Item 9BCASE NO: MSP20-0002
•
STAFF REPORT
June 9, 2020
PROJECT: Master Sign Plan for Delta Hotel by Marriott
EXECUTIVE
SUMMARY: On behalf of RREAF Southlake Property Co., LLC, Hancock Sign Co. is requesting
approval of a Master Sign Plan (MSP) for the new Delta Hotel on property described
as Lot 1, White Chapel 114 Southlake Center and located at 1351 N. White Chapel
Blvd., Southlake, Texas.
DETAILS: The new hotel is generally located at the southeast corner of E. State Hwy. 114 and
N. White Chapel Blvd.
On, January 17, 2017, the City Council approved a zoning change and site plan for
the Delta Southlake Center which included a six -story full-service hotel on
approximately 6.28 acres. The applicant is proposed two different options (A&B) for
two (2) upper story attached building signs (west and east elevations); one (1)
attached accent wall sign on the north elevation; and, two (2) development
monument wall signs — one at the White Chapel Blvd. entrance and the other at the
SH114 Frontage Rd. entrance. The attached building signs are described as white
acrylic and face lit. The letters on the monuments are described as white painted
aluminum with black returns and halo lit. The proposal includes accent illumination
along the upper north fagade as shown in red.
Upper Story Attached
Monument Wall Sign
Case No.
MSP20-0002
Upper Story
Attached
- I Monument Wall Sign Iy
t Vff."T
First Floor
i
Attached
Upper Story Attached
Monument Wall Sign
Case No.
MSP20-0002
Upper Story
Attached
On June 4, 2020, the Sign Board unanimously recommended approval noting the
staff report and approval for Sign A — Option B; Sign B — Option B; Sign C; Signs D;
and, approving the proposed building border lighting in soft white with the ability to
make green on occasion.
The applicant has agreed to move forward with consideration following the
recommendations made by the Sign Board, however (due to significant cost), is
proposing the building border illumination in soft white only.
The details of the requested signs shown to the Sign Board are as follows; items
shown in `red' are non-compliant:
Case No.
MSP20-0002
Proposed Si n
Brief description
Simon Ordinance 704
Sign 'A'
9d",tF
Upper Story - West Elevation
Option A
-
D"
4
•Logo height - 50
,[77
Tyr
ic' p
HOTEL
ti
inches
Max letter height
^y
�, —` _
• Total sign ot�dth -
'
approx, 14 Y, feet
• Logo height -- 00 inches
• total area - 159,
�.5
• Max' letter height - 30 3/8 inches
s,f.
♦ Total sign width -- approx. IS
feet
• Total area ;161.6 0.
Sign 'A'
Upper Story - West Elevation
Option B
.. .. ,
• Logo height - 30
gg
r 4 ^ 9
zsi
D LTA
C
i
inches
• Max letter height
f
HOTELS
54 inches
*>>
• Total sign width -
w
�
„�
approx. 14 % feet
• Total area -1591
• Logo height-- 54 inches
s.f.'
•Max letter height -- 52 /8 inches
• Total sign width - approx. 13 /z
feet
• Total area -130.3 s'.f.
Case No.
MSP20-0002
Case No.
MSP20-0002
Sign 'C'
First Floor — North Elevation
------------ 74 - - ----------------
r-, Ii'' E LTA:
HOTELS
brK MARRIOTT
• Signs are not
4' 4
-------
allowed to be
attached to
Max letter height 18 inches
accent mails or
—
fences
Total sign width — approx. 7 Y2
feet
Total area — 39.2 s.f
Unique signage attached to an
accent wall
1_"' 3 E L H � 'r '.-= L 'T'
--l- 251
Case No.
MSP20-0002
Accent Lighting
Upper Story North Facade
TYPICAL ACCENT &WWRADDR
The proposed
tx
illumination is
considered a
sign. Without
, "tart
specific '
regulations
written, this sign
21 ��
..... �..,, �...
type requires
variance
I
approval.
J t 4s i x{ sf s( e
..�� �.
• North Facade border is
c
illuminated as shown
{
ACTION NEEDED: Consider Approval of Master Sign Plan
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
• Presentation
• Narrative
• Proposed Signs
• Comparison Worksheet
STAFF CONTACT: Dennis Killough (748-8072)
Lorrie Fletcher (748-8069)
Case No.
MSP20-0002
BACKGROUND INFORMATION
APPLICANT: Hancock Sign Co.
OWNER: RREAF Southlake Property Co., LLC
PROPERTY SITUATION: 1351 N. White Chapel Blvd.
HISTORY: The property was annexed into the City in 1957 and given the "AG"
Agricultural Zoning District designation.
- A Final Plat for Chivers Addition (ZA79-008), which includes the majority of
the property, was approved March 6, 1979. Zoning on the property at that
time was "L" Light Industrial. The property was given the "LI" Light Industrial
zoning designation with the adoption of Ordinance No. 261 and the official
Zoning Map in 1981, the "R2" Retail 2 zoning designation with the adoption
of Zoning Ordinance No. 334 and the official Zoning Map in 1986 and the "C-
3" General Commercial District zoning designation with the adoption of the
Zoning Ordinance No 480 and the official Zoning Map on September 19,
1989.
- A Final Plat for Peck Addition (ZA80-023), which are the existing lots west
and southwest of the hotel site adjacent to N. White Chapel Blvd., was
approved August 19, 1980. Zoning on the property at that time was "A-3"
One -Family District. The Peck Addition was given the "SF -1" zoning
designation with the adoption of Zoning Ordinance No. 334 and the official
Zoning Map in 1986 and the "SF -1A" zoning designation with the adoption
of the Zoning Ordinance No 480 and the official Zoning Map on September
19, 1989, with the exception of Lot 1, which was rezoned to "0-1" Office
District prior to the adoption of Ordinance No. 480.
- A Zoning Change and Concept Plan for the Clariden School (ZA93-012) on
Lot 1, Block A80, Peck Addition from "0-1 " Office District to "CS" Community
Service District was approved May 4, 1993. The school building has been
demolished.
— The City Council approved a Zoning Change and Site Plan for Delta
Southlake Center (ZA16-051) on January 17, 2017.
SIGN BOARD: June 4, 2020; Approved (5-0) subject to the Staff Report dated May 29, 2020,
specifically approving Sign A — Option B; Sign B — Option B; Sign C; Signs
D; and, the proposed building border lighting in soft white and/or green.
STAFF COMMENTS: City Council approval of the proposed signs does not eliminate the
requirement for appropriate sign application submittal prior to the installation
of the sign. Please contact Seantay Carpenter at 817-748-8215 or
scarpenter@ci.southlake.tx.us for sign application processing and pre -install
inspection.
Case No. Attachment A
MSP20-0002 Page 1
Design Guidelines - Master Sign Plans:
Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely
necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the
general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual
prominence and effect on the overall design character of our city, signage as part of master sign
plans must be considered on the broader scale of community rather than on an individual site basis.
Signage is an integral part of the visual urban streetscape and shall not be designed to visually
compete with its surroundings, but rather serve to build on the quality of the traveler's and
pedestrian's experience. The basis for submitting a master sign plan application should not be to
have larger signs or logos permitted by ordinance but should clearly be related to the sign design
goals listed below:
Design Goals
To develop organized hierarchies of signage design types that help identify the
location and size standards for individual signs without infringing on the capability of
creative design.
2. To establish design criteria that promote the overall visual quality of the streetscape
environment for the general public while providing reasonable and improved
standards for identification of individual properties.
3. To improve the overall visual cohesive appearance of the site through signage
guidelines, with strong consideration that the visual streetscape.
4. To promote a "sense of place" for the City of Southlake while promoting creative
design for individual developments.
5. To promote signage as an architectural complement rather than being visually and
thematically disconnected.
Master Signage Plan Application
The master signage program application shall include, at a minimum, the following
to be deemed a completed application:
A master site plan showing a location of each of the proposed signage type(s).
Dimension and label the sign types and include distance measurement of the sign's
location from the nearest public right -of way.
Provide signage elevations (dimensioned and labeled) indicating proposed text
areas, materials, material finishes, colors, lighting and identifiable references as to
how the signage design relates to the proposed architecture. Identify any
landscaping elements proposed.
For all signage is to be mounted on building fagades, provide accurate building
elevations that show signage dimension, signage location, text areas, materials,
material finishes, colors and identifiable references as to how the signage design
relates to the proposed architecture.
Case No. Attachment A
MSP20-0002 Page 2
If the applicant is requesting any variances from the current regulations as part of
the master sign plan, please indicate the location of the variance, what the variance
request is for and specific reason/justification for the variance and how the variance
promotes are adheres to the design goals provided.
A master sign plan application will be considered by the City Council following a
recommendation by the Sign Board. The Sign Board's recommendation will be
forwarded to the City Council for their consideration.
The sign design guidelines are designed to help ensure quality signs that
communicate their message in a clear fashion; however, the "guidelines" are not as
strict as sign "standards." The review authority may interpret the design guidelines
with some flexibility in their application to specific signs/projects, as not all design
criteria may be workable or appropriate for each sign or project. In some
circumstances, one guideline may be relaxed to facilitate compliance with another
guideline determined by the review authority to be more important in the particular
case. The overall objective is to ensure that the intent and spirit of the design
guidelines are followed.
N:ICommunity Development\MEMO1SignslConditional Sign PermitslMSP20-0002 -Delta Hotel by MarriottlSign BoardMSB Item x.docx
Case No. Attachment A
MSP20-0002 Page 3
X111
E
250 CT141
,IEA
121
1340
4 32 0 1131�0
305
07.
O
C4
a�cY
R
H A KID qT
O
Rl
CV
"VOM, W794 7
061ta Hotel
440 E
MSP20-0002
Master Sign Plan
0
0 405 81 D 1,620
Feet
Case No. Attachment B
MSP20-0002 Page 1
nr
440 E
MSP20-0002
Master Sign Plan
0
0 405 81 D 1,620
Feet
Case No. Attachment B
MSP20-0002 Page 1