Item 9C - Sign Meeting Worksheet Master 10-8-20Sign Worksheet 10-8-20
Sign Type Proposed Sign Details Sign Ordinance 704 Regulations Proposed Location Notes
Granite Building MSP16-003
North Elevation – Sign Area ‘D’
Proposed Sign Location
• North elevation faces S.H.
114
• Maximum area of 2 ½ feet
high by 30 feet wide = 75
square feet
• Maximum letter height = 2 ½
feet (30 inches)
• Limited to single row text – 2
words
• Left justified placement
• any colors for signage must
comply with Zoning Ordinance
No. 480, Section 33.21
• Maximum sign area allowed is
111 square feet
• Maximum 24-inch letter height
allowed
• Double stack text allowed if
area and letter height comply
• Placement must be in middle
75% of the facade
East Elevation – Sign Area ‘A’
Proposed Sign Locations
• Upper story
• East elevation faces Reserve
Street and has direct line of
sight from SH 114.
• Maximum area is 4 ½ feet
high by 50 feet wide = 225
square feet
• Maximum letter height = 4 ½
feet (54 inches)
• Limited to single row text – 3
words
• Right justified placement
• any colors for signage must
comply with Zoning Ordinance
No. 480, Section 33.21
• All upper story signage requires
City Council approval of a
master sign plan
• Maximum sign area allowed is
200 square feet
• Double stack text allowed if
area and letter height comply
• Placement must be in middle
75% of the facade
East Elevation – Sign Area ‘C’
Proposed Sign Locations
• East elevation faces Reserve
Street.
• Maximum area for first story
sign is 2 ½ feet high by 30
feet wide = 75 square feet
• Maximum letter height = 2 ½
feet (30 inches)
• Limited to single row text – 2
words
• Left justified placement
• any colors for signage must
comply with Zoning Ordinance
No. 480, Section 33.21
• Maximum sign area allowed is
200 square feet
• Double stack text allowed if
area and letter height comply
• Placement must be in middle
75% of the facade
Sign Worksheet 10-8-20
Sign Type Proposed Sign Details Sign Ordinance 704 Regulations Proposed Location Notes
West Elevation – Sign Area ‘B’
Proposed Sign Location
• Upper story
• West elevation faces internal
drives, however, has direct
line of sight from SH114
frontage road
• Maximum area for upper story
sign is 4 ½ feet high by 50
feet wide = 225 square feet
• Maximum letter height = 4 ½
feet (54 inches)
• Limited to single row text – 3
words
• Left justified placement
• any colors for signage must
comply with Zoning Ordinance
No. 480, Section 33.21
• All upper story signage requires
City Council approval
• Maximum sign area allowed is
200 square feet
• Double stack text allowed if
area and letter height comply
• Placement must be in middle
75% of the facade
MSP16-006
Methodist Southlake Hospital
North Elevation – Sign Location 4
• Upper story
• North elevation faces S.H.
114
• Maximum area is 4’-2” high by
16’-4 ½” wide = 68 sf
• Maximum letter height = 2’-1
1/8” (25.1 inches)
• Double row text – 3 words
• Center justified placement on
facade
• All upper story signage requires
City Council approval of a
master sign plan
• Maximum sign area allowed is
280 sf for the front facade
• Maximum allowable letter
height is 42”
• Double stack text allowed if
area and letter height comply
• Placement must be in middle
75% of the façade
North Elevation Parking Garage – Sign Location 6
• Upper story
• North elevation faces SH 114.
• Maximum area is 7’-5 1/8” by
30’-2 ¼” = 223 square feet
• Maximum letter height = 4’-0”
and 1’ 11/16”
• Maximum logo: 7’-5 1/8” by
7’-5 1/8”= 43.2 sf
• Limited to two row text – 3
words
• Left justified placement
• All upper story signage requires
City Council approval of a
master sign plan
• Maximum sign area allowed is
190 square feet
• Maximum allowable letter
height is 42”
• Double stack text allowed if
area and letter height comply
• Placement must be in middle
75% of the facade
Sign Worksheet 10-8-20
Sign Type Proposed Sign Details Sign Ordinance 704 Regulations Proposed Location Notes
MSP17-002 Baylor Scott and White Medical
Office Building
Attached Sign 2 (north elevation)
1. Upper story sign with 1st floor
lease and not located within lease
space frontage (non-leasable
common area)
2. 22.5 ft. sign width within 75% of
single plane façade
3. 20.63 and 7.81 inch letter ht.
4. 79.39 sf total sign area
5. 47.35 inch logo height
6. 17.39 sf logo area
7. Reverse lit letters and logo: blue
channel cut letters and logo
(Blue, Teal & Yellow)
1. Each lease or tenant space shall
be permitted only one attached
building sign per street front and
within lease space. Upper story
signs require a Master Sign Plan or
variance.
2. 22.5 ft. allowable sign width within
75% of single plane façade
3. 42 inch max. letter ht.
4. 91 sf sign area based on 133 ft.
lease width on 1st floor (shown in
blue). Total sign area to fit within
allowable sign width.
5. 52.5 inch max. logo ht.
6. 18.2 sf logo area 20% of allowable
sign area
7. Reverse channel letters may be
any color with white or off-white
lighting. Logos may use any color.
Attached Sign 3 (north elevation)
• Sign is an upper story sign
and located within the tenant
lease space and located
within the façade (not within
75% of lease space)
• 14.5 ft. sign width within 75%
of single plane façade
• 21.41 and 10 inch letter ht.
• 34.65 sf total sign area
• 27.5 inch logo height
• 5.58 sf logo area
• Reverse lit letters and logo:
Black channel cut letters and
logo (Blue, Rust & Olive)
• Upper story signs require a
Master Sign Plan or variance.
Centered within 75% of single
plane façade.
• 39.75 ft. sign width
• 42 inch max. letter ht.
• 75.6 sf total sign area. Area is
determined by lease space
width and what can fit into the
middle 75% of the single plane
facade(must be located within
lease space frontage)
• 52.5 inch logo height
• 15.12 sf logo area (20% of
allowable sign area)
• Individually-mounted channel
letters must be white, ivory,
black, grey, beige or similar
neutral colors for internal
illumination. Reverse channel
letters may be any color with
white or off-white lighting.
Logos may use any color.
Sign Worksheet 10-8-20
Sign Type Proposed Sign Details Sign Ordinance 704 Regulations Proposed Location Notes
Attached Sign 4 (east elevation)
• Located within the 75% façade
width
• 9.86 ft. sign width
• 9.04 and 3.42 inch letter ht.
• 15.02 sf total sign area
• 20.75 inch logo height
• 2.99 sf logo area
• Reverse lit letters and logo: blue
channel cut letters and logo
(Blue, Teal & Yellow)
• Centered within 75% of single
plane façade (57.42 ft. lease
width)
• 43 ft. allowable sign width
• 16 inch max. letter ht.
• 40.2 sf total sign area.
• 20.75 inch logo height
• 8 sf logo area (20% of allowable
sign area)
• Individually-mounted channel
letters must be white, ivory,
black, grey, beige or similar
neutral colors for internal
illumination. Reverse channel
letters may be any color with
white or off-white lighting. Logos
may use any color.
Attached Sign 5 (east elevation)
• Located within the tenant
lease space and within the
75% façade width
• Sign width to be determined
per ht. of the elements so that
overall sign does not exceed
7.14 sf.
• 16.7 inch max letter height
within the sign area shown
• 7.14 sf max. sign area
• 21.75 inch max. logo ht.
• 7.14 sf max. logo area limited
to within sign area as shown
• Reverse lit letters and logo
• Sign 5 overall size and height above
ground should be approximately the
same visually at the pharmacy logo
located in the adjacent lease space.
• Centered within 75% of single
plane façade (48.6 ft. lease
width)
• 38.9 ft. allowable sign width
• 16.7 inch max. letter ht.
• 38.9 sf total sign area.
• 20.9 inch logo height
• 7.78 sf logo area (20% of
allowable sign area)
• Individually-mounted channel
letters must be white, ivory,
black, grey, beige or similar
neutral colors for internal
illumination. Reverse channel
letters may be any color with
white or off-white lighting.
Logos may use any color.
Sign Worksheet 10-8-20
Sign Type Proposed Sign Details Sign Ordinance 704 Regulations Proposed Location Notes
MSP17-004 TD Ameritrade
Attached Building Sign
• One upper story attached
building sign on the west
elevation facing SH 114
• Letter height 32 ½ inches
• Logo height 67 inches
• Sign located outside of the
middle 75% by approximately
23 inches
• Sign area 96.65 square feet
• Internally illuminated channel
letters neutral color – light up
as white at night
• Upper story signs require City
Council approval
• Maximum letter height allowed is
40.8 inches (based on location of
freeway lane)
• Max. logo height allowed is 51
inches (based on freeway lane
location which is approx. 268 feet
from the building)
• Must be located within the middle
75% of the single façade
• Max. sign area allowed is 400 sf
• Internally illum. channel letters
must be neutral color when lit
SV17-010 Keller Williams @ Kimball Park Sign
Variance
• Sign is not located within
tenant lease space and is an
upper story sign
• Sign Width: 30 ft.
• Max. letter ht.: 42 inches
• Sign Area: 105 sf
• Internally illuminated channel
cut letters – color
• Non-neutral colored channel
cut letters must be halo lit
• Each lease or tenant space
shall be permitted only one
attached building sign per
street front and within lease
space
• Upper story signs require a
Master Sign Plan or variance
• Internally illuminated channel
cut letters – color
• Non-neutral colored channel
cut letters must be halo lit
• Sign Width: 30 ft.
• Max. letter ht.: 42 inches
• Sign Area: 105 sf
SV17-005 Fort Worth Brain and Spine Sign
Variance (DENIED by Sign Board)
• Upper story
• Southeast elevation not
congruent with lease space
• Upper Story sign prohibited
unless permitted by City Council
approval through a MSP or
variance
• Affixed to wall congruent to
tenant’s lease space, if located
below ceiling of the 1st story and
less than 20-feet above grade of
closest roadway
Sign Worksheet 10-8-20
Sign Type Proposed Sign Details Sign Ordinance 704 Regulations Proposed Location Notes
SV17-015 Southlake Dermatology Southlake
MOB
• Upper Story
• Congruent to lease space
• Upper Story sign prohibited
unless permitted by City Council
approval through a MSP or
variance
• Each lease or tenant space shall
be permitted only one attached
building sign per street front and
within lease space
City Council limited approval of north elevation signage to the Clinic 21
sign circled in green, noting the “tenant one” (circled in blue) sign would be
allowed but required to come back for Council approval.
SV18-0007 Falcon Holdings Sign Variance
• Upper Story
• Southwest facade
• Upper Story sign prohibited
unless permitted by City Council
approval through a MSP or
variance
SV20-0002 CH Robinson Sign Variance
• Upper Story
• Partial location on lease space
• Sign centered on east
elevation between 2 lease
spaces
• Limited the logo height to 48-
inches
• Allowed 30-inch letter ht.
• Upper Story sign prohibited
unless permitted by City Council
approval through a MSP or
variance
• Sign to be located within 75% of
the single plan façade or on an
articulated surface of the
building façade of the tenant
lease space
• Max letter ht: 29 in.
• Max logo ht.: 36.25 in.
Sign Worksheet 10-8-20
Sign Type Proposed Sign Details Sign Ordinance 704 Regulations Proposed Location Notes
SV20-0003 Banyan Court Capital Sign Variance
• Upper story, west elevation
• Upper Story sign prohibited
unless permitted by City Council
approval through a MSP or
variance
SV20-0007 Giggles and Grins Pediatric
Dentistry and Schroeder Orthodontics
• Upper story, west elevation
(both signs) Both south
elevation signs and logo sign
denied
• Upper Story sign prohibited
unless permitted by City Council
approval through a MSP or
variance
• •
Sign Worksheet 10-8-20
Sign Type Proposed Sign Details Sign Ordinance 704 Regulations Proposed Location Notes
Westin Hotel MSP
Attached Building Sign – B1
(east façade entrance)
• 14’ -10”-feet off the ground
• Reverse lit 3-inch black faced
channel letter with white LEDs
• Letter height 3’ 6” for “W” – 2’ 4”
for other letters
• 42.3 sf in area
• If B1, B2, and B6 are installed as
shown, a total of three attached
building signs would front Grace
Ln.
• Max letter height allowed is 16
inches from Grace Lane
• Max area allowed is 200 s.f.
• One attached sign allowed per
street front with a total of two on the
building.
Attached Building Sign – B2
(east façade)
• Upper story sign
• Reverse lit 3-inch black faced
channel letter with white LEDs
• 72-inch max letter height
• 169 s.f. in area
• If B1, B2, and B6 are installed as
shown, a total of three attached
building signs would front Grace
Ln.
• Left justified
• Upper story signs require City
Council approval
• Internally illuminated channel
letters must be neutral in color
when lit
• Max letter height allowed is 16
inches measured from Grace Lane
• Max area allowed is 200 s.f.
• One attached sign allowed per
street front with a total of two on
the building.
• Middle 75% of façade
Attached Building Sign – B3
(west façade)
• Upper story sign
• Illuminated channel letter
showing black during the day and
white at night.
• 60-inch max letter height
117 s.f. in area
• Left justified
Only one (1) of the two (2) signs, B3 &
B4, will be installed (the other sign will be
deleted from the sign package). Owner to
determine which sign to delete upon
completion of the building elevation
construction.
• Upper story signs require City
Council approval
• Internally illuminated channel
letters must be neutral in color
when lit
• Max letter height allowed is 24
inches measured from SH 114
• Max area allowed is 100 s.f.
• Middle 75% of façade
Sign Worksheet 10-8-20
Sign Type Proposed Sign Details Sign Ordinance 704 Regulations Proposed Location Notes
Westin Hotel MSP
Attached Building Sign – B4
(south façade)
• Upper story sign
• Illuminated channel letter showing black during
the day and white at night.
• 60-inch max letter height
• 117 s.f. in area
• Left justified
Only one (1) of the two (2) signs, B3 & B4, will be
installed (the other sign will be deleted from the sign
package). Owner to determine which sign to delete
upon completion of the building elevation construction.
• Upper story signs require City Council approval
• Internally illuminated channel letters must be
neutral in color when lit
• Max letter height allowed is 24 inches measured
from SH 114
• Max area allowed is 100 s.f.
• Middle 75% of façade
Monument Sign – M1
• Total sign height is 6 feet.
• Sign face is 5 ft. 4 in.
• Sign face area is 66 s.f.
• Sign structure is stone matching the building
• White LED back lit illumination
• Setback requirements will be met
• Address numerals to be located within the top
20% of the sign structure
• Max total height: 6 ½ feet
• Max sign face ht: 4 ft.
• Max sign face area: 50 s.f. per side
• The sign structure shall be brick, stone or
masonry material matching the front façade of
the building and the sign face shall be framed by
a minimum of 6-in. of brick, stone or masonry
material matching the front façade of the
building.
• Illumination: internal, backlit or external
• A minimum setback of 10 ft. from the property
line
• 6-inch illuminated address numerals located
within the top 20% of the sign structure
Monument Sign – M2
• Total sign height is 6 feet.
• Sign face height is 2 feet
• Sign face area is approximately 20 s.f.
• Sign structure is stone matching the building
• Reverse channel letters illumination
• Setback requirements will be met
• 8-inch illuminated address numerals located
within the top 20% of the sign structure
• Max total height allowed is 12 ft.
• Max sign face height is 4 ft.
• Max sign face area allowed is 50 s.f. per side
• The sign structure shall be brick, stone or
masonry material matching the front façade of
the building and the sign face shall be framed by
a minimum of 6-in. of brick, stone or masonry
material matching the front façade of the bldg.
• Illumination may be internal, backlit or external
• A minimum setback of 15 ft. from the property
line along SH 114 and 10 ft. from the property
line along Grace Lane.
• 8-inch illuminated address numerals located
within the top 20% of the sign structure
Sign Worksheet 10-8-20
Sign Type Proposed Sign Details Sign Ordinance 704 Regulations Proposed Location Notes
Westin Hotel MSP
Directional Signs – P1, P4-P5
*All signs are same material and size, however,
some are not visible from the right of way and
some are not double-sided. Please see sign
package for specific details.
• Proposing up to 8 directional signs; 3 double-
sided, 2 3-sided cubes, 1 employee entrance,
and 2 single-sided post signs
Double-sided:
• Total sign height is 5 feet 8 inches
• Sign face area is approximately 20 s.f.
• Sign structure area is approximately 20 s.f.
• Sign structure is fabricated aluminum
• Sign text is white reflective vinyl, however,
optional ground mounted light proposed.
• Proposing up to 8 directional signs; 3 double-
sided, 2 3-sided cubes, 1 employee entrance,
and 2 single-sided post signs
Double-sided:
• Total sign height is 5 feet 8 inches
• Sign face area is approximately 20 s.f.
• Sign structure area is approximately 20 s.f.
• Sign structure is fabricated aluminum
• Sign text is white reflective vinyl, however,
optional ground mounted light proposed.
Directional Signs P2 and P3
Cube Signs – Qty. 2
• Proposing up to 8 directional signs; 3 double-
sided, 2 3-sided cubes, 1 employee entrance,
and 2 single-sided post signs
Cube Sign
• Total sign height is 5 feet 8 inches
• Sign face area is approximately 20 s.f. on each
side
• Sign structure area is approximately 20 s.f.
• Sign structure is fabricated aluminum
• Sign text is white reflective vinyl, however,
optional ground mounted light proposed
• Directional signs are limited to 2 per site
• Max height allowed is 3 feet
• Max sign face area allowed is 4 s.f.
• Max sign structure area allowed is 10 s.f.
• Directional signs that are visible from the right of
way shall have a minimum of 6 inches of
masonry sign structure or material matching the
building completely surround the sign face. (P2,
and P3 may be visible from the ROW)
• Illumination not required
Sign Worksheet 10-8-20
Sign Type Proposed Sign Details Sign Ordinance 704 Regulations Proposed Location Notes
Westin Hotel MSP
Directional (operational)
Signs P6 & P7 - Qty. 2
Valet Parking Sign
Self-Parking Sign
• Proposing up to 8 directional signs; 3 double-
sided, 2 3-sided cubes, 1 employee entrance,
and 2 single-sided post signs
Single sided post sign:
• Total sign height is 5 feet 6 inches with
• Sign face area is approximately 6 s.f.
• Sign structure is screened fabricated aluminum
panel
• Directional signs are limited to 2 per site
• Max height allowed is 3 feet
• Max sign face area allowed is 4 s.f.
• Max sign structure area allowed is 10 s.f.
• Directional signs that are visible from the right of
way shall have a minimum of 6 inches of
masonry sign structure or material matching the
building completely surrounding the sign face.
Directional (operational)
Sign – P8 Qty. 1
Employee Entrance Sign –
• Proposing up to 8 directional signs; 3 double-
sided, 2 3-sided cubes, 1 employee entrance,
and 2 single-sided post signs
• 18-in. x 18-in, 2.56 s.f. area, painted aluminum
plate with white lettering attached to building
• Directional signs are limited to 2 per site
• Max height allowed is 3 feet
• Max sign face area allowed is 4 s.f.
Address numerals – B5
• Back lit illuminated attached building address
numerals that measure approximately 2 s.f.
• Located on the south facade
• Address signs in excess of five (5) square
feet in area shall be considered attached
business signs and shall be counted toward
the area of signage permitted on a building
façade or monument.
Sign Worksheet 10-8-20
Sign Type Proposed Sign Details Sign Ordinance 704 Regulations Proposed Location Notes
Westin Hotel MSP
Entrance Wall Plaque Sign – B6
• 12” x 30” stainless steel plaque mounted on
glass at entrance
• One attached sign allowed per street front with
a total of two on the building.
Sign Worksheet 10-8-20
Westin Gateway Church TD Ameritrade Granite Cambria Hilton
Max. Letter Ht. – 72 in. Qty – 3
Max. Letter Ht. – 42 inches
Maximum Letter Height – 54 inches
* Logo Height – 84 inches
Quantity - 3
Maximum Letter Height – 32 ½ inches
* Logo Height – 67 inches
Quantity - 1
Maximum Letter Height for upper
story – 54 inches / Qty – 2
Maximum Letter Height for lower
story – 30 inches / Qty - 2
Maximum Letter Height – 42
inches (45 inches for the i)
Quantity - 2
Maximum Letter Height – 36
inches
Quantity - 1
* Logo Height – 82 inches
Quantity - 2
Total Sign Height – 5 feet 8 inches
Quantity - 8
Total Sign Height – 3 feet / Qty – 7
Total Sign Height – 18 inches / Qty – 4
Total Sign Height – 7 ½ feet / Qty - 6
Total Sign Height – 3 feet 2 inches
Quantity - 3
N/A N/A N/A
Two Monument Signs
Total Height – 6 feet
Three Monument Wall Signs
Various Heights
Three Monument Signs
Total Height (at grade) 5 feet 4 inches
One Monument Sign
Total Height – 5 feet
Cambria is included on the
Kimball Park Monument Sign
Total Height – 7 ½ feet
N/A
Sign Worksheet 10-8-20
Baylor Scott and White MOB Keller Williams Southlake Dermatology Falcon Holdings CH Robinson Banyan Court Capital Giggles and Grins/
Schroeder Orthodontics
Max. Letter Ht. – 20.63 and 7.81
inch
Logo Ht. – 47.35 in.
Quantity – 1
Max. Letter Ht. – 21.41 and 10 in.
Logo Ht. – 27.5 in.
Quantity – 1
• Sign Width: 30 ft.
• Max. letter ht.: 42
inches
• Sign Area: 105 sf
• Not congruent with
lease space
• Upper Story
• Congruent to lease
space
• Upper Story
• Upper Story
• Partial location on
lease space
• Sign centered on east
elevation between 2
lease spaces
• Limited the logo
height to 48-inches
• Allowed 30-inch letter
ht.
Upper story, west elevation
Upper story, west elevation
(both signs)
Sign Worksheet 10-8-20
Chapel Crossing MSP Delta Hotel Axis Brain & Back Varispace Southlake CTI Foods
Sign 1 – Left Sign
Max. Letter Ht. – 25.7 in. and 8 in.
Logo 42 inches
Qty – 1
Sign 2- Right Sign- TBD
• May be contiguous with lease space
• Max. sign width on façade: 22.5 ft.
• Sign Area: 78.75 sf
• White internal LED
• Letter ht.; As required in Sign
Ordinance
• Logo ht.: 125% of max letter height
Signs 3 and 4 -TBD
• May be contiguous with lease space
• Max. sign width on façade: 22.5 ft.
• Sign Area: 78.75 sf
• White internal LED
• Letter ht.; As required in Sign
Ordinance
• Logo ht.: 125% of max letter height
Upper story, South elevation
Max. Letter Ht. – 39 inches
Logo Ht.– 30 inches
Area: 42 sf
Quantity – 1
Not congruent with lease space
Upper story, West elevation
Sign width – 15.6 ft.
Max. Letter Ht. – 14 inches
Area: 37 sf
Quantity - 1
Not congruent with lease space
A5 Tenant Building ID only:
Pod A:
Max. Letter Ht. – 42 inches
Pod B & C:
Max. Letter Ht. – 40 inches
All signs are allowed a maximum total
sign height of 60 inches, maximum sign
width of 14 feet and maximum sign
area of 115 s.f.
Upper Story, south elevation
Sign Worksheet 10-8-20
Giggles and Grins
Giggles & Grins Pediatric Dentistry
south elevation
• Sign width: 21 ft.
• Letter ht.: 19 in. & 10.5 in.
• Max sign area – 42 s.f.
• LED halo lit channel letters
• Upper story
• Non-congruent with lease space
35 ft from edge of street curb /direct line of sight
from FM 1709 (+400 ft.)