SB Item 9
Case No.
SV21-0011
S T A F F R E P O R T
April 30, 2021
CASE NO: SV21-0011
PROJECT: Sign Variance for Nordstrom Rack
EXECUTIVE
SUMMARY: Nordstrom, Inc., is requesting approval of a variance to Sign Ordinance No. 704,
as amended, and the Shops of Southlake (MSP) for an attached building sign
with larger that permitted individual internally illuminated channel letters on a
backer plate for the Nordstrom Rack sign located on the north elevation. The
proposed attached sign is located at 1445 E. Southlake Blvd., Southlake, Texas.
REQUEST
DETAILS: The Nordstrom Rack lease space is generally located approximately 1,350 feet
east of the southeast intersection of S. Carroll Avenue and E. Southlake Blvd.
and located within the Shops of Southlake. Nordstrom, Inc. is requesting the sign
variance as a result of a national rebranding program for the Nordstrom store.
The approved Nordstrom Rack sign variance (SV09-006) for this lease space
permitted a 24-inch “Nordstrom” letters, 54-inch “r”, “a”, and “c” letters, and a 93-
inch letter “k”. The proposed sign will have internally lit white faced channel letters
with 18-inch “Nordstrom” letters, 70-inch “r”, “a”, and “c” letters and a 96-inch (“k”)
with a 11’- 2 1/8” inch by 22’- 4 1/8” grey backer plate (250 sf).
The specific variance requested for the attached sign is as follows:
Sign
Regulation
Permitted by
Shops of
Southlake MSP
Permitted by
704, as
amended
Approved
Nordstrom Rack
(SV09-006)
Proposed
(SV21-0011)
Letter/Logo
Height
(Over 301 ft.
from R.O.W.)
• 42 in./ 52.5 in logo
• 66 in. for multiple
lines of copy
(exclusive of logo)
36 in.
• 24 in. (Nordstrom)
• 54 in. (letters “r”, “a”,
and “c”)
• 93 in. (letter “k”)
• 18 inch
(Nordstrom)
• 70 in. “r”, “a”,
and “c”) letters
• 96 in. (“k”)
Backer Plate Not permitted Not permitted Not permitted
11’- 2 1/8” inch by
22’- 4 1/8” grey
backer plate (250 sf)
Case No.
SV21-0011
ACTION NEEDED: Consider Approval of Requested Sign Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
PowerPoint Presentation
Demonstration
Plans
STAFF CONTACT: Dennis Killough (817)748-8072
Patty Moos (817)748-8269
Case No. Attachment A
SV21-0011 Page 1
BACKGROUND INFORMATION
APPLICANT: Nordstrom, Inc.
OWNER: Carroll/1709, Ltd.
PROPERTY SITUATION: 1445 E. Southlake Blvd., Southlake, Texas
LEGAL DESCRIPTION: Lot 5, Block 1, Shops of Southlake
CURRENT ZONING: “S-P-2” Generalized Site Plan District
STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable
economic environment
HISTORY: City Council approved a Conditional Sign Permit for the Shops of
Southlake on October 18, 2005. (SP05-258)
City Council approved the Conditional Sign Permit for monument signs
for the Shops of Southlake on February 7, 2006. (SP06-081)
City Council approved a sign variance request for Nordstrom Rack on
May 5, 2009. (SV09-006)
City Council approved revisions to the shops of Southlake Conditional
Sign Permit (MSP) for building blade signs, pedestrian blade signs,
awning signs, light pole banner signs, umbrella signs, sandwich board
signs, and fascia signs on June 7, 2011. (MSP11-002)
STAFF COMMENTS: The application exhibits are hyper-linked to this report. City Council
approval of the request does not eliminate the requirement for an
appropriate sign application submittal prior to sign installation. Please
contact Seantay Carpenter for sign application processing and pre-install
inspection. Seantay can be reached at 817-748-8215 or
scarpenter@ci.southlake.tx.us.
Variance Criteria:
9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to
any restriction set forth in this ordinance, including but not limited to
the number, type, area, height, or setback of signs, or any other
aspect involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land,
structure or building involved and are not applicable to other
lands, buildings or structures in the same zone. The City may
Case No. Attachment A
SV21-0011 Page 2
attach such conditions to granting all or a portion of any
variance necessary to achieve the purpose of this ordinance,
and;
(ii) The strict interpretation of the provisions of the ordinance
would deprive the applicant of rights commonly enjoyed by
other properties in the same zone under the terms of the
ordinance, and;
(iii) The special conditions and circumstances do not result from
the actions of the applicant and such conditions and
circumstances do not merely constitute pecuniary hardship or
inconveniences, and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or
otherwise detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to
alleviate the special hardship or practical difficulties faced by
the applicant in meeting the requirements of this ordinance;
and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s).
Any modification of the signage approved by the variance or
the installation of new or replacement signage that does not
meet the specific requirements of the City Council variance
approval is prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application
and a non-refundable filing fee in the amount specified in the current fee
schedule adopted by City Council. The sign Board’s recommendation will
be forwarded to the City Council for their consideration.
Case No. Attachment B
ZA21-0011 Page 1