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Item 5C - Narrative2020 INTRODUCTION Artful Living Media PREPARED BY Ginger Hartford VP Integrated Digital Marketing & Creative W V ART MARKET SHIFTING OPPOR TUN ITY I The $63.713 global art marketplace, with US sales reaching $29.913 in 2018, is a strong and stable market. The marketplace is experiencing major shifts in consumer engagement with art, complex sales channels, advanced marketing and digital technologies that legacy art publishers and gallery owners have not or been unable to keep pace with. Artful Living Media has an unprecedented opportunity to embrace and leverage the gap between new and old channels, helping industry businesses evolve while focusing on improving the artisan and customer experience. WHERE WE'RE GOING ELEVATING THE BUSINESS OF ART Artful Living Media is an innovative art publishing company founded in 2019, and built upon decades of combined industry and international experience, to provide funding and premier business development services to artists and art publishing companies for digital marketing, strategic branding, merchandising, artist management, legal issues, business management, innovative retailing, manufacturing, fulfillment and licensing. ABOUT ARTFUL LIVING MEDIA WE ARE Passionate about creating world -class art and business with our atelier of artists and clients that enhance brand value, increase long-term relevance and generate meaningful revenue. We are intentional, soulful and artistic. Living with a sense of meaning and purpose, driving innovation in the business of art that feeds the soul. OUR VISION ARTFUL LIVING MEDIA as an art publishing and licensing company seeks to be the pre-eminent art publisher on a global basis. We have a uniquely re - imagined approach to Art Publishing, Artist Management and Digital Marketing that embodies the latest in technology, e-commerce platforms, social media, immersive experiences and market trends to reach a wide spectrum of art enthusiasts and collectors though a multi -faceted approach to product manufacturing, distribution and retailing. We will bring legacy forward into the new era of the art industry. 40 1 ARTFUL LIVING MEDIA STUDIOS Cl Artful Living Media excels in taking legacy art businesses forward with premium end to end business development services using proven omnichannel best practices FUNDING ACQUISITION, PARTNERSHIPS Delivering efficiencies as common platforms are developed for Brand and Digital Marketing, Marketing Communication, Operations, Sales and Finance/Legal ARTIST MANAGEMENT Creating a world -class artist atelier focused on respect, integrity, fairness, growth and creativty Focused brand management to elevate value and position entities as best in class with extensive omnichannel marketing expertise ART PUBLISHING, GLOBAL LICENSING Developing extensive range of content styles, genres serving Collectors and consumers with license to create upscale products with premier brands MULTI CHANNEL SALES DISTRIBUTION Extending product development, global fulfillment network to optimize key marketplaces for consumer and art collectors in digital path to purchase INNOVATION WITH TECHNOLOGY Leveraging extensive digital, marketing, experiential and commerce platforms for modern growth KJ EXPER IENCE MATTERS Proven Executive & Multi -decade Career Experience We've developed strong partnerships and business development with some of the world's best-known brands and launched some of it's most successful artists, products and international programs. 135 YEARS COLLECTIVE ART INDUSTRY LEADERSHIP MEET TI F A=TEAM JOHN HASTING I CEO, FOUNDER A highly dynamic C-level executive who navigates companies through rapidly changing market conditions to new levels of growth and success. John Hasting has deep international art industry career experience having served as President, CEO, and COO for high profile art businesses representing over $1.3 billion in revenues. An influential leader, John is recognized for quickly identifying and addressing key performance drivers, having improved iconic businesses, including the Thomas Kinkade Company and multiple subsidiaries of Hallmark Cards. Adept at improving, turning around and strengthening operations. Recognized for developing high potential business opportunities, building top performing teams, improving operations and streamlining processes. Blends strategic thinking, creativity and deep subject matter knowledge with an engaging interpersonal style and passion for inspiring others to deliver world -class results personally and through team- 1-fin deeply believes that Art Feeds the Sole. BRANDS I THOMAS KINKADE COMPANY, DISNEY, NASCAR, HALLMARK, HSN BRUSHSTROKES FINE ART INC, TARGET, IKEA, BARNES & NOBLE, OFFICE DEPOT NO ARTFUL LIVING MEDIA STUDIOS MEET THE A =TEAM MARK HILL I EVP STRATEGY & INTEGRATION Results driven executive able to build and lead teams in high change environments to superior levels of achievement. Mark Hill is highly successful at accelerating growth in complex, design based, global, consumer businesses either through organic development or acquisition. Experienced in a broad array of channels, including mass market, home furnishings, gift, grocery/drug, art and craft using both one and two-step distribution. Experience in B2B and B2C business models. Leadership style is based on setting high expectations and then building a high performance, collaborative, values based team culture. Mark has held senior management roles in the art and framing industry's leading organizations, namely Nielsen & Bainbridge, Larson Juhl, Brushstrokes Fine Art and the Thomas Kinkade Company. Most recently he served as President & CEO of the Association of Creative Industries 4CI), a global non-profit trade association for the $36 billion creative products industry. Its members included thousands of designers, retailers, publishers, manufacturers, distributors, digital and broadcast media and other service providers. BRAND,Q I IKEA, TARGET, THOMAS KINKADE COMPANY, SHERWIN WILLIAMS, MICHAEL'S, DISNEY, WARNER BROS., MLB, NASCAR AND LIONEL TRAINS ARTFUL LIVING MEDIA STUDIOS MEET THE A =TEAM GINGER HARTFORD I VP INTEGRATED DIGITAL MARKETING & CREATIVE Journeying around the world of Art & Design, Ginger Hartford is recognized as an accomplished business development strategist, marketing and design leader. Ginger collaborated with Fortune 500 leadership teams to envision and deliver high -impact experiences for top brands such as Getty Images, Amazon, Ethan Allen, Mitchell Gold + Bob Williams, Home Depot, One Kings Land and Art.com . Designing product lines, curating art collections and establishing global fulfillment solutions for leading brands broadened her executive experience benefiting international online art marketplaces, the design community, major home furnishing retailers and fine art brands. Ginger developed Gallery Moments, a digital art and online design experience, featuring 8.4 million licensed Getty Images that launched with 700+ US gallery retailers. As an interior designer, sought-after master marketing and trends speaker in the art and design industry, she also founded EurDesign Studio, a lifestyle brand. Ginger earned a USPTO patent developing design technology and was most recently featured in Beautiful Design Made Simple magazine. BRAND,Q I ETHAN ALLEN, GETTY IMAGES, ARTFINDER, ART.COM, CARNIVAL CRUISES, WILLIAMS-SONOMA HOME, HOME DEPOT, FUJI, AMAZON, HILTON, MITCHELL GOLD + BOB WILLIAMS, BILTMORE ESTATE, JOANN, MICHAELS ARTFUL LIVING MEDIA STUDIOS MEET THE A =TEAM NAAR10 MAllONE I VP BRAND & BUSINESS DEVELOPMENT, BLEND COTA STUDIOS A passionate advocate of artist management and strategic business development, Mario Mazzone has an extensive history of securing partnerships with global brands, delivering comprehensive and groundbreaking products and programs across multiple art channels of distribution. Developed, introduced and launched VerusArt, the first 3D true reproduction of original museum masterpieces from the National Gallery of Canada. Recreated 10 masterpieces. Developed "photos to painted originals" art programs, launching nationally for Larson-Juhl, a global Berkshire Hathaway company. Launched private label program for HSN- Memories to Fine Art; Gallery Moments to independent frame shops and ArtLink Moments on Holland America cruise lines. Developed "Playbook" for global expansion of art printing and framing business in USA, CDN, EU and AUS. Sourced and signed global Agreement to introduce framing services to ArtFinder, a global online marketer of original art. BRAND,Q I NATIONAL GALLERY OF CANADA, ARTFINDER, ARTLINK, COSTA 6 HOLLAND AMERICA CRUISE LINES, BRUSHSTROKES ART INC, VERUSART, HSN ARTFUL LIVING MEDIA STUDIOS MEET THE A =TEAM TOMMY ASHKER I VP PUBLISHING & RETAIL DEVELOPMENT A collector himself, Tommy Ashker is passionate about buying and selling fine art. A Retail Store Sales and Operations Executive with a history of success in the Art and Framing industry, he has owned and operated multiple high performance retail Art galleries representing a variety of local, regional and national Artists for 20 years. Consistently ranking in top 20% national sales leaders of Thomas Kinkade dealers, Tommy previously owned and operated galleries in Memphis and Mid -South region. While acting as South Regional Director for Art Brand Studios, he focused on store sales and operations working with other dealers and ownership groups interested in opening up new retail galleries. Tommy's abundant experience in Purchasing, Inventory Management, Product Marketing, Negotiations and Vendor Relationship Management in another industry also supports his operational mindset. He was previously responsible for over $300 million in annual vendor purchases. BRAND,Q I OWNER/OPERATOR THOMAS KINKADE GALLERIES, DISNEY, NASCAR, ELVIS PRESLEY ENTERPRISES/GRACELAN D ARTFUL LIVING MEDIA STUDIOS HEADQUARTERS Artful Living Media, a world -class art company & artist atelier We envision the Artful Living Media agency headquarters as sophisticated in classic modern style yet cultivated with an artisan mindset by design to foster community and creativity for the art market.