Item 8 - Blurb
Item 8:
• SV21-0012 - Sign Variance for EVO Entertainment
• Staff Report dated June 24, 2021
• Variances to Sign Ordinance No. 704, as amended, and the Southlake Town Square
(MSP) for EVO Entertainment (former Harkins Theater building) for several attached
building signs on the northwest, northeast, southeast, and southwest elevations of the
building. The sign variance request includes the proposed total number of signs
(exceeding the allowable signs per building), sign size, the number of signs on each
façade, and sign types not listed in the Sign Ordinance No. 704, as amended, and the
Southlake Town Square (MSP).
• The specific variances requested are as follows (next page):
Sign Type Proposed Sign
Details
Current 704-J
Regulations
Town Square
Master Sign Plan
Attached Sign (Trellis) – A1 (NW main
entrance)
Sign Detail
Location
• 37 ft. from ground
• Letter heights: 11’ 3”
and 2’-7 3/4”
• 478 sf in area
• 5” deep open channel
letters with white LEDs,
white interior returns
and backs and
peppercorn exterior
return with interior
illuminated multi-color
triangle logo
• Fascia sign attached to
aluminum trellis
structure
• Max. letter height
allowed is 14 in.
• Max. area allowed is
100 sf
• One attached sign
allowed per street
front with a total of
two on the building.
• 5 in. channel letters
• Max. letter height
allowed is 61 inches
• Max. area allowed is .5
sf/ linear ft.: 198 sf
• Combination of 3 of 5
sign types per lease
space, fascia proposed
• Open channel letters
illuminated with
exposed light source
Attached Building Sign – A2 (NE elevation)
Sign Detail
Location
• 20 ft. from ground to
sign (from top of
retaining wall)
• Letter heights: 11’ 3”
and 2’-7 3/4”
• 478 sf in area
• 5” deep channel open
letters with white LEDs,
white interior returns
and backs and
peppercorn exterior
return with interior
illuminated multi-color
triangle logo
• Max. letter height
allowed is 41 in.
• Max. area allowed is
155 sf
• One attached sign
allowed per street
front with a total of
two on the building
• 5 in. channel letters
• Max. letter height
allowed is 61 inches
• Max. area allowed is .5
sf/ linear ft.: 107 sf
• Combination of 3 of 5
sign types per lease
space, fascia proposed
• Open channel letters
illuminated with
exposed light source
Sign Type Proposed Sign
Details
Current 704-J
Regulations
Town Square
Master Sign Plan
Attached Building Sign – A3 (SE elevation)
Sign Detail
Location
• 25 ft. from ground to
sign (from top of
retaining wall)
• Letter heights: 11’ 3”
and 2’-7 3/4”
• 478 sf in area
• 5” deep open channel
letters with white LEDs,
white interior returns
and backs and
peppercorn exterior
return with interior
illuminated multi-color
triangle logo
• Fascia sign attached to
5 aluminum bars for
support span structure
• Max. letter height
allowed is 14 in.
• Max. area allowed is
100 sf
• One attached sign
allowed per street
front with a total of
two on the building.
• 5 in. deep channel
letters
• Max. letter height
allowed is 61 inches
• Max. area allowed is .5
sf/ linear ft.: 198 sf
• Combination of 3 of 5
sign types per lease
space, fascia proposed
• Open channel letters
illuminated with
exposed light source
Attached Building Sign – B Logo (SW
elevation)
Sign Detail
Location
• 31 ft. from ground to
sign
• Logo height: 13’ 7 1/2”
• Logo area: 181.6 sf
• 5” deep channel open
letters with white LEDs,
white interior returns
and backs and
peppercorn exterior
return with interior
illuminated multi-color
triangle logo
• Attached fascia sign
• Max. letter height
allowed is 14 in.
• Max. area allowed is
100 sf
• One attached sign
allowed per street
front with a total of
two on the building.
• Max. top floor letter
height allowed is 61
inches
• Max. area allowed is .5
sf/ linear ft.: 107 sf
• Combination of 3 of 5
sign types per lease
space, 1 fascia sign
proposed
• Open channel letters
illuminated with
exposed light source
Sign Type Proposed Sign
Details
Current 704-J
Regulations
Town Square
Master Sign Plan
Attached Building Sign – C Sign (NE
elevation)
Sign Detail
Location
• 25 ft. from ground to
sign
• Sign height: 16’ 3 ¾”
• Sign area: 315.4 sf
• Letter Ht.: 3’ -7”
• 3” deep channel open
letters with contour
white LEDs, white
interior returns and
backs inside and backs
PTM color and
peppercorn exterior
return.
• Attached fascia sign (2
signs on this façade)
• Max. letter height
allowed is 16.4 in.
• Max. area allowed is
100 sf (all signs)
• One attached sign
allowed per street
front with a total of
two on the building.
• 3 in. deep channel
letters
• Max. letter height
allowed is 61 inches
• Max. area allowed is
111 sf
• Combination of 3 of 5
sign types per lease
space, 2nd fascia sign
proposed
• Open channel letters
illuminated with
exposed light source
Attached Building Sign – D Sign (NE
elevation)
Sign Detail
Location
• Sign height: 2’ 5/8”
• Sign area: 91 sf
• Letter Ht.: 2’-5/8”
• Sign Width: 38’-3”
• 3” deep channel open
letters with contour
white LEDs, white
interior returns and
backs inside and backs
PTM color and
peppercorn exterior
return.
• Attached fascia sign (2
signs on this façade)
• Max. letter height
allowed is 14 in.
• Max. area allowed is
100 sf (all signs)
• One attached sign
allowed per street
front with a total of
two on the building.
• 3 in. deep channel
letters
• Max. top floor letter
height allowed is 61
inches
• Max. area allowed is
203 sf
• Combination of 3 of 5
sign types per lease
space, 2nd fascia sign
proposed
• Open channel letters
illuminated with
exposed light source
Sign Type Proposed Sign
Details
Current 704-J
Regulations
Town Square
Master Sign Plan
Attached Building Signs – E1, E2, E3
Vertical Wall Washer Signs (NW elevation)
Sign Detail
Location
• 2 ½ in. white finish
aluminum fabricated
white LED to illuminate
one side (down is
noted), flush to wall.
• 41. ft. from ground to
top of wall washer sign
for E1 and E2 and
around the corner 5 ft.
• 30 ft. from ground to top
of wall washer sign for
E3
• Not a listed sign type
• Prohibited Per -
5.2.23 Any lighting
projected onto a
building, excluding
customary exterior
building and site
illumination (as
determined by the
Administrative
Official) and permitted
sign illumination.
• Not a listed sign type
• Not a listed sign type
Attached Building Signs – G Internally
Illuminated Exterior Perimeter L.E.D. –
6 qty.
Location
• Sign ht.: 30’-8” (length
of light)
• Qty.: 6 total
• Not a listed sign type
• Prohibited Per -
5.2.23 Any lighting
projected onto a
building, excluding
customary exterior
building and site
illumination (as
determined by the
Administrative
Official) and permitted
sign illumination.
• Not a listed sign type
• Not a listed sign type
Sign Type Proposed Sign
Details
Current 704-J
Regulations
Town Square
Master Sign Plan
Attached Building Signs – MP, Movie Poster
Signs- 8 qty.
Location
• Attached sign (8 signs
on this façade)
• Not a listed sign type
• Not a listed sign type
• Please contact Ken Baker with questions on this item.