Item 9CMEMORANDUM
June 15, 2021
To: Shana Yelverton, City Manager
From: Daniel Cortez, Director of Economic Development & Tourism
Subject: Resolution No. 21-029, directing City staff to draft the framework, role,
responsibilities and providing appointment of a Target Industry Recruitment
Task Force with oversight from the Community Enhancement and Development
Corporation
Action
Requested: Approval of Resolution No. 21-029, directing City staff to draft the framework,
role, responsibilities and providing appointment of a Target Industry
Recruitment Task Force with oversight from the Community Enhancement and
Development Corporation.
Background
Information: The purpose of this resolution is for the City Council to direct City staff to work
with the Community Enhancement and Development Corporation (CEDC) to
draft the framework, role and responsibilities for a Target Industry Recruitment
Task Force.
Through the City Council adoption of the Southlake 2035: Economic
Development Master Plan Addendum in March of 2021, established strategic
goals for the Economic Development & Tourism Department. One of these
strategic goals was to achieve economic prosperity through tax and
employment base growth, attracting investment of private capital into our
economy that grows jobs, creates opportunity, increases tax revenue.
Recommendation EDA1, within the plan, directs the City to utilize relevant
economic health data, evaluate Southlake's commercial centers and work with
property owners to identify challenges and potential solutions to filling vacant
spaces in the post -pandemic economic environment. With the development of
this task force, they will be able address and engage with potential target
industry businesses and corporate prospects looking to relocate to Southlake
and assist the City in achieving its economic goals.
With the adoption of this resolution, City staff will work with the CEDC to
develop the appropriate framework, role and goals of the proposed task force.
Financial
Considerations: Any financial considerations will be presented to the City Council in the
proposed FY 2022 budget.
Strategic Link: This item specifically addresses the City's critical business outcome CB04 by
optimizing the City's commercial tax base by attracting high quality new
businesses to reduce the tax burden on residential taxpayers. It also supports
the City's efforts in attracting & keep top -tier businesses to drive a dynamic &
sustainable economic environment (C4) and enhancing the sense of community
by providing excellent customer service and citizen engagement opportunities
(C6).
Legal Review: The proposed resolution will be reviewed by the City Attorney.
Alternatives: Deny Resolution 21-029, directing City staff to draft the framework, role,
responsibilities and providing appointment of a Target Industry Recruitment
Task Force with oversight from the Community Enhancement and Development
Corporation.
Staff
Recommendation: Approval of Resolution 21-029, directing City staff to draft the framework, role,
responsibilities and providing appointment of a Target Industry Recruitment
Task Force with oversight from the Community Enhancement and Development
Corporation.
Attachments: Resolution 21-029
Staff Contacts: Daniel Cortez (817) 748-8039
RESOLUTION NO. 21-029
A RESOLUTION OF THE CITY OF SOUTHLAKE, TEXAS THE
CITY COUNCIL IS DIRECTING CITY STAFF TO WORK WITH
THE COMMUNITY ENHANCEMENT AND DEVELOPMENT
CORPORATION TO DEVELOP A FRAMEWORK FOR A
TARGET INDUSTRY RECRUITMENT TASK FORCE AND
DEFINING THE ROLE AND RESPONSIBILITIES OF SUCH A
TASK FORCE AND PROVIDING THE APPOINTMENT FOR
REPRESENTATIVES TO SERVE ON THE TASK FORCE.
WHEREAS, the City of Southlake, Texas ("City") wishes to optimize the City's
commercial tax base by attracting high quality new businesses to reduce the tax burden on
residential taxpayers; and
WHEREAS, the formation of a Target Industry Recruitment Task Force would assist
with the attraction of target industries resulting in the retaining of high -quality jobs, developing
vibrant communities, and improving the quality of life in the community; and
WHEREAS, the City Council will consider a framework, role and responsibilities of a
Target Industry Recruitment Task Force with a recommendation of the Community
Enhancement and Development Corporation; and
WHEREAS, the City Council will appoint members to this Target Industry Recruitment
Task Force similarly as it appoints members of the public to various boards, commissions and
committees; and
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF
SOUTHLAKE, TEXAS:
SECTION 1. All the findings in the preamble are found to be true and correct and the City
Council does hereby incorporate said findings into the body of this resolution
as if copied in its entirety.
SECTION 2. The City Council is directing City staff to develop a framework, role and
responsibilities and providing appointment of a Target Industry Recruitment
Task Force with oversight of the Community Enhancement and
Development Corporation.
SECTION 3. The following representatives are appointed to serve as task force members
for the terms to be established and until their successors have been duly
appointed and qualified by Council.
Target Industry Recruitment Task Force Appointees
PASSED, APPROVED AND ADOPTED THIS 15TH DAY OF JUNE, 2021.
ATTEST:
Amy Shelley, TRMC
City Secretary
John Huffman, Mayor
APPROVED AS TO FORM:
City Attorney