Item 7 - Narrative2 0 2 0
INTRODUCTION
Artful Living Media
Ginger Hartford
VP Integrated Digital
Marketing & Creative
PREPARED BY
OPPOR
TUN
ITY
T he $63 .7 B g l obal a r t m ark etpla c e, wi th U S sa l es re ach in g $29 .9 B in 20 18, i s a
st ro n g a nd s t ab l e mar k et. The m a r ke t plac e i s exp er ie nc in g m a jo r shifts i n
cons ume r enga g em ent wi t h ar t, c omp l ex sale s c hanne l s, a dv an ce d mar k e ti n g
a n d di g ita l tech nolo gi es t hat le g acy ar t p u b l is he r s a n d gall ery o wne r s h av e not
or bee n una ble to ke ep p a c e w ith .
Artf u l Liv ing M ed ia ha s a n un pre ce d e nte d op p o r t u n ity to e m br a c e a n d l ev er a ge
th e gap b etw een ne w and o ld ch a n n els , he l pi n g i n dust ry busi n es se s e v olve w hi l e
f o c u s in g on i m pro v ing t he a r t is an a n d c us t omer exp er ie nc e.
art Market shifting
WHERE
WE'RE
GOING
ELEVATING THE
BUSINESS OF ART
A r t f ul Li v ing Me di a is a n
i n nov at i ve a r t p ub l is hi n g c om p an y
f ou nd ed i n 2 019, and b ui l t u po n
d ecad es of c om bi ned i nd us t r y a nd
i n te rn ati onal e x pe r ie n c e, to
pr ovi de f u n di n g a nd p r e m ie r
b us ine ss d ev e l op m ent se rv ices to
ar ti s ts an d art publi sh ing
co mpa n ie s for di g i ta l m a rke t ing,
s t r at eg ic br a n di n g , m erch an di s in g,
ar ti s t ma na g em en t , l ega l is su es ,
b us ine ss m an age me n t, i n nov at i ve
re t a i l ing, manu f actu r ing,
f u l fi l lme n t and li ce nsi ng .
ABOUT
ARTFUL
LIVING
MEDIA
A R T F U L L I V I N G M E D I A a s a n a r t p u b l i s h i n g a n d l i c e n s i n g c o m p a n y s e e k s t o b e
t h e p r e -e m i n e n t a r t p u b l i s h e r o n a g l o b a l b a s i s . W e h a v e a u n i q u e l y r e -
i m a g i n e d a p p r o a c h t o A r t P u b l i s h i n g , A r t i s t M a n a g e m e n t a n d D i g i t a l M a r k e t i n g
t h a t e m b o d i e s t h e l a t e s t i n t e c h n o l o g y , e -c o m m e r c e p l a t f o r m s , s o c i a l m e d i a ,
i m m e r s i v e e x p e r i e n c e s a n d m a r k e t t r e n d s t o r e a c h a w i d e s p e c t r u m o f a r t
e n t h u s i a s t s a n d c o l l e c t o r s t h o u g h a m u l t i -f a c e t e d a p p r o a c h t o p r o d u c t
m a n u f a c t u r i n g , d i s t r i b u t i o n a n d r e t a i l i n g . W e w i l l b r i n g l e g a c y f o r w a r d i n t o t h e
n e w e r a o f t h e a r t i n d u s t r y .
WE ARE
P a s s i o n a t e a b o u t c r e a t i n g w o r l d -c l a s s
a r t a n d b u s i n e s s w i t h o u r a t e l i e r o f
a r t i s t s a n d c l i e n t s t h a t e n h a n c e b r a n d
v a l u e , i n c r e a s e l o n g -t e r m r e l e v a n c e a n d
g e n e r a t e m e a n i n g f u l r e v e n u e . W e a r e
i n t e n t i o n a l , s o u l f u l a n d a r t i s t i c . L i v i n g
w i t h a s e n s e o f m e a n i n g a n d p u r p o s e ,
d r i v i n g i n n o v a t i o n i n t h e b u s i n e s s o f a r t
t h a t f e e d s t h e s o u l .
OUR VISION
FUNDING ACQUISITION, PARTNERSHIPS
D elivering efficiencies as common platforms are developed
for Brand and Digital Marketing, Marketing
Communication, Oper ations, Sales and Finance/Legal
ARTIST MANAGEMENT
Creating a worl d-class artist atelier focused on
respect, integrity, fairness, growth and creativty
STRATEGIC BRAND MARKETING
Focused brand ma nagem ent to elevate value and positio n
entities as best in c lass with ext ensive omnichannel
marketing expertise
ART PUBLISHING, GLOBAL LICENSING
Developing extensive range of content styles, genres serving
Collectors and consumers with license t o create upscale
products with premier brands
MULTI CHANNEL SALES DISTRIBUTION
Extending product development, global fulfillment network to
optimize key mar k etplaces for consumer and art collecto rs in
digital path to purchase
INNOVATION WITH TECHNOLOGY
Leveraging extensive digital, market ing, experiential
and commerce platforms f or modern growthELEVATED S E R V I C E S Art f ul L i vi n g Me dia e x c el s i n t a king
l eg a cy art b us ine ss es forward wit h
p r emiu m end t o end b us ine ss
d ev e lop m ent s erv i ce s u s i n g p r ove n
o m n i ch a n n e l be st p r a ct i c e s
DALLAS | ATLANTA | TORONTO
Headquartered in Dallas, Artful Living Media is also
represent ed internationally with our global services
PREMIER ARTISTS
Representing leading artists with significant wo rk from
legacy brands to th e masters of Modern and conte mporary
art, as well a s the new generation of emerging star s
ACQUISITIONS | NETWORK
Our fulfillment and licensing networ k is international
with an active acquisition strategy in play
STRATEGIC PARTNERSHIPS
Our capabilit ies in delivering fine art product, programs and
media dr ives innovation and growth across multiple
distribution channels a ttracting brand collabor ations in
cruise, home furnishings, online art marketplaces and reta il
EXPER
IENCE
MATTERS
P r o v e n E x e c u t i v e & M u l t i -d e c a d e
C a r e e r E x p e r i e n c e
W e 'v e d e v e l o p e d s t r o n g p a r t n e r s h i p s
a n d b u s i n e s s d e v e l o p m e n t w i t h s o m e
o f t h e w o r l d 's b e s t -k n o w n b r a n d s
a n d l a u n c h e d s o m e o f i t 's m o s t
s u c c e s s f u l a r t i s t s , p r o d u c t s a n d
i n t e r n a t i o n a l p r o g r a m s .
135 YEARS COLLECTIVE ART INDUSTRY LEADERSHIP
MEET THE
A-TEAM
A hi ghl y dynam ic C-le v el e x ecu tiv e w h o navi g ate s c o m pa ni es t hro ugh r a pi dly
c hangi n g m a rke t c ondit ion s to ne w le v els of gr ow t h an d s u c ce ss . Joh n H a s ti n g h as
d eep i nte r n at ional ar t i nd us t r y ca r ee r exp eri ence havi ng s er ve d as Pres id ent ,
C E O , a n d COO for hi gh p r of ile a rt busi n es se s re pres ent ing o v er $1 .3 b il l io n i n
r ev e nu es . An infl u enti a l l ea de r , J oh n i s re c o g n ize d for qui ckly i d e nti fyi ng and
a dd r es s in g ke y p erf orm a n c e d r iv e r s, h a v in g imp r o ve d i c oni c busi nes se s , i n c l ud in g
th e Th o m as Ki nk ade Co mpa ny and mu l t ipl e su bsi d ia r ies of H a l lma r k Card s .
Ad ep t at im p ro v in g, t u rn i ng ar ou nd a n d stre n g t he n in g op era t io n s. R ecogni z ed f or
d eve l o p ing h igh p ote n tial b u s in e ss op p o r t u n iti es , bu ild ing t op p erf o r m ing t e a m s ,
imp r ovi n g ope rati o ns a n d streaml in ing pr oce s se s. B l ends stra tegi c th inki n g ,
c r ea ti v ity a n d de ep s ub je c t m a t t er kno wledg e wi t h an engag in g int e r pe r son al
st y l e and p a s si o n for ins pi r ing o t he r s t o d eli v er w orl d -c lass res u lt s p ers o na l l y a n d
th r o u gh te a ms . J o hn d e epl y b eli eve s t ha t A rt Fee d s th e S ou l .
JOHN HASTING | CEO, FOUNDER
BRANDS | THOMAS KINKADE COMPANY, DISNEY, NASCAR, HALLMARK, HSN
BRUSHSTROKES FINE ART INC, TARGET, IKEA, BARNES & NOBLE, OFFICE DEPOT
MEET THE
A-TEAM
Re su l t s dr iv en executi v e ab l e t o b ui l d an d le a d t ea m s i n h igh ch ange e n v iro n m e nts
to su p er io r l eve l s o f ach ie veme n t . Ma r k Hi l l is h ig h ly su c c es s ful at acce le r at ing
gr ow t h in c o m ple x , de si g n b as ed , g l o ba l , cons ume r bu si n es se s e ith er t hrou g h
orga nic de velo pme n t or acqu isi ti o n . E x p er ie n c ed i n a b r o a d arr a y of ch a n n els ,
i n c l ud ing m as s ma r ke t , h o m e fu r n is hi n g s, gi ft, gro c e r y /d rug , a r t a nd c r a ft us ing
b o t h one a n d tw o -ste p di stri bu tio n . E x p e r ie n c e i n B 2 B and B 2C b us ine ss m o de l s.
L ea d e r sh ip s t y l e i s ba se d o n s etti ng h igh expe ct ati ons a n d th en bu ild ing a hi gh
p erf o r m an ce , c olla borati v e, v alues b as ed te am cultu r e.
M ark h a s h eld s e ni o r m a n a ge m ent r o l es in t h e ar t and f r ami n g i n du st ry’s l ead ing
orga nizati ons , n a me l y N ie ls en & Ba in br id g e, La r s on J uh l , Bru sh stroke s Fi ne A r t
a nd th e Th o m as Ki nk ade Co mpa ny. Mo s t re c ently he se r v ed as Pr es id ent & CE O of
th e A ss o c ia ti o n o f Cr eati v e I n du stri es (AF CI ), a glob a l n on-pr of it t r a de a s so c i a t io n
f or th e $36 b illi o n cre ati ve p ro du c ts ind u stry. It s me mb ers inclu d e d th o u s a n ds of
d es ig ners , r etaile r s, p u b l is he r s , m a n ufa c t u re r s, d is t r ib uto rs , d ig it al and b r o a dca st
m edia and o t he r se r v ice p r o vi de rs .
MARK HILL | EVP STRATEGY & INTEGRATION
BRANDS | IKEA, TARGET, THOMAS KINKADE COMPANY, SHERWIN WILLIAMS,
MICHAEL'S, DISNEY, WARNER BROS., MLB, NASCAR AND LIONEL TRAINS
MEET THE
A-TEAM
J ou r n eyi n g a r ou n d t h e w or l d of Art & D es ign, G in ge r H artf ord is reco gn ized as a n
a c c o m pli sh e d busi nes s de v elopm ent strate gi st, mark eti n g a nd d esi g n le ad er.
Gi ng er co l l ab o r a t ed w i th Fortune 50 0 l e a de r s h i p te ams t o e nvi si o n and d eli v er
h ig h-i m pact exp er ie n c es f o r to p b r a n ds suc h a s G ett y I m age s , Ama z on, E th an
Allen , Mi tc h e l l G o l d + Bo b Wi lli ams , Ho me D e p o t, One Ki n g s La nd a n d Ar t.com .
De sign i ng pr od uct l ine s, cu r a t ing art c o l l ec ti o n s an d e stab li sh ing g lo ba l
f ulf illm ent so luti ons f o r l ead ing b r an ds bro ad ene d he r exe c ut ive expe ri ence
be n efit ing i nte r n at ional o n l ine a r t ma r ke t p laces , th e de s ign c o m m uni ty, ma jo r
h o m e fu r n is hi n g r etai le r s and f in e a r t b r an ds. G i ng er de v elope d Ga l l e r y M om en t s,
a d igit al art an d o n l ine d es ig n e x p e r ie n c e, featu r ing 8.4 m illi o n li c ens ed Ge tty
I m age s tha t la u n c he d wit h 700 + U S gal l ery re ta ile rs .
As a n i n t eri o r d es i g ner, s ou g ht-af t er mast er ma r ke t ing an d t r e nd s s pe a ke r in th e
a r t a n d d e si g n i n dust ry , sh e also f o u n de d Eu r D es ign S t u di o , a li fe s tyle bra nd .
Gi ng er e a r n ed a USPT O p a t ent de velo pi n g d es ig n t e c hn o l og y and w as m os t
r ece n t l y f eatu r ed i n Be a uti ful D esi g n M a de Si mple m aga z ine .
GINGER HARTFORD | VP INTEGRATED DIGITAL MARKETING & CREATIVE
BRANDS | ETHAN ALLEN, GETTY IMAGES, ARTFINDER, ART.COM, CARNIVAL
CRUISES, WILLIAMS-SONOMA HOME, HOME DEPOT, FUJI, AMAZON, HILTON,
MITCHELL GOLD + BOB WILLIAMS, BILTMORE ESTATE, JOANN, MICHAELS
MEET THE
A-TEAM
A p as s io n a t e ad voca te of a r t is t ma n a ge m ent a n d stra t egi c bu si n es s dev elop m ent ,
M a r i o Ma z z one h as a n e x t ens iv e h is t or y o f s ecu r ing par tne r s hi p s w ith glob al
b r ands, de l ive r ing co mpr eh ens iv e and gr ou nd br eak ing prod u ct s and p r og r ams
ac r oss m u l t ip l e art cha n ne ls of d is t r ib ut i on.
D eve l o p e d , int ro du c ed a nd l a un ch ed Ve r us A r t , th e fi rs t 3 D t r ue r ep r od ucti on o f
o ri g inal mu se um m as t erp ie c es from t he N ati onal G alle r y of C a n ada . Re c r ea t ed 1 0
ma ste r pi ece s . Dev eloped "p hot o s t o pa int e d ori gi na l s " art progra m s, la u n c hi n g
nati ona l l y f or L a r s on-Ju hl, a glo ba l Be r ks hi r e H a t haw ay c o m pany. L au nch e d
p r iv ate la be l p ro g ram f or H SN- M em ori es t o Fi ne Art; G all ery Mome n t s t o
i n d e p end ent f ram e sh o p s a nd ArtL in k Mo men ts o n Holla n d Am eri c a c rui s e l ine s.
D eve l o p e d "Pla ybo o k " f or glob al exp a n si o n o f art pri n t in g an d fra m ing b u s ine ss in
USA , CD N, E U a n d AU S. Sour c ed a nd si g n ed glob a l A g r ee me n t t o i n tr od uce
f r a mi n g s e r vi ce s t o A rt F ind er, a glo b a l onli n e mark ete r of ori g i na l a r t .
MARIO MAZZONE | VP BRAND & BUSINESS DEVELOPMENT,
BLEND COTA STUDIOS
BRANDS | NATIONAL GALLERY OF CANADA, ARTFINDER, ARTLINK, COSTA &
HOLLAND AMERICA CRUISE LINES, BRUSHSTROKES ART INC, VERUSART, HSN
MEET THE
A-TEAM
A c ol l ecto r hi m self , T o m m y As hk er i s pass ion at e abo ut bu yi n g a n d se lli n g f ine a r t . A
Re ta il S t or e S a le s and Op era tio n s Executi v e wi t h a hi sto ry of succ es s i n t he Art and
Fram ing ind u s tr y, h e ha s o wne d a n d o p er a t ed m u l t ip l e hi gh p erf or m a n c e re t a i l Art
ga l l er ie s re p re se n t ing a va r iet y of lo cal, re gi ona l a nd na ti o na l Arti sts f o r 2 0 y ea r s .
C ons ist ently r anki n g in top 20 % na t io n a l sa l es l ea d e r s o f Th om a s K inka de d ea l ers,
T om m y p r evi ou sly o wne d a n d o p e r a t ed g a l le r ie s i n M emp hi s and Mi d-So uth re gi on.
Wh ile a ct ing as Sou th Re gi ona l D i r ecto r fo r Ar t B r an d S t u di o s, he fo c us ed on sto re
s ale s and o pe rati ons wo r ki n g w i th other de ale r s and ow ners hi p g ro ups int e r es t ed
i n o pe n ing up ne w r e ta il gall eri es.
T om m y 's ab un da nt exp er ie nc e in P u rch a s in g, In v ent o r y M a n age me nt, P r o duc t
M a r ke t ing, N egot ia t io n s and Ve n do r R elati o nsh ip Ma n a g e m ent in a n o th er i n d us t r y
al so su p po rt s h is op era ti o n a l m ind se t . He wa s pre v io us l y r es po n si b l e for o ve r $3 00
mi l li on in an n ual v e nd or p u rch a s es .
TOMMY ASHKER | VP PUBLISHING & RETAIL DEVELOPMENT
BRANDS | OWNER/OPERATOR THOMAS KINKADE GALLERIES, DISNEY, NASCAR,
ELVIS PRESLEY ENTERPRISES/GRACELAND
headquarters
A r t f u l L iv i n g M e d ia , a w o r l d -c l a ss ar t c o m p a n y & a r ti s t a t e l i e r
W e e n v i s i o n t h e A r t f u l L i v i n g M e d i a
a g e n c y h e a d q u a r t e r s a s s o p h i s t i c a t e d i n c l a s s i c m o d e r n
s t y l e y e t c u l t i v a t e d w i t h a n a r t i s a n m i n d s e t b y d e s i g n t o
f o s t e r c o m m u n i t y a n d c r e a t i v i t y f o r t h e a r t m a r k e t .