SB Item 6Case No.
MSP20-0003
S T A F F R E P O R T
May 29, 2020
CASE NO: MSP20-0003
PROJECT: Master Sign Plan for Yates Country Store
EXECUTIVE
SUMMARY: On behalf of Yates Country Store, Bakers’ Signs is requesting approval of Master
Sign Plan (MSP) to allow an attached business sign, gas canopy signage, a gas
pricing monument sign, a pole sign for the Yates Country Store, and additional
gas pump signage that do not meet current Sign Ordinance No. 704 criteria. The
property is located at 2190 E. Dove Road, Southlake, Texas.
REQUEST
DETAILS: The existing Yates Country Store is located on the northwest corner of E. Dove
Road and North Kimball Avenue. The purpose of this request is to improve the
appearance of the site with a new attached business sign, gas canopy signage,
a gas pricing monument sign, refacing an existing pole sign for the Yates Country
Store, and additional gas pump signage. A zoning change and site plan (ZA20-
0030) is running concurrently with the master sign request to upgrade the exterior
of the property and site.
The gas pricing monument sign exceeds the maximum total height, sign structure
height, sign face height and sign face/sign structure square footage. The request
also includes new attached building internally illuminated roof sign that is not
compliant with a red sign face color, four (4) new attached gas canopy signs that
exceed maximum letter height and do not meet current color requirements. The
gas canopy signage will exceed the maximum number of attached signs allowed.
The existing gas pricing pole sign will be refaced with a new Yates Country Store
sign and is located near the gas pricing monument sign. This pole sign may need
to relocate nearby to accommodate the proposed location of the gas pricing
monument sign. The proposed gas pricing monument sign will be located within
the required sight triangle setback but does not meet the required setback
distance from the E. Dove Road and N. Kimball Avenue property lines. In
addition, with the incorporation of Texaco, the applicant is also requesting a
variety of gas pump signage.
Case No.
MSP20-0003
The details of the master sign plan requested are as follows:
Master Sign Plan Site Plan
Case No.
MSP20-0003
Proposed Sign Proposed Sign Ordinance 704
Sign ‘A’
Gas Canopy
• Max. letter ht.: 18”
• Total façade width: 54’
• Total sign width: 8’ 7”
• Total sign area: 15.4 sf
• Sign not located within 75%
of façade width
• Internally lit channel cut
letters: white
• With the addition of the
gas canopy signage (4), the
total number of attached
signs proposed is five (5);
three (3 N. Kimball Ave.)
and two (2) E. Dove Rd.) on
2 street fronts
• Max letter height: 16“
• Total facade width: 54’
-Total sign width: 40.5’
-Total sign area: 37.8 sf
- Sign to be located
within 75% of façade
width
• Internally illuminated
channel cut letters are
required to be white,
ivory, black, grey, beige
or similar neutral colors
• A maximum of two (2)
attached signs are
allowed per site and
only one (1) per street
front.
Sign ‘B’
Gas Canopy
• Max. logo ht.: 18”
• Total façade width: 26’
• Total logo area: 1.75 sf
• Total sign width: 11’ 6”
• Total area: 17.5 sf
• Sign not located within
75% of façade width
• Logo/Stripe color: red
• With the addition of the
gas canopy signage (4),
the total number of
attached signs proposed is
five (5); three (3 N.
Kimball Ave.) and two (2)
E. Dove Rd.) on 2 street
fronts.
• Logo height: 20”
• Total façade width: 26’
-Total logo area: 2.18 sf
-Total sign width: 19.5’
-Total area: 19.5 sf
• Sign located within 75%
of façade width
• Logo may be any color
• A maximum of two (2)
attached signs are
allowed per site and
only one (1) per street
front.
Case No.
MSP20-0003
Proposed Sign Proposed Sign Ordinance 704
Sign ‘C’
Gas Canopy
• Max. letter ht.: 18”
• Total façade width: 54’
• Total sign width: 8’ 7”
• Total sign area: 15.4 sf
• Sign not located within
75% of façade width
• Internally lit channel cut
letters: white
• With the addition of the
gas canopy signage (4), the
total number of attached
signs proposed is five (5);
three (3 N. Kimball Ave.)
and two (2) E. Dove Rd.) on
2 street fronts.
• Max letter height: 16“
• Total facade width: 54’
-Total sign width: 40.5’
-Total sign area: 37.8 sf
• Sign to be located within
75% of façade width
• Internally illuminated
channel cut letters are
required to be white,
ivory, black, grey, beige
or similar neutral colors.
• A maximum of two (2)
attached signs are
allowed per site and only
one (1) per street front.
Sign ‘D’
Gas Canopy
• Max. logo ht.: 18”
• Total façade width: 26’
• Total logo area: 1.75 sf
• Total sign width: 11’ 6”
• Total area: 17.5 sf
• Sign not located within
75% of façade width
• Logo/stripe color: red
• With the addition of the
gas canopy signage (4),
the total number of
attached signs proposed is
five (5); three (3 N.
Kimball Ave.) and two (2)
E. Dove Rd.) on 2 street
fronts.
• Logo height: 20”
• Total façade width: 26’
-Total logo area: 2.18 sf
-Total sign width: 19.5’
-Total area: 19.5 sf
• Sign located within 75%
of façade width
• Logo may be any color
• A maximum of two (2)
attached signs are
allowed per site and
only one (1) per street
front.
Case No.
MSP20-0003
Proposed Sign Brief Description Sign Ordinance 704
Sign ‘E’
Gas Pricing Monument Sign
Double sided
• Max. total ht. for gas
monument sign: 7 ft. 7 ¼ in
• Max. sign structure ht.:
5 ft. 11 ½ in
• Max. sign face ht.: 5’ 11 ½”
• Max sign face area: 70.25
sf per sign face
• Max sign structure area:
72.25 sf
• Masonry surround: width
not noted
• Distance from property
line: 5’
• Address numbers: not
provided
• Max. total ht. for gas
monument sign: 6’ 6”
• Max. sign structure
ht.: 5’
• Max. sign face ht.: 4’
• Max sign face area: 70
sf per sign face
• Max sign structure
area: 70 sf
• Masonry surround:
min. 6”
• Distance from
property line: 15’
• Address numbers: 6”
min. located on top
20% of sign structure
Sign ‘F’
Pole Sign
• Reface one existing gas
pricing pole sign at the
intersection of E. Dove
Road and N. Kimball
Avenue.
• Note: Sign may need to be
located if monument sign
location conflicts with the
existing pole sign location
(due to sight line
requirement)
• Pole signs prohibited
Case No.
MSP20-0003
ACTION NEEDED: Consider Approval of Master Sign Plan
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Signage Packet
STAFF CONTACT: Dennis Killough (817)748-8072
Patty Moos (817)748-8269
Proposed Sign Proposed Sign Ordinance 704
Sign ‘G’
Attached Building Sign
• Roof Sign
• Letter ht.; 12”
• Total sign width: 18’8”
• Total sign area: 18.66 sf
• Letter color: Red,
internally illuminated
• Roof sign prohibited
without city Council
approval
• Max letter height: 16“
• Total facade width:
63’
• Total sign width: 47’-
4”
• Total sign area: 53 sf
• Sign located within
75% of façade width
• Internally illuminated
channel cut letters are
required to be white,
ivory, black, grey,
beige or similar
neutral colors.
Case No.
MSP20-0003
BACKGROUND INFORMATION
OWNER: Dove Commercial Properties
APPLICANT: Baker Signs
PROPERTY SITUATION: 2190 E. Dove Road
LEGAL DESCRIPTION: Tract 1E01, Frances Throop Survey, Abstract No. 1511
CURRENT ZONING: “C-1” Commercial Neighborhood District
HISTORY: The original Yates Country Store has been located here since 1960.
STAFF COMMENTS: City Council approval of the proposed signs does not eliminate the
requirement for appropriate sign application submittal prior to the
installation of the sign. Please contact Seantay Carpenter at 817-748-
8215 or scarpenter@ci.southlake.tx.us for sign application processing
and pre-install inspection.
Design Guidelines - Master Sign Plans:
Commercial signage is an integral part of the urban design fabric of
Southlake. It is absolutely necessary and shall be deemed as a tool that
helps promote the health, safety and welfare of the general public by
providing guidance to both the vehicular driver and pedestrian. Due to its
visual
prominence and effect on the overall design character of our city, signage
as part of master sign plans must be considered on the broader scale of
community rather than on an individual site basis. Signage is an integral
part of the visual urban streetscape and shall not be designed to visually
compete with its surroundings, but rather serve to build on the quality of
the traveler’s and pedestrian’s experience. The basis for submitting a
master sign plan application should not be to have larger signs or logos
permitted by ordinance but should clearly be related to the sign design
goals listed below:
Design Goals
1. To develop organized hierarchies of signage design types that
help identify the location and size standards for individual signs without
infringing on the capability of creative design.
2. To establish design criteria that promote the overall visual quality
of the streetscape environment for the general public while providing
reasonable and improved standards for identification of individual
properties.
3. To improve the overall visual cohesive appearance of the site
through signage guidelines, with strong consideration that the visual
streetscape.
Case No.
MSP20-0003
4. To promote a “sense of place” for the City of Southlake while
promoting creative design for individual developments.
5. To promote signage as an architectural complement rather than
being visually and thematically disconnected.
Master Signage Plan Application
The master signage program application shall include, at a minimum, the
following to be deemed a completed application:
A master site plan showing a location of each of the proposed signage
type(s). Dimension and label the sign types and include distance
measurement of the sign’s location from the nearest public right-of way.
Provide signage elevations (dimensioned and labeled) indicating
proposed text areas, materials, material finishes, colors, lighting and
identifiable references as to how the signage design relates to the
proposed architecture. Identify any landscaping elements proposed.
For all signage is to be mounted on building façades, provide accurate
building elevations that show signage dimension, signage location, text
areas, materials, material finishes, colors and identifiable references as
to how the signage design relates to the proposed architecture.
If the applicant is requesting any variances from the current regulations
as part of the master sign plan, please indicate the location of the
variance, what the variance request is for and specific reason/justification
for the variance and how the variance promotes are adheres to the design
goals provided.
A master sign plan application will be considered by the City Council
following a recommendation by the Sign Board. The Sign Board’s
recommendation will be forwarded to the City Council for their
consideration.
The sign design guidelines are designed to help ensure quality signs that
communicate their message in a clear fashion; however, the “guidelines”
are not as strict as sign “standards.” The review authority may interpret
the design guidelines with some flexibility in their application to specific
signs/projects, as not all design criteria may be workable or appropriate
for each sign or project. In some circumstances, one guideline may be
relaxed to facilitate compliance with another guideline determined by the
review authority to be more important in the particular case. The overall
objective is to ensure that the intent and spirit of the design guidelines are
followed.
N:\Community Development\MEMO\Signs\Conditional Sign Permits\MSP20-0003 - Yates Country Store
Case No. Attachment B
ZA17-002 Page 1