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2020-06-23 CEDC Minutes r 4 CITY OF B; TEXAS SOUTHLAKE SOUTHLAKE COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD MEETING MINUTES: June 23, 2020 LOCATION: The Marq Southlake Legends Hall — Boardroom 285 Shady Oaks Drive Southlake, Texas 76092 And through VIRTUAL ACCESS TIME: 6:00 p.m. COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD MEMBERS PRESENT: Board President Martin Schelling, Board Vice President Tom DeCaro, Board Secretary Craig Sturtevant, Robert Mundlin and Jeff Wang. COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD MEMBERS ABSENT: None STAFF PRESENT: Assistant City Manager & Director of Economic Development & Tourism Alison Ortowski, Chief Financial Officer & Board Treasurer Sharen Jackson, Director of Community Services Chris Tribble and Deputy Director of Economic Development Daniel Cortez. 1. Call to order Board President Martin Schelling called the meeting to order at 6:04 p.m. 2. Consider approving the minutes from the May 26, 2020 Community Enhancement and Development Corporation meeting A motion was made to approve the minutes from the May 26, 2020 meeting. Motion: DeCaro Second: Sturtevant Ayes: Schelling, DeCaro, Sturtevant, Mundlin, Wang Nays: None Abstain: None Vote: 5-0 Motion Carried —APPROVED June 23, 2020 CEDC Minutes 3. Economic Development a. Southlake Recovery Plan Review and provide feedback on economic development annual strategic communication plan goals Assistant City Manager Alison Ortowski provided the board an overview of the City's economic communication plan, its goals, and priorities. She informed the board specifically of the communication campaign and its corresponding key messages in addition to the delivery mechanisms in which they would be distributed. The board inquired as to the frequency of messaging and the ability of staff to measure the effectiveness of the City's efforts in its communication. Staff informed the board that baselines have or are being established this year to better assess the City's communication efforts. b. Review Discussion of FY 2021 economic development budget items Assistant City Manager Alison Ortowski informed the board that there are no new items within Economic Development's budget for the upcoming fiscal year. 4. The Marq Southlake a. Review of FY 2021 Marq Southlake budget items Director of Community Services Chris Tribble informed the board that there would be no new budget requests for The Marq in FY 2021. He noted that he is working through organizational changes in order to address customer feedback and identify potential savings for the facility due to COVID-19. He will provide more detailed information at the board's discussion in July. • 5. Staff Reports a. Economic Financial reports i. The Marq Southlake financial highlights and membership sales report Chief Financial Officer Sharen Jackson provided information about Champions Club membership trends and revenue. She informed the board that Champions Club reached a peak in March of 2020 with just over 2,600 memberships, exceeding by 8.4 percent the goal the facility had for Year 3. She noted that even with the reduction in memberships due to COVID-19 closures, the facility is still exceeding memberships for this point in time. 2 f i , June 23, 2020 CEDC Minutes ii. Sales Tax Report Chief Financial Officer Sharen Jackson presented the board with the sales tax report for the months of March and April. She specifically noted that the City's projections for both March and April were much lower than what was brought in, notably only a 20% decrease for April at $391,806 in revenue this year versus $488,310 in April of 2019. She also indicated that there is a good chance the City will exceed the revised numbers for the remainder .of the year. b. Economic and development activity report Deputy Director of Economic Development Daniel Cortez provided the board with a handout of the comment's businesses have provided the City during the business engagement program and the 2019 Business Climate Survey. He noted this was being provided as the board had requested at the previous meeting to get a better sense of how the board can recommend recovery efforts to the City Council. 6. ADJOURNMENT Assistant City Manager Alison Ortowski noted the next board meeting will be held on July 28, 2020 and that staff will inform the board if participating virtually will be an option. Board President Schelling adjourned the meeting at 6:53 p.m. _fr- 4._ ..-::.-- Martin Schelling, Board President Community Enhancement and Development Corporation Board ,i../, . _____ 1A(i i ..i,i Craig�1' nt, Board' ecretary Com , � nhancement and Development Corporation Board 3 .