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Item 8C - Previous Plan - MSP16-006 1 S T A F F R E P O R T September 7, 2016 Final Memo CASE NO: MSP16-006 PROJECT: Master Sign Plan for Methodist Southlake Hospital EXECUTIVE SUMMARY: On behalf of Methodist Southlake Hospital, ASI Signage Innovations, is requesting approval of a Master Sign Plan for the rebranding of the new Methodist Southlake Hospital located at 335 East State Highway 114. REQUEST: The proposed Master Sign Plan includes sign regulations for attached signs on the north elevation of the main hospital building, north elevation of the parking garage, dimensional letters for the outpatient discharge and parking garage, five directional signs throughout the site, and a revised entry monument sign. The original building address numerals and the emergency and ambulance signs on the hospital building will remain the same on the buildings and the entry monument sign. The existing medical office building signage will remain as is and will not be included with this master sign plan request. The original Forest Park Medical Center approved master sign plan and master sign plan amendment (MSP13-002 and MSP16-004) are shown in the Plans and Support Information. A summary of the requested signs and comparison with the current Sign Ordinance 704-H are as follows: Summary of Requested Signs Sign Brief Description Current 704-H Regulations Monument Sign Location 1 • Existing 5-feet high by + 49-feet wide masonry wall • 3’-8” height by 16’-8” wide= 57 sf area proposed single-sided sign • Back lit letter illumination • Existing compliant address numbers are located on the sign • Maximum height allowed is 12 feet • Maximum height of sign face is 10 feet • Maximum sign face area is 80 square feet (per side) • Maximum number of panels is 8 • Setbacks are 15 feet from north property line and 10 feet from east property line • 6 inch masonry frame required • 8 inch address numerals required Department of Planning & Development Services 2 Sign Brief Description Current 704-H Regulations Directional Signs- Location 2, 3, 7, 8 & 9 • Total of 5 3 signs (Removed directional signs #7 and #9) • Ma ximum sign area- 52” high by 56” wide = 18.5 10.5 sf • Sign is painted fabricated aluminum with vinyl graphics • Removed directional signs #7 and #9 from • Maximum 3 foot height • 4 sf per sign face: 8 sf for 2 sided sign face • Maximum sign structure of 10 sf • Two signs allowed per site • A minimum of 6 inches of masonry sign structure or material matching the building must completely surround sign face if the sign is visible from the street right-of-way. If not visible from the right-of- way, a minimum of 6 inches of sign structure must completely surround sign face. 3 Sign Brief Description Current 704-H Regulations North Elevation – Sign Location 4 • North elevation faces S.H. 114 • Maximum area is 4’-2” high by 16’-4 ½” wide = 68 sf • Maximum letter height = 2’-1 1/8” (25.1 inches) • Double row text – 3 words • Center justified placement on facade • All upper story signage requires City Council approval of a master sign plan • Maximum sign area allowed is 280 sf for the front facade • Maximum allowable letter height is 42” • Double stack text allowed if area and letter height comply • Placement must be in middle 75% of the façade North Elevation Parking Garage – Sign Location 6 • North elevation faces SH 114. • Maximum area is 7’-5 1/8” by 30’- 2 ¼” = 223 square feet • Maximum letter height = 4’-0” and 1’ 11/16” • Maximum logo: 7’-5 1/8” by 7’-5 1/8”= 43.2 sf • Limited to two row text – 3 words • Left justified placement • All upper story signage requires City Council approval of a master sign plan • Maximum sign area allowed is 190 square feet • Maximum allowable letter height is 42” • Double stack text allowed if area and letter height comply • Placement must be in middle 75% of the facade East Elevation – Sign Location 10 and 11 • Elevations face internally • Maximum area for parking garage is 8” high by 6’-8 ½” wide = 5.7 sf • Maximum area for the outpatient sign is 8” high by 9’-4 ¼ ” wide = 6.2 sf • Maximum letter height = 8-inches • Limited to single row text • Center justified placement • Placement must be in middle 75% of the facade • Maximum sign area of 100 sf • Maximum letter height– 12-inches • Each lease or tenant space shall be permitted only one attached building sign per street front with a maximum of two signs per tenant/lease space. 4 A summary of the requested signs, the comparison with the Sign Ordinance 704, as amended, and Forest Park Medical Center approved master sign plan are as follows: Comparison of the Master Sign Plan Signs for Forest Park Medical Center (MSP13-002 & MSP13- 004), Methodist Southlake Hospital, and Sign Ordinance 704- H Methodist Southlake Hospital Sign Methodist Southlake Hospital Brief Description Forest Park Medical Center MSP13-002 & MSP13- 004 Current 704-H Regulations Monument Sign Location 1 • Existing 5-feet high by + 49-feet wide masonry wall • 3’-8” height by 16’-8” wide= 57 sf area proposed single-sided sign • Back lit letter illumination • Existing compliant address numbers are located on the sign • Logo 40 inches in height / 2 feet wide • Maximum letter height 18.65 inches • Text span 17 feet 4 inches • Fabricated aluminum cabinets with LED illuminated logo & letters, mounted to curved wall at fountain. Natural brush finish and will illuminate white at night & include 8 inch address numerals • Maximum height allowed is 12 feet • Maximum height of sign face is 10 feet • Maximum sign face area is 80 square feet (per side) • Maximum number of panels is 8 • Setbacks are 15 feet from north property line and 10 feet from east property line • 6 inch masonry frame required • 8 inch address numerals required 5 Methodist Southlake Hospital Sign Methodist Southlake Hospital Brief Description Forest Park Medical Center MSP13-002 & MSP13- 004 Current 704-H Regulations Directional Signs- Location 2, 3, 7, 8 & 9 • Total of 5 3 signs • Maximum sign area- 52” high by 56’ wide = 18.5 10.5 sf • Sign is painted fabricated aluminum with vinyl graphics • Aluminum double-sided directional sign • 10 sf (38” h x 31” w) • Sign is shown in gray • Text and arrows are high performance matte black vinyl, with emergency text in white on red when required • Topper brushed aluminum with blue vinyl logo • 3 signs • Maximum 3 foot height • 4 sf per sign face: 8 sf for 2 sided sign face • Maximum sign structure of 10 sf • Two signs allowed per site • A minimum of 6 inches of masonry sign structure or material matching the building must completely surround sign face if the sign is visible from the street right-of-way. If not visible from the right-of-way, a minimum of 6 inches of sign structure must completely surround sign face. 6 Methodist Southlake Hospital Sign Methodist Southlake Hospital Brief Description Forest Park Medical Center MSP13-002 & MSP13- 004 Current 704-H Regulations North Elevation – Sign Location 4 • North elevation faces S.H. 114 • Maximum area is 4’-2” high by 16’-4 ½” wide = 68 sf • Maximum letter height = 2 ½ feet (30 inches) • Double row text – 3 words • Center justified placement on facade • Logo approximately 3 ½ feet in height 2 ½ feet wide • Letter height maximum 23.21 inches • Max area: 62 sf • Text span approximately 17 feet, 9 inches • Face lit / aluminum • North Elevation (partial) for Main Hospital Building-1 Sign • All upper story signage requires City Council approval of a master sign plan • Maximum sign area allowed is 280 sf for the front facade • Maximum allowable letter height is 42” • Double stack text allowed if area and letter height comply • Placement must be in middle 75% of the façade North Elevation Parking Garage – Sign Location 6 • North elevation faces SH 114. • Maximum area is 7’-5 1/8” by 30’-2 ¼” = 223 square feet • Maximum letter height = 4’-0” and 1’ 11/16” • Maximum logo: 7’-5 1/8” by 7’-5 1/8”= 43.2 sf • Limited to two row text – 3 words • Left justified placement MSP13-004 only: North East • Signage for the parking garage • Letter height approximately 33 inches • Logo height 60 inches • Fabricated aluminum illuminated channel letters and logo • Left justified and center placement • All upper story signage requires City Council approval of a master sign plan • Maximum sign area allowed is 190 square feet • Maximum allowable letter height is 42” • Double stack text allowed if area and letter height comply • Placement must be in middle 75% of the facade Several signs in the Forest Park Medical Center Master Sign Plan under MSP13-002 were not requested in the proposed Methodist Southlake Hospital: • The existing Emergency and Ambulance building signs on the east hospital façade will remain. • An approved Emergency monument sign along the SH114 access road east entry driveway was not installed by the Forest Park Medical Center. 7 ACTION NEEDED: Approved ATTACHMENTS: (A) Background Information (B) Vicinity Map Link to PowerPoint Presentation Link to Plans and Support Information Pages 1-5 Existing Master Sign Plan (Forest Park Medical Center) Pages 6-11 Proposed Master Sign Plan for Methodist Southlake Hospital Pages 12-14 Photographs STAFF CONTACT: Ken Baker 817-748-8067 Patty Moos 817-748-8269 Case No. Attachment A MSP16-006 Page 1 BACKGROUND INFORMATION OWNER: Methodist Southlake Hospital APPLICANT: ASI Signage Innovations PROPERTY SITUATION: The property is located at 335 E. State Highway 114 LEGAL DESCRIPTION: Lots 1 – 5, Block 1, Southlake Medical District HISTORY: March 5, 2013; City Council approved the Master Sign Plan as presented to include the revised Emergency Monument sign that was distributed during the meeting. (MSP13-002) April 16, 2013; City Council approved on the consent agenda the amendment to the Master Sign Plan for the attached signs for the parking garage. June 2, 2015; City Council approved a sign amendment to the Forest Park Medical site for the Medical Office Building subject to the following with a list of stipulations applied to Building ‘1’ and all other medical office buildings built on this campus; the east and west elevations will be limited to the “Southlake Medical” signs as represented on the renderings as well as the building identification number; the north elevation will be allowed a ‘tenant one’ sign, however, the specific sign(s) shall be required to come back for Council approval; the ‘tenant three’ sign for Clinic 21 is approved for Building ‘1’ with the same letter type, color and illumination as the “Southlake Medical” signs on the east and west elevations; and no other proposed tenant signage is approved. SIGN BOARD: August 18, 2016; Approved (4-0) subject to the staff report dated August 12, 2016. CITY COUNCIL: September 6, 2016; Approved (7-0) subject to Staff Report dated August 30, 2016 and noting applicant’s agreement to remove directional signage locations #7 and #9 as depicted tonight and noting applicant’s agreement that the overall directional signage will decrease from 18 ½ square feet to 10 ½ square feet. STAFF COMMENTS: Additional sign details are found in the Plans and Support Information. Attachment B MSP16-006 Page 1 MSP16-006 Page 1 Plans and Support Information Plans and Support Information Forest Park Medical Approved Signs Site Plan (MSP13-002 and MSP13-004) MSP16-006 Page 2 Plans and Support Information Forest Park Medical Approved Signs (MSP13-002 and MSP13-004) MSP13-002 Sign Type Brief Description Number of Signs and Locations Main Hospital Logo – Sign A • Logo approximately 3 ½ feet in height 2 ½ feet wide • Letter height maximum 23.21 inches • Text span approximately 17 feet, 9 inches • Face lit / aluminum 1 Sign Requested • North Elevation (partial) for Main Hospital Building Emergency Attached ID – Sign B • 8 inch letters • Text span 6 ½ feet • Illuminated channel letters 1 Sign Requested • East Elevation (partial) Ambulance Attached ID – Sign C • 8 inch letters • Text span 6 feet 3 inches • Illuminated channel letters 1 Sign Requested • East Elevation (partial) MSP16-006 Page 3 Plans and Support Information Sign Type Brief Description Number of Signs and Locations Entrance Feature Fountain Wall – Sign D • Logo 40 inches in height / 2 feet wide • Maximum letter height 18.65 inches • Text span 17 feet 4 inches • Fabricated aluminum cabinets with LED illuminated logo & letters, mounted to curved wall at fountain. Natural brush finish and will illuminate white at night • To include 8 inch address numerals 1 Sign Requested • Fountain wall entrance Emergency Monument – Sign E: Not Installed • Illuminated cabinet sign 4 to 5 inches deep, painted white • Red lettering illuminates red at night • Shown with silver accent bar to match other campus signage 1 Sign Requested • East entrance off SH 114 frontage road Medical Office Building Logo – Sign F • Logo approximately 4 feet in height 2 ½ feet wide • Letter height maximum 25.53 inches • Text span approximately 19 ½ feet 1 Sign Requested • West elevation (partial) MSP16-006 Page 4 Plans and Support Information Sign Type Brief Description Number of Signs and Locations Medical Office Building Logo Pictogram – Sign G • Logo pictogram approximately 5 feet in height • 17.4 sf 1 Sign Requested • North elevation (partial) Campus Directionals – Sign H • Aluminum double- sided directional sign • 10 sf (38” h x 31” w) • Sign is shown in gray • Text and arrows are high performance matte black vinyl, with emergency text in white on red when required • Topper brushed aluminum with blue vinyl logo 3 signs requested • West entrance off SH 114 frontage road • Entrance from Highland • East end of parking lot MSP13-004 Sign Type Brief Description Number of Signs and Locations Current Sign Ord. regulations Garage Logo, North Elevation • Signage for the parking garage • Letter height approximately 33 inches • Logo height 60 inches • Fabricated aluminum illuminated channel letters and logo • Left justified placement 1 Sign Requested • North Elevation of parking garage • Maximum 42 inch letters allowed • Maximum 52 ½ inch logo allowed • Placement must be in middle 75% of the facade MSP16-006 Page 5 Plans and Support Information Sign Type Brief Description Number of Signs and Locations Current Sign Ord. regulations Garage Logo Pictogram, East Elevation • Signage for the parking garage • Logo height 60 inches • Fabricated aluminum illuminated channel letters and logo 1 Sign Requested • East Elevation of parking garage • Maximum 20 inch logo height allowed Case No. Attachment B MSP16-006 Page 1 Methodist Southlake Hospital Proposed Sign Masterplan Sign Site Plan Case No. Attachment B MSP16-006 Page 2 Proposed Signs Entry Monument Sign Note: Proposed Monument sign will use the existing monument sign Case No. Attachment B MSP16-006 Page 3 Proposed Directional Signs 10.5 sf only Case No. Attachment B MSP16-006 Page 4 Not Approved 10.5 sf only Case No. Attachment B MSP16-006 Page 5 Not Approved 10.5 sf only Case No. Attachment B MSP16-006 Page 6 Proposed Hospital Building Sign Proposed Parking Garage Sign Case No. Attachment B MSP16-006 Page 7 Additional Signs Photographs Existing Signs Case No. Attachment B MSP16-006 Page 8 View south to main hospital building View south to parking garage sign Case No. Attachment B MSP16-006 Page 9 View west to ambulance entrance sign on hospital east elevation View west to emergency entrance sign on hospital east elevation Case No. Attachment B MSP16-006 Page 10 View east to entry monument sign Existing directional sign (typical)