SB Item 5 - PresentationMaster Sign Plan for
Delta Hotel by Marriott
MSP20-0002
MSP20-0002
APPLICANT:Hancock Sign Co.,on behalf of RREAF
Southlake Property Co.,LLC
REQUEST: Approval of a Master Sign Plan for
Delta Hotel by Marriott
LOCATION: 1351 N. White Chapel Blvd.
Aerial View
Site Plan
The applicant is proposed two different
options (A&B) for two (2) upper story
attached building signs (west and east
elevations); one (1) attached building sign
on the north elevation; and, two (2)
development monument wall signs –one
at the White Chapel Blvd. entrance and
the other at the SH114 Frontage Rd.
entrance. The proposal includes accent
illumination along the upper north façade
as shown in red.
Sign A –Upper Story Attached (Option A)
Proposed Sign Brief Description Sign Ordinance 704
Sign ‘A’
Upper Story –
West Elevation
Option A
•Logo height –60 inches
•Max letter height –36 3/8 inches
•Total sign width –approx. 15 feet
•Total area –161.6 s.f.
•Logo height -30 inches
•Max letter height –24 inches
•Total sign width –approx. 14 ½ feet
•Total area –159.2 s.f.
Sign A –Upper Story Attached (Option B)
Proposed Sign Brief Description Sign Ordinance 704
Sign ‘A’
Upper Story –
West Elevation
Option B
•Logo height –54 inches
•Max letter height –32 7/8 inches
•Total sign width –approx. 13 ½ feet
•Total area –130.3 s.f.
•Logo height -30 inches
•Max letter height –24 inches
•Total sign width –approx. 14 ½ feet
•Total area –159.2 s.f.
Sign B –Upper Story Attached (Option A)
Proposed Sign Brief Description Sign Ordinance 704
Sign ‘B’
Upper Story –
East Elevation
Option A
•Logo height –60 inches
•Max letter height –36 3/8 inches
•Total sign width –approx. 15 feet
•Total area –161.6 s.f.
•Logo height –17.5 inches
•Max letter height –14 inches
•Total sign width –approx. 19 ½ feet
•Total area –159.2 s.f.
Sign B –Upper Story Attached (Option B)
Proposed Sign Brief Description Sign Ordinance 704
Sign ‘B’
Upper Story –
East Elevation
Option B
•Logo height –54 inches
•Max letter height –32 7/8 inches
•Total sign width –approx. 13 ½ feet
•Total area –130.3 s.f.
•Logo height –17.5 inches
•Max letter height –14 inches
•Total sign width –approx. 19 ½ feet
•Total area –159.2 s.f.
Sign C –First Floor Attached
Proposed Sign Brief Description Sign Ordinance 704
Sign ‘C’
First Floor –North
Elevation
•Max letter height –18 inches
•Total sign width –approx. 7 ½ feet
•Total area –39.2 s.f.
•Unique signage attached to an
accent wall
•Signs are not allowed to be
attached to accent walls or fences
Sign D –Monument Wall Signs
Proposed Sign Brief Description Sign Ordinance 704
Sign ‘D’
Monument Wall Signs
•One sign off White Chapel Blvd. and
one sign off SH114 Frontage Rd.
•Approx. sign face area –17 s.f.
•Allowable sign height for W.C. is 6
½ ft. Allowable sign height for SH
114 is 12 ft.
•One per every 500 feet of
frontage with a max of 2
•50 s.f. sign face area for W.C.
•80 s.f. sign face area for SH114
•Sign cannot have a width that is
more than 2X allowable height
Upper Story Accent Lighting
Site Photos
Questions?