Item 9CPROJECT' Master Sign Plan for Yates Corner Grocery
EXECUTIVE
SUMMARY: On behalf ofYates Corner Grocery, Bakers' Signs is requesting approval of
Master Sign Plan (W1GP)tuallow gas canopy signage, a gas pricing monument
sign, a pole sign for the Yates Corner Grocery, an attached business sign, and
additional gas pump signage that does not meet current Sign Ordinance No. 704
criteria. The property ia located at 2190 E. Dove Road. Guuth|oke, Texas.
REQUEST
DETAILS: The existing Yates Corner Grocery ialocated onthe northwest corner ofE.Dove
Road and yJOdh Kimball Avenue. The purpose of this request is to improve the
appearance of the site with a new attached business sign, gas canopy signage,
a gas pricing monument sign, refacing an existing pole sign for the Yates Corner
Grocery. There will be 2 gas dispensers with gas filling services on two sides
each able to pump 3 grades of gasoline and diesel fuel. Azoning change and
site plan (ZA20-0030) is running concurrently with the master sign request to
upgrade the exterior 0fthe property and site.
The gas canopy signage will exceed the mo@xrnurn number 0fattached signs
allowed and the allowable letter height. The gas pricing monument sign exceeds
the maximum structure height and sign face. The gas pricing monument sign will
be |OCGt8d within the required Sight [ri8Og|H setback but dOHS not meet the
required setback distance from the E. Dove Road and N. Kimball Avenue
property lines. The existing gas pricing pole sign will b8refaced with 8new Yates
Corner Grocery sign and is |OC8t8d near the gas pricing DlOOUnO8Dt sign. This
pole sign may need tOrelocate nearby f0accommodate the proposed location 0f
the gas pricing monument Sign. The request also includes 8 new attached
building iO|8rO8||y i||U[OiOGt8d roof sign that is not compliant with 8 red f8C8 CO|Or.
The pnUp088d A8S dispenser signage includes dispenser numbers and
associated signs, but the gas dispenser valance has been redesigned with black
letters and logo. |Oaddition, with the incorporation OfTexaco, the applicant iSalso
requesting two /2\ metal framed attached ground signs with changeable faces
every 4-0weeks from Texaco.
Attheir June 4. 2020 meeting, the Sign Board approved the Master Sign Plan
subject the Staff Report dated June 4. 2020 and included the fOUOvvng
�
the letter height nn[hecanopyforni nn/\andCtobe16inchee;
no "self'signage on the pumps;
Came No.
MSP20-0003
• no word "Techron" on the pumps;
• no pump valance over the pumps; and
• no monument sign (applicant to work with Texaco to be able to place the
pricing sign element on the pole sign).
For the June 16, 2020 City Council meeting, the applicant has provided a revised
sign package that addresses the Sign Board motion with the following changes:
® the letter height on the Ganepy for signsA and G to be 16 inG the letter
height has been reduced to the compliant 16 -inch letter height.
* Re "self' SigRage on the rplumps;
* no word "Techron" on the pumps; the valance sign has been changed to use
black letters and logo
* no pump valance over the pumps; the valance sign (4'x 2') is proposed with
black lettering and logo
* no monument sign (applicant to work with Texaco to be able to place the
pricing sign element on the pole sign). The applicant has reduced the size of
the monument sign. The sign face and sign structure still exceed the
allowable sizes.
The 4 canopy signs (with letter size revisions), a gas pricing monument sign (with
revisions), a pole sign for the Yates Corner Grocery, attached business sign, and
additional gas pump signage (with revisions) will remain as proposed. Additional
revisions may be presented at the City Council meeting by the applicant.
The details of the master sign plan requested at the June 4, 2020 Sign Board
meeting with the changes as shown:
Master Sign Plan Site Plan
Case No.
MSP20-0003
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Case No.
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Proposed Sign
Proposed
Sign Ordinance 704
Max. letter ht. -18"° 16"
• Max letter height. a"
Signs 'A' and `C'
* Total facade width: 54'
• Total facade width: 54'
Gas iCanopy
• Total sign width: 8' 7"
* Total sign area: 15.4 sf
-Total sign width: 40.5'
-Total sign area: 37.8 sf
Sign not located within
- Suri to be located
75% of facade width
� _
5
within �'.�/ of faatie
* Internally lit channel cut
width
e
letters: white
• Internally illuminated
With the addition of the
channel cut letters are
gas canopy signage (4),
required to be white,
the total number of
ivory, black, grey,
attached signs'proposed is
five (5); three (3 ire
beige or similar
neutral colors
®
Kimball Ave.) and two (2)
*A rnaximurn of two (2)
T
E. Dove Rd,) on 2 street
attached signs are
168'
fronts
ailowed per site and
only one (1) per street ,
front,
Sign 'B'
Gas 'Canopy
Max. logo ht. 18"
* Logo height: 20"
'
• Total facade width: 26'
• Total fagade width: 26'
'p l
• Total logo area: 1.75 sf
-Total logo area: 2.18 sf
• Total sign width: 11' 6"
-Total sign width: 19.5'
-- M
• Total area: 17.5 sf
-Total area: 19.5 sf
Sign not located wlthin
* Sign, locatedwithin
75% of fa fade width
75% of fasa e width
• Logo/Stripe color: red
• Logo may be any color
a With the addition of the
A maximum of two (2)
gas canopy signage (d),
attached signs are
tt
the totai number of
ailowed per site and
attached signs proposed
only one (1) per street
is five (5); three (3 N,
front.
Kimball Ave,) and two (2)
L. Bove Rd.) on 2 street
fronts.
Case No.
MSP20-0003
Note: Revisions from the Sign Board Meeting are noted in purple lettere
Proposed Sign
Proposed
Sign Ordinance 704
Sign 'D'
Gas Canopy
. Max. logo ht.: 18"
• Total fagade width:
+ Logo height: 20"
°-""
26'
9'' Total fagade width:
• Total logo area: 1.75
26'
sf
-Total logo area:
• Total sign width: 11'
2.18 sf
6"
-Total sign width:
f
• Total area: 17.5 sf
19.5' !
Sohn not located
-Total area: 19.5 sf
w'nthih 25% of fagdd
Sign Ionated withirn
width
"5% offayade width
C
• Logo/stripe color: red
' Logo may be any
color
With the addition of
e A maximum of two
the gas canopy
(2) attached signs
signage (4), the total
are allowed per, site
number of attached
and only one ('t) per
sogns proposed is five
street front,
(5)r three (2 N. Kimball
and two (2) L,
Ave,)Lego
C&Ln ct
Dove Rd.) on 2 street
fronts,
Sign 'E' Updated for CC 6-16-20
o Max. total ht. for gas
Gas Pricing Monument Sign
monument sr -74,7
g n:
• Max. total ht. for gas
Double sided
%4n. ' 4"
monument sign: 6'
Max. sign structure
6"
--
ht.:154 � � 6' 4"
Max. sign structure
o2
0�11
5 Max. sign face ht.:
lit.: 5'
4444' 5'
Max. sign face ht.: '
• Max sign face area:
+ Max sign face area:
' 1,f01ultll s ' ly
F-7
72,2154 60 sf per sign
'
70 sf per sign face
face
+ Max sign structure
• Max sign structure
area: 70 sf
area: 50.64 sf
*' Masonry surround:
• Masonry surround:
min. 6"
of o f 6"
eDistance from
Distance from
property line: 5'
'
property line: 5'
Address numbera:
,,..
6" min', located on
tap 20% of sign
structure
Case No.
MSP20-0003
YAT-ES,-CORKM- GROCERY
Case No.
MSP20-0003
I
0 P_q
ACTION NEEDED: Consider Approval of Master Sign Plan
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Signage Packet
STAFF CONTACT: Ken Baker (817)748-8067
Patty Moos (817)748-8269
Case No.
MSP20-0003
BACKGROUND INFORMATION
OWNER: Dove Commercial Properties
APPLICANT: Baker Signs
C,11111,iE ijiii� ill Be
LEGAL DESCRIPTION: Tract 1E01, Frances Throop Survey, Abstract No. 1511
CURRENT ZONING: "C-1" Commercial Neighborhood District
HISTORY: The original Yates Corner Store has been located here since 1960.
SIGN BOARD: June 4, 2020; Approved (6-0) subject to the Staff Report dated June 4,
2020 with these stipulations:
• the letter height on the canopy for signs A and C to be 16 -inches;
• no "self' signage on the pumps;
• no word "Techron" on the pumps;
• no pump valance over the pumps; and
• no monument sign (applicant to work with Texaco to be able to place
the pricing sign element on the pole sign).
STAFF COMMENTS:
City Council approval of the proposed signs does not eliminate the
requirement for appropriate sign application submittal prior to the
installation of the sign. Please contact Seantay Carpenter at 817-748-
8215 or scar enter eci.southlake.tx,us for sign application processing
and pre -install inspection.
Design Guidelines - Master Sign Plans:
Commercial signage is an integral part of the urban design fabric of
Southlake. It is absolutely necessary and shall be deemed as a tool that
helps promote the health, safety and welfare of the general public by
providing guidance to both the vehicular driver and pedestrian. Due to its
visual
prominence and effect on the overall design character of our city, signage
as part of master sign plans must be considered on the broader scale of
community rather than on an individual site basis. Signage is an integral
part of the visual urban streetscape and shall not be designed to visually
compete with its surroundings, but rather serve to build on the quality of
the traveler's and pedestrian's experience. The basis for submitting a
master sign plan application should not be to have larger signs or logos
permitted by ordinance but should clearly be related to the sign design
goals listed below:
Design Goals
1. To develop organized hierarchies of signage design types that
help identify the location and size standards for individual signs without
Case No.
MSP20-0003
infringing on the capability of creative design.
2. To establish design criteria that promote the overall visual quality
of the streetscape environment for the general public while providing
reasonable and improved standards for identification of individual
properties.
3. To improve the overall visual cohesive appearance of the site
through signage guidelines, with strong consideration that the visual
streetscape.
4. To promote a "sense of place" for the City of Southlake while
promoting creative design for individual developments.
5. To promote signage as an architectural complement rather than
being visually and thematically disconnected.
Master Signage Plan Application
The master signage program application shall include, at a minimum, the
following to be deemed a completed application:
A master site plan showing a location of each of the proposed signage
type(s). Dimension and label the sign types and include distance
measurement of the sign's location from the nearest public right -of way.
Provide signage elevations (dimensioned and labeled) indicating
proposed text areas, materials, material finishes, colors, lighting and
identifiable references as to how the signage design relates to the
proposed architecture. Identify any landscaping elements proposed.
For all signage is to be mounted on building fagades, provide accurate
building elevations that show signage dimension, signage location, text
areas, materials, material finishes, colors and identifiable references as
to how the signage design relates to the proposed architecture.
If the applicant is requesting any variances from the current regulations
as part of the master sign plan, please indicate the location of the
variance, what the variance request is for and specific reason/justification
for the variance and how the variance promotes are adheres to the design
goals provided.
A master sign plan application will be considered by the City Council
following a recommendation by the Sign Board. The Sign Board's
recommendation will be forwarded to the City Council for their
consideration.
The sign design guidelines are designed to help ensure quality signs that
communicate their message in a clear fashion; however, the "guidelines"
are not as strict as sign "standards." The review authority may interpret
the design guidelines with some flexibility in their application to specific
signs/projects, as not all design criteria may be workable or appropriate
Case No.
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for each sign or project. In some circumstances, one guideline may be
relaxed to facilitate compliance with another guideline determined by the
review authority to be more important in the particular case. The overall
objective is to ensure that the intent and spirit of the design guidelines are
followed.
N:ICommunity DevelopmentlMEMOISignslConditional Sign PermltskMSP20-0003 - Yates Country Store
Case No.
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Feet
Case No. Attachment B
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