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SB Item 7Case No. MSP21-0003 S T A F F R E P O R T July 30, 2021 CASE NO: MSP21-0003 PROJECT: Master Sign Plan Amendment for Chapel Crossing EXECUTIVE SUMMARY: Priority Signs and Graphics is requesting approval of an amendment to the approved Chapel Crossing master sign plan to allow two (2) upper story attached building sign locations to be relocated from the previously approved south facade to the east façade. The property is located at 245 W. State Highway 114, Southlake, Texas. REQUEST DETAILS: The Chapel Crossing building is located on the southwest corner of the intersection of N. White Chapel Blvd. and W. State Highway 114. Previously, the applicant had received approval for a master sign plan (MSP18- 0006) for the building that included 2 upper story signs on the north façade, 2 upper story signs on the south façade, and 2 monument signs (one located on the SH 114 access road, and one located at the N. White Chapel/ W. SH 114 intersection). The applicant is requesting to amend the approved master sign plan for 2 upper story signs to allow the approved Countryside Lane south façade upper story signs (Signs 3 & 4) be relocated from the to the N. White Chapel Blvd. east upper story façade. This new location will provide visibility to visitors from N. White Chapel Blvd. and W. SH 114 (which the applicant has stated that it is not possible from the current location on the south façade). The proposed master sign plan amendment will include the requirements of the approved master sign plan (MSP18-0006). Case No. MSP21-0003 Chapel Crossing Sign Type Approved Upper Story Sign Details MSP18-0006 Current 704 Regulations Proposed Upper Story Sign Details MSP21-0003 Proposed Attached Sign Details: Sign #3 Attached Building Signs 3 and 4 Upper Story Countryside Lane Existing Sign Locations N. White Chapel Blvd. Proposed Sign Locations • South Elevation • Upper Story –above 3rd floor. 30 ft. above grade • Lease width: NA • Letter ht.: As allowed in Sign Ord. • Logo ht.: 125% of max letter height • Max. sign width on façade: 22.5 ft. • Sign Area: 78.75 sf • 5-inch channel letters- neutral color face. Flush mount with black trim cap and returns • Logo per Sign Ord. • White internal LED South Facade • All upper story signage requires City Council approval of a master sign plan • Maximum sign area allowed is determined by width of lease space (can be up to 400 sf) • Maximum allowable letter height is 19” • Maximum allowable logo ht. is 24.5” • Double stack text allowed if area and letter height comply • Placement must be in middle 75% of the façade • East Elevation • Upper Story –above 3rd floor. 43 ft. above grade • Lease width: NA • Letter ht.: As allowed in Sign Ord. (N. White Chapel Blvd) • Logo ht.: 125% of max letter height • Max. sign width on façade: 75% of facade • Sign Area: 78.75 sf • 5-inch channel letters- black, white, or neutral color face. Flush mount with black trim cap and returns • Logo per Sign Ordinance • White internal LED East Facade • East Elevation • Upper Story – above 3rd floor. 43 ft. above grade • Lease width: NA • Letter ht.; 28.3 inch and 20.8 inch • Logo ht.: NA • Max. sign width on façade: 16 ft. • Sign Area: 65 sf • 5-inch channel letters- black day/night perforated vinyl face. Flush mount with black trim cap and returns • Logo: no logo • White internal LED ACTION: Consider Approval of a Master Sign Plan Amendment ATTACHMENTS: (A) Background Information (B) Vicinity Map Presentation Plans Demonstration STAFF CONTACT: Dennis Killough (817)748-8072 Patty Moos (817)748-8269 Case No. Attachment B MSP21-0003 Page 1 BACKGROUND INFORMATION APPLICANT: Priority Signs and Graphics PROPERTY SITUATION: 245 W. State Highway 114, Southlake, Texas. LEGAL DESCRIPTION: Lot 1R, Block A, Raveneaux Village Addition CURRENT ZONING: “S-P-2” Generalize Site Plan District HISTORY: January 15, 1988; City Council approved a final plat for Ravenaux Addition. “C-1” zoning was placed on the southern portion of the property with the adoption of Ordinance No. 480, in September 1989. August 7, 2007; City Council approved a zoning change and site plan from "AG" Agricultural District and "C-1" Neighborhood Commercial District to "S-P-2" Generalized Site Plan District with “C-3” district uses for Chapel Crossing Shopping Center to develop 5 buildings totaling approximately 45,000 square feet of retail floor area. (ZA07-005) October 7, 2014; City Council approved a zoning change and concept/site plan for Southlake Office Plaza, from “S-P-2” Generalized Site Plan District to “S-P-2” Generalized Site Plan District to allow for the development of an approximately 51,000 square foot, three-story office building in the first phase (site plan) and concept plan approval for a Phase 2 expansion with approximately 23,000 square feet of floor space. (ZA13-106) November 20, 2014; City Council approved a plat revision for Lot 1R, Block A, Raveneaux Village. (ZA14-124) October 15, 2019; City Council approved a master sign plan for four (4) building façade signs (2 upper story attached signs on the north façade and 2 upper story attached signs on the south façade) and two (2) monument signs as presented; and no additional signage on the building is allowed. (MSP18-0006) STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for an appropriate sign application submittal prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre-install inspection. Seantay can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us. DESIGN GUIDELINES: 8.4.9 Multistory Buildings a. For multistory corporate offices and hotels, signs should be limited to monument signs and possibly a single façade sign of Case No. Attachment B MSP21-0003 Page 2 appropriate scale and size that identifies the name of the major tenant or building. b. For multistory commercial buildings, upper story signs should be limited to tenants that have a minimum of 25 feet of horizontal building frontage. Design Guidelines - Master Sign Plans: Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character of our city, signage as part of master sign plans must be considered on the broader scale of community rather than on an individual site basis. Signage is an integral part of the visual urban streetscape and shall not be designed to visually compete with its surroundings, but rather serve to build on the quality of the traveler’s and pedestrian’s experience. The basis for submitting a master sign plan application should not be to have larger signs or logos permitted by ordinance but should clearly be related to the sign design goals listed below: Design Goals 1. To develop organized hierarchies of signage design types that help identify the location and size standards for individual signs without infringing on the capability of creative design. 2. To establish design criteria that promote the overall visual quality of the streetscape environment for the general public while providing reasonable and improved standards for identification of individual properties. 3. To improve the overall visual cohesive appearance of the site through signage guidelines, with strong consideration that the visual streetscape. 4. To promote a “sense of place” for the City of Southlake while promoting creative design for individual developments. 5. To promote signage as an architectural complement rather than being visually and thematically disconnected. Master Signage Plan Application The master signage program application shall include, at a minimum, the following to be deemed a completed application: A master site plan showing a location of each of the proposed signage type(s). Dimension and label the sign types and include distance measurement of the sign’s location from the nearest public right-of way. Provide signage elevations (dimensioned and labeled) indicating Case No. Attachment B MSP21-0003 Page 3 proposed text areas, materials, material finishes, colors, lighting and identifiable references as to how the signage design relates to the proposed architecture. Identify any landscaping elements proposed. For all signage is to be mounted on building façades, provide accurate building elevations that show signage dimension, signage location, text areas, materials, material finishes, colors and identifiable references as to how the signage design relates to the proposed architecture. If the applicant is requesting any variances from the current regulations as part of the master sign plan, please indicate the location of the variance, what the variance request is for and specific reason/justification for the variance and how the variance promotes are adheres to the design goals provided. A master sign plan application will be considered by the City Council following a recommendation by the Sign Board. The Sign Board’s recommendation will be forwarded to the City Council for their consideration. The sign design guidelines are designed to help ensure quality signs that communicate their message in a clear fashion; however, the “guidelines” are not as strict as sign “standards.” The review authority may interpret the design guidelines with some flexibility in their application to specific signs/projects, as not all design criteria may be workable or appropriate for each sign or project. In some circumstances, one guideline may be relaxed to facilitate compliance with another guideline determined by the review authority to be more important in the particular case. The overall objective is to ensure that the intent and spirit of the design guidelines are followed. N:\Community Development\MEMO\Signs\Conditional Sign Permits\MSP21-0003 - Chapel Crossing Amendment Case No. Attachment B MSP21-0003 Page 1