Item 9C - Westin Hotel Signs and Hotel Sign Comparison (1)Sign Type Proposed Sign Details Current 704-J Regulations Proposed Location Notes
Attached Building Sign – B1
(east façade entrance)
• 14’ -10”-feet off the ground
• Reverse lit 3-inch black faced channel letter
with white LEDs
• Letter height 3’ 6” for “W” – 2’ 4” for other letters
• 42.3 sf in area
• If B1, B2, and B6 are installed as shown, a total
of three attached building signs would front
Grace Ln.
• Max letter height allowed is 16 inches from
Grace Lane
• Max area allowed is 200 s.f.
• One attached sign allowed per street front with a
total of two on the building.
Attached Building Sign – B2
(east façade)
• Upper story sign
• Reverse lit 3-inch black faced channel letter with
white LEDs
• 72-inch max letter height
• 169 s.f. in area
• If B1, B2, and B6 are installed as shown, a total
of three attached building signs would front
Grace Ln.
• Left justified
• Upper story signs require City Council approval
• Internally illuminated channel letters must be
neutral in color when lit
• Max letter height allowed is 16 inches measured
from Grace Lane
• Max area allowed is 200 s.f.
• One attached sign allowed per street front with a
total of two on the building.
• Middle 75% of façade
Attached Building Sign – B3
(west façade)
• Upper story sign
• Illuminated channel letter showing black during
the day and white at night.
• 60-inch max letter height
117 s.f. in area
• Left justified
• Upper story signs require City Council approval
• Internally illuminated channel letters must be
neutral in color when lit
• Max letter height allowed is 24 inches measured
from SH 114
• Max area allowed is 100 s.f.
• Middle 75% of façade
Sign Type Proposed Sign Details Current 704-J Regulations Proposed Location Notes
Attached Building Sign – B4
(south façade)
• Upper story sign
• Illuminated channel letter showing black during
the day and white at night.
• 60-inch max letter height
• 117 s.f. in area
• Left justified
• Upper story signs require City Council approval
• Internally illuminated channel letters must be
neutral in color when lit
• Max letter height allowed is 24 inches measured
from SH 114
• Max area allowed is 100 s.f.
• Middle 75% of façade
Monument Sign – M1
• Total sign height is 6 feet.
• Sign face is 5 ft. 4 in.
• Sign face area is 66 s.f.
• Sign structure is stone matching the building
• White LED back lit illumination
• Setback requirements will be met
• Address numerals not located within the top
20% of the sign structure
• Max total height: 6 ½ feet
• Max sign face ht: 4 ft.
• Max sign face area: 50 s.f. per side
• The sign structure shall be brick, stone or
masonry material matching the front façade of
the building and the sign face shall be framed by
a minimum of 6-in. of brick, stone or masonry
material matching the front façade of the
building.
• Illumination: internal, backlit or external
• A minimum setback of 10 ft. from the property
line
• 6-inch illuminated address numerals located
within the top 20% of the sign structure
Monument Sign – M2
Proposed
• Total sign height is 6 feet.
• Sign face height is 2 feet
• Sign face area is approximately 20 s.f.
• Sign structure is stone matching the building
• Reverse channel letters illumination
• Setback requirements will be met
8-inch illuminated address numerals located
within the top 20% of the sign structure
• Max total height allowed is 12 ft.
• Max sign face height is 4 ft.
• Max sign face area allowed is 50 s.f. per side
• The sign structure shall be brick, stone or
masonry material matching the front façade of
the building and the sign face shall be framed by
a minimum of 6-in. of brick, stone or masonry
material matching the front façade of the bldg.
• Illumination may be internal, backlit or external
• A minimum setback of 15 ft. from the property
line along SH 114 and 10 ft. from the property
line along Grace Lane.
• 8-inch illuminated address numerals located
within the top 20% of the sign structure
Sign Type Proposed Sign Details Current 704-J Regulations Proposed Location Notes
Directional Signs – P1, P4-P5
*All signs are same material and size, however,
some are not visible from the right of way and
some are not double-sided. Please see sign
package for specific details.
• Proposing up to 8 directional signs; 3 double-
sided, 2 3-sided cubes, 1 employee entrance,
and 2 single-sided post signs
Double-sided:
• Total sign height is 5 feet 8 inches
• Sign face area is approximately 20 s.f.
• Sign structure area is approximately 20 s.f.
• Sign structure is fabricated aluminum
• Sign text is white reflective vinyl, however,
optional ground mounted light proposed.
• Directional signs are limited to 2 per site
• Max height allowed is 3 feet
• Max sign face area allowed is 4 s.f.
• Max sign structure area is 10 s.f.
• Directional signs that are visible from the right of
way shall have a minimum of 6 inches of
masonry sign structure or material matching the
building completely surround the sign face. (P1,
P5, and P4 are all visible from the ROW)
• Illumination not required
Directional Signs P2 and P3
Cube Signs – Qty. 2
• Proposing up to 8 directional signs; 3 double-
sided, 2 3-sided cubes, 1 employee entrance,
and 2 single-sided post signs
Cube Sign
• Total sign height is 5 feet 8 inches
• Sign face area is approximately 20 s.f. on each
side
• Sign structure area is approximately 20 s.f.
• Sign structure is fabricated aluminum
• Sign text is white reflective vinyl, however,
optional ground mounted light proposed
• Directional signs are limited to 2 per site
• Max height allowed is 3 feet
• Max sign face area allowed is 4 s.f.
• Max sign structure area allowed is 10 s.f.
• Directional signs that are visible from the right of
way shall have a minimum of 6 inches of
masonry sign structure or material matching the
building completely surround the sign face. (P2,
and P3 may be visible from the ROW)
• Illumination not required
Sign Type Proposed Sign Details Current 704-J Regulations Proposed Location
Directional (operational)
Signs P6 & P7 - Qty. 2
Valet Parking Sign
Self-Parking Sign
• Proposing up to 8 directional signs; 3 double-
sided, 2 3-sided cubes, 1 employee entrance,
and 2 single-sided post signs
Single sided post sign:
• Total sign height is 5 feet 6 inches with 3-in. x
3-in. aluminum post
• Sign face area is approximately 6 s.f.
• Sign structure is screened fabricated aluminum
panel fastened to a 3-inch square painted post
Not Permitted without approval by City Council
Directional (operational)
Sign – P8 Qty. 1
Employee Entrance Sign –
• Proposing up to 8 directional signs; 3 double-
sided, 2 3-sided cubes, 1 employee entrance,
and 2 single-sided post signs
• 18-in. x 18-in, 2.56 s.f. area, painted aluminum
plate with white lettering attached to building
• Directional signs are limited to 2 per site
• Max height allowed is 3 feet
• Max sign face area allowed is 4 s.f.
Location to be determined
Address numerals – B5
• Back lit illuminated attached building address
numerals that measure approximately 2 s.f.
• Located on the south facade
• Address signs in excess of five (5) square
feet in area shall be considered attached
business signs and shall be counted
toward the area of signage permitted on a
building façade or monument.
Not Applicable
Entrance Wall Plaque Sign – B6
• 12” x 30” stainless steel plaque mounted on
glass at entrance
• One attached sign allowed per street front
with a total of two on the building.
Accent Lighting Effect:
Proposed Exterior Lighting
Lighting on south end 3 sides of façade and above the east
façade center entrance. Color will change during special
occasions and events.
Proposed Westin Gateway Church TD Ameritrade Granite Cambria Hilton
Max Letter Height – 72 inches (Qty. 1)
Max Letter Height – 60 inches (Qty. 2)
Max Letter Height – 36 inches (Qty. 1)
Total Quantity - 4
Maximum Letter Height – 54 inches
* Logo Height – 84 inches
Quantity - 3
Maximum Letter Height – 32 ½ inches
* Logo Height – 67 inches
Quantity - 1
Maximum Letter Height for upper
story – 54 inches / Qty – 2
Maximum Letter Height for lower
story – 30 inches / Qty - 2
Maximum Letter Height – 42
inches (45 inches for the i)
Quantity - 2
Maximum Letter Height – 36 inches
Quantity - 1
* Logo Height – 82 inches
Quantity - 2
Quantity – 8
2-sided - 3
Total Sign Height – 5 feet 8 inches
Cube Signs- 2
Valet Parking Sign/ Self-Parking Sign
Qty. - 2
Employee Qty. -1
Total Sign Height – 3 feet / Qty – 7
Total Sign Height – 18 inches / Qty – 4
Total Sign Height – 7 ½ feet / Qty - 6
Total Sign Height – 3 feet 2 inches
Quantity - 3
N/A N/A N/A
Proposed Westin Gateway Church TD Ameritrade Granite Cambria Hilton
Two Monument Signs
Total Height – 6 feet
Three Monument Wall Signs
Various Heights
Three Monument Signs
Total Height (at grade) 5 feet 4 inches
One Monument Sign
Total Height – 5 feet
Cambria is included on the
Kimball Park Monument Sign
Total Height – 7 ½ feet
N/A
Proposed Westin Delta Hotel Methodist Hospital
Max Letter Height – 72 inches (Qty. 1)
Max Letter Height – 60 inches (Qty. 2)
Max Letter Height – 36 inches (Qty. 1)
Total Quantity – 4
Main Bldg.
• Maximum area is 4’-2” high by 16’-4 ½”
wide = 68 sf
• Maximum letter height = 2’-1 1/8” (25.1
inches)
• North elevation faces S.H. 114
Parking Garage
• Maximum area is 7’-5 1/8” by 30’-2 ¼” =
223 square feet
• Maximum letter height = 4’-0” and 1’
11/16”
• Maximum logo: 7’-5 1/8” by 7’-5 1/8”=
43.2 sf
• Limited to two row text – 3 words
Two Monument Signs
Total Height – 6 feet
• Existing 5-feet high by + 49-feet wide masonry wall
• 3’-8” height by 16’-8” wide= 57 sf area proposed single-sided sign
• Back lit letter illumination
Lighting on south end 3 sides of façade and above the
east façade center entrance
Other locations with accent lighting are the Granite building
and Haverty’s.
Hotel Sign Comparison 8-6-20
Hotel Building
Size
No. of
Rooms Façade Signs Monument Signs Accent Lighting Wayfinding Signs
Westin
Hotel 216,166 sf 261
Upper story
• 72-inch letter ht., 169 sf area (1) south facade
• 60-inch letter ht., 117 sf area (2) west & east
First floor
• 36-inch letter ht., 42.3 sf area (1) east
2 signs
• Total sign ht.: 6 feet.
• Sign face ht.: 2 feet
• Sign face area: 20 s.f.
Directional Signs – 8 total
Directional signs: 5
Post signs: 2
Wall sign: 1
Sign ht.: 5’ 8” Sign area: 20 sf
Cambria
Hotel
96,000 sf 175
East and West elevations
42 inch letter ht., 75 sf area
NA NA
Hotel Sign Comparison 8-6-20
Hotel Building
Size
No. of
Rooms Façade Signs Monument Signs Accent Lighting Wayfinding Signs
Delta
Hotel
165,475 sf
240
Sign A:
Logo height – 54 inches
Max letter height – 32 7/8 inches
Total sign width – approx. 13 ½ feet
Total area – 130.3 s.f.
White acrylic face lit letters
Sign B:
Logo height – 54 inches
Max letter height – 32 7/8 inches
Total sign width – approx. 13 ½ feet
Total area – 130.3 s.f.
White acrylic face lit letters
• 2 wall signs
• One sign off White Chapel Blvd. and one sign
off SH114 Frontage Rd.
• Approx. sign face area – 17
NA
Hilton
Hotel
71,500 sf 253
Maximum Letter Height – 36 inches
Quantity – 1
* Logo Height – 82 inches
Quantity - 2
NA
NA