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Item 9C - DemonstrationUTH L K P t-ANNINIG & DEVELOPMENT 9F-gVI SIGN VARIANCE APPLICATION Demonstration Please demonstrate that the following conditions are appIicabI&to the requested sign variance: That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant. The site is internally focused and the Nordstrom building is over 600 feet. from South lake 3oulevard. The area of the proposed sign is 250 sf, which is approximately 25% srnallerthan the existing sign- 2- That the situation causing the unnecessary hardship or pracdcal difficulty is unique to the affected property and is not self imposed_ The proposed sign is a result of a national re -branding program for Nordstrom. 3_ That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. This variance -&ill not injure adjacent properties since the sign area is less than the existing sign. Also, visibility to the sign is vera limited due to existing buildings and landscaping in front of the stere. 4- That the variance will be in harmony with the spirit and purpose of the sign ordinance. The proposed sign stacks the letters and modifies proportions of the various letters to align with a national re -branding program. The sign area is being reduced from the previously approved (existing) sign. '1400 %fadn Steet Siote 310, SauflkLAE, TX 36092 Phma: (817)749-P-15 Far. (817) 749 i" Fzme i Janwxy 20