Item 9A - SLTS WorksheetFirst floor fascia attached building signs:
A First Floor Building includes all single -story
commercial buildings (that are not colonnade
structures) as well as any first floor tenant
spaces in multi -story commercial buildings.
These building types are primarily located along
Main Street, Civic Place, State Street, Prospect
Street and the southern portions of Grand
Avenue, Central Avenue and Summit Avenue.
A Colonnade Building has an attached
colonnade structure projecting from the
storefront and covering the sidewalk. This
building type is primarily located along the
northern portion of Grand Avenue.
Fascia Sign: shall be permitted up to two (2) of the following sign types on each building
wall that faces a street, drive or parking area:
1) Fascia -Dimensions: Letter 24" — Up to 36" stacked double; Logo at 30"
2) Feature sign — maximum 75 s.f. total for all sides
3) Roof sign - not to exceed 20% of the building elevation to which the sign is most
parallel, up to a maximum of 200 s.f.
4) Marquee - not to exceed 20% of the building elevation to which the sign is attached
5) Pedestrian blade - maximum area - 18 s.f. (total); 9 s.f. per sign face
6) Tenant banner - 20 s.f. per side; may be double sided
7) Canopy — 24" Letter — 30" logo (may be illuminated)
There shall be permitted up to a combination of two (2) of the following three (3) types
of signs per use. On each building wall which faces a street, drive, or parking area: (a)
one (1) Fascia Sign or one (1) Building Blade Sign; and (b) one (1) Pedestrian Blade Sign,
with all such signs subject to the area requirements. A Building Blade Sign shall be
permitted at a building corner in addition to permitted Fascia Signs, provided such sign
is erected at a 135 degree angle to the building corner. (not included in Block 10)
Except as otherwise provided, fascia sign letter/logo size shall be determined by
the maximum sign area allowed: The total area of all signs displayed on a building
wall which faces a street, drive or parking area shall not exceed one (1) square foot for
each foot of building width facing the street, drive or parking area. Size of the following
types of Signs shall not exceed the maximum area indicated:
Fascia Sign - thirty (30) sq. ft.
Building Blade Sign (Feature sign) - twelve (12) sq. ft.
Roof sign — limited to Block 10
Marquee — not a current allowed sign type
Pedestrian Blade Sign - four (4) sq. ft.
Tenant banner— not a current allowed sign type with exception to Banana Republic
approved with Phase I
Canopy — not a current allowed sign type
Lettering on the following types of Signs shall not exceed the maximum size indicated:
Building Blade Sign - twelve inches (12")
Pedestrian Blade Sign - eight inches (8")
First Floor Window/Awning Sign - twelve inches (12")
Fascia Colonnade Sign: shall be permitted up to three of the following sign types on each On Colonnade Buildings, each retail or commercial use shall be allowed one (1) each of
building wall that faces a street, drive or parking area; in addition to one attached fascia the following types of signs per use displayed on a building and/or wall which faces a
sign on the colonnade face:
1) Fascia - Dimensions : Letter 24" — Up to 36" stacked double; Logo at 30"
2) Arcade sign - 4 s.f.
2) Feature sign — maximum 75 s.f. total for all sides
4) Marquee - not to exceed 20% of the building elevation to which the sign is attached.
5) Pedestrian blade - maximum area - 18 s.f. (total); 9 s.f. per sign face
6) Tenant banner - 20 s.f. per side; may be double sided
street, drive, or parking area (with all such signs subject to the area requirements): (a)
one (1) Fascia Sign at the storefront; (b) one (1) Pedestrian Blade Sign inside the
Colonnade; (c) one (1) Fascia Sign at the Colonnade face; and (d) one (1) Building Blade
Sign at the Colonnade face.
Allowable maximum area and letter/logo height as stated above for first floor signage.
Arcade signs are not a current allowed sign type
Sign Type
Proposed MSP
Current MSP
An Upper Story building type includes all multi-
In addition to a Wall Sign that identifies the entrance to lease space on the first floor that
Maximum Letter/Logo Height:
story commercial buildings with upper story
exceed 10,000 s.f., one (1) fascia sign shall be permitted above the first floor on each
Upper Story Fascia Sign - ten inches (10") (not included in Block 10)
tenants. These building types are primarily
building fagade that faces a street, drive or parking area, subject to all area requirements.
Grand Avenue and Block 22 - twelve inches (12")
located along Main Street, Civic Place, State
Limited to two (2) total, each upper story building sign must be positioned within the
Street and the southern portions of Grand
boundaries of its street level storefront and spaced equally to prevent clutter in
Upper Story Window/
Avenue.
accordance with the following:
Awning Sign - four inches (4") (not included in Block 10)
o Maximum Letter Height — maximum 16 inches
o Illumination — any illumination by letter type as defined in Section 7 shall be
Upper story signs are not allowed to be illuminated
considered. External illumination sources, such as goose -neck lighting, shall also
be considered.
o Maximum Area — 20 f.t.
For multi -story buildings, the maximum area shall be permitted only for signs displayed
between the sidewalk and a height of twenty feet (20') on any building wall. The total of
all signs displayed above the twenty foot (20') height limit shall be: (a) for permitted
Fascia Signs, one-half square foot (0.5 SF) for every one -foot (1') of width of building or
lease space; and (b) for Window Signs, Awning Signs and Canopy Signs, limited to signage
which does not obscure more the twenty-five percent (25%) of the total window area.
Hospitality (200,000 s.f. or greater and 5 or
There shall be permitted up to a combination of three (3) of the following four (4) types of
The hospitality sign regulations were written specific to the Hilton Hotel. The proposed
more stories in height)
signs on each building wall which faces a street, drive or parking area:
size parameters are consistent with approved criteria currently in place.
a. Fascia sign — top floor letter height maximum 84 inches; first floor letter height
maximum 24 inches. Area shall be 0.5 square feet for every one foot of building width or
lease space: Maximum area allowable by Code is 400 square feet.
b. Feature sign
c. Roof sign
d. Pedestrian blade sign; and,
e. Up to two (2) monument identification signs may be places on the premises property
provided such sign(s) do not exceed six -feet, six -inches (6'6") in height; and exceed one -
hundred s.f. in total area — 50 s.f. per sign face
Entertainment (60,000 s.f. or greater)
There shall be permitted up to a combination of three (3) of the following five (5) types of
The entertainment sign regulations were written specific to the Harkins Theatre. The
signs. On each building wall which faces a street, drive or parking area:
proposed size parameters are consistent with approved criteria currently in place.
a. Fascia sign — maximum letter height 61 inches. Area shall be 0.5 square feet for every
one foot of building width or lease space: Maximum area allowable by Code is 400 square
feet.
b. Feature sign
c. Roof sign
d. Marquee
e. Pedestrian blade sign
Sign Type
Proposed MSP
Current MSP
Food and Beverage (5,000 s.f. or greater)
There shall be permitted up to a combination of three (3) of the following five (5) types of
The food and beverage sign regulations were written specific to the Cheesecake Factory
signs. On each building wall which faces a street, drive or parking area:
and Brio restaurants. The proposed size parameters are consistent with approved
criteria currently in place with exception to the addition of an allowed marquee sign.
a. Fascia sign — maximum letter height 48 inches. Area shall be 0.5 square feet for every
one foot of building width or lease space: Maximum area allowable by Code is 400 square
feet.
b. Feature sign
c. Roof sign
d. Marquee
e. Pedestrian blade sign
Retail (25,000 s.f. or greater)
There shall be permitted up to a combination of three (3) of the following five (5` types ^{
The retail sign regulations were written specific to Barnes & Noble. The proposed size
yrs. On each building wall which faces a street, drive or parking area:
parameters are consistent with approved criteria currently in place.
a. Fascia sign —top floor letter height maximum 48 inches; first floor letter height
maximum 24 inches. Area shall be 0.5 square feet for every one foot of building
width or lease space: Maximum area allowable by Code is 400 square feet.
b. Feature sign
c. Pedestrian blade sign
Specialty Signs
The following sign types shall be allowed without a permit as long as set standards are
Window Signs — Window signs are permitted during construction of tenant
met (see standards table); and where applicable, shall not be included in allowable
improvements to obscure up to one hundred percent (100%) of the total window area,
maximum attached fascia sign area:
provided that no such sign may be displayed for a period longer than 120 days.
a. Menu vitrine
b. Inlaid entry vestibule floor sign
Any signs not addressed in the current master sign plan(s) are regulated under the
c. Cafe umbrella signs
general sign ordinance.
d. Wall directional signs
e. Window signs
f. Vehicular sign
g. Opening soon, marketing and construction graphics adhered to the glass windows and
doors for tenant spaces that or either vacant, being remodeled or under construction.
2) Up to two (2) of the following sign types shall be allowed per tenant or lease space with
approval of a permit:
a. Awning (valence 6 inch letters / 12 inch logo)
b. Canopy
c. GOBO (ground facing — up to two per street front per tenant — 9 s.f. per sign)
3) The following sign types shall be allowed by City Council / Sign Board consideration
only:
a. Wall mural signs
b. GOBO (building facing)
Sign Type
Proposed MSP
Current MSP
General Environment Signs
The following sign types shall be allowed as approved with this MSP and associated site
Any signs not addressed in the current master sign plan(s) are regulated under the
plan designating specific locations/quantities (locations (City Council Site Plan Approval
general sign ordinance.
following a recommendation from the Sign Board)
1) .
a. Large media display
b. Advertising column
c. Free standing directory signs
d. Directional pedestrian signs and/or pole signs
e. Business monument signs (see Section 13 -except for by right monument location in
the Westside District)
f. Unified district signs (see Section 13)
g. Other sign types not identified
Incidental Signs
The following sign types shall be allowed without permit (see standards table):
Any signs not addressed in the current master sign plan(s) are regulated under the
a. Operational sign
general sign ordinance.
b. Holiday decoration
c. Service entrance door sign
Construction Barricades — Signage on a construction barricade shall be permitted along
d. Building identification sign
each building or lease space frontage for sites under construction provided that:
e. Barricade/construction fence signs
• No such barricade shall be located within twenty-five (25') of a public right of
f. Specific tenant sandwich board signs
way; and
g. Wall directional (directs patrons to parking areas)
• Such signs may be erected and maintained only for a period beginning not
h. Integrated logos on awnings, planters or similar appurtenant (Administrative Approval)
earlier than five (5) days prior to commencement of construction and shall be
i. Digital monitors located interior to the building.
removed upon termination of construction, with the total of such period not to
j. Branding of second floor tenants on first story entryway and glass (Administrative
exceed 120 days.
Approval)
k. Wall directory signs on the fagade near the main building entrance(s). (Add to standard
table).
Temporary Signs
1) The following sign types shall be allowed with staff approval of temporary sign permit
Any signs not addressed in the current master sign plan(s) are regulated under the
(see standards table):
general sign ordinance.
a. Banners
b. Grand Opening Banner
The proposed master sign plan extends the time period currently allowed by one (1)
c. Special purpose signs - Maximum height — 9 f.t. for a single or double -sided ground sign.
day.
Maximum area — 64 s.f. total; 32 s.f. per sign face
Special purpose signs are typically approved as part of a specific use permit for
scheduled events and are small in nature (bandit signs).
• The proposed master sign plan allows for letters/logos to have various illumination types without color limitations. Neon signs will be reviewed on an individual basis.
• Specific regulations have been proposed for a West Side District (along Carroll Avenue) for a monument sign. Additional monument signs will require City Council approval of a site plan indicating location and quantity.