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SB Item 4 - SLTS Current MSPSouthlake Town Square Current Sign Regulations Combined Phase One / Block 10 / Block 23 (duplicate of Phase One) / Block 22 / Grand Avenue November 27, 2019 In this PUD, the following sign regulations and standards shall be applicable and shall control to the extent of any conflict with other sign regulations in the Sign Ordinance. 1.0 Definitions The following definitions shall be added: Awning: A covering attached to a building or structure, erected in or over a window or door, and usually supported by gravity and a metal frame. Colonnade Building: A building with an attached colonnade structure projecting from the storefront and covering the sidewalk. Colonnade Sub-District: The District including the Colonnade buildings and identified in the Grand Avenue Master Plan attached hereto. Highway 114 Sub-District: The District adjacent to Highway 114 and identified in the Grand Avenue Master Plan attached hereto. Projection: The distance by which a sign extends over public property or beyond the building line. Sign, Awning: “Awning Sign” means a sign consisting of one line of letters panted, placed or installed upon the valance of any awning or canopy and an identification emblem, insignia, initial or other similar feature painted, placed or installed elsewhere on any awning or canopy; provided, that any sign, emblem, insignia, initial or other similar feature shall comply with all other appropriate provisions of this title. Where steel canopies are used, the Awning Sign may consist of individually cut out metal letters placed on the top of the canopy’s outside edge parallel to the face of the building. Sign, Blade: Any sign, oriented perpendicular to the face of the building, identifying the name of the business, affixed to or supported by a building or structure, which projects more than twelve inches (12”) beyond the surface of that portion of the building or structure to which it is affixed or supported. Sign, Bookstore Anchor: A Highway 114 Sub-District Sign permitted on a bookstore of 25,000 square feet or greater. Sign, Building Blade: A primary Blade Sign permitted either: (a) in lieu of a Fascia Sign; and/or (b) at a building corner. Sign, Building Identification: Any sign stating the use and name given to the use of a building, structure or area, when such use is permitted in the zone in which the sign is located. Sign, Colonnade Sub-District: A Fascia Sign on a building located within the Colonnade Sub- District. Sign, Fascia/Roof: A sign affixed directly to the exterior wall or screening surface, confined within the limits thereof, and which projects from the surface less than twelve inches (12”) at all points, and located either: (a) above the first floor storefront, and below the second level windows; or (b) where permitted, above the upper story windows and below the next level windows or building parapet, as applicable. Fascia Signs are displayed parallel to the face of the building and identify the name of the business. Roof signs will not exceed 30 square feet in area or be located higher than six feet above the established eave line. Sign, Highway 114 Sub-District: A Fascia Sign on a building located within the Highway 114 Sub- District. Sign, Hotel Anchor: A Highway 114 Sub-District Sign permitted on a hotel of 200,000 square feet or greater and 5 or more stories in height. Sign, Pedestrian Blade: A secondary Blade Sign which indicates use or business name and/or logo, located at least seven feet (7’) above ground. Sign, Restaurant Anchor: A Highway 114 Sub-District Sign permitted on a restaurant of 5,000 square feet or greater. Sign, Southern Sub-District: A Fascia Sign on a building located within the Southern Sub-District. Sign, Theatre Anchor: A Highway 114 Sub-District Sign permitted on a movie theater of 60,000 square feet or greater. Southern Sub-District: The District adjacent to Phase I of Southlake Town Square and identified in the Grand Avenue Master Plan attached hereto. 2.0 Maximum Letter/Logo Height Lettering: Except as otherwise provided, lettering size shall be determined by the maximum sign area allowed. Lettering on the following types of Signs shall not exceed the maximum size indicated: Building Blade Sign - twelve inches (12”) Pedestrian Blade Sign - eight inches (8”) First Floor Window/ Awning Sign - twelve inches (12”) Upper Story Fascia Sign - ten inches (10”) (not included in Block 10) twelve inches (12”) twelve inches (12”) Upper Story Window/ Awning Sign - four inches (4”) (not included in Block 10) Highway 114 Sub-District Signs Hotel Anchor Sign (Top Floor) - eighty-four inches (84”) Hotel Anchor Sign (1st Floor) - twenty-four inches (24”) Theater Anchor Sign - sixty-one inches (61”) Bookstore Anchor Sign (Top Floor) - forty-eight inches (48”) Bookstore Anchor Sign (1st Floor) - twenty-four inches (24”) Restaurant Anchor - forty-eight inches (48”) 3.0 Maximum Area The total area of all signs displayed on a building wall which faces a street, drive or parking area shall not exceed one (1) square foot for each foot of building width facing the street, drive or parking area. Size of the following types of Signs shall not exceed the maximum area indicated: a. General Rule: Fascia Sign (one story retail use) - thirty (30) sq. ft. Fascia Sign (two story retail use) - sixty (60) sq. ft. Building Blade Sign - twelve (12) sq. ft. Pedestrian Blade Sign - four (4) sq. ft. b. Highway 114 Sub-District Signs: Up to the maximum allowable by Code (four hundred (400) square feet), consistent with the scale of the building, Tenant’s national sign programs and the Town Square sign regulations. Notwithstanding the foregoing, on any frontage where public access and a storefront are not provided, allowable signage on such frontage shall be limited to not more than seventy-five percent (75%) of the area of the principal signage permitted where public access and a storefront are provided. The area of all faces of a Blade Sign shall be included in determining the area of the sign, except where two (2) such faces are placed back to back and are at no point more than two (2) feet from on another, in which case the area of the Blade Sign shall be taken as the area of a single face if the two (2) faces are of equal area, or as the area of the larger face if the two (2) faces are of unequal area. For multi-story buildings, the Maximum Area shall be permitted only for signs displayed between the sidewalk and a height of twenty feet (20’) on any building wall. The total area of all signs displayed above the twenty foot (20’) height limit shall be: (a) for permitted Fascia Signs, one-half (0.5) square foot for ever one foot (1’) of width of building or lease space; and (b) for Window Signs and Awning Signs, limited to signage which does not obscure more than twenty- five percent (25%) of the total window area. (not included in Block 10) The Maximum Area for Highway 114 Sub-District Signs shall be permitted for signs displayed at the top story by the Hotel and Bookstore Anchor, subject to limitations based on building width. 4.0 Number of Signs – within the PUD the following number of signs shall be permitted: (not included in Block 10) a. First Floor – I. General Rule: There shall be permitted up to a combination of two (2) of the following three (3) types of signs per use. On each building wall which faces a street, drive, or parking area: (a) one (1) Fascia Sign or one (1) Building Blade Sign; and (b) one (1) Pedestrian Blade Sign, with all such signs subject to the area requirements. A Building Blade Sign shall be permitted at a building corner in addition to permitted Fascia Signs, provided such sign is erected at a 135 degree angle to the building corner. (not included in Block 10) Where the building corner is “cut off” at an angle, either a Building Blade Sign or an additional Fascia Sign shall be permitted on such angled façade, in scale with the façade and with the Fascia Signs on the adjoining building facades. II. Colonnade Buildings: On Colonnade Buildings, each retail or commercial use shall be allowed one (1) each of the following types of signs per use displayed on a building and/or wall which faces a street, drive, or parking area (with all such signs subject to the area requirements): (a) one (1) Fascia Sign at the storefront; (b) one (1) Pedestrian Blade Sign inside the Colonnade; (c) one (1) Fascia Sign at the Colonnade face; and (d) one (1) Building Blade Sign at the Colonnade face. III. Hotel Anchor Signs: There shall be permitted a combination of the following three (3) types of signs. On each building wall which faces a street, drive, or parking area: (a) one (1) Fascia Sign; (b) one (1) Building Blade Sign; and (c) one (1) Pedestrian Blade Sign, with all such signs subject to the area requirements. Up to two (2) monument identification signs may be placed on the Hotel’s property, provided such sign(s) do not: (1) exceed four feet (4’) in height; and (2) exceed twelve (12) square feet in area per sign. IV. Theater Anchor Signs: There shall be permitted a combination of the following three (3) types of signs. On each building wall which faces a street, drive, or parking area: (a) one (1) Fascia Sign; (b) one (1) Building Blade Sign; and (c) one (1) Pedestrian Blade Sign, with all such signs subject to the area requirements. V. Restaurant Anchor Signs: There shall be permitted a combination of the following (3) types of signs. On each building wall which faces a street, drive, or parking area: (a) one (1) Fascia Sign; (b) one (1) Building Blade Sign; and (c) one (1) Pedestrian Blade Sign, with all such signs subject to the area requirements. In addition, where integrated into the architecture and design of the building, the name of the restaurant may be incorporated into decorative banners attached to any building wall which faces a street, drive, or parking area in accordance with the standards set forth in Section 8.0 below, provided the individual letters on any such banner do not exceed seven inches (7”) in height. VI. Bookstore Anchor Signs: There shall be permitted a combination of the following three (3) types of signs. On each building wall which faces a street, drive, or parking area: (a) one (1) Fascia Sign; (b) one (1) Building Blade Sign; and (c) one (1) Pedestrian Blade Sign, with all such signs subject to the area requirements. In addition, where integrated into the architecture and design of the building, a building blade sign may be increased to the size shown on the sign drawings attached. b. Above the First Floor – Except as provided below, for lease space above the first floor, one (1) Window Sign or (1) Awning Sign at every other window shall be permitted. In addition, one (1) Fascia Sign may be permitted on facades of fifty feet (50’) or more in length. (not included in Block 10) The Hotel and Bookstore Anchors shall be allowed one additional sign at the tope story of each such building for each façade facing the street, drive or parking area. 4.0 Number of Signs Within the S-P-1 there shall be permitted up to a combination of two (2) of the following three (3) types of signs per use. On each building wall which faces a street, drive, or parking area: (a) one (1) Fascia Sign or one (1) Building Blade Sign; and (b) one (1) Pedestrian Blade Sign, with all such signs subject to the area requirements. 5.0 Illumination General Rule. Examples of permitted first floor signs include: • Exterior illuminated (by externally mounted spot lighting) • Silhouette Lighting (e.g., neon illumination behind a solid opaque letter) • Up lighting (e.g., projecting fixtures attached to the building under the letters) • Sign box panel with push through letters, internally illuminated • Exposed neon lighting (removed from Block 22) Highway 114 Sub-District Signs: Highway 114 Sub-District Signs may incorporate “channel lit” illuminated signage in addition to the methods of illumination set forth above. Neon signs will be reviewed on an individual basis. If the neon contributes decoratively to the environment and does not create a presence which diminishes attention to its neighbors, approval will be considered. Neon shall be permitted to be incorporated into the Theater Anchor building and signage in accordance with the standards set forth in Section 8.0 below, consistent with the theater use. Illumination of signs shall be designed, located, shielded and directed in such a manner that the light source is fixed and is not directly visible from, and does not cast glare or direct light from artificial illumination upon, any adjacent public right of way, surrounding property, residential property or motorist’s vision. Except as provided above as to Highway 114 Sub-District Signs, attached signs may not be illuminated by internally illuminated, face lit channel cut letters. Awnings, Awning Signs, Window Signs and Signs above the first floor shall not be permitted to be illuminated. 6.0 Signs over/on ROW – Blade Signs shall not be higher than the eave line or parapet wall of the top of the principal building; shall be a minimum of seven feet (7’) above grade when located adjacent to or projecting over a pedestrian way; and shall not extend more than four feet (4’) from the building wall to which they are attached, except where such sign is an integral part of an approved canopy or awning. 7.0 Temporary Signs Exempt from Permit a. Window Signs – Window signs are permitted during construction of tenant improvements to obscure up to one hundred percent (100%) of the total window area, provided that no such sign may be displayed for a period longer than 120 days. b. Construction Barricades – Signage on a construction barricade shall be permitted along each building or lease space frontage for sites under construction provided that: • No such barricade shall be located within twenty-five (25’) of a public right of way; and • Such signs may be erected and maintained only for a period beginning not earlier than five (5) days prior to commencement of construction and shall be removed upon termination of construction, with the total of such period not to exceed 120 days. 8.0 Non-Conforming Signs (removed from Block 22) In recognition of the uniqueness of the downtown environment, individuality of signage is encouraged. Certain signs, while not technically meeting the requirements set forth herein, will nonetheless be considered for approval on a case-by-case basis. Such signage shall be approved if it: • Harmonizes with the structure or structures on the parcel on which it is to be applied; • Is compatible with the other signs or graphic designs on the premises; • Is suitable and appropriate to the Town Square; • Contributes to any special characteristics of the particular area in which it is to be located; • Is well designed and pleasing in appearance; • Does not constitute a nuisance to the occupants of adjacent or contiguous property; • Is not detrimental to property values; and • Does not constitute a traffic and safety hazard because it is distractive, or is not considered obscene, lewd, indecent or otherwise offensive to public morals. Approval of any such signage shall be subject to any conditions which in its judgment are necessary to carry out the purposes and intent of the review standards.