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Item 8 -memo1 S T A F F R E P O R T June 24, 2021 CASE NO: SV21-0012 PROJECT: Sign Variance for EVO Entertainment EXECUTIVE SUMMARY: RPAI Southwest Management LLC is requesting approval of variances to Sign Ordinance No. 704, as amended, and the Southlake Town Square (MSP) for EVO Entertainment (former Harkins Theater building) for several attached building signs on the northwest, northeast, southeast, and southwest elevations of the building. The sign variance request includes the proposed total number of signs (exceeding the allowable signs per building), sign size, the number of signs on each façade, and sign types not listed in the Sign Ordinance No. 704, as amended, and the Southlake Town Square (MSP). The proposed attached signs are located on the existing building located at 1450 Plaza Place, Southlake, Texas. REQUEST DETAILS: The proposed EVO Entertainment is generally located approximately 230 feet south of the northwest intersection of the SH 114 access road and Central Avenue and located within Southlake Town Square. The report is structure such that the proposed signage is evaluated against the Town Square Sign master Pan and the City’s Sign Ordinance 704-J, as amended. Harkins Theater was granted a modification to the Southlake Town Square Grand Avenue District conditional sign permit requirements to allow the existing signage on the building. Page 7 of the report provides a table compares the existing Harkins Theater signage to the proposed EVO Entertainment signage. The specific variances requested for the attached signage are as follows: 2 Sign Type Proposed Sign Details Current 704-J Regulations Town Square Master Sign Plan Attached Sign (Trellis) – A1 (NW main entrance) Sign Detail Location • 37 ft. from ground • Letter heights: 11’ 3” and 2’-7 3/4” • 478 sf in area • 5” deep open channel letters with white LEDs, white interior returns and backs and peppercorn exterior return with interior illuminated multi-color triangle logo • Fascia sign attached to aluminum trellis structure • Max. letter height allowed is 14 in. • Max. area allowed is 100 sf • One attached sign allowed per street front with a total of two on the building. • 5 in. channel letters • Max. letter height allowed is 61 inches • Max. area allowed is .5 sf/ linear ft.: 198 sf • Combination of 3 of 5 sign types per lease space, fascia proposed • Open channel letters illuminated with exposed light source Attached Building Sign – A2 (NE elevation- SH114) Sign Detail Location • 20 ft. from ground to sign (from top of retaining wall) • Letter heights: 11’ 3” and 2’-7 3/4” • 478 sf in area • 5” deep channel open letters with white LEDs, white interior returns and backs and peppercorn exterior return with interior illuminated multi-color triangle logo • Max. letter height allowed is 41 in. • Max. area allowed is 155 sf • One attached sign allowed per street front with a total of two on the building • 5 in. channel letters • Max. letter height allowed is 61 inches • Max. area allowed is .5 sf/ linear ft.: 107 sf • Combination of 3 of 5 sign types per lease space, fascia proposed • Open channel letters illuminated with exposed light source 3 Sign Type Proposed Sign Details Current 704-J Regulations Town Square Master Sign Plan Attached Building Sign – A3 (SE elevation) Sign Detail Location • 25 ft. from ground to sign (from top of retaining wall) • Letter heights: 11’ 3” and 2’-7 3/4” • 478 sf in area • 5” deep open channel letters with white LEDs, white interior returns and backs and peppercorn exterior return with interior illuminated multi-color triangle logo • Fascia sign attached to 5 aluminum bars for support span structure • Max. letter height allowed is 14 in. • Max. area allowed is 100 sf • One attached sign allowed per street front with a total of two on the building. • 5 in. deep channel letters • Max. letter height allowed is 61 inches • Max. area allowed is .5 sf/ linear ft.: 198 sf • Combination of 3 of 5 sign types per lease space, fascia proposed • Open channel letters illuminated with exposed light source Attached Building Sign – B Logo (SW elevation) Sign Detail Location • 31 ft. from ground to sign • Logo height: 13’ 7 1/2” • Logo area: 181.6 sf • 5” deep channel open letters with white LEDs, white interior returns and backs and peppercorn exterior return with interior illuminated multi-color triangle logo • Attached fascia sign • Max. letter height allowed is 14 in. • Max. area allowed is 100 sf • One attached sign allowed per street front with a total of two on the building. • Max. top floor letter height allowed is 61 inches • Max. area allowed is .5 sf/ linear ft.: 107 sf • Combination of 3 of 5 sign types per lease space, 1 fascia sign proposed • Open channel letters illuminated with exposed light source 4 Sign Type Proposed Sign Details Current 704-J Regulations Town Square Master Sign Plan Attached Building Sign – C Sign (NE elevation) Sign Detail Location • 25 ft. from ground to sign • Sign height: 16’ 3 ¾” • Sign area: 315.4 sf • Letter Ht.: 3’ -7” • 3” deep channel open letters with contour white LEDs, white interior returns and backs inside and backs PTM color and peppercorn exterior return. • Attached fascia sign (2 signs on this façade) • Max. letter height allowed is 16.4 in. • Max. area allowed is 100 sf (all signs) • One attached sign allowed per street front with a total of two on the building. • 3 in. deep channel letters • Max. letter height allowed is 61 inches • Max. area allowed is 111 sf • Combination of 3 of 5 sign types per lease space, 2nd fascia sign proposed • Open channel letters illuminated with exposed light source Attached Building Sign – D Sign (NE elevation) Sign Detail Location • Sign height: 2’ 5/8” • Sign area: 91 sf • Letter Ht.: 2’-5/8” • Sign Width: 38’-3” • 3” deep channel open letters with contour white LEDs, white interior returns and backs inside and backs PTM color and peppercorn exterior return. • Attached fascia sign (2 signs on this façade) • Max. letter height allowed is 14 in. • Max. area allowed is 100 sf (all signs) • One attached sign allowed per street front with a total of two on the building. • 3 in. deep channel letters • Max. top floor letter height allowed is 61 inches • Max. area allowed is 203 sf • Combination of 3 of 5 sign types per lease space, 2nd fascia sign proposed • Open channel letters illuminated with exposed light source 5 Sign Type Proposed Sign Details Current 704-J Regulations Town Square Master Sign Plan Attached Building Signs – E1, E2, E3 Vertical Wall Washer Signs (NW elevation) Sign Detail Location • 2 ½ in. white finish aluminum fabricated white LED to illuminate one side (down is noted), flush to wall. • 41. ft. from ground to top of wall washer sign for E1 and E2 and around the corner 5 ft. • 30 ft. from ground to top of wall washer sign for E3 • Not a listed sign type • Prohibited Per - 5.2.23 Any lighting projected onto a building, excluding customary exterior building and site illumination (as determined by the Administrative Official) and permitted sign illumination. • Not a listed sign type • Not a listed sign type Attached Building Signs – G Internally Illuminated Exterior Perimeter L.E.D. – 6 qty. Location • Sign ht.: 30’-8” (length of light) • Qty.: 6 total • Not a listed sign type • Prohibited Per - 5.2.23 Any lighting projected onto a building, excluding customary exterior building and site illumination (as determined by the Administrative Official) and permitted sign illumination. • Not a listed sign type • Not a listed sign type 6 Sign Type Proposed Sign Details Current 704-J Regulations Town Square Master Sign Plan Attached Building Signs – MP, Movie Poster Signs- 8 qty. Location • Attached sign (8 signs on this façade) • Not a listed sign type • Not a listed sign type 7 Harkins and EVO Entertainment Sign Comparison Sign Type Harkins EVO Entertainment West Elevation (main entrance) • Number of Signs: 1 (Harkins Theater) • Total Sign Area: 221 sf • Letter Height -51” • Three art deco towers – yellow neon • Exposed yellow and purple neon • Interior movie screen visible from Plaza Place See slide show for larger graphics • Number of signs: 2 (EVO and Films, Lanes, Games) • Sign Area: EVO: 478 sf Films, Lanes, Games: 91 sf • Total Sign Area (all signs): 569 sf • Letter Height – EVO – 11’3” Entertainment – 2’ 7 ¾” Films, Lanes, Games – 2’4 5/8” • Removed art deco sign features and exposed neon North Elevation (SH 114) • Number of Signs: 1 (Harkins Theater) • Sign Area: 332 sf • Letter Height 5’1” (Harkins) 4’6” (Theater) • Two art deco features – yellow neon • Exposed yellow neon – roof line See slide show for larger graphics • Number of signs: 2 (EVO and Films, Lanes, Games) • Sign Area: EVO: 478 sf Films, Lanes, Games: 315.4 sf • Total Sign Area: 973.4 sf • Letter height - EVO – 11’3” Entertainment – 2’ 7 ¾” Films, Lanes, Games – 3’7” (Stacked – 16’ 3 3/4”) • No exposed neon or art deco features 8 East Elevation (Central Avenue) • Number of Signs: 1 (Harkins) • Sign Area: 135 sf • Letter Height 5’ • Two art deco features – yellow neon • Exposed yellow neon – roof line • Number of signs: 1 (EVO) • Sign Area: EVO: 478 sf • Letter height - EVO – 11’3” Entertainment – 2’ 7 ¾” • Two art deco features – white LED South Elevation (Federal Way) • Number of Signs: 1 (Harkins Theater) • Sign Area: 201 sf • Letter Height” 4’ • Two art deco features – yellow neon • Number of signs: 1 (EVO logo) • Sign Area: EVO: 181.6 sf • Logo Height: 13’7” • Total Sign Area: 181.6 sf • Two art deco features – white LED 9 ACTION NEEDED: Consider Approval of Requested Sign Variance ATTACHMENTS: (A) Background Information (B) Vicinity Map Plans Demonstration PowerPoint (located in ZA21-0043) STAFF CONTACT: Ken Baker (817)748-8067 Patty Moos (817)748-8269 Case No. Attachment A SV21-0012 Page 1 BACKGROUND INFORMATION OWNER: SLTS Grand Avenue II, L.P. APPLICANT: RPAI Southwest Management LLC PROPERTY SITUATION: 1450 Plaza Place LEGAL DESCRIPTION: Lot 4, Block 14, Phase IV of the Southlake Town Square Addition LAND USE CATEGORY: Town Center CURRENT ZONING: “DT” Downtown District HISTORY: October 5, 2004; City Council approved a site plan for Southlake Town Square, Phase IV, Grand Avenue District; subject to Site Plan Review Summary No. 2, dated September 17, 2004; granting the requested variances to driveway spacing and stacking; granting the variance to the orientation of the hotel and theatre to the street; and requiring City Council review and approval of theater building elevations prior to issuance of a building permit (ZA04-067). November 15, 2005; City Council approved a plat revision for the Southlake Town Square Avenue District for Blocks 3R2, 4R1, 12-14, 17 and 18 (ZA06-004). April 19, 2016; City Council approved a Site Plan with a variance request to allow two prohibited paint colors to be used in the repainting of the existing Harkins Theater building. The variance was to allow two prohibited paint colors, deep crimson and gumball purple, to be used in the paint palette in the repainting the existing building (ZA16-014). STAFF COMMENTS: The application exhibits are hyper-linked to this report. City Council approval of the request does not eliminate the requirement for an appropriate sign application submittal prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre-install inspection. Seantay can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us. Variance Criteria: 9.6.2 VARIANCES a. Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. b. Approval Standards. In granting any variance, City Council shall consider the following criteria: (i) Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other Case No. Attachment A SV21-0012 Page 2 lands, buildings or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and; (ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; (iii) The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and; (iv) Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and; (v) The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and; (vi) Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. (vii) Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non-compliant. Application Process. Any request for a variance shall be made to the Administrative Official and be accompanied by a completed application and a non-refundable filing fee in the amount specified in the current fee schedule adopted by City Council. The sign Board’s recommendation will be forwarded to the City Council for their consideration. Case No. Attachment B ZA21-0012 Page 1