The URL can be used to link to this page

Item 6A - SPIN ReportUSOUTHLAKE SPIN MEETING REPORT SPIN Item Number: SPIN2020-22 City Case Number: CP20-0002 Project Name: Addendum to Southlake 2035 Economic Development Master Plan SPIN Neighborhood: City-wide Meeting Date: October 27, 2020 Meeting Location: Virtual Total Attendance: Virtual Host: Jerod Potts, Policy & Strategic Initiative Principal Planner Applicant(s) Presenting: Daniel Cortez, Director of Economic Development & Tourism City Staff Present: Jerod Potts, Policy & Strategic Initiative Principal Planner Town Hall Forums can be viewed in their entirety by visiting http://www.cityofsouthlake.com and clicking on "I Want to" and "View" "Video on Demand" — forums are listed under SPIN by meeting date. FORUM SUMMARY: Proposal: The City of Southlake is proposing an addendum to the existing Southlake 2035 Economic Development Master plan, adding recommendations to the existing plan, many of which focus on economic recovery. Proposal Details: 2035 Economic Development Master Plan (Focus Areas) • Improving existing services • Establishing target industries • Business retention and expansion initiatives • Economic incentives • Evaluation of current market • Implementation of new customer focused services • Engaging with citizens and the public 2035 Economic Development Master Plan Addendum (Focus Areas) • Emphasis on economic recovery • Assessing business impacts — post pandemic • Direct support to commercial centers • Workforce training and support for businesses • Re-evaluating target industries • Evaluating City regulations • Enhanced communication and marketing efforts Economic Recovery Strategic Goals • Grow the Economy o Tax and employment base growth o Attracting investment of private capital to grow jobs, create opportunities, and increase the tax revenue • Improve Local Economic Health • Elevate the Southlake Brand and Value Proposition • Promote Tourism o Southlake great place to visit for shopping, dining, recreation, and overnight stays • Collaborate for Success — between business community and the City • Support Businesses Southlake Market (Business Attraction) - 7 Recommendations • Identify centers, businesses, and industries most impacted • Partnerships with businesses to provide entrepreneurial education • Identify workforce needs and support workforce training and educational needs • Re-evaluate and understand market for target industries Investment of Public Funds — 7 Recommendations • Small business grant program and hotel marketing grants • Information regarding federal, state, and county business programs • Identify local ordinances for short-term relief and long-term modification • Enhanced permitting services — web -based and virtual Business Retention & Expansion — 10 Recommendations • Leverage business expertise from CEDC as advisory board and ECRT as industry representatives • Survey businesses during and post pandemic environment • Identify and provide enhanced online services for businesses • Engagement opportunities for business Communication, Marketing and Public Relations — 11 Recommendations • Implementation of strategic marketing and communication plan • Publishing of newsletter, redesigned New Biz List and showcasing of properties • Produce a video library supporting emphasizing premier location, workforce and world class business community • Implement a Now Open campaign for regional, national, and international visitors supporting businesses and inspiring travel Adoption Timeline September 2020: CEDC Feedback October 2020: SPIN Meeting/Community Input November 2020: CEDC & P&Z Consideration December 2020: City Council Approval Presentation: 16.0% 14.0% 12.0% 10.0% 9.0% 6.0% 4.0% 2.0% ' I 0.0 11 L ��SELECT Unemployment ■ Southlake Texas U.S. 4G UU $2,500.000 $2,000.000 $t,50Q000 $1,000,000 8500,000 i X11 CI W SwnN.ucs ECONQW DEVELOPMEN T MAS Tf A PLAN ECONOMIC DEVELOPMENT MASTER FLAN ADnFNtlNM ra rNF SourHM.Fe 2035 SiLONb M�f DE�V(4p0FNFN1 ri iETFd P.. PLAN Focus AREAS L i • Improving existing services • Establishing target industries • Business retention and expansion initiatives • Economic incentives • Evaluation of current market • Implementation of new customer focused services • Engaging with citizens and \\ � the public SQ SELECT' SES UTHLAKF4 • Emphasis on economic recovery • Assessing business impacts - post pandemic • Direct support to commercial centers • Workforce training & support for businesses • Re-evaluating target industries • Evaluating City regulations • Enhanced communication and marketing efforts r SE E �.�CT — -- UTHLAKE ECONOMIC RECOVERY STRATEGIC GOALS Grow the Economy: Achieve economic prosperity through tax and employment base growth, attracting investment of private capital into our economy that grows jobs, creates opportunity, increases tax revenue. Elevate the Southlake Brand and Value Proposition: Southlake is recognized as a vibrant community where businesses thrive. Improve Local Economic Health These economic_ health metrics will equal or exceed pre-COVID19 levels: • Foreclosure rates Sales tax revenue • Commercial occupancy VIsaVue_.sales data (office, retail, industrial) Employment • Commercial permits Daytime papulation • New business openings • Hotel occupancy • Business survival rates Hotel ADR 7 Promote Tourism: Southlake is recognized, both nationally and regionally, as a great place to visit for shopping, dining, recreation and overnight stays. Collaborate for Success: The business community, in partnership with the City, will nurture the growth and, prosperity of Southlake businesses. Support Businesses are relevant, helpful, welcom delivered in a timely manner wi' customer service. Southlake Market (Business Attraction) Investment of Public Funds / - ordinances �► - marketing grants.`long-term Information regarding 0 Enhanced permittingn 1111111 - • •county • nCO3`Illrillll virtual ORecommenclations SELECT • l�vr Leverage business expertise from CEDC as advisory board and ECRT as industry representatives c p� Survey businesses during �= and post pandemic environment �i� Recommendations �� POW Expansion C Identify and provide 41 enhanced online services for businesses (era. BRC, data analysis, open communication) Engagement opportunities for business (e.a. virtual, business spotlight, special occasions) Produce a video library Implementation of strategic supporting emphasizing 0000 marketing and premier location, workforce 0000 communication Ian ❑ ❑ ,� p and world class business community NEMS Publishing of newsletter, Implement a Now Open ❑redesigned New Biz List campaign for regional, and showcasing of OPEN national and international properties visitors supporting businesses and inspiring travel IYIIA�1�`lll,� 4DRecommendations\\ - :.SF-LECT - .. SOUTHLAKEMp SELECT SOUTHLAKE Questions and Concerns: N/A SPIN Meeting Reports are general observations of SPIN Meetings by City staff and SPIN Representatives. The report is neither verbatim nor official meeting minutes; rather it serves to inform elected and appointed officials, City staff, and the public of the issues and questions raised by residents and the general responses made. Responses as summarized in this report should not be taken as guarantees by the applicant. Interested parties are strongly encouraged to follow the case through the Planning and Zoning Commission and final action by City Council. Southlake Connect Results for the October 27, 2020 SPIN Town Hall Forum DETAILS Call Results ■ O (0-013%) Attempted'. - Koffmiaivm ID 56501 58 3273 9549 Corinned 1199 (54-00%) Notdrealion Standard Atcerpted - Not Type connmed Slant Dace Oct 26, 2020 ■ 1482 (10.42%) Atteargtted - Not Connected Siam Time 14:16.23 CDT ■ 689 (4-84%) Mat CorGrmation Atm No Requested ■ 105 (0-74%) Other Call Tlrmlimg Yes Hide deteitc Duaiior 4 hr(s} Call Resubs(pa Delimy Pytlr) Total Y of Total Message VoicEfrext Format Attempted - Not Cort Firmed "email Message Only Preference Delivered 613 4.31% Delh" €lydw Organization Default Delivered- To Vaioemail 2824 19.85% owlivery fAtJdWs Not Delivered - No Answer 4316 30.34% 1- Primary SMS 2 Secondary SMS Delivered- To Handset 1930 7.24% 3. Primary Email 4 Primary Mobile Not Delivered-Voioema0 Hung Up 593 4.17% 5 Secondary Email 6. Secondary Mobile Not Delivered - Recipient Hung Up 1331 9.36% 7- Home Phone 8- Home Phone 62 Sent 1243 8.74% 9- business Phone 16. TTY f TTD Device Attempted - Not C—.n=: e- Not Delivered - Invalid Number 182 1.28% Not Delivered - Outof Service 1149, 8.08% Not Delivered- Line Busy 151 1.06% Not Attempted - Inactive Palh 17 0.12% Not Delivered - Carrier Expired 4 0.03% Not Delivered - Downstream Commu 49 034% nication Einar Not Attempted - Unsubscrihed 295 2.07% Not Delivered - Contact Path Notieeh red 4 0.03% Not Delivered - Duplicate Path 320 235% E,verbridge - F2poft Attempts Over Time 35k 10k Sk Dk — _ -- Kde detai's Attempt Delivery Attempt Attempt Attempt Attempt Attempt .Attempt Attempt attempt Attempt Totals Time Method 1 2 3 4 5 5 7 i; 9 Oct 2 6.202 Orima 014:2 y SM 803 a 0 j c'%? 1:33 C 5 DT SeoDr Gary S 12 268 VS ?rima ry Em 215 5i7D 0 = .e 17 ail Prima ryMa 15 127 0 0 -. bile 5eccn dory E 1 ei 0 D 0 4 mail Seeor. Gary 2 4 0 0 0 G 4 0 Mobil e iome 7556 5 0 0 0 D 0 0 =- Phone come 'Jhune 0 2 0 0 0 4 Q 0 - 12 3usrn ea, ' 2861 3 0 D 0 0 4 0 0 2864 hone TTY F TT' D 0 D 0 0 0 0 0 0 0 3 evice Everbridge - Reports Attempt Delivery Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Totals Time Method 1 2 3 4 5 6 7 a 9 Secon clary IF 0 0 33 BG 0 1 mail Secon clary a 0 16 17 0 Mobil e Home 0 0 12 7 G Phone Home Phone a 0 0 3 a #2 Busin ess P 0 0 8 27 0 a a hone TTY TTD D 0 0 2 11 a 0 0 0 evi ce Oct 2 6,202 014:2 6:33 C 0 0 592 310 0 0 0 0 C 9 1 DT Su b Tota Is Evetridge - Reports Attempt Delivery Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Totals Time M ethed 1 2 3 4 5 6 7 a 9 Oct 2 6, 262 Prima 0 14:3 ry SIM 0 a a 3 3 0 C 6-33 C S PT Secon dart' S 0 a 0 0 3 IMS Prima ry Em 0 0 0 0 3 3 3 ail Prima ry Me 0 a 0 0 0 3 bile Secon dary E 0 0 0 0 0 a 0 0 0 0 mail Secon dary 0 0 0 0 0 68 0 0 0 68 Mobil e Home 0 0 0 0 a 5 6 0 0 11 Phone Home Phone 0 0 0 0 0 1 2 0 #2 Busin ess P 0 a 0 0 0 6 9 15 hone TTY TTD D 0 0 0 0 0 11 0 0 1= evice Everbudge - Reports Attempt Delivery Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Totals Time Method 1 2 3 4 5 6 7 8 9 Home Phone 0 0 0 CI 0 i1 0 #2 Busin ess P u C 0 ., Cl 0 0 hone TTY 1 TTD D 0 0 D 0 u 0 0 1 1 2 evioe Oct 2 6,202 014:4 0:42C 0 0 0 0 0 0 0 4 1 5 DT Su b Tota Is Totals 11465 918 592 310 189 91 20 4 1 13590