2021-01-26 CEDC Minutesis W—
SOUTH LAKE
TEXAS
SOUTHLAKE COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION
BOARD MEETING MINUTES: January 26, 2021
LOCATION: Meeting held Virtually
TIME: 6:00 p.m.
COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD
MEMBERS PRESENT: Board President Martin Schelling, Board Vice President Tom
DeCaro, Board Secretary Craig Sturtevant, Jennifer Kolb, Robert Mundlin, Jeff Wang and
Mike Pazera.
COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD
MEMBERS ABSENT: None
STAFF PRESENT: Assistant City Manager Alison Ortowski, Chief Financial Officer &
Board Treasurer Sharen Jackson, Police Chief James Brandon, Director of Community
Services Chris Tribble, Deputy Director of Community Services David Miller and Director
of Economic Development & Tourism Daniel Cortez.
1. Call to order
Board President Martin Schelling called the meeting to order at 6:02 p.m.
2. Consider approving the minutes from the November 12, 2020 Community
Enhancement and Development Corporation meeting
A motion was made to approve the minutes from the November 12, 2020 meeting.
Motion: DeCaro
Second: Sturtevant
Ayes: Schelling, DeCaro, Kolb, Sturtevant, Mundlin, Wang, Pazera
Nays: None
Abstain: None
Vote: 7-0
Motion Carried — APPROVED
3. Board member introductions
The Board welcomed its newest member, Mike Pazera, and he gave a brief
introduction about his background and community involvement.
it V.--.
January 26, 2021 CEDC Minutes
6. Staff Reports
a. Financial reports
i. The Marq Southlake financial highlights and membership sales report
Chief Financial Officer Sharen Jackson provided information about Champions
Club membership trends and revenue. She indicated that the City is trending
at 76% cost recovery versus the target which is 53% for this time of year for
The Marq. She noted that The Marq is continuing to trend lower in revenue
versus the same time frame in 2019, due to the ongoing pandemic, but the City
is meeting its projected budget. She also stated that while memberships are
lower this year by approximately 25%, they are maintaining steady from month-
to-month at around 1,900 memberships since August.
ii. Sales Tax Report
Chief Financial Officer Sharen Jackson presented the Board with the most
recent sales tax data. She informed the board that the City has collected about
8% less this fiscal year than what was collected in FY 2020 but noted that we
are still above what was projected in the FY 2021 budget. She also noted that
the November sales tax figures includes an adjustment by the State
Comptroller that would place the City's sales tax revenue only 1.5% below what
was collected the year prior, rather than the 8% that is being shown.
iii. Briefing on recent public investment agreements approved by the City
Council
Director of Economic Development & Tourism Daniel Cortez stated this is an
annual standing item and that there are no updates to report regarding public
investments.
b. Economic and development activity report
i. 2021 State of the Local Economy
Director of Economic Development & Tourism Daniel Cortez provided the
Board a presentation on the state of the economy in Southlake. As part of the
presentation, he made the following observations:
Unemployment is at 5% which is an increase from prior years due to the
pandemic, but month-to-month unemployment is improving.
The amount of residential activity has decreased in 2020 while the average
sales price of homes has increased to $962,285 which represents an almost
$100,000 increase from the year prior.
The City has had a healthy 2020 in terms of new business openings with
approximately 68 new business openings. The City also has just over 2,600
business, many that are online based.