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Item 6 - MSP20-0005 Westin Case No. MSP20-0005 S T A F F R E P O R T July 31, 2020 CASE NO: MSP20-0005 PROJECT: Master Sign Plan for Westin Hotel Southlake EXECUTIVE SUMMARY: Chandler Signs, on behalf of SRH Hospitality Southlake Realty, LLC, requesting a Master Sign Plan for the Westin Hotel Southlake development, located at 1200 E. SH 114, Southlake, Texas. DETAILS: The new Westin Hotel is generally located on the northwest corner of westbound SH 114 frontage road and Grace Lane; directly west of the Gateway Church campus. The proposed Master Sign Plan (MSP) includes sign regulations for two (2) attached building signs (B2 and B3 are location options), up to eight (8) directional signs, two (2) monument signs and accent lighting on the building. The proposed Master Sign Plan details are indicated below. The items that are have been crossed out were presented at previously as MSP18-0004. The items shown in red indicate proposed regulations which do not adhere to the current sign regulations: Sign Type Proposed Sign Details Current 704-J Regulations Proposed Location Attached Building Sign – B1 (east façade entrance) Proposed Upper Story Proposed over east entrance • Upper story sign 14.25- feet ht. • Illuminated channel letter showing black during the day and white at night • Reverse lit 3-inch black faced channel letter with white LEDs • 72 inch 36-inch max letter height • 169 s.f. 42.3 sf in area • If B1 and B2 are both installed as shown, a total of two attached building signs would front Grace Ln. • Upper story signs require City Council approval • Internally illuminated channel letters must be neutral in color when lit • Max letter height allowed is 24 inches • Max area allowed is 200 s.f. • One attached sign allowed per street front with a total of two on the building. Department of Planning & Development Services Case No. MSP20-0005 Sign Type Proposed Sign Details Current 704-J Regulations Proposed Location Attached Building Sign – B2 (east façade) • Upper story sign • Illuminated channel letter showing black during the day and white at night. • Reverse lit 3-inch black faced channel letter with white LEDs • 72-inch max letter height • 169 s.f. in area • If B1 and B2 are both installed as shown, a total of two attached building signs would front Grace Ln. • Left justified • Upper story signs require City Council approval • Internally illuminated channel letters must be neutral in color when lit • Max letter height allowed is 16 inches • Max area allowed is 200 s.f. • One attached sign allowed per street front with a total of two on the building. • Middle 75% of façade Attached Building Sign – B3 (west façade) • Upper story sign • Illuminated channel letter showing black during the day and white at night. • 48-inch 60-inch max letter height • 75 s.f. 117 s.f. in area • Left justified • Upper story signs require City Council approval • Internally illuminated channel letters must be neutral in color when lit • Max letter height allowed is 14 inches • Max area allowed is 100 s.f. • Middle 75% of façade Attached Building Sign – B4 (south façade) • Upper story sign • Illuminated channel letter showing black during the day and white at night. • 48-inch 60-inch max letter height • 75 s.f. 117 s.f. in area • Left justified • Upper story signs require City Council approval • Internally illuminated channel letters must be neutral in color when lit • Max letter height allowed is 14 inches • Max area allowed is 100 s.f. • Middle 75% of façade Case No. MSP20-0005 Sign Type Proposed Sign Details Current 704-J Regulations Proposed Location Monument Sign – M1 Previously proposed: Proposed: • Total sign height is 6 feet. • Sign face is 5 ft. 4 in. • Sign face area is 66 s.f. • Sign structure is fabricated aluminum cabinet Sign structure is stone matching the building • White LED back lit illumination • Setback requirements will be met • Address numerals not located within the top 20% of the sign structure • Max total height: 6 ½ feet • Max sign face ht: 4 ft. • Max sign face area: 50 s.f. per side • The sign structure shall be brick, stone or masonry material matching the front façade of the building and the sign face shall be framed by a minimum of 6-in. of brick, stone or masonry material matching the front façade of the building. • Illumination: internal, backlit or external • A minimum setback of 10 ft. from the property line • 6-inch illuminated address numerals located within the top 20% of the sign structure Monument Sign – M2 Previously Proposed Proposed • Total sign height is 6 feet. • Sign face height is 2 feet • Sign face area is approximately 20 s.f. • Sign structure is stone matching the building • Reverse channel letters illumination • Setback requirements will be met • 8-inch illuminated address numerals located within the top 20% of the sign structure • Max total height allowed is 12 ft. • Max sign face height is 4 ft. • Max sign face area allowed is 50 s.f. per side • The sign structure shall be brick, stone or masonry material matching the front façade of the building and the sign face shall be framed by a minimum of 6-in. of brick, stone or masonry material matching the front façade of the bldg. • Illumination may be internal, backlit or external • A minimum setback of 15 ft. from the property line along SH 114 and 10 ft. from the property line along Grace Lane. • 8-inch illuminated address numerals located within the top 20% of the sign Case No. MSP20-0005 structure Sign Type Proposed Sign Details Current 704-J Regulations Proposed Location Directional Signs – P1, P4-P5 *All signs are same material and size, however, some are not visible from the right of way and some are not double-sided. Please see sign package for specific details. • Proposing up to 9 8 directional signs; 3 double-sided, 2 3-sided cubes, 1 employee entrance, and 2 single- sided post signs Double-sided: • Total sign height is 5 feet 8 inches • Sign face area is approximately 20 s.f. • Sign structure area is approximately 20 s.f. • Sign structure is fabricated aluminum • Sign text is white reflective vinyl, however, optional ground mounted light proposed. • Directional signs are limited to 2 per site • Max height allowed is 3 feet • Max sign face area allowed is 4 s.f. • Max sign structure area is 10 s.f. • Directional signs that are visible from the right of way shall have a minimum of 6 inches of masonry sign structure or material matching the building completely surround the sign face. (P1, P5, and P4 are all visible from the ROW) • Illumination not required Directional Signs P2 and P3 Cube Signs • Proposing up to 9 8 directional signs; 3 double-sided, 2 3-sided cubes, 1 employee entrance, and 2 single- sided post signs Cube Sign • Total sign height is 5 feet 8 inches • Sign face area is approximately 20 s.f. on each side • Sign structure area is approximately 20 s.f. • Sign structure is fabricated aluminum • Sign text is white reflective vinyl, however, optional ground mounted light proposed • Directional signs are limited to 2 per site • Max height allowed is 3 feet • Max sign face area allowed is 4 s.f. • Max sign structure area allowed is 10 s.f. • Directional signs that are visible from the right of way shall have a minimum of 6 inches of masonry sign structure or material matching the building completely surround the sign face. (P2, and P3 may be visible from the ROW) • Illumination not required Case No. MSP20-0005 Sign Type Proposed Sign Details Current 704-J Regulations Proposed Location Directional Signs P6 and P7 Valet Parking Sign Self-Parking Sign • Proposing up to 9 8 directional signs; 3 double-sided, 2 3-sided cubes, 1 employee entrance, and 2 single- sided post signs Single sided post sign: • Total sign height is 5 feet 6 inches with 3-in. x 3-in. aluminum post • Sign face area is approximately 6 s.f. • Sign structure is screened fabricated aluminum panel fastened to a 3-inch square painted post Not Permitted without approval by City Council Directional Sign – P8 Employee Entrance Sign – • Proposing up to 9 8 directional signs; 3 double-sided, 2 3-sided cubes, 1 employee entrance, and 2 single- sided post signs • 18-in. x 18-in, 2.56 s.f. area, painted aluminum plate with white lettering attached to building • Directional signs are limited to 2 per site • Max height allowed is 3 feet • Max sign face area allowed is 4 s.f. Location to be determined Address numerals – B4 • Back lit illuminated attached building address numerals that measure approximately 2 s.f. • Located on the south facade • Address signs in excess of five (5) square feet in area shall be considered attached business signs and shall be counted toward the area of signage permitted on a building façade or monument. Case No. MSP20-0005 Accent Lighting Effect: Previously Proposed New Proposed Exterior Lighting ACTION NEEDED: Consider Approval of the Master Sign Plan Request ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Master Sign Plan Review Summary No. 1, dated July 31, 2020 STAFF CONTACT: Dennis Killough 817-748-8072 Patty Moos 817-748-8269 The proposed accent lighting on the building is considered a “sign” and requires City Council approval. Lighting on south end 3 sides of façade and above the east façade center entrance Case No. Attachment A MSP20-0005 Page 1 BACKGROUND INFORMATION APPLICANT: Chandler Signs OWNER: SRH Hospitality Southlake Realty, LLC PROPERTY SITUATION: 1200 E. SH 114, Southlake, Texas HISTORY: On June 17, 1997 the City Council approved a Zoning Change and Concept Plan for “NR-PUD” Non-Residential Planned Unit Development District under Planning Case ZA96-132 (Ordinance No. 480-222). On August 21, 2007 the City Council approved a Preliminary Plat for the Gateway Church campus under Planning Case ZA05-113. On August 21, 2007 the City Council approved a Zoning Change and Concept Plan for the Gateway Church campus from “NR-PUD” Non-Residential Planned Unit Development District to “NR-PUD” Non-Residential Planned Unit Development District with religious institutions as the primary use under Planning Case ZA05-112 (Ordinance No. 480-222a). On May 8, 2008 the Planning & Zoning Commission approved a Final Plat under Planning Case ZA08-029. On April 1, 2014, the City Council approved a Zoning Change and Concept Plan for the Westin Hotel from “NR-PUD” Non-Residential Planned Unit Development District to “S-P-1” Detailed Site Plan District with “HC” Hotel District Uses under Planning Case ZA14-006 (Ordinance No. 480-660). On May 3, 2016, the City Council approved a Zoning Change and Site Plan for the Westin Hotel amending the previously approved S- P-1 Detailed Site Plan under Planning Case ZA16-022 (Ordinance No. 480-714). November 8, 2018; Tabled (4-0) to the January 3, 3019 Sign Board meeting. The following is a summary of the discussion held during the meeting. Jay Jambor and Richard Williams were present as the applicants: • The proposed sign package was for maximum possible amounts regarding letter heights and quantities; signs could possibly be reduced once construction is completed… early in the process. • SB wanted to see the largest attached sign at the entrance side. Sign B1 should be considered at a maximum 54 inches in letter height. • SB stated the applicant should consider a 48-inch maximum letter height for signs B2 and both location options for B3; however, limiting these signs to only one (1). Case No. Attachment A MSP20-0005 Page 2 • There was no issue with the proposed signs being upper story. • For monument sign M1 – stick with ordinance criteria. Dress sign up to match the M2 monument sign. No address OK. • Consider limiting the directional signs to a quantity of seven (7). Proposed structure is OK, however, would like to see the addition of a masonry base and the proposed height reduced. • Sign B4 was not discussed in detail. (building address – not likely any issues) • The accent lighting was well received as long as it was not “flashy.” STAFF COMMENTS: City Council approval of the proposed plan does not eliminate the requirement for appropriate sign permit application. Please contact Seantay Carpenter at 817-748-8215 or scarpenter@ci.southlake.tx.us for sign permit application processing. Design Guidelines - Master Sign Plans: Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character of our city, signage as part of master sign plans must be considered on the broader scale of community rather than on an individual site basis. Signage is an integral part of the visual urban streetscape and shall not be designed to visually compete with its surroundings, but rather serve to build on the quality of the traveler’s and pedestrian’s experience. The basis for submitting a master sign plan application should not be to have larger signs or logos permitted by ordinance but should clearly be related to the sign design goals listed below: Design Goals 1. To develop organized hierarchies of signage design types that help identify the location and size standards for individual signs without infringing on the capability of creative design. 2. To establish design criteria that promote the overall visual quality of the streetscape environment for the general public while providing reasonable and improved standards for identification of individual properties. 3. To improve the overall visual cohesive appearance of the site through signage guidelines, with strong consideration that the visual streetscape. 4. To promote a “sense of place” for the City of Southlake while promoting creative design for individual developments. 5. To promote signage as an architectural complement rather than being visually and thematically disconnected. Case No. Attachment A MSP20-0005 Page 3 Master Signage Plan Application The master signage program application shall include, at a minimum, the following to be deemed a completed application: A master site plan showing a location of each of the proposed signage type(s). Dimension and label the sign types and include distance measurement of the signs location from the nearest public right-of way. Provide signage elevations (dimensioned and labeled) indicating proposed text areas, materials, material finishes, colors, lighting and identifiable references as to how the signage design relates to the proposed architecture. Identify any landscaping elements proposed. For all signage is to be mounted on building façades, provide accurate building elevations that show signage dimension, signage location, text areas, materials, material finishes, colors and identifiable references as to how the signage design relates to the proposed architecture. If the applicant is requesting any variances from the current regulations as part of the master sign plan, please indicate the location of the variance, what the variance request is for and specific reason/justification for the variance and how the variance promotes are adheres to the design goals provided. A master sign plan application will be considered by the City Council following a recommendation by the Sign Board. The Sign Board’s recommendation will be forwarded to the City Council for their consideration. The sign design guidelines are designed to help ensure quality signs that communicate their message in a clear fashion; however, the “guidelines” are not as strict as sign “standards.” The review authority may interpret the design guidelines with some flexibility in their application to specific signs/projects, as not all design criteria may be workable or appropriate for each sign or project. In some circumstances, one guideline may be relaxed to facilitate compliance with another guideline determined by the review authority to be more important in the particular case. The overall objective is to ensure that the intent and spirit of the design guidelines are followed. N:\Community Development\MEMO\Signs\Conditional Sign Permits\MSP20-0005- Westin Hotel Case No. Attachment B MSP20-0005 Page 1 Case No. Attachment C MSP20-0005 Page 1 MASTER SIGN PLAN REVIEW SUMMARY Case No.: MSP20-0005 Review No.: One Date of Review: 7/31/20 Project Name: Master Sign Plan – Westin Hotel Southlake APPLICANT: Chandler Signs OWNER: SRH Hospitality Southlake Realty LLC Terri Brown Jay Jambor 14201 Sovereign Rd. 16800 Westgrove, Ste 100 Ft. Worth, TX 76155 Addison, TX 75001 Phone: 214-902-2000 Phone: 214-265-8686 Email: tbrown@chandlersigns.com Email: CITY STAFF HAS REVIEWED THE ABOVE REFERENCED PROJECT RECEIVED BY THE CITY ON 6/29/20 AND WE OFFER THE FOLLOWING COMMENTS. APPLICATION APPROVAL IS ULTIMATELY DETERMINED BY CITY COUNCIL. IF YOU HAVE ANY QUESTIONS OR NEED FURTHER CLARIFICATION, PLEASE CONTACT THE APPROPRIATE STAFF MEMBER. Planning Review Patty Moos Planner Phone: (817) 748-8269 Email:pmoos@ci.southlake.tx.us 1. The following outlines what is allowed for the attached building signs by general sign ordinance: a. Sign B1would be allowed a maximum letter height of 24 inches. It appears that placement, area and illumination are consistent with what is allowed. b. Sign B2 would be allowed a maximum letter height of 16 inches. Having both signs B1 and B2 would exceed the allowed “one sign per street front” regulation. It appears that sign B2 is left justified so does not comply with placement as “within the middle 75% of the single plane façade” requirement. c. Sign B3 would be allowed a maximum letter height of 24 inches. It also appears to be right justified in placement. The maximum sign area allowed appears to be approximately 44.2 s.f. d. Sign B3 (on sheet 2) would be allowed a maximum letter height of 14 inches. It also appears to be right justified in placement. The maximum sign area allowed appears to be approximately 100 s.f. e. All upper story signs and building lighting effects require City Council approval. 2. Sign M2 is required 15-feet from the property line along SH 114 ROW and 10-feet from the property line along Grace Lane. The M1 sign would also require a 10-foot setback. Please ensure proposed monument signs meet sight triangle criteria. a. The following outlines what is allowed for the monument signs by general sign ordinance: i. The M2 sign appears to be compliant with exception to the location of the sign meets setback criteria as described above. ii. The M1 sign meets the monument sign masonry criteria for material matching the building completely surrounding the sign face. 3. The following outlines what is allowed for the directional wayfinding signs by general sign ordinance: a. Directional signs are limited to two (2) per site. Up to 8 are proposed Case No. Attachment C MSP20-0005 Page 2 b. Directional signs that are visible from the right of way shall have a minimum of 6 inches of masonry sign structure or material matching the building completely surround the sign face. Signs P1, P4 and P3 c. Maximum height allowed is 3 feet. All signs proposed at total height of 5’ 8” d. Maximum sign face area allowed is 4 s.f. All signs indicate a sign face area of approximately 20 s.f. on each side. e. Maximum sign structure area allowed is 10 s.f. All double-sided signs indicate a sign structure area of approximately 20 s.f. and the cube signs indicate a sign structure of 20 s.f. per side ( 3 sides). Informational Comments: * Design Guidelines - Master Sign Plans: Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character of our city, signage as part of master sign plans must be considered on the broader scale of community rather than on an individual site basis. Signage is an integral part of the visual urban streetscape and shall not be designed to visually compete with its surroundings, but rather serve to build on the quality of the traveler’s and pedestrian’s experience. The basis for submitting a master sign plan application should not be to have larger signs or logos permitted by ordinance but should clearly be related to the sign design goals listed below: Design Goals 6. To develop organized hierarchies of signage design types that help identify the location and size standards for individual signs without infringing on the capability of creative design. 7. To establish design criteria that promote the overall visual quality of the streetscape environment for the general public while providing reasonable and improved standards for identification of individual properties. 8. To improve the overall visual cohesive appearance of the site through signage guidelines, with strong consideration that the visual streetscape. 9. To promote a “sense of place” for the City of Southlake while promoting creative design for individual developments. 10. To promote signage as an architectural complement rather than being visually and thematically disconnected. Master Signage Plan Application The master signage program application shall include, at a minimum, the following to be deemed a completed application: A master site plan showing a location of each of the proposed signage type(s). Case No. Attachment C MSP20-0005 Page 3 Dimension and label the sign types and include distance measurement of the signs location from the nearest public right-of way. Provide signage elevations (dimensioned and labeled) indicating proposed text areas, materials, material finishes, colors, lighting and identifiable references as to how the signage design relates to the proposed architecture. Identify any landscaping elements proposed. For all signage is to be mounted on building façades, provide accurate building elevations that show signage dimension, signage location, text areas, materials, material finishes, colors and identifiable references as to how the signage design relates to the proposed architecture. If the applicant is requesting any variances from the current regulations as part of the master sign plan, please indicate the location of the variance, what the variance request is for and specific reason/justification for the variance and how the variance promotes are adheres to the design goals provided. A master sign plan application will be considered by the City Council following a recommendation by the Sign Board. The Sign Board’s recommendation will be forwarded to the City Council for their consideration. The sign design guidelines are designed to help ensure quality signs that communicate their message in a clear fashion; however, the “guidelines” are not as strict as sign “standards.” The review authority may interpret the design guidelines with some flexibility in their application to specific signs/projects, as not all design criteria may be workable or appropriate for each sign or project. In some circumstances, one guideline may be relaxed to facilitate compliance with another guideline determined by the review authority to be more important in the particular case. The overall objective is to ensure that the intent and spirit of the design guidelines are followed.