Item 9A - DemonstrationThe inability to have a channel letter mounted to a backer negates the
established branding that Stretch Lab has implemented. The design that was
approved does not allow for the letters to be properly illuminated to make the
branding recognizable.
Stretch Lab’s branding guidelines are the same across the board. The
ordinance creates a hardship by limiting the illumination options they have
and only allows a portion of the sign to be recognizable at night.
The size of the sign is proportionate to the lease space and the requested
backer and illumination will not detract from any adjacent property in any
rational way.
If a variance is granted it will help support the refined clean look in the spirit of
the ordinance and will only slightly vary for a small portion of the sign. It will
keep Stretch Lab’s branding consistent and present a more professional
appearance when illuminated.