SB Item 4 - PresentationAmendment to the Master Sign Plan
for Southlake Town Square
MSP20-0001
MSP20-0001
APPLICANT:RPAI Southwest Management LLC
REQUEST: Approval of an amended Master Sign Plan for
Southlake Town Square Non-residential
LOCATION: Southlake Town Square
Aerial View
Background
Purpose
•Aging shopping centers face increasing competition and
challenges;
•Shopping precincts and district areas play an important role in
communities as a means [of] creating a sense of place and
gathering;
•Amendment recommendations, as warranted, are to allow for
creativity and flexibility in order to facilitate an opportunity to
reposition and continue the development of Southlake Town
Square.
There are currently four (4) separately adopted master sign plan
packages for Southlake Town Square:
• Phase I
• Grand Avenue
• Block 10
• Block 22
The proposed amendment is a comprehensive regulation document
that will cover all aspects of commercial signage throughout Southlake
Town Square
Key Modifications
Key Modifications
Key Modifications
Key Modifications
12. General Environment Signs –Concept Only
Proposed Master Sign Plan Overview
•SECTION 3. DEFINITIONS
•SECTION 4. REGULATIONS FOR NON-RESIDENTIAL
AND MIXED USE BUILDINGS
•4.1 Signage and Wayfinding
•SECTION 5. APPLICABILITY
•Administrative Approved Signs
•Prohibited Signs
Proposed Master Sign Plan Overview
•SECTION 6. MATERIALS
•Materials and finishes shall be a of a high -quality, unique
and achieve harmony with others within the Downtown
District.
•SECTION 7. ILLUMINATION BY LETTER TYPE
Proposed Master Sign Plan Overview
•SECTION 8. SIGNAGE CRITERIA BY BUILDING TYPE
•First Floor Building
•Colonnade
•Upper Story
•Various Anchors
•Hospitality
•Entertainment
•Food & Beverage
•Retail
Proposed Master Sign Plan Overview
SECTION 9. SPECIALTY SIGNS
•Allowable signage without a permit
•Allowable signage with a permit
•Allowable signage by Sign Board /
City Council consideration only
Proposed Master Sign Plan Overview
SECTION 10. GENERAL ENVIRONMENT SIGNS
•Signs introduced by concept plan;
these sign types will require City
Council approval prior to installation at
specific locations and by specific
quantities
Proposed Master Sign Plan Overview
SECTION 11. INCIDENTAL SIGNS
•Sign types allowed without permit
SECTION 12. TEMPORARY SIGNS
•Sign types allowed with staff approval of a
temporary sign permit
•Banners
•Grand opening banner
•Special purpose signs
West Side Monument Sign
Current Proposed with a setback of approximately 4’
SECTION 13. MONUMENT SIGNS
•West Side Monument Sign Proposed
•Additional monument signs by City Council approval only
Questions?