Item 5C - Narrative2020
INTRODUCTION
Artful Living Media
PREPARED BY
Ginger Hartford
VP Integrated Digital
Marketing & Creative
W
V
ART MARKET SHIFTING
OPPOR
TUN
ITY
I
The $63.713 global art marketplace, with US sales reaching $29.913 in 2018, is a
strong and stable market. The marketplace is experiencing major shifts in
consumer engagement with art, complex sales channels, advanced marketing
and digital technologies that legacy art publishers and gallery owners have not
or been unable to keep pace with.
Artful Living Media has an unprecedented opportunity to embrace and leverage
the gap between new and old channels, helping industry businesses evolve while
focusing on improving the artisan and customer experience.
WHERE
WE'RE
GOING
ELEVATING THE
BUSINESS OF ART
Artful Living Media is an
innovative art publishing company
founded in 2019, and built upon
decades of combined industry and
international experience, to
provide funding and premier
business development services to
artists and art publishing
companies for digital marketing,
strategic branding, merchandising,
artist management, legal issues,
business management, innovative
retailing, manufacturing,
fulfillment and licensing.
ABOUT
ARTFUL
LIVING
MEDIA
WE ARE
Passionate about creating world -class
art and business with our atelier of
artists and clients that enhance brand
value, increase long-term relevance and
generate meaningful revenue. We are
intentional, soulful and artistic. Living
with a sense of meaning and purpose,
driving innovation in the business of art
that feeds the soul.
OUR VISION
ARTFUL LIVING MEDIA as an art publishing and licensing company seeks to be
the pre-eminent art publisher on a global basis. We have a uniquely re -
imagined approach to Art Publishing, Artist Management and Digital Marketing
that embodies the latest in technology, e-commerce platforms, social media,
immersive experiences and market trends to reach a wide spectrum of art
enthusiasts and collectors though a multi -faceted approach to product
manufacturing, distribution and retailing. We will bring legacy forward into the
new era of the art industry.
40 1
ARTFUL LIVING
MEDIA STUDIOS
Cl
Artful Living Media excels in taking
legacy art businesses forward with
premium end to end business
development services using proven
omnichannel best practices
FUNDING ACQUISITION, PARTNERSHIPS
Delivering efficiencies as common platforms are developed
for Brand and Digital Marketing, Marketing
Communication, Operations, Sales and Finance/Legal
ARTIST MANAGEMENT
Creating a world -class artist atelier focused on
respect, integrity, fairness, growth and creativty
Focused brand management to elevate value and position
entities as best in class with extensive omnichannel
marketing expertise
ART PUBLISHING, GLOBAL LICENSING
Developing extensive range of content styles, genres serving
Collectors and consumers with license to create upscale
products with premier brands
MULTI CHANNEL SALES DISTRIBUTION
Extending product development, global fulfillment network to
optimize key marketplaces for consumer and art collectors in
digital path to purchase
INNOVATION WITH TECHNOLOGY
Leveraging extensive digital, marketing, experiential
and commerce platforms for modern growth
KJ
EXPER
IENCE
MATTERS
Proven Executive & Multi -decade
Career Experience
We've developed strong partnerships
and business development with some
of the world's best-known brands
and launched some of it's most
successful artists, products and
international programs.
135 YEARS COLLECTIVE ART INDUSTRY LEADERSHIP
MEET TI F
A=TEAM
JOHN HASTING I CEO, FOUNDER
A highly dynamic C-level executive who navigates companies through rapidly
changing market conditions to new levels of growth and success. John Hasting has
deep international art industry career experience having served as President,
CEO, and COO for high profile art businesses representing over $1.3 billion in
revenues. An influential leader, John is recognized for quickly identifying and
addressing key performance drivers, having improved iconic businesses, including
the Thomas Kinkade Company and multiple subsidiaries of Hallmark Cards.
Adept at improving, turning around and strengthening operations. Recognized for
developing high potential business opportunities, building top performing teams,
improving operations and streamlining processes. Blends strategic thinking,
creativity and deep subject matter knowledge with an engaging interpersonal
style and passion for inspiring others to deliver world -class results personally and
through team- 1-fin deeply believes that Art Feeds the Sole.
BRANDS I THOMAS KINKADE COMPANY, DISNEY, NASCAR, HALLMARK, HSN
BRUSHSTROKES FINE ART INC, TARGET, IKEA, BARNES & NOBLE, OFFICE DEPOT
NO
ARTFUL LIVING
MEDIA STUDIOS
MEET THE
A =TEAM
MARK HILL I EVP STRATEGY & INTEGRATION
Results driven executive able to build and lead teams in high change environments
to superior levels of achievement. Mark Hill is highly successful at accelerating
growth in complex, design based, global, consumer businesses either through
organic development or acquisition. Experienced in a broad array of channels,
including mass market, home furnishings, gift, grocery/drug, art and craft using
both one and two-step distribution. Experience in B2B and B2C business models.
Leadership style is based on setting high expectations and then building a high
performance, collaborative, values based team culture.
Mark has held senior management roles in the art and framing industry's leading
organizations, namely Nielsen & Bainbridge, Larson Juhl, Brushstrokes Fine Art
and the Thomas Kinkade Company. Most recently he served as President & CEO of
the Association of Creative Industries 4CI), a global non-profit trade association
for the $36 billion creative products industry. Its members included thousands of
designers, retailers, publishers, manufacturers, distributors, digital and broadcast
media and other service providers.
BRAND,Q I IKEA, TARGET, THOMAS KINKADE COMPANY, SHERWIN WILLIAMS,
MICHAEL'S, DISNEY, WARNER BROS., MLB, NASCAR AND LIONEL TRAINS
ARTFUL LIVING
MEDIA STUDIOS
MEET THE
A =TEAM
GINGER HARTFORD I VP INTEGRATED DIGITAL MARKETING & CREATIVE
Journeying around the world of Art & Design, Ginger Hartford is recognized as an
accomplished business development strategist, marketing and design leader.
Ginger collaborated with Fortune 500 leadership teams to envision and deliver
high -impact experiences for top brands such as Getty Images, Amazon, Ethan
Allen, Mitchell Gold + Bob Williams, Home Depot, One Kings Land and Art.com .
Designing product lines, curating art collections and establishing global
fulfillment solutions for leading brands broadened her executive experience
benefiting international online art marketplaces, the design community, major
home furnishing retailers and fine art brands. Ginger developed Gallery Moments,
a digital art and online design experience, featuring 8.4 million licensed Getty
Images that launched with 700+ US gallery retailers.
As an interior designer, sought-after master marketing and trends speaker in the
art and design industry, she also founded EurDesign Studio, a lifestyle brand.
Ginger earned a USPTO patent developing design technology and was most
recently featured in Beautiful Design Made Simple magazine.
BRAND,Q I ETHAN ALLEN, GETTY IMAGES, ARTFINDER, ART.COM, CARNIVAL
CRUISES, WILLIAMS-SONOMA HOME, HOME DEPOT, FUJI, AMAZON, HILTON,
MITCHELL GOLD + BOB WILLIAMS, BILTMORE ESTATE, JOANN, MICHAELS
ARTFUL LIVING
MEDIA STUDIOS
MEET THE
A =TEAM
NAAR10 MAllONE I VP BRAND & BUSINESS DEVELOPMENT,
BLEND COTA STUDIOS
A passionate advocate of artist management and strategic business development,
Mario Mazzone has an extensive history of securing partnerships with global
brands, delivering comprehensive and groundbreaking products and programs
across multiple art channels of distribution.
Developed, introduced and launched VerusArt, the first 3D true reproduction of
original museum masterpieces from the National Gallery of Canada. Recreated 10
masterpieces. Developed "photos to painted originals" art programs, launching
nationally for Larson-Juhl, a global Berkshire Hathaway company. Launched
private label program for HSN- Memories to Fine Art; Gallery Moments to
independent frame shops and ArtLink Moments on Holland America cruise lines.
Developed "Playbook" for global expansion of art printing and framing business in
USA, CDN, EU and AUS. Sourced and signed global Agreement to introduce
framing services to ArtFinder, a global online marketer of original art.
BRAND,Q I NATIONAL GALLERY OF CANADA, ARTFINDER, ARTLINK, COSTA 6
HOLLAND AMERICA CRUISE LINES, BRUSHSTROKES ART INC, VERUSART, HSN
ARTFUL LIVING
MEDIA STUDIOS
MEET THE
A =TEAM
TOMMY ASHKER I VP PUBLISHING & RETAIL DEVELOPMENT
A collector himself, Tommy Ashker is passionate about buying and selling fine art. A
Retail Store Sales and Operations Executive with a history of success in the Art and
Framing industry, he has owned and operated multiple high performance retail Art
galleries representing a variety of local, regional and national Artists for 20 years.
Consistently ranking in top 20% national sales leaders of Thomas Kinkade dealers,
Tommy previously owned and operated galleries in Memphis and Mid -South region.
While acting as South Regional Director for Art Brand Studios, he focused on store
sales and operations working with other dealers and ownership groups interested
in opening up new retail galleries.
Tommy's abundant experience in Purchasing, Inventory Management, Product
Marketing, Negotiations and Vendor Relationship Management in another industry
also supports his operational mindset. He was previously responsible for over $300
million in annual vendor purchases.
BRAND,Q I OWNER/OPERATOR THOMAS KINKADE GALLERIES, DISNEY, NASCAR,
ELVIS PRESLEY ENTERPRISES/GRACELAN D
ARTFUL LIVING
MEDIA STUDIOS
HEADQUARTERS
Artful Living Media, a world -class art company & artist atelier
We envision the Artful Living Media
agency headquarters as sophisticated in classic modern
style yet cultivated with an artisan mindset by design to
foster community and creativity for the art market.