SB Item 5 - PresentationHollywood Feed
Shops of Southlake
SV20-0008
SV20-0006
APPLICANT:Ezzi Signs
REQUEST: Approval of variances to Sign Ordinance No. 704, as
amended, and the Shops of Southlake Master Sign Plan,
to allow one existing attached building sign and a
proposed attached sign to be located on two elevations of
the lease space.
LOCATION: 1251 E. Southlake Blvd., Suite 315
Aerial View
Hollywood Feed
Aerial View
E. Southlake Blvd.Hollywood Feed
Site Plan
Existing Sign
Proposed South and North Elevations
View to south elevation View to north elevation on E. Southlake Blvd.
Proposed Sign Details (Existing and Proposed)
Face lit letters
Face lit cabinet signBacker plate
Sign Variance Requests
Sign Type Proposed Sign Details Current 704-J Regulations Shops of Southlake
MSP
Attached Building
South Elevation
(currently installed)
•Lease width: 47.75 ft.
•Letter ht.: 18 in. and 2 in. (per
MSP)
•Sign Width: 9.33 ft.
•Sign Area: not applicable per MSP
•Backer plate: brown
•Golden yellow face lit letters
•Internally lit cabinet tag line sign-
golden yellow letters on red
background
•Sign width: 12 ft.
•Max. sign area allowed: 35.81 sq. ft.
•Backer plate prohibited
•Cabinet signs prohibited
•Neutral colored internally lit letter
face
•Maximum sign
area allowed: NA
•Max. allowable
letter height: 18
in.
•Backer plate
must match the
façade brick
Attached Building
North Elevation
•Lease width: 47.75 ft.
•Letter ht.: 18 in. and 2 in. (per
MSP)
•Sign Width: 9.33 ft.
•Sign Area: not applicable per MSP
•Backer plate: brown
•Golden yellow face lit letters
•Iternally lit cabinet tag line sign-
golden yellow letters on red
background
•Sign width: 15.57 ft.
•Max. sign area allowed: 35.81 sq. ft.
•Backer plate prohibited
•Cabinet signs prohibited
•Neutral colored internally lit letter
face
•Maximum sign
area allowed: NA
•Max. allowable
letter height: 18
in.
•Backer plate
must match the
façade brick
Site Photographs
Proposed Location of North Elevation SignLocation of Existing South Elevation Sign
Previous Location
of Existing Sign in
Southlake
Approved Sign Variance for Christmas Shoppe
SV19-0011, City Council approved an
existing sign from another property to be
installed at Gateway Plaza. The sign
included red internally lit letters on a
backer plate on October 1, 2019.
Questions?