2020-06-23 CEDC Minutes r
4
CITY OF
B; TEXAS
SOUTHLAKE
SOUTHLAKE COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION
BOARD MEETING MINUTES: June 23, 2020
LOCATION: The Marq Southlake
Legends Hall — Boardroom
285 Shady Oaks Drive
Southlake, Texas 76092
And through VIRTUAL ACCESS
TIME: 6:00 p.m.
COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD
MEMBERS PRESENT: Board President Martin Schelling, Board Vice President Tom
DeCaro, Board Secretary Craig Sturtevant, Robert Mundlin and Jeff Wang.
COMMUNITY ENHANCEMENT AND DEVELOPMENT CORPORATION BOARD
MEMBERS ABSENT: None
STAFF PRESENT: Assistant City Manager & Director of Economic Development &
Tourism Alison Ortowski, Chief Financial Officer & Board Treasurer Sharen Jackson,
Director of Community Services Chris Tribble and Deputy Director of Economic
Development Daniel Cortez.
1. Call to order
Board President Martin Schelling called the meeting to order at 6:04 p.m.
2. Consider approving the minutes from the May 26, 2020 Community
Enhancement and Development Corporation meeting
A motion was made to approve the minutes from the May 26, 2020 meeting.
Motion: DeCaro
Second: Sturtevant
Ayes: Schelling, DeCaro, Sturtevant, Mundlin, Wang
Nays: None
Abstain: None
Vote: 5-0
Motion Carried —APPROVED
June 23, 2020 CEDC Minutes
3. Economic Development
a. Southlake Recovery Plan Review and provide feedback on economic
development annual strategic communication plan goals
Assistant City Manager Alison Ortowski provided the board an overview of the
City's economic communication plan, its goals, and priorities. She informed the
board specifically of the communication campaign and its corresponding key
messages in addition to the delivery mechanisms in which they would be
distributed. The board inquired as to the frequency of messaging and the ability
of staff to measure the effectiveness of the City's efforts in its communication.
Staff informed the board that baselines have or are being established this year to
better assess the City's communication efforts.
b. Review Discussion of FY 2021 economic development budget items
Assistant City Manager Alison Ortowski informed the board that there are no new
items within Economic Development's budget for the upcoming fiscal year.
4. The Marq Southlake
a. Review of FY 2021 Marq Southlake budget items
Director of Community Services Chris Tribble informed the board that there
would be no new budget requests for The Marq in FY 2021. He noted that he is
working through organizational changes in order to address customer feedback
and identify potential savings for the facility due to COVID-19. He will provide
more detailed information at the board's discussion in July.
•
5. Staff Reports
a. Economic Financial reports
i. The Marq Southlake financial highlights and membership sales report
Chief Financial Officer Sharen Jackson provided information about
Champions Club membership trends and revenue. She informed the board
that Champions Club reached a peak in March of 2020 with just over 2,600
memberships, exceeding by 8.4 percent the goal the facility had for Year 3.
She noted that even with the reduction in memberships due to COVID-19
closures, the facility is still exceeding memberships for this point in time.
2
f
i
,
June 23, 2020 CEDC Minutes
ii. Sales Tax Report
Chief Financial Officer Sharen Jackson presented the board with the sales tax
report for the months of March and April. She specifically noted that the City's
projections for both March and April were much lower than what was brought
in, notably only a 20% decrease for April at $391,806 in revenue this year
versus $488,310 in April of 2019. She also indicated that there is a good
chance the City will exceed the revised numbers for the remainder .of the
year.
b. Economic and development activity report
Deputy Director of Economic Development Daniel Cortez provided the board with
a handout of the comment's businesses have provided the City during the
business engagement program and the 2019 Business Climate Survey. He noted
this was being provided as the board had requested at the previous meeting to
get a better sense of how the board can recommend recovery efforts to the City
Council.
6. ADJOURNMENT
Assistant City Manager Alison Ortowski noted the next board meeting will be held on
July 28, 2020 and that staff will inform the board if participating virtually will be an
option.
Board President Schelling adjourned the meeting at 6:53 p.m.
_fr- 4._ ..-::.--
Martin Schelling, Board President
Community Enhancement and Development Corporation Board
,i../,
.
_____ 1A(i i ..i,i
Craig�1' nt, Board' ecretary
Com , � nhancement and Development Corporation Board
3 .