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Item 9A - DemonstrationDemonstration 1. That a literal enforcement of the sign regulation -,•,i i create an unnecessary hardsh p ::r practical difficulty or the applicant our website and company brand had been designed in Feb 2015 and therefore reflected on the storefront sign and was approved by the city of Southlake at that point and has been in use at our current location 500 W South lake Blvd ste 130 since then. Now at this point it will Question 1 be very difficult for patients to correctly identify the signage if changes are made since coloring and logo have been already established and instilled over the past years. This will cause duress and confusion for for both existing and new patients. And moreover it will be total confusion for emergency patients who are in distress. 2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected propert- and is not self imposed. It will cause hardship to the effective running of the practice since it is a startup witF less than six years under its belt. It will cause disruption in patient identification of the practice. Kindly understand that this was approved by the City of Southlake in February 2015. We are willing Question 2 to make changes to the coloring of the raceway as needed. 3.That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. Question 3 We are committed to the development of the adjacent properties and the city of Southlake and therefore have invested deeply into the property and the city. We just want to function without disruption in the practice and have a physical and online presence to be compatible with each other so patients will be able to easily Locate us especially in emergency situations. The change of signage will cause added hardship for patients and the practice. 4.That the variance will be in harmony with the spirit and purpose of the sign ordinance. It was previously in harmony with the spirit and purpose of the sign ordinance of city of Southlake in 2015 Question 4