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SPIN2020-22 - Addendum to Economic Development Master PlanQJ SOUTHLAKE SPIN MEETING REPORT SPIN Item Number: SPIN2020-22 City Case Number: CP20-0002 Project Name: Addendum to Southlake 2035 Economic Development Master Plan SPIN Neighborhood: City-wide Meeting Date: October 27, 2020 Meeting Location: Virtual Total Attendance: Virtual Host: Jerod Potts, Policy & Strategic Initiative Principal Planner Applicant(s) Presenting: Daniel Cortez, Director of Economic Development & Tourism City Staff Present: Jerod Potts, Policy & Strategic Initiative Principal Planner Town Hall Forums can be viewed in their entirety by visiting http://www.cityofsouthlake.com and clicking on "I Want to" and "View" "Video on Demand" — forums are listed under SPIN by meeting date. FORUM SUMMARY: Proposal: The City of Southlake is proposing an addendum to the existing Southlake 2035 Economic Development Master plan, adding recommendations to the existing plan, many of which focus on economic recovery. Proposal Details: 2035 Economic Development Master Plan (Focus Areas) • Improving existing services • Establishing target industries • Business retention and expansion initiatives • Economic incentives • Evaluation of current market • Implementation of new customer focused services • Engaging with citizens and the public 2035 Economic Development Master Plan Addendum (Focus Areas) • Emphasis on economic recovery • Assessing business impacts — post pandemic • Direct support to commercial centers • Workforce training and support for businesses • Re-evaluating target industries • Evaluating City regulations • Enhanced communication and marketing efforts Economic Recovery Strategic Goals • Grow the Economy o Tax and employment base growth o Attracting investment of private capital to grow jobs, create opportunities, and increase the tax revenue • Improve Local Economic Health • Elevate the Southlake Brand and Value Proposition • Promote Tourism o Southlake great place to visit for shopping, dining, recreation, and overnight stays • Collaborate for Success — between business community and the City • Support Businesses Southlake Market (Business Attraction) - 7 Recommendations • Identify centers, businesses, and industries most impacted • Partnerships with businesses to provide entrepreneurial education • Identify workforce needs and support workforce training and educational needs • Re-evaluate and understand market for target industries Investment of Public Funds — 7 Recommendations • Small business grant program and hotel marketing grants • Information regarding federal, state, and county business programs • Identify local ordinances for short-term relief and long-term modification • Enhanced permitting services — web -based and virtual Business Retention & Expansion — 10 Recommendations • Leverage business expertise from CEDC as advisory board and ECRT as industry representatives • Survey businesses during and post pandemic environment • Identify and provide enhanced online services for businesses • Engagement opportunities for business Communication, Marketing and Public Relations — 11 Recommendations • Implementation of strategic marketing and communication plan • Publishing of newsletter, redesigned New Biz List and showcasing of properties • Produce a video library supporting emphasizing premier location, workforce and world class business community • Implement a Now Open campaign for regional, national, and international visitors supporting businesses and inspiring travel Adoption Timeline September 2020: CEDC Feedback October 2020: SPIN Meeting/Community Input November 2020: CEDC & P&Z Consideration December 2020: City Council Approval Presentation: I��'MSELECT • Unemployment Sales Tax ■Southlake Texas U.S. ■ FY 2020 FY 2019 $2,500,000 16.0 % 14.0 % $2 000,000 12.0 10.0% _ �- mm� -. $1,500,000 8.0% 6.0% $1,000'000 4.0 % 2,0 % $500, 000 0.0% Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep SOUTHLAK L-_ 2035 MASTER PLAN • Improving existing services • Establishing target industries • Business retention and 7� PLAN expansion initiatives C' a S°u­- Economic incentives ECONOMIC jnLOPMENTMAS TER PLANFOCUS ��+��AREAS • Evaluation of current market -- • Implementation of new customer focused services • Engaging with citizens and the public _ Y ECONOMIC DEVELOPMENT MASTER PLAN 14moum *o .��r. shin �n •xe 2075 OMlG 06YLLOor+6 Mas P, • Emphasis on economic recovery • Assessing business impacts - post pandemic • Direct support to commercial centers • Workforce training & support for businesses • Re-evaluating target industries • Evaluating City regulations • Enhanced communication and marketing efforts SOUTHLAKE ECONOMIC RECOVERY STRATEGIC GOALS Grow the Economy: Achieve economic prosperity through tax and employment base growth, attracting investment of private capital into our economy that grows jobs, creates opportunity, increases tax revenue. Elevate the Southlake Brand and Value Proposition: Southlake is recognized as a vibrant community where businesses thrive. Improve Local Economic Health These economic health metrics will equal or exceed pre-COVID19 levels: • Foreclosure rates Sales tax revenue • Commercial occupancy Kjsg sales data (office, retail, industrial) Employment • Commercial permits Daytime population • New business openings Hotel occupancy • Business survival rates Hotel ADR 7 Southlake is recognized, both nationally and regionally, as a great place to visit for shopping, dining, recreation and overnight stays. Collaborate for Success: The business community, in partnership with the City, will nurture the growth and prosperity of Southlake businesses. Support Businesses Southlake is recognized as a city where the business community is valued and nurtured through support services which are relevant, helpful, welcoming, and delivered in a timely manner with superior customer service. Southlake Market (Business Attraction) Small business grant program and hotel marketing grants Identify local ordinances for short-term relief and long-term modification Information regarding — Enhanced permitting federal, state and county o services — web -based and ,� business programs o virtual Recommendations 1w—�f Leverage business expertise from CEDC as advisory board and ECRT as industry representatives 0 ff Survey businesses during ❑= and post pandemic environment GRecommendations . SOUTHLAKE O Identify and provide enhanced online services for businesses (e.g. BRC, data analysis, open communication) Engagement opportunities for business (e.g. virtual, business spotlight, special occasions) 9 SOUTHLAKE Marketing and Public Relations Produce a video library Implementation of strategic supporting emphasizing 0 0 marketing and © premier location workforce 0 0 © communication plan �✓ and world class business community NENS publishing of newsletter, / \ Implement a Now open ❑ campaign for regional, redesigned New Biz List and showcasing of OPEN national and international properties visitors supporting businesses and inspiring travel 4DRecommendations SOUTHLAKE September 2020: October 2020: SPIN November 2020: December 2020: CEDC Feedback Meetinq/Gommunity CEDC & P&Z City Council Input Consideration Approval ECONOMIC DEVELOPMENT 7 jy MASTtP PLAN _Tff/rT�,1 S SOUTHLAKE Questions and Concerns: N/A SPIN Meeting Reports are general observations of SPIN Meetings by City staff and SPIN Representatives. The report is neither verbatim nor official meeting minutes; rather it serves to inform elected and appointed officials, City staff, and the public of the issues and questions raised by residents and the general responses made. Responses as summarized in this report should not be taken as guarantees by the applicant. Interested parties are strongly encouraged to follow the case through the Planning and Zoning Commission and final action by City Council. Southlake Connect Results for the October 27, 2020 SPIN Town Hall Forum DETAILS ka,l kesuits 19 D (D.DO%) Attempted NnTi6carian I 56501 ac?_: i:53.; U'. Cadrnl®d , 11950 j84.0(7°G) Notn"iion Standard Atlentpted -Nat Type Cordirmad Stall Date Dcr26,2020 ■1482(10.42%)Attwilpled Not Connedad Stall time 14:1633 CUT ■ 689 (4.84%) Not Confitrnation Attempted No Requested ■ 105 (0.74%) Other CaiI Tlrronlfng Yes es D rraxion 4 h•is] Call Results(per Delivery Path) TOW of TONI Mrasage d�:cerText FQrma1 Voicenail Mes=aqe Only Pielnence Delivered 613 4.31% Del Wry (Ader Organization Ce!ault Delr�ered-To Voicernail 2824 19.85% cel ivery Meows Not DeNe•ed • No Answer 4316 30.34% �.,rrary SMS `.e=da•y SVS Delivered -To Handset 1030 7.24% " a, I ! r j c;i le Not Delivered - Voicemad Hung Up 593 4.17% 5. -a_crdary Email 6 e:crdoryMobile Not Delivered- Recipient Hung Up 1331 9.36% - Cmt�hoge 8 acme �ho7e d2 Semr 1243 8.74% 4�NI"E",5 Phpne 'J 7. 7TY1 TTO Device .. .. Nut Delivered - Invalid Nurriber 182 1.28% Not Delivered - Out of Service 1149 8.08% Not Delivered - line Busy 151 1.06% Not Altempted - Inactive Path 17 0.12% Not Delivered - Carrier Expired 4 0.03% Not Delwered - Downmtam Commu 49 0 34% nication Error Nut Attempted - Unsubscribed 295 2.07% Not Delivered - Contact Patti Not Defi ned 4 0.03% Nat Delivered - Dupticate Path 320 2.25% Ererbndge - Reports Attempts Over Time ➢Sk IOk Sk Ok H`de detains Attempt Delivery Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Totals Time Method 1 2 3 4 5 6 7 8 9 Oct 2 6,202 prima 0 14:2 ry 5M 803 0 0 C 0 805 1:33 C 5 OT Sewn Cary S 12 268 0 ;t C u 0 281 MS Prima ry tim 215 500 0 0 0 0 0 717 all Prima ry MC 15 127 0 0 0 0 u 0 14,3 bile Secor+ Cary ? 1 9 0 0 0 0 0 0 0 10 mai! Secors Cary 2 4 0 0 0 0 0 0 0 6 Mobil e Home 7556 5 0 0 0 0 0 0 0 7561 Phone Home Phone 0 2 0 0 0 0 0 0 0 2 92 8usrn ess P 2861 3 0 0 0 0 0 0 0 2864 hone TTY TTO D 0 0 0 0 0 0 0 0 0 0 evrce Everbrldge • Reports Attempt Delivery Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Totals Time Method 1 2 3 4 5 6 7 8 9 Secon dary E 0 0 33 80 0 0 0 0 0 113 mail 5econ dary 0 0 16 17 0 0 0 0 0 34 Mobil e Home 0 0 12 7 0 0 0 0 0 21 Phone Home Phone 0 0 0 3 0 0 0 0 0 4 #2 Rusin ess P 0 0 8 27 0 0 0 0 0 36 hone TTY TTD D 0 0 2 11 0 0 0 0 0 13 evice Oct 2 6,202 0142 6:33 C Q 0 592 310 0 0 0 0 0 913 DT Su b Tota Is Evertlridge - Reports Attempt Delivery Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Totals Time Method 1 2 3 4 5 b 7 8 9 Oct 2 6, 202 Prima 0 14:3 ry SM 0 0 0 0 0 0 0 0 0 6:33 C S OT Secon dary S 0 0 0 0 0 0 00 0 0 MS Prima ry Em 0 0 0 0 0 00 0 0 0 ail Prima ryMc 0 0 0 0 0 0 0 0 0 0 bile Secon dary E 0 0 0 0 0 0 0 0 0 0 mail Secon dary 0 0 0 0 0 68 0 0 0 68 Mobil e Home 0 0 0 0 0 5 6 0 0 11 Phone Home Phone 0 0 0 0 0 1 2 0 0 3 #2 Busin ess P 0 0 0 0 0 6 9 0 0 15 hone TTY I TToo 0 0 0 0 0 11 3 0 0 14 evlce EVerhrdge - Reports Attempt Delivery Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Totals Time Method 1 2 3 4 5 6 7 8 9 Home Phone 0 0 D L'r 0 6 0 0 0 f2 Busin ess P D 0 D G 0 0 3 0 3 hone TTY i TTD _1 0 l? 0 D 0 0 1 evice Oct 2 6,202 0 14:4 0:42 C 0 C 0 D 0 ID 4 DT 5u b Tota Is Totals IIL6` 018 6;q2 310 139 9i 20 4 13600