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Item 4NCase No. SV20-0017 S T A F F R E P O R T November 10, 2020 CASE NO: SV20-0017 PROJECT: Sign Variance for Retina Center of Texas EXECUTIVE SUMMARY: Priority Signs and Graphics is requesting approval of a variance to Sign Ordinance No. 704, as amended, to allow three (3) attached building signs on the building, two of which are upper story signs. The sign is proposed to be located at 305 Morrison Park Drive, Southlake, Texas. REQUEST DETAILS: The building is generally located approximately 950-feet east of the intersection of Shady Lane and E. SH 114. The applicant is requesting variances to allow 3 signs on the building and larger that allowed height for the logos on the south elevation. There is currently a permitted attached building sign for the north elevation entrance and a monument sign on the E. SH 114 west bound access road under construction. The specific variances requested are as follows: Sign Regulation Permitted by Sign Ord. 704, as amended Proposed South Attached Sign • Upper story sign requires City Council approval • Individually lit aluminum channel letters. • Letter ht.: 24 in. • Logo ht.: 30-inches • Sign width: 29.3 ft. • Sign area: 110.1 sf • Upper Story • Individually lit black day/night channel letters • Letter ht.: 14.88 in.,13 in., 12.75 in., and 11 in. • Logo ht.: 43-inches • Sign width: 17.8 ft. • Sign area: 64.08 sf South Attached Sign Tower Logo • Upper story sign requires City Council approval • Logo ht.: 30-inches • Sign width: 45-inches • Upper Story • Logo ht.: 36-inches • Logo width: 36-inches Number of Signs Each lease or tenant space shall be permitted only one attached building sign per street front with a maximum of two signs per tenant/lease space. 3 attached signs (1 north and 2 south) Department of Planning & Development Services Case No. SV20-0017 ACTION NEEDED: Consider Approval of Requested Sign Variance ATTACHMENTS: (A) Background Information (B) Vicinity Map PowerPoint Presentation Demonstration Plans STAFF CONTACT: Ken Baker (817)748-8067 Patty Moos (817)748-8269 Case No. Attachment A SV20-0017 Page 1 BACKGROUND INFORMATION APPLICANT: Priority Signs and Graphics PROPERTY SITUATION: 305 Morrison Drive, Southlake LEGAL DESCRIPTION: Lots 3, Block 1, Gateway Plaza Addition Phase I CURRENT ZONING: “S-P-2” Generalized Site Plan District STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic & sustainable economic environment HISTORY: August 1, 2006; City Council approved a zoning change and concept plan from “AG” Agricultural District to “S-P-2” Generalized Site Plan District with “O-1” Office District uses to include limited “C-3” General Commercial District uses (for Lot 7) for the development of approximately 43,380 square feet for general office uses with approximately 10,000 square feet of that square footage potentially used as a product showroom for retail sales. (ZA06-031/480-491) August 1, 2006; City Council approved a site plan for the development of a law office building of approximately 5,600 square feet on Lot 1. (ZA06- 032) October 17, 2006; City Council approved, a preliminary plat for Morrison Office Park. (ZA06-134) October 19, 2006; City Council approved a final plat for Morrison Office Park. (ZA06-154) January 2, 2007; City Council approved a site plan for Lots 2-7, Morrison Office Park. (ZA06-166) May 1, 2007; City Council approved a revised site plan for Lot 1, Morrison Office Park. (ZA06-179) May 1, 2007; City Council approved a specific use permit for carports (6 spaces) on Lot 1, Morrison Office Park; subject to the applicant’s agreement to fill in the portion of the parking structure arch that faces State Highway 114 with a feature that is architecturally compatible with the main building. (ZA06-178) November 18, 2008; City Council approved a zoning change and site plan to modify the existing “S-P-2” Generalized Site Plan District zoning to change the front yard setback for proposed Lot 7 and to change the maximum permitted impervious coverage for the development. Both changes were necessitated by the Texas Department of Transportation requiring a right turn deceleration lane and additional right-of-way dedication on SH 114 at the entrance of Morrison Park Drive. This requirement was not known at the time of the original zoning and plan Case No. Attachment A SV20-0017 Page 2 approval. The right-of-way dedication reduced the distance from ROW to the building and removed land area from the boundary of the lot such that the building could no longer meet the 50-foot front yard setback along SH 114 and the 55% maximum impervious coverage requirement for the overall development. The only changes from the existing regulations and uses as approved are to reduce the front yard for Lot 7 from 50 feet to 35 feet and change the maximum impervious coverage for the overall development from 55% to 58%. (ZA08-093/480-491a). November 18, 2014; City Council approved a zoning change and site plan subject to the staff report dated November 12, 2014, accepting the number of reduced covered parking spaces from eight to six and the relocation of the carport; accepting the new elevations and colored renderings as presented this evening; and, approving all previously approved variances for Lot 1. (ZA14-110) December 1, 2015; City Council approved a site plan for Lot 4 subject to the Staff Report dated November 23, 2015 and Site Plan Review Summary #2 dated November 13, 2015; approving the elevations and site plan as presented; noting the applicant’s willingness to eliminate the dumpster on Lot 2 along SH 114; and noting the applicant’s willingness to install window shutters, at the designer’s discretion, to the front of the building south elevation.(Lot 2)(ZA15-121) December 1, 2015; City Council approve a site plan for Lot 6 subject to the Staff Report dated November 23, 2015 and Site Plan Review Summary #2 dated November 13, 2015; approving the elevations and site plan as presented; and noting the applicant’s willingness to install window shutters, at the designer’s discretion, to the front of the building south elevation. (Lot 6) (ZA15-123) April 2, 2019; City Council approved a zoning change and concept/site plan to allow a two-story office building and add additional parking for Lot 7 and allow 7,686 sq. ft. of medical uses and 2,910 sq. ft. of general office uses. SIGN BOARD: November 5, 2020: Approved (6-0) subject to the Staff Report dated October 30, 2020; and specifically approving the upper story variance with the logo height of 43-inches; and specifically approving the tower logo upper story variance, but denying the request for the 36-inch logo height and limiting it to 30-inches; and approving the number of attached signs as requested; and also noting that the applicant will be required to come back and obtain Sign Board approval if additional tenant signage is required in the future. Commissioner Springer dissented as he did not think the tower logo sign was necessary. STAFF COMMENTS: The application exhibits are hyper-linked to this report. City Council approval of the request does not eliminate the requirement for an appropriate sign application submittal prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre-install inspection. Seantay can be reached at 817-748-8215 or Case No. Attachment A SV20-0017 Page 3 scarpenter@ci.southlake.tx.us. Variance Criteria: 9.6.2 VARIANCES a. Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. b. Approval Standards. In granting any variance, City Council shall consider the following criteria: (i) Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other lands, buildings or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and; (ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; (iii) The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and; (iv) Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and; (v) The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and; (vi) Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. (vii) Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non-compliant. Application Process. Any request for a variance shall be made to the Administrative Official and be accompanied by a completed application and a non-refundable filing fee in the amount specified in the current fee schedule adopted by City Council. The sign Board’s recommendation will be forwarded to the City Council for their consideration. Case No. Attachment B ZA20-0017 Page 1