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Item 5C - SPIN ReportUSOUTHLAKE SPIN MEETING REPORT SPIN Item Number: SPIN2020-05 City Case Number: ZA20-0016 Project Name: Lot 5 Kimball Park — Artful Living SPIN Neighborhood: 4 Meeting Date: February 11, 2020 Meeting Location: 1400 Main Street, Southlake, TX City Council Chambers Total Attendance: 10 Host: Vikram Jangam, Community Engagement Committee Applicant(s) Presenting: Paul Moss and Ginger Hartford City Staff Present: Madeline Oujesky, Assistant to the Director Jerod Potts, Policy & Strategic Initiative Principal Planner Town Hall Forums can be viewed in their entirety by visiting http://www.cityofsouthlake.com and clicking on "I Want to" and "View" "Video on Demand" — forums are listed under SPIN by meeting date. FORUM SUMMARY: Property Situation: The property is located at 2112 E. Southlake Blvd. Development Details: The applicant is proposing a zoning change to amend Ordinance No. 480-657C to modify the permitted uses on Lot 5 to include corporate office and gallery/showroom for art display. Currently, there is an existing 9,176 square foot building on the property which use is limited to restaurant and retail. The company (Artful Living) plans to use this space as their headquarter office for their CEO, VPs, and associated staff, and to host conferences/events for local artists to attend development workshops. There are no plans to change the exterior of the building or surrounding site. NOIRE-" NIP h.- 1 f — ._ 3 View of hotel conference center and refal� from The Offices at KmhW Park INTRODUCTION Arilut Living Media 01 ��; - _q"� PHI: PARED IV I Ir.ger "''lard 5'f'frteyr¢Ier[D tft! hdurke[iay 6 Creative WHERE WE'RE GOING ELEVATING THE 9USINESS OF ART Artful Living Media is an innovative art publishing R, global licensing ,ne m-v, rounded in 2019, and built ipon decades of combined industry and internatinnal experience. We offer �. omprehensive expertise and provide --=remier business development services to artists and art publishing companies for marketing ommunicalions, integrated digital Al Ifou ,strategic branding, cr-tive merchandising., artist manugemen L, licensing, legal issues, product l evelopmem, business management, mnavative retailing, high velocity manufacturing, and fulfilment. TUN iTY ART MARKET SHIFTING The $63.78 global art marksLplace, with US ales reaching $29,413 in M118, is a strong and stable market. The marketplace is experiencing major shilts in consumer engagement with art, Complex sales channels.. advanced marketing and digital technologies that legacy art publishers and gallery owners have not or been unable to keep pace with. Artful Livmg Media has an unpreced—Led ,pport-ny to embrace and leverage the gap between new and old channels. helping industry businesses evolve while focusing, on improvi:rig the artisan and customerexperience. ABOUT ARTFUL - LIVING MEDIA i f Passionate about creating world -class. art and business with our atelier, of artists and clients that enhance :and value, increase long-term relevance and generate meaningful revenue. We are intentional, soulful and artistic. i.ivmg with a sense of meaning and purpose, driving innovation in the business of art that feeds the soul. OUR VISION ARTFUL LIVING MEDIA, as an art publishing and licensing agcto. i seeks to be the pre-eminent artist iatelier an a global basis. We have a unitlueiv re -imagined and comprehensive approach to Art Publishing, Artist Management and Digital Marketing that embodies the latest in technology, c-commerce platforms, social media, immersive experiences and market trends to reach a wide spectrum of art enthusiasts and collector though a multi -faceted approach to product manufacturing, omnichannel distribution and retailing. We will bring legacy forward into the new era of the art industry. 40 ARTFUL LIVING MEDIA STUDIOS Artful living Media excels in Lak-, '�! \ legacy art businesses forward with premium end to end business t development services using proven 1 ' omnichannel best practices .. HOLDING COMPANY NETWORK, -�� PARTNERSHIPS ornareng �rcrrs � �mmen PI¢[fnrms na dr¢�ap,d fomBmndund oigit¢[Mmtr[ieg SMurd Fl. Caornrunknti¢. aPerotion, airs¢nd Finmttt/Lego[ ARTIST MANAGEMENT cYr,rting¢inmw-n�.¢,t;at¢ rrrfrcn.�am, a,yrn, vaveq .foi rcec grown ¢.d men STBAIEEIC GRAND MARKETING F—.dk.d monogemerd ro rkoott. b,.W petition en hest in c'.¢sswrth mteiwirc mmiioYrcrc[ rtwdarketiqng LI S H ART PUBLISHING. LISHING, GLOBAL LICENSING _ oe�rep[ng eneA� �er,ye olenre.,n :ryie:, gents e.r�;ng �,.- - % cmkceors n.d e¢.vnmers muh nrensr �o rremr nPrrmr jprad'.ucta with Premirr bet+ r, MULTI CHAKII SALES DISTRIBUTION Eetrmting prod- dmrlarmrnG#laudfdfW_rm[w¢,k to optimie beti` m.rgeipi "==fm smsssuxreM oes euaecrosz in � atru ammrh.,o�el pen to Pnrrh¢u INNOVATION WITH TECHNOLOGY Lerensginpat­m dst mmkrh.g rxperirn[ioi \` undrrmmen. pi¢tform,fw „wJen ammtn MEET THE A -TEAM �r NNEW JOHN HAVING I CFO, FOUNDER A highly dynamic C-level executive who navigates companies through rapidly changing market conditions to new levels of growth and success. John Hasling has deep international art industry' career experience having served as President. CEO, had COD for high profile art husinesses representing over $1_3 billion in revenues, An influential leader, John is recognized for quickly identifying and addressing key performance drivers, having improved iconic businesses, inclue'. the Thomas Kinkade Company and multiple subsidiaries of Hallmark Cards. Adept at improving, turning around and strengthening operations. Recognized for developing high potential business opportunities, building top performing team) improving operations anti streamlining processes. Blends strategic thinking, creativity and deep subject matter knowledge with an engaging imerperson:u style and passion for inspiring others to deliver world -class results personally and through Leams. John deeply hriieves that Art Feeds the Soul. BRANDS I THOMAS KINKADE COMPANY, DISNEY, NASCAR, HALLMARK, HSY BRUSHSTROKES FINE ART INC, TARGET, IKEA, BARNES S NOBLE, DFFICL J_'7I V ARTFUL LIVING MEDIA STUDIOS EXPER Proven Executive & ICI —decade Career F.sperience ve developed strong part nerships I E E an and husinzss development with some of the world's hest -known brands Minternatlonal ATTER and launched some most successful artists, products dua cts and programs. 135 YEARS COLLECTIVE ART I N 5 U S I A Y IEA8EASHI f I nli if R �i DALLAS I ATLANTA I TORONTO ACOUISiTIONS I NETWOAK Hmuigsn d in na[Lrs., M1rtfed Limns Merle„ v. dso our fulfiu. umd Kc—ing euvw,rk h mtrrn¢t d mPresemed inter.od—ap with — gioh¢[servises with.¢.... ¢ogtdsi.-srmogp in P[op PREMIER ARTISTS STRATEGIC PARTNERSHIPS RnMm trig lending ourtth m.lfo.s—oJfr our Wbcl denmiN fin¢ rrffi progr and k400Y 0mn6 . tun m.s[rrs 0 Mkorn uM c¢ntemPorory maid¢ dn. Can ¢ d gr.th s mtdtipk uR us.61 os the iixnE ofr.rryin Mrs dhbibutt halmfs.­n..gb d dL¢homtinru. in ernme. hn ,funs lungs, Wineu m.rknp[¢era and rzrW" MEET THE A -TEAM MARK HILL I EVP STRATEGY 5 INTEGRATION Results driven executive nl.d, to b iJ,l met lead teams in high change environments Lu superior levels of achievement. Mark Hill is highly successful at accelerating growthin complex, design based, global, consumer businesses either through organic development or acquisition. Experienced in a broad array of channels, including mass market, home furnishings, gift, grocery/drug, art and craft using both one and two-step distribution. Experience in B213 and B2C business models. Leadership style is based on setting high expectations and then building a high performance, collaborative, values based team culture. ."dark has held senior mauagemenL mles in 4he art and framing Indust:ry's leading organizations, namely Nielsen K Rainbridge, Larson Juhl, Brushstrokes Pine Art and the Thomas Kinkade Company. Most recently he served as President & CEO of the Association or Creative Industries tAFC[I. a global non-profit trade association or the Safi billion creative products industry. Its members included thousands of ,lesigners, retailers, publishers, m;mufactueers, distributors, digital and broadenst media and other service providers. ]HANDS I IKEA, TARGET, THOM'AS KINKADE COMPANY, SHERWIN WILLIAMS, MICHAEL'S, DISNEY, WARNER OROS.„ MLB, NASCAR AND LIONEL TRAINS r ARTFUL LIVING MLn1A STUDIOS MEET THE A -TEAM- ti DING ER HARI FORD I VP IGTE ORA TED DIGITAL MAPKEI h C9i41 EVE I t..evi.g a the world of Art A Design, Ginger I- ..-rJ;. ..: accomplished business development strategist, marketing and design leader. Ginger collaborated with rortune 500 leadership teams to envision and deliver high -impact experiences for top brands such as Getty Images, Amazon, Ethan Allen. Mitchell Gold + Bob Williams. Home Depot. One Kings land and Artcom . Designing product lines, curating art collections and establishing global fulfillment solutions fur leading brands broadened her executive experience benefiting international online art marketplaces, Lhe design community, major home furnishing retailers and line art brands. Ginger developed Gallery Marren, a digA.] art and ..fine design experience, featuring S 4 million licensed Getty Images that launched with 700+ US gallery retailers. As an interior designer, sought-after master marketing and trends speaker in c- art and design industry, she also founded P-Design Studio, a Ui Ivle brand. Ginger earned a USPTO patent de e.I.ping design technology and was most recently Featured in Beautifut Design Made Simple magazine. BRANDS I ETHAN ALLEN, GETTY IMAGES. ARTFINDER, ARI.COM. CARNIVAL CRUISES, WILLIAMS-SONOMA HOME, HOME DEPOT, FUJI, AMMON, HILTON, MITCHELL COLD + BOB WILLIAMS, BILTMORE ESTATE, JOANN, MICHAELS 40 ARTFUL LIVING MEDIA STI, Ill [45 MEET THE A -TEAM TOMMY ASHKER I VP PUBLISHING 5 RETAIL DFVFLOPMENT A collector himself, 'Pommy Ashkcr is passionate about buying and selling fine art A Retail Store Sales and Operations Executive with a history of success in the Art and rram.ing industry, he has owned and operated multiple high performance retail Art galleries representing a variety of local, regional and national Artists for 20 years - Cons istently ranking in top 201y nation.'A sales leaders of Thomas Kinkade dealers, Tommy previously owned and operated galleries in Memphis and Mid -South region. While acting as South Regional Director for Art Brand Studios, he focused on store sales and operationsworking with other dealers and ownership groups interested to opeoing up new reLc,l galleries. Tommy's abundant experience. in Purchasing. Inventory Management, pr.daeL Marketing. Negotiations and Vendor Relationship Management in another industry also supports his operational mmdse.t. He was previously responsible for over 5300 million in annual vendor parchases BRANDS I OWNER/DPERATOR THOMAS KINKADE GALLERIES, DISNEY, NASCAR, ELVIS PRESLEY ENIERPRISES/GRACELANO 40 ARTFUL LTVTNG MEDIA. STUDIO, MEET THE A -TEAM MAPIO MA22ONF I VP GRAND 5 BUSINESS D€VELGPMEHI, BLEND COTA STUDIOS .4 passionate advocate of artist management and strategic business development Mario Mazzone has an extensive hisiory of securing partnerships with global brands, delivering comprehensive and groundbreaking products and programs access multiple art channels of distribution. Developed, introduced and Launched VerusArl, the first 3D true reproduction, original museum masterpieces from the National Gallery of Canada. Recreated 10 masterpieces. Developed 'photos to painted originals' art programs, launching nationally For Larson-]uhl, a global Berkshire Hathaway company. Launched private label program for HSN- Memories In FYne Arl; Gallery Mamenis t. independent frame shops and ArlLink Moments on Holland America cruise lines. Developed "Playbook' for global expansion at art printing and framing business in USA, CDN, EU and AUS. Sourced and signed global Agreement to introduce Framing services to Artrinder, a global oidme marketer of original art, BRANDS I NATIONAL GALLERY OF CANADA, ARTFINGER, ARTLINK, COSTA 5 HOLLAND AMERICA CRUISE LINES. BRUSHSTRDKES ART INC. VERUSARI. HSN 40 ARTFUL LIVING MEDIA 5"rr Dios HEADQUARTERS Artful Living Media, a world -class art. agency & artist atelier a 6Ve envision the Artful Living Media agency headquarters as sophisticated in classic modern style het cultivated with an artisan mindset by design to foster community and creativity for the art market. Questions and Concerns: N/A SPIN Meeting Reports are general observations of SPIN Meetings by City staff and SPIN Representatives. The report is neither verbatim nor official meeting minutes; rather it serves to inform elected and appointed officials, City staff, and the public of the issues and questions raised by residents and the general responses made. Responses as summarized in this report should not be taken as guarantees by the applicant. Interested parties are strongly encouraged to follow the case through the Planning and Zoning Commission and final action by City Council. 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