Item 9B - PresentationEpicenter Dance Revolution
(Epicenter for the Arts)
SV20-0016
SV20-0016
APPLICANT:Signs Express
REQUEST: Approval of variances to Sign Ordinance No. 704-J and the
Gateway Plaza I Master Sign Plan (MSP) for an attached
building sign to allow a taller than allowed logo and sign
height on the north elevation.
LOCATION: 2911 E. SH 114
Aerial View
Site Plan
North
Gateway Plaza Phase I Lease Space Location Lease Space
Proposed Sign for Epicenter Dance Revolution (SB 11-5-20)
Proposed Sign
Lease Space
Variances:
•Logo ht.: 60-inches
•Sign ht.: 73.9-inches
Logo: day/night green logo will appear green and white at night
Sign Comparison (SB 11-5-20)
Sign Regulation Permitted by MSP Permitted by
704-J Proposed
Attached Sign
Individually lit aluminum
channel letters with
Plexiglas fronts. Letters
only.
Individually lit
aluminum channel
letters with logo.
Individually lit black
day/night channel
letters
Letter Height 48 inches 42 inches 19 in. and 30 in.
Logo Height 48 inches 52.5 inches 60-inches
Sign Height 48-inches 42-inches 73.9-inches
Sign Area 114 sf 97.5 sf 71.5 sf
Proposed Sign for Epicenter Dance Revolution (CC 11-17-20)
Proposed Sign
Lease Space Logo: day/night green logo will appear green and white at night
Sign Comparison (CC 11-17-20)
Sign Regulation Permitted by MSP Permitted by
704-J
Proposed at Sign
Board
Proposed at City
Council
Attached Sign
Individually lit
aluminum channel
letters with Plexiglas
fronts. Letters only.
Individually lit
aluminum channel
letters with logo.
Individually lit black
day/night channel
letters
Individually lit black
day/night channel
letters
Letter Height 48 inches 42 inches 19 in. and 30 in.28 in. and 30 in.
Logo Height 48 inches 52.5 inches 60-inches 48-inches
Sign Height 48-inches 42-inches 73.9-inches 48-inches
Sign Area 114 sf 97.5 sf 71.5 sf 112 sf
View south to The Tile Shop sign
View south to lease space from E. SH 114
View looking south to World Market lease space
View looking south to buybuy Baby lease space
North Façade Photographs
View south to Obstacle Warrior sign
Epicenter for the Arts
E. SH 114 access road view south
Obstacle Warrior Kids
E. SH 114 access road view south (west)
Epicenter for the Arts
World Market The Tile Shop
buybuyBaby
E. SH 114 access road view south (east)
Obstacle Warrior Kids
E. SH 114 access road view south (west)
Comparison of Gateway Phase I North Elevation Signs
Gateway Phase
I
Permitted by
MSP
Epicenter for the Arts
Sign Board 11-5-20
Epicenter for the Arts
City Council 11-17-20 buybuyBaby The Tile Shop Obstacle
Warrior Kids World Market
Attached Sign
Individually lit
aluminum
channel letters
with Plexiglas
fronts. Letters
only.
Individually lit black
day/night channel
letters
Individually lit black
day/night channel
letters
Individually lit
channel letters
Individually lit
channel letters
and logo
Individually lit
channel letters
and logo
Individual lit
channel letters
and tag line
Allowable Letter
Ht./Sign Letter
Ht.
42 or 48
inches*48 in/30 in.48 in/19 in. and 30 in.48 in./42in.42 in./39 in.42 in/26 in., 30in.,
and 32 in.48 in./29 in.
Allowable Logo
Ht.
42 or 48
inches*48 in./60-inches 48 in./48-inches 48 in./NA 42 in./42 in.42 in./ 42in.48 in./15 in.
Allowable Sign
Ht./ Sign Ht.
42 or 48-
inches*48 in./73.9-inches 48 in./48 inches 48 in./42 in.42 in./42 in.42 in./42 in.48 in./48 in.
Allowable Sign
Width/ Sign
Width
Varies per
lease 28.5 ft./17.2 ft.28.5 ft./28 ft.25.5 ft./23.75 ft.44 ft./31 ft.33 ft./32.8 ft.25.5 ft./17.9 ft.
Allowable Sign
Area/ Sign Area
Based on sign
location 114 sf/105.3 sf 114 sf/112 sf 115.5 sf/83.13 sf 154 sf/100.75 sf 115.5 sf/115 sf 102 sf/53 sf
* Sign letter, height, width and area based on store front designation in MSP
Sign Board
November 5, 2020; Approved (6-0) a motion to deny the request and noting
the applicant willingness to bring alternate proposals to the City Council with
regard to the sizing and the script letters versus block lettering so that Council
understands the potential options and the applicant’s need to have a vote on
that prior to the holidays.
Questions?