CEC MINUTES 11-2-2020 CITY OF
SOUTHLAKE
TEXAS
COMMUNITY ENGAGEMENT COMMITTEE MEETING MINUTES: November 2"d,
2020
LOCATION: VIA VIRTUAL MEETING
TIME: 6:00 P.M.
COMMITTEE MEMBERS PRESENT:
Place 1 — Sherry Berman, Chair
Place 2 — Vandana Tanneru
Place 4 —Vamsi Alla
Place 6 — Shayne Forsyth
Place 7 — Muhammad Iqbal
COMMITTEE MEMBERS NOT PRESENT:
Place 3 —Vacant
Place 5 — Roja Kasarla
STAFF PRESENT:
Lauren E. LaNeave, Assistant to the City Manager
Jerod Potts, Policy & Strategic Initiative Principal Planner
Jessica McBride, Communications and Marketing Manager
CITY COUNCIL MEMBERS PRESENT:
N/A
OTHERS PRESENT:
N/A
REGULAR AGENDA
1. Call to order. Meeting called to order at 6:03 by Sherry Berman, Chair.
2. Approve August 24, 2020 CEC meeting minutes. Vandana made a motion to
approve the minutes as written. Sherry provided a second. Approved (4-0) (Vamsi
abstained).
3. Discussion:
Meeting Minutes: Community Engagement Committee Meeting— November 2nd 2020
Page 1 of 3
a. Discuss and provide comments on the City of Southlake FY 2021
Communication Plan. Jessica provided an overview of the City's FY 2021
Communication Plan. The Committee asked what platform the City used for
communication, which staff responded was Constant Contact. The Committee
asked if they would be receiving a copy of the plan, and Jessica said yes. The
Committee asked about using specific logos for different City posts to share,
and Jessica mentioned they can be shared as is. The Committee asked about
how often things are shared, and Jessica noted that it depends on the event.
The City spaces out posts and gives several hours in-between posts. The City
will prioritize certain items. Jessica noted the Office of Marketing and
Communication uses analytics to know when to post. Perhaps the Committee
considers a sharing schedule to make sure people see the posts. The
Committee asked if the City uses Linkedln as a social media platform. The
City does have a profile, perhaps this can be used more in the future. A lot of
local businesses have been using the platform and receive many views for
their posts.
b. Introduce new Community Engagement Committee members. The CEC
members provided brief personal introductions.
c. Community Engagement Committee strategic overview. Lauren walked
through the CEC enabling ordinance and strategy map with the CEC
members. Lauren and Jerod discussed the SPIN program. Staff will send a
link to the SPIN informational video.
4. Consider:
a. Nominate and appoint Community Engagement Committee Officers.
Muhammad made a motion for the following slate of CEC Officers, and Shane
provided a second. Approved (5-0).
i. Sherry Berman — Chair
ii. Vandana Tanneru —Vice Chair
iii. Vamsi Alla — Secretary
b. Consider Community Engagement Committee regular meeting calendar
revisions and 2021 calendar. Vandana made a motion to approve the CEC
calendar and the SPIN calendar as proposed, noting there may be changes.
Shayne provided a second. Approved (5-0).
c. Consider 2021 SPIN calendar.
5. Discuss future agenda items.
Meeting Minutes: Community Engagement Committee Meeting— November 2"d, 2020
Page 2 of 3
6. Adjournment. Sherry adjourned the meeting at 7:26.
ATTEST:
c
camsi Alla, Secretary
Meeting Minutes: Community Engagement Committee Meeting—November 2nd, 2020
Page 3 of 3