SB Item 8Case No.
SV21-0005
S T A F F R E P O R T
April 1, 2021
CASE NO: SV21-0005
PROJECT: Sign Variance for Whistle Britches
EXECUTIVE
SUMMARY: Byrum Sign and Lighting, Inc., on behalf of Town Square Ventures LP, is requesting
approval of sign variances to the Southlake Town Square Master Sign Plan for
Whistle Britches located at 1230 Main Street, Southlake, Texas.
DETAILS: Whistle Britches is located east of the intersection of Main Street and N. Carroll
Avenue on the north side of Main Street.
The applicant is requesting variances to the Southlake Town Square Master Sign
Plan, Section 9, Specialty Signs, 3A, to allow a mural sign that is not located on the
front façade entrance and Section 6, Materials, to allow a sign material type that is
not listed in the Southlake Town Square Master Sign Plan. The applicant is
proposing a mural sign on the west side of the building that is an exterior grade foil
substrate applied directly to the brick wall. In the sign variance request sign package,
additional signs are included for reference only. The only sign requesting a variance
is the sign located on the west elevation.
Below is a summary of the requested variances:
Proposed Sign Southlake Town Square Master Sign Plan
Mural location on the west
side of the building (not at
building entrance)
SECTION 9. SPECIALTY SIGNS
1) The following sign types shall be allowed
without a permit as long as set standards are
met (see standards table); and where
applicable, shall not be included in allowable
maximum attached fascia sign area:
h. Wall mural (commercial entrance)
(Administrative Approval)
3) The following sign types shall be allowed by
City Council / Sign Board consideration only:
• Wall mural signs (visual art) Definition:
Any graphic or artwork painted or applied
on a wall, ceiling or other architectural
surface where its background
differentiates it from the general color or
material of the wall or other surface. May
contain a commercial or non-commercial
message.
Case No.
SV21-0005
Sign material type:
Exterior grade foil substrate
attaching directly to the
brick wall (material not
listed)
SECTION 6. MATERIALS – Materials and finishes shall
be a of a high-quality, unique and achieve
harmony with others within the
Downtown District. Acceptable materials
for signing, wayfinding and related
structures include:
a. Metals: Stainless steel, brass or
copper (including terne coated) in a
polished, brushed or textured finish.
Natural aluminum finishes are not
permitted. All exposed aluminum will
be of a quality applied electrostatic,
colored, finish complementary to the
storefront design. Use of cast iron
shall be limited and is subject to
review by the Landlord on a case-by-
case basis.
b. Composites. Glass fiber reinforced
gypsum (GFRG), glass reinforced
plastic (GRP) or glass fiber reinforced
concrete (GFRC).
c. Hardwoods. Hardwoods must have a
natural or clear, quality painted or
lacquered finish.
d. Stone: Granite, marble limestone and
slate.
e. Tile: Ceramic and porcelain.
f. Terrazzo, mosaics and colored stained
concrete.
g. Glass: Textured, art, colored, frosted
and patterned.
h. Acrylic: translucent, clear, colored and
opaque.
i. High Performance Adhesive Film.
j. Gold Leaf or Professionally Painted
Graphics.
k. Other similar materials
ACTION NEEDED: Consider Approval of Requested Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
STAFF CONTACT: Dennis Killough 817-748-8072
Patty Moos 817-748-8269
Case No. Attachment A
SV21-0005 Page 1
BACKGROUND INFORMATION
APPLICANT: Byrum Sign and Lighting, Inc.
OWNER: Town Square Ventures LP
PROPERTY SITUATION: 1230 Main Street
HISTORY: November 1998 – Phase I Sign Regulations adopted
March 1999 – Phase II Sign Regulations adopted
November 2005 – Grand Avenue Sign Regulations adopted
June 2020 - Master Sign Plan for Town Square adopted
STAFF COMMENTS: City Council approval of the proposed sign does not eliminate the
requirement for appropriate sign application submittal prior to the installation
of the sign. Please contact Seantay Carpenter at 817-748-8215 or
scarpenter@ci.southlake.tx.us for sign application processing and pre-install
inspection.
VARIANCE CRITERIA: 9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to any
restriction set forth in this ordinance, including but not limited to the
number, type, area, height, or setback of signs, or any other aspect
involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land, structure
or building involved and are not applicable to other lands,
buildings or structures in the same zone. The City may attach
such conditions to granting all or a portion of any variance
necessary to achieve the purpose of this ordinance, and;
(ii) The strict interpretation of the provisions of the ordinance would
deprive the applicant of rights commonly enjoyed by other
properties in the same zone under the terms of the ordinance,
and;
(iii) The special conditions and circumstances do not result from the
actions of the applicant and such conditions and circumstances
do not merely constitute pecuniary hardship or inconveniences,
and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or otherwise
detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to alleviate
the special hardship or practical difficulties faced by the applicant
in meeting the requirements of this ordinance; and;
(vi) Granting of the variance will be in harmony with the spirit and
Case No. Attachment A
SV21-0005 Page 2
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s). Any
modification of the signage approved by the variance or the
installation of new or replacement signage that does not meet the
specific requirements of the City Council variance approval is
prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application and
a non-refundable filing fee in the amount specified in the current fee schedule
adopted by City Council. The sign variance will be considered by the City
Council following a recommendation by the Sign Board. The Sign Board’s
recommendation will be forwarded to the City Council for their consideration.
N:\Community Development\MEMO\Signs\Sign Variance\2021\SV21-0005 - Whistle Britches
Case No. Attachment B
SV21-0005 Page 1