southlake.tx.us.
DESIGN GUIDELINES:
8.4.9 Multistory Buildings
a. For multistory corporate offices and hotels, signs should be limited
to monument signs and possibly a single façade sign of
Case No. Attachment B
MSP21-0003 Page 2
appropriate scale and size that identifies the name of the major
tenant or building.
b. For multistory commercial buildings, upper story signs should be
limited to tenants that have a minimum of 25 feet of horizontal
building frontage.
Design Guidelines - Master Sign Plans:
Commercial signage is an integral part of the urban design fabric of
Southlake. It is absolutely necessary and shall be deemed as a tool that
helps promote the health, safety and welfare of the general public by
providing guidance to both the vehicular driver and pedestrian. Due to
its visual prominence and effect on the overall design character of our
city, signage as part of master sign plans must be considered on the
broader scale of community rather than on an individual site basis.
Signage is an integral part of the visual urban streetscape and shall not
be designed to visually compete with its surroundings, but rather serve
to build on the quality of the traveler’s and pedestrian’s experience. The
basis for submitting a master sign plan application should not be to have
larger signs or logos permitted by ordinance but should clearly be
related to the sign design goals listed below:
Design Goals
1. To develop organized hierarchies of signage design types that
help identify the location and size standards for individual signs
without infringing on the capability of creative design.
2. To establish design criteria that promote the overall visual quality
of the streetscape environment for the general public while
providing reasonable and improved standards for identification of
individual properties.
3. To improve the overall visual cohesive appearance of the site
through signage guidelines, with strong consideration that the
visual streetscape.
4. To promote a “sense of place” for the City of Southlake while
promoting creative design for individual developments.
5. To promote signage as an architectural complement rather than
being visually and thematically disconnected.
Master Signage Plan Application
The master signage program application shall include, at a minimum,
the following to be deemed a completed application:
A master site plan showing a location of each of the proposed signage
type(s). Dimension and label the sign types and include distance
measurement of the sign’s location from the nearest public right-of way.
Provide signage elevations (dimensioned and labeled) indicating
Case No. Attachment B
MSP21-0003 Page 3
proposed text areas, materials, material finishes, colors, lighting and
identifiable references as to how the signage design relates to the
proposed architecture. Identify any landscaping elements proposed.
For all signage is to be mounted on building façades, provide accurate
building elevations that show signage dimension, signage location, text
areas, materials, material finishes, colors and identifiable references as
to how the signage design relates to the proposed architecture.
If the applicant is requesting any variances from the current regulations
as part of the master sign plan, please indicate the location of the
variance, what the variance request is for and specific
reason/justification for the variance and how the variance promotes are
adheres to the design goals provided.
A master sign plan application will be considered by the City Council
following a recommendation by the Sign Board. The Sign Board’s
recommendation will be forwarded to the City Council for their
consideration.
The sign design guidelines are designed to help ensure quality signs
that communicate their message in a clear fashion; however, the
“guidelines” are not as strict as sign “standards.” The review authority
may interpret the design guidelines with some flexibility in their
application to specific signs/projects, as not all design criteria may be
workable or appropriate for each sign or project. In some circumstances,
one guideline may be relaxed to facilitate compliance with another
guideline determined by the review authority to be more important in the
particular case. The overall objective is to ensure that the intent and
spirit of the design guidelines are followed.
N:\Community Development\MEMO\Signs\Conditional Sign Permits\MSP21-0003 - Chapel Crossing Amendment
Case No. Attachment B
MSP21-0003 Page 1