Item 9A - SLTS Current MSPSouthlake Town Square
Current Sign Regulations Combined
Phase One / Bloch 10 / Block 23 (duplicate of Phase One) / Block 22 /Grand Avenue
November 27, 2019
In this PUD, the following sign regulations and standards shall be applicable and shall control to the
extent of any conflict with other sign regulations in the Sign Ordinance.
1.0 Definitions
The following definitions shall be added:
Awning: A covering attached to a building or structure, erected in or over a window or door,
and usually supported by gravity and a metal frame.
Coioi)4,,ad L- l Sti")Ff: buildiri wit``i €2n attached �:�71t�1R4"tadle strucAxs°Cs.� �':i�'a5,f�'9,ting ftfi.7r#`"�'�'he
"srR;}re ro, t: and c((.)ve§'SS"1g the e side}Fv ;.FIk,
Colonnade Sub -District: 1Ii< District inch,.,,dlr?g the Color,, 4<:!die buildings and identified in the
Gr):)a)d lsry 3 sue Master ter I°&Ian attached d i eretc,,,
i��It"-nyzi;ziy 114 Sub -District: The District adjacent nt t Highway 114 and �ifd:'."tffled in fl-�e GYcs)"lt".'I
A'4r`'''i ,ie t'f )ster Plan attached hereto,
Proiection: The distance by which a sign extends over public property or beyond the building
line.
Sign, Awning: "Awning Sign" means a sign consisting of one line of letters panted, placed or
installed upon the valance of any awning or canopy and an identification emblem, insignia,
initial or other similar feature painted, placed or installed elsewhere on any awning or canopy;
provided, that any sign, emblem, insignia, initial or other similar feature shall comply with all
other appropriate provisions of this title. Where steel canopies are used, the Awning Sign may
consist of individually cut out metal letters placed on the top of the canopy's outside edge
parallel to the face of the building.
Sign, Blade: Any sign, oriented perpendicular to the face of the building, identifying the name of
the business, affixed to or supported by a building or structure, which projects more than twelve
inches (12") beyond the surface of that portion of the building or structure to which it is affixed
or supported.
t3I a~t Highway 114 Sub -District Sign permitted on, a) bookstore of 25,.000
Sign, Building Blade: A primary Blade Sign permitted either: (a) in lieu of a Fascia Sign; and/or
(b) at a building corner.
Sign, Building Identification: Any sign stating the use and name given to the use of a building,
structure or area, when such use is permitted in the zone in which the sign is located.
District,. ..�S.V..' ,L �,.�k�nade S. i � Qist ictf :A FY. s4.ia , ign on a t..«�U�il dir)g I�X.ii..t_�tecl b ithi.n the 3,,.{..�l.��nn,,+.�de Sub-,
Sign, Fascia/Roof: A sign affixed directly to the exterior wall or screening surface, confined
within the limits thereof, and which projects from the surface less than twelve inches (12") at all
points, and located either: (a) above the first floor storefront, and below the second level
windows; or (b) where permitted, above the upper story windows and below the next level
windows or building parapet, as applicable. Fascia Signs are displayed parallel to the face of the
building and identify the name of the business. Roof signs: will not exceed 0 square feet in are
or be located 1-0gh r than six feet abovethe established eave lire.
5s art J'!i",7 aI 3 aaub Dist 8, A Fascia cia "Sign, on .2 l;. tiff drag ls.„S(.a71.ed within the l"lr,.,alwa .1.1. Sub-
District,
frb-Iii>trict,
`a; A Htghway 114 'iu 1.. !">tpI t Sign 1aen"nitte l on as histel of 200,000 square feet
or greater and, 5 or rr4f"rx'r.. stones in hR&'Fill ,,
Sign, Pedestrian Blade: A secondary Blade Sign which indicates use or business name and/or
logo, located at least seven feet (T) above ground.
fr iffi .rftd 'f is rift A h11151�wa 1 l4 li.,.11 sa istr i 1. Sign l.,aC k 9 fltte.':1 on a r e�xs:"auv ant � f ?;000
sq,uare feet ata greater,
er",
Sts'$f l 'rr
_E.e.,.. _. ..... _..., Sau Qi_s....t.,..._i..c.t A Fascia Sign on a building located afhitL1-< t.?.ES"S1abf3.tri
"f,
gEj, I is ;r11 e E"srr' 13'x! A Highway 14 Sul,'.')-DistrictSign per r'nit.te on -> ry",, r ie ts"aew`3S.er of 60,0(,, ,0
square feet or greater,
S S,`ri. t he{'r t.._Sub-District: r l,e District i f. t"djac ~'n 1, to Phase 1 of ,.,3out hl2;rke Town Sq�uar e and identified
in the Grand AvnUe Master Plan attached hed I°°st_.. ist(3.
2.0 Maximum Letter/Logo Height
Lettering: Except as otherwise provided, lettering size shall be determined by the maximum sign
area allowed. Lettering on the following types of Signs shall not exceed the maximum size
indicated:
Building Blade Sign - twelve inches (12")
Pedestrian Blade Sign - eight inches (8")
First Floor Window/
3.0
Awning Sign
Upper Story Fascia Sign
Upper Story Window/
Awning Sign
Hotel Anclmr Sign (Top Floor)
Hotel r=ctrichor Sign (I"' Floor)
Thieater t'1irr..ho '<ih'm
Bookstore Anchor Si gn (Top Noor)
Br„re2l,,rvror"e;r Anchor Ssgn (1"' r' hoor"(
Rest3LIrart Anchor
Maximum Area
twelve inches (12")
ten inches (10") (not included Irr Black 10)
twelve inches (12")
twelve incl -ie` (112")
four inches (4") (not included in Block 0)
- eighty-four inches (84")
f'trrdenty-°dour inches, s, (24")
.. sieK,ty ems,rfe inches (6.1")
- forty-eight inches (4.8")
- twenty-four inches (24")
- forty-eigInt inches (4K)
The total area of all signs displayed on a building wall which faces a street, drive or parking area
shall not exceed one (1) square foot for each foot of building width facing the street, drive or
parking area. Size of the following types of Signs shall not exceed the maximum area indicated:
Fascia Sign (orie story retain rrt:e)
Frr`;°.ia Sign (f;t" o ., stay retail Use)
Building Blade Sign
Pedestrian Blade Sign
der" Highway 1111 S,,A Dis rir , Sn s
thirty (30) sq. ft.
sixty 160) sq. fi_
twelve (12) sq. ft.
four (4) sq. ft.
LJp to the ?Yr:3xSr:ru'lrn ;r sr.�'ry f, le b Code (four hr..,€f"iC:drt ed (, 00) squ,,,,are feet), consistent onsi.stent with.,r r••: r..', .'i C. 31E! of file drr.ilding, ienisnt .s ntttior-ial sign prograrris, a,�d the own Square sign
Notwithstanding the foregoing, on any frontage where public access and a storefront are not
provided, allowable signage on such frontage shall be limited to not more than seventy-five
percent (75%) of the area of the principal signage permitted where public access and a
storefront are provided.
The area of all faces of a Blade Sign shall be included in determining the area of the sign, except
where two (2) such faces are placed back to back and are at no point more than two (2) feet
from on another, in which case the area of the Blade Sign shall be taken as the area of a single
face if the two (2) faces are of equal area, or as the area of the larger face if the two (2) faces are
of unequal area.
For multi -story buildings, the Maximum Area shall be permitted only for signs displayed
between the sidewalk and a height of twenty feet (20') on any building wall. The total area of all
signs displayed above the twenty foot (20') height limit shall be: (a) for permitted Fascia Signs,
one-half (0.5) square foot for ever one foot (1') of width of building or lease space; and (b) for
Window Signs and Awning Signs, limited to signage which does not obscure more than twenty-
five percent (25%) of the total window area. (not included in Block 0) Tiae Maximum Area for
1..,fighkhtaay 114 el St,,Bta LPist k,."a Signs sf,Eaall be pe.1"("d` itte d for `>id;a"a.'s displayed' atthe. top `3ttt:kry by the
'lo eel and Bookstore Anchor, subject to h spita:i€;2t"'s based on b Uflein{,, Lt''sdth,
4.0 Number of Signs —within the PUD the following number of signs shall be permitted: (no
included in Block (
a. First Floor —
General ' Ul'e' There shall be permitted up to a combination of two (2) of the
following three (3) types of signs per use. On each building wall which faces a street,
drive, or parking area: (a) one (1) Fascia Sign or one (1) Building Blade Sign; and (b)
one (1) Pedestrian Blade Sign, with all such signs subject to the area requirements. A
Building Blade Sign shall be permitted at a building corner in addition to permitted
Fascia Signs, provided such sign is erected at a 135 degree angle to the building
corner. (not iaac lUd ea in Block 1Where €I e buiixdlr, g cornier I n "c4 it rf at an < ng ie,
e$E :la{a a i:uilt;,1in.g Biade Sign or an c.,e?ditI n a, Fascia iaa Sign shaall be lal?a"a9aaited on sa,.,e,c a
angled 9caAc ad , in c a€ee'aa?wilCh the f aaa.ad and „seatl,1 the Fascia Signs on the adjoining
building facades,
Caionnade 1 -'as ildtaa..xs. On "Col�tl'aC'awad Buildings, each retail or ae%if rneerciaal t,.a.>e ..h ali
be a.ala€,.s oe. d ja ie''. (1) each of the €oll'i'tvor)g t,a'pk:'Ps of signs l.a'er use displayed on ra
building and/or walt task s faces a street, drive,„ or paaa"4a€i?vg area (with 3 ail such wages
t,ibje t to the a r aie?d,. uirre~saaents): (aa) one (1 ( Fascia a S ign at t1he storefront; (b) one
(1) Pedestriari Blade Sig,.i inside 11ae ?. olCann a€ et (c) one (l.) Fascia Sian <.at,: the
Colonnade face; r,:<nd (d) one (1) 1. U le ing Blade Sign at the Colonnade face,
ill, i-s€.iW e n 1, tl.z.'...a.:,; i=sr'e, shall be permitted z t:e";as bin,' bion of tla€i=', folat x il,110 three
(3) types of signs, On each building koall w hic1h faces a s r (.,,,et, drive, or narking area.,
(a) t:aa"e (1) Fascizi tw'9gna (b) e:nY e(i Buildhr( g Blade ,. ag{"";. ran`a„ (:":) one () Pedestrian
Blade Sigri, with ::ail .ai@e".h signs st,bject tohe,, area°, a, ei`s.airer 4e nts, l..rz; to $:a'ao (2)
monurnent identification lion ign s rri aa' be placed d alas theHotel's property, provided
':a,ch s igns las) do not,, (1) t."xa..eed fcwr 4"ei,,,,, (AV) in h § ,ht;aa`t:l (2) a x.s ,.e e twelve ("ate'(
square feet in, area per, sign,
MTheate A ch r.S'i n�: I here shall be permitted a combiniation c the folic),j%ting
..............
three (3) types of signs, On each building wall sshich faces a street, drive, or parkirig
area� (a) onie (1) Fascia Sign, (b) one Building Blade Sifrr," and (c) one (1)
Pedestrian Blade Sign, with all s§,-ich signs subject to the area requiremenit`'-
V, Restaurant AnChor Sions, Tholre shall be permitteda combination of the fisilowing
(3) types of signs, On each buildivig wall which faces a streat, drive, cdr, parking ar(.,,a:
(a) one (1.) Fascia Sign", (b) one (1) Building Blade Sign,� and (c) one ("I.) Pedestrian
Blade Sign, with a!l such signs subject to the area reC'IUireffients, In addition. where
integrated into the arcl'fltecture and design of the lei-dic,ing, the narne of the
restaurant rr,ay be incorporated into decorative banners attached to any bUi1cHM-
'vvall wl-dcf-r faces a street, drive, or parking area in accordance with the staindards set
forth in Section 8,0 below, provided the ind;vid;-al letters �,')n any such baruner do not
exceed seven inches 1,17") in height,
VL Bookstore Ancho Si ns There shall be pernnitted a cisn,'ibinz-AIon of the follosving
------------- --1---l- ...........
three (3) typc�,s of signs. On e'." ri building wall >:/,fhvd:$"'t'3.,€{.es a street, drkte, or, parking
area: (a) one (1) Fascia Sign; (b), one (.1.) Building Blade S;gn; and (C) one (,"I,)
Pedestrian Nade Sign, with, aH SUch sigrlS SUbject to the area reqU;r'or11(2crtS, in
addition
, wh[ere iMegrated into the architedure and design of the b0ding, is
building blade sign rnay be increased to the v:,.:,C. stlown on !he signi drowings
,attatched,
b. Above the First Floor — Except as provided bel avv, for lease space above the first floor, one
(1) Window Sign or (1) Awning Sign at every other window shall be permitted. In addition,
one (1) Fascia Sign may be permitted on facades of fifty feet (50') or more in length. (not
included in Block 10) 71'he Fiot6 and Bookstore Anchars shall be allowed orw additional sign
at the tope story of each such briilding for each farade facing the street, drive or, parkirqj
area.
40 Nurnber of Signs
Withh"i the S -P-1, there shall be permitted UP to a cornbinaflorf two (2) twee following three
(3) types of signs per use, On each building wall whichfaces a street, drhte, or parking area, (a)
one (1) Fascia Sign or one (1) Building Blade Sign,, and (b) one (1) Pedestrian Blade Sign, with all
such signs subject to the area requirements,
5.0 Illumination
General Rule, Examples of permitted first floor signs include:
0 Exterior illuminated (by externally mounted spot lighting)
0 Silhouette Lighting (e.g., neon illumination behind a solid opaque letter)
• Up lighting (e.g., projecting fixtures attached to the building under the letters)
• Sign box panel with push through letters, internally illuminated
• Exposed neon lighting (removed from Block 22)
Highway 1,14"I7 <tt:wt Signs mtyi1uC'p£'mse `11ciiel 3'*
Iit,jrni"?zited signage in a„1dditio to the Methods of 'silt..n-,ination .F=.::t forth above,
Neon signs will be reviewed on an individual basis. If the neon contributes decoratively to the
environment and does not create a presence which diminishes attention to its neighbors,
approval will be considered. Neon shall Ise I.:N:..>.! rnitted o be incorporated into the Kerte
Anchor buildirr g and signage age irk accordance with tl, standwds set forth in Section Vis.0 bt'It;%w,
c+„ ns� si,ent with 5"i- theater 4'e.
Illumination of signs shall be designed, located, shielded and directed in such a manner that the
light source is fixed and is not directly visible from, and does not cast glare or direct light from
artificial illumination upon, any adjacent public right of way, surrounding property, residential
property or motorist's vision.
Except as pro id ,gid above as to Highway gray 4 Sub-DistrictSigns, attached signs may not be
illuminated by internally illuminated, face lit channel cut letters.
Awnings, Awning Signs, Window Signs and Signs above the first floor shall not be permitted to
be illuminated.
6.0 Signs over/on ROW — Blade Signs shall not be higher than the eave line or parapet wall of the
top of the principal building; shall be a minimum of seven feet (7') above grade when located
adjacent to or projecting over a pedestrian way; and shall not extend more than four feet (4')
from the building wall to which they are attached, except where such sign is an integral part of
an approved canopy or awning.
7.0 Temporary Signs Exempt from Permit
a. Window Signs —Window signs are permitted during construction of tenant improvements to
obscure up to one hundred percent (100%) of the total window area, provided that no such
sign may be displayed for a period longer than 120 days.
b. Construction Barricades — Signage on a construction barricade shall be permitted along each
building or lease space frontage for sites under construction provided that:
• No such barricade shall be located within twenty-five (25') of a public right of way;
and
• Such signs may be erected and maintained only for a period beginning not earlier
than five (5) days prior to commencement of construction and shall be removed
upon termination of construction, with the total of such period not to exceed 120
days.
8.0 Non -Conforming Signs (removed from dock 22)
In recognition of the uniqueness of the downtown environment, individuality of signage is
encouraged. Certain signs, while not technically meeting the requirements set forth herein, will
nonetheless be considered for approval on a case-by-case basis. Such signage shall be approved
if it:
• Harmonizes with the structure or structures on the parcel on which it is to be applied;
• Is compatible with the other signs or graphic designs on the premises;
• Is suitable and appropriate to the Town Square;
• Contributes to any special characteristics of the particular area in which it is to be
located;
• Is well designed and pleasing in appearance;
• Does not constitute a nuisance to the occupants of adjacent or contiguous property;
• Is not detrimental to property values; and
• Does not constitute a traffic and safety hazard because it is distractive, or is not
considered obscene, lewd, indecent or otherwise offensive to public morals.
Approval of any such signage shall be subject to any conditions which in its judgment are
necessary to carry out the purposes and intent of the review standards.