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SB Item 6Case No. MSP20-0003 S T A F F R E P O R T May 29, 2020 CASE NO: MSP20-0003 PROJECT: Master Sign Plan for Yates Country Store EXECUTIVE SUMMARY: On behalf of Yates Country Store, Bakers’ Signs is requesting approval of Master Sign Plan (MSP) to allow an attached business sign, gas canopy signage, a gas pricing monument sign, a pole sign for the Yates Country Store, and additional gas pump signage that do not meet current Sign Ordinance No. 704 criteria. The property is located at 2190 E. Dove Road, Southlake, Texas. REQUEST DETAILS: The existing Yates Country Store is located on the northwest corner of E. Dove Road and North Kimball Avenue. The purpose of this request is to improve the appearance of the site with a new attached business sign, gas canopy signage, a gas pricing monument sign, refacing an existing pole sign for the Yates Country Store, and additional gas pump signage. A zoning change and site plan (ZA20- 0030) is running concurrently with the master sign request to upgrade the exterior of the property and site. The gas pricing monument sign exceeds the maximum total height, sign structure height, sign face height and sign face/sign structure square footage. The request also includes new attached building internally illuminated roof sign that is not compliant with a red sign face color, four (4) new attached gas canopy signs that exceed maximum letter height and do not meet current color requirements. The gas canopy signage will exceed the maximum number of attached signs allowed. The existing gas pricing pole sign will be refaced with a new Yates Country Store sign and is located near the gas pricing monument sign. This pole sign may need to relocate nearby to accommodate the proposed location of the gas pricing monument sign. The proposed gas pricing monument sign will be located within the required sight triangle setback but does not meet the required setback distance from the E. Dove Road and N. Kimball Avenue property lines. In addition, with the incorporation of Texaco, the applicant is also requesting a variety of gas pump signage. Case No. MSP20-0003 The details of the master sign plan requested are as follows: Master Sign Plan Site Plan Case No. MSP20-0003 Proposed Sign Proposed Sign Ordinance 704 Sign ‘A’ Gas Canopy • Max. letter ht.: 18” • Total façade width: 54’ • Total sign width: 8’ 7” • Total sign area: 15.4 sf • Sign not located within 75% of façade width • Internally lit channel cut letters: white • With the addition of the gas canopy signage (4), the total number of attached signs proposed is five (5); three (3 N. Kimball Ave.) and two (2) E. Dove Rd.) on 2 street fronts • Max letter height: 16“ • Total facade width: 54’ -Total sign width: 40.5’ -Total sign area: 37.8 sf - Sign to be located within 75% of façade width • Internally illuminated channel cut letters are required to be white, ivory, black, grey, beige or similar neutral colors • A maximum of two (2) attached signs are allowed per site and only one (1) per street front. Sign ‘B’ Gas Canopy • Max. logo ht.: 18” • Total façade width: 26’ • Total logo area: 1.75 sf • Total sign width: 11’ 6” • Total area: 17.5 sf • Sign not located within 75% of façade width • Logo/Stripe color: red • With the addition of the gas canopy signage (4), the total number of attached signs proposed is five (5); three (3 N. Kimball Ave.) and two (2) E. Dove Rd.) on 2 street fronts. • Logo height: 20” • Total façade width: 26’ -Total logo area: 2.18 sf -Total sign width: 19.5’ -Total area: 19.5 sf • Sign located within 75% of façade width • Logo may be any color • A maximum of two (2) attached signs are allowed per site and only one (1) per street front. Case No. MSP20-0003 Proposed Sign Proposed Sign Ordinance 704 Sign ‘C’ Gas Canopy • Max. letter ht.: 18” • Total façade width: 54’ • Total sign width: 8’ 7” • Total sign area: 15.4 sf • Sign not located within 75% of façade width • Internally lit channel cut letters: white • With the addition of the gas canopy signage (4), the total number of attached signs proposed is five (5); three (3 N. Kimball Ave.) and two (2) E. Dove Rd.) on 2 street fronts. • Max letter height: 16“ • Total facade width: 54’ -Total sign width: 40.5’ -Total sign area: 37.8 sf • Sign to be located within 75% of façade width • Internally illuminated channel cut letters are required to be white, ivory, black, grey, beige or similar neutral colors. • A maximum of two (2) attached signs are allowed per site and only one (1) per street front. Sign ‘D’ Gas Canopy • Max. logo ht.: 18” • Total façade width: 26’ • Total logo area: 1.75 sf • Total sign width: 11’ 6” • Total area: 17.5 sf • Sign not located within 75% of façade width • Logo/stripe color: red • With the addition of the gas canopy signage (4), the total number of attached signs proposed is five (5); three (3 N. Kimball Ave.) and two (2) E. Dove Rd.) on 2 street fronts. • Logo height: 20” • Total façade width: 26’ -Total logo area: 2.18 sf -Total sign width: 19.5’ -Total area: 19.5 sf • Sign located within 75% of façade width • Logo may be any color • A maximum of two (2) attached signs are allowed per site and only one (1) per street front. Case No. MSP20-0003 Proposed Sign Brief Description Sign Ordinance 704 Sign ‘E’ Gas Pricing Monument Sign Double sided • Max. total ht. for gas monument sign: 7 ft. 7 ¼ in • Max. sign structure ht.: 5 ft. 11 ½ in • Max. sign face ht.: 5’ 11 ½” • Max sign face area: 70.25 sf per sign face • Max sign structure area: 72.25 sf • Masonry surround: width not noted • Distance from property line: 5’ • Address numbers: not provided • Max. total ht. for gas monument sign: 6’ 6” • Max. sign structure ht.: 5’ • Max. sign face ht.: 4’ • Max sign face area: 70 sf per sign face • Max sign structure area: 70 sf • Masonry surround: min. 6” • Distance from property line: 15’ • Address numbers: 6” min. located on top 20% of sign structure Sign ‘F’ Pole Sign • Reface one existing gas pricing pole sign at the intersection of E. Dove Road and N. Kimball Avenue. • Note: Sign may need to be located if monument sign location conflicts with the existing pole sign location (due to sight line requirement) • Pole signs prohibited Case No. MSP20-0003 ACTION NEEDED: Consider Approval of Master Sign Plan ATTACHMENTS: (A) Background Information (B) Vicinity Map Presentation Signage Packet STAFF CONTACT: Dennis Killough (817)748-8072 Patty Moos (817)748-8269 Proposed Sign Proposed Sign Ordinance 704 Sign ‘G’ Attached Building Sign • Roof Sign • Letter ht.; 12” • Total sign width: 18’8” • Total sign area: 18.66 sf • Letter color: Red, internally illuminated • Roof sign prohibited without city Council approval • Max letter height: 16“ • Total facade width: 63’ • Total sign width: 47’- 4” • Total sign area: 53 sf • Sign located within 75% of façade width • Internally illuminated channel cut letters are required to be white, ivory, black, grey, beige or similar neutral colors. Case No. MSP20-0003 BACKGROUND INFORMATION OWNER: Dove Commercial Properties APPLICANT: Baker Signs PROPERTY SITUATION: 2190 E. Dove Road LEGAL DESCRIPTION: Tract 1E01, Frances Throop Survey, Abstract No. 1511 CURRENT ZONING: “C-1” Commercial Neighborhood District HISTORY: The original Yates Country Store has been located here since 1960. STAFF COMMENTS: City Council approval of the proposed signs does not eliminate the requirement for appropriate sign application submittal prior to the installation of the sign. Please contact Seantay Carpenter at 817-748- 8215 or scarpenter@ci.southlake.tx.us for sign application processing and pre-install inspection. Design Guidelines - Master Sign Plans: Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character of our city, signage as part of master sign plans must be considered on the broader scale of community rather than on an individual site basis. Signage is an integral part of the visual urban streetscape and shall not be designed to visually compete with its surroundings, but rather serve to build on the quality of the traveler’s and pedestrian’s experience. The basis for submitting a master sign plan application should not be to have larger signs or logos permitted by ordinance but should clearly be related to the sign design goals listed below: Design Goals 1. To develop organized hierarchies of signage design types that help identify the location and size standards for individual signs without infringing on the capability of creative design. 2. To establish design criteria that promote the overall visual quality of the streetscape environment for the general public while providing reasonable and improved standards for identification of individual properties. 3. To improve the overall visual cohesive appearance of the site through signage guidelines, with strong consideration that the visual streetscape. Case No. MSP20-0003 4. To promote a “sense of place” for the City of Southlake while promoting creative design for individual developments. 5. To promote signage as an architectural complement rather than being visually and thematically disconnected. Master Signage Plan Application The master signage program application shall include, at a minimum, the following to be deemed a completed application: A master site plan showing a location of each of the proposed signage type(s). Dimension and label the sign types and include distance measurement of the sign’s location from the nearest public right-of way. Provide signage elevations (dimensioned and labeled) indicating proposed text areas, materials, material finishes, colors, lighting and identifiable references as to how the signage design relates to the proposed architecture. Identify any landscaping elements proposed. For all signage is to be mounted on building façades, provide accurate building elevations that show signage dimension, signage location, text areas, materials, material finishes, colors and identifiable references as to how the signage design relates to the proposed architecture. If the applicant is requesting any variances from the current regulations as part of the master sign plan, please indicate the location of the variance, what the variance request is for and specific reason/justification for the variance and how the variance promotes are adheres to the design goals provided. A master sign plan application will be considered by the City Council following a recommendation by the Sign Board. The Sign Board’s recommendation will be forwarded to the City Council for their consideration. The sign design guidelines are designed to help ensure quality signs that communicate their message in a clear fashion; however, the “guidelines” are not as strict as sign “standards.” The review authority may interpret the design guidelines with some flexibility in their application to specific signs/projects, as not all design criteria may be workable or appropriate for each sign or project. In some circumstances, one guideline may be relaxed to facilitate compliance with another guideline determined by the review authority to be more important in the particular case. The overall objective is to ensure that the intent and spirit of the design guidelines are followed. N:\Community Development\MEMO\Signs\Conditional Sign Permits\MSP20-0003 - Yates Country Store Case No. Attachment B ZA17-002 Page 1