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Item 9ASOUTHLAKE PLANNING & DEVELOPMENT SERVICES STAFF REPORT May 11, 2021 CASE NO: SV21-0008 PROJECT: Sign Variance for Five Below EXECUTIVE SUMMARY: Sign Installation Group, Inc. is requesting approval of variances to Sign Ordinance No. 704, as amended, and the Gateway Plaza I Master Sign Plan (MSP) for an attached building sign with individual internally illuminated channel letters on backer plate for the Five Below sign located on the south elevation and a variance to allow a blue background on two tower monument tenant panel signs. The proposed attached sign is located at 2910 E. Southlake Blvd., Southlake, Texas. The two tower monument signs are located at 2800 E. Southlake Blvd. and 3112 E. Southlake Blvd. REQUEST DETAILS: The Five Below lease space is generally located approximately 950 feet east of the northeast intersection of N. Nolen Drive and E. Southlake Blvd. and located within Gateway Plaza Phase I. The applicant is requesting a variance to allow a 42 -inch by 24 -foot backer plate behind internally lit white channel letters. The City's Sign Ordinance No. 704, as amended, no longer permits backer plates and the Master Sign Plan for Gateway Plaza Phase I does not specifically allow them. They are also requesting a variance to allow a monument sign panel that does not have a consistent background color with other panels. The specific variance requested for the attached sign is as follows: Sign Regulation Permitted by MSP Permitted by Proposed 704 as amended Individually lit aluminum channel letters with Plexiglas Individually lit aluminum Individually lit Attached Sign fronts. Letters only. channel letters with logo. channel letters on Backer plate not listed in No backer plate. a backer plate MSP. Letter Height 42 inches Winches 39 in. Sign Area 115.5 sf 59.5 sf 84 sf Backer Plate Not permitted Not permitted Backer plate 42 in. by 24 ft. Case No. SV21-0008 The two tower monument signs, approved in the Gateway Plaza Phase I master sign plan, are located at 2800 and 3112 E. Southlake Blvd. The original tenants were permitted to have different color panels. The applicant is proposing a blue background for each sign panel with white lettering. With the approval of the Sign Ordinance 704-D on June 16, 2009, all monument tenant panels are required to have a consistent background color. The newer tenants in this retail development have installed tenant panels with a white background. Sign Regulation Permitted by MSP Permitted by 704 as amended Proposed The background Monument Sign Not specified color for all sign Blue panel with Tenant Panel panels shall be white lettering consistent ACTION NEEDED: Consider Approval of Requested Sign Variances ATTACHMENTS: (A) Background Information (B) Vicinity Map PowerPoint Presentation Demonstration Plans STAFF CONTACT: Ken Baker (817)748-8067 Patty Moos (817)748-8269 Case No. SV21-0008 APPLICANT: BACKGROUND INFORMATION Sign Installation Group, Inc. PROPERTY SITUATION: 2910 E. Southlake Blvd., Southlake, Texas LEGAL DESCRIPTION: Lots 3, Block 1, Gateway Plaza Addition Phase I CURRENT ZONING: "S -P-2" Generalized Site Plan District STRATEGIC LINK: C4 — Attract & keep top -tier businesses to drive a dynamic & sustainable economic environment HISTORY: February 2, 1999; Master Sign Plan approved for Gateway Plaza Ph I. December 7, 2004; Sign Variance for Shogun Restaurant was approved. (SP04-268) November 20, 2007; Sign Variance for Modia was approved. (SP07-396) February 21, 2012; Sign Variance for Mellow Mushroom was approved. (SV12-002) June 19, 2012; Sign Variance for Modia was approved. (SV12-007) February 5, 2013; Sign Variance for Men's Wearhouse was approved. (SV12-030) October 1, 2019; Sign Variance was approved for The Christmas Shoppe. (SV19-0011) November 5, 2019; Sign Variance was approved for Epicenter for the Arts (SV19-0016) SIGN BOARD: May 6, 2021; Approved (4-3) subject to the Staff Report dated April 30, 2021; and, noting for clarity, the approval of both variance requests. Commissioner Spring and Commission Phalen both dissented as they did not support the backer panel on the building. Chairman Kubiak dissented as he did not support the proposed panels on the monument signs. STAFF COMMENTS: The application exhibits are hyper -linked to this report. City Council approval of the request does not eliminate the requirement for an appropriate sign application submittal prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre -install inspection. Seantay can be reached at 817-748-8215 or scarpenter(a)_ci.south lake. tx.us. Case No. Attachment A SV21-0008 Page 1 Variance Criteria: 9.6.2 VARIANCES a. Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. b. Approval Standards. In granting any variance, City Council shall consider the following criteria: (i) Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other lands, buildings or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and; (ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; (iii) The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and; (iv) Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and; (v) The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and; (vi) Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. (vii) Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non-compliant. Application Process. Any request for a variance shall be made to the Administrative Official and be accompanied by a completed application and a non-refundable filing fee in the amount specified in the current fee schedule adopted by City Council. The sign Board's recommendation will be forwarded to the City Council for their consideration. Case No. Attachment A SV21-0008 Page 2 Vicinity Map Five Below �F a Z�3i W R u +S C4-CE41Sy�, r - 49& VI) 2757 V75 2787 X47 aj 29D5 275 _ 2777 y 2N5 - c. rf a r V 1- 00 '- Sign Variance 0 00130 360 L__ v Feet Case No. Attachment B ZA21-0008 Page 1