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SB Item 6 - PresentationMethodist Southlake Medical Center Sign Variance SV21-0013 SV21-0013 APPLICANT:Methodist Southlake Medical Center REQUEST: Approval of a variance to Sign Ordinance No. 704, as amended, to allow 5 light pole banner signs located in the parking lot areas to increase public awareness of their emergency room facility. LOCATION: 421 E. State Highway 114 Aerial View Site Plan with Light Pole Banner Locations North Existing Signs Monument Sign Directional Sign Directional Sign Directional Sign Parking Garage Attached Signs Hospital Attached Sign Outpatient Attached Sign Existing Ambulance and Emergency Signs on Hospital Directional Sign Proposed Light Pole Banner Sign Locations (5) Logo: day/night green logo will appear green and white at night North Pole banner dimensions: 30” by 67.5” Banner area: 14 sf Sign Variance Comparison Sign Regulation Permitted by 704, as amended Proposed (SV21-0013) Light Pole Banner •1 per light pole •10 sf per sign face •Duration determined by City Council •All light pole banners shall be approved by the appropriate utility company prior to consideration by City Council. •Light pole banners shall be limited to publicize community-wide events, holiday celebrations, public art, and other city sponsored events. •5 light pole banners with 1 banner each •Pole banner sign dimensions: 30” by 67.5”. Banner area: 14 sf •Private light poles •Light pole banners are necessary to promote emergency room facility 5 Light pole banner signs in north parking lot Questions?