SB Item 5Case No.
SV19-0018
S T A F F R E P O R T
January 17, 2019
CASE NO: SV19-0018
PROJECT: Sign Variance for Madison Reed
EXECUTIVE
SUMMARY: Giant Sign, on behalf of Retail Properties of America, Inc., is requesting approval of
variances to the Master Sign Plan (MSP) for Southlake Town Square - Grand
Avenue District and Sign Ordinance No. 704, as amended, for Madison Reed
located at 422 Grand Avenue West, Southlake, Texas.
DETAILS: Manor Interior is located near the southwest intersection of Grand Avenue West and
Federal Way.
The applicant is requesting variances to the MSP and Sign Ordinance No. 704, as
amended, to allow two (2) attached fascia signs consisting of six (6) vertically
oriented lit letters (each sign) 14-inches in height in a 14-inch by 30-inch vertical
area (totaling 2.92 sf each) on the rear elevation that exceed the allowable number
of signs for the lease space. Specifically, under the Grand Avenue MSP, lease
spaces located within a colonnade building are limited to the following signs on each
wall which faces a street, drive, or parking area: a fascia sign at the storefront, one
pedestrian blade sign inside the colonnade, one building blade sign on the
colonnade face, and one fascia sign on the colonnade face of the lease space. For
the Madison Reed lease, there are currently 2 attached halo lit fascia signs (front
and rear) and a pedestrian blade sign that meet the sign regulations for the MSP.
The 14- inch letters of the proposed fascia signs exceed the allowable 12-inch letter
height. The proposed signs will be lit by sconces located above the proposed signs
and exceed the one allowable illuminated fascia sign per fascia (two total per lease
space).
Below is a summary of the requested variances:
Proposed Signs Sign Ordinance 704,
as amended
Southlake Town Square-
Grand Avenue District
Regulations
14-inch Letter Height Letter Ht. limited to street
typology 12-inch Letter Height
Two additional externally lit
illuminated signs on the rear façade
for a total of 3 illuminated signs
One illuminated sign
permitted per facade
One illuminated sign
permitted on a façade
ACTION NEEDED: Consider Approval of Requested Variances
Case No.
SV19-0018
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Supporting Document
STAFF CONTACT: Dennis Killough 817-748-8072
Patty Moos 817-748-8269
Case No. Attachment A
SV19-0014 Page 1
BACKGROUND INFORMATION
APPLICANT: Mollie Carroll, Manor Interior, LLC
OWNER: RPAI Southwest Management LLC
PROPERTY SITUATION: 405 Grand Avenue West
HISTORY: November 1998 – Phase I Sign Regulations adopted
March 1999 – Phase II Sign Regulations adopted
November 2005 – Grand Avenue Sign Regulations adopted
STAFF COMMENTS: City Council approval of the proposed sign does not eliminate the
requirement for appropriate sign application submittal prior to the installation
of the sign. Please contact Seantay Carpenter at 817-748-8215 or
scarpenter@ci.southlake.tx.us for sign application processing and pre-install
inspection.
VARIANCE CRITERIA: 9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to any
restriction set forth in this ordinance, including but not limited to the
number, type, area, height, or setback of signs, or any other aspect
involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land, structure
or building involved and are not applicable to other lands,
buildings or structures in the same zone. The City may attach
such conditions to granting all or a portion of any variance
necessary to achieve the purpose of this ordinance, and;
(ii) The strict interpretation of the provisions of the ordinance would
deprive the applicant of rights commonly enjoyed by other
properties in the same zone under the terms of the ordinance,
and;
(iii) The special conditions and circumstances do not result from the
actions of the applicant and such conditions and circumstances
do not merely constitute pecuniary hardship or inconveniences,
and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or otherwise
detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to alleviate
the special hardship or practical difficulties faced by the applicant
in meeting the requirements of this ordinance; and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s). Any
Case No. Attachment A
SV19-0014 Page 2
modification of the signage approved by the variance or the
installation of new or replacement signage that does not meet the
specific requirements of the City Council variance approval is
prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application and
a non-refundable filing fee in the amount specified in the current fee schedule
adopted by City Council. The sign variance will be considered by the City
Council following a recommendation by the Sign Board. The Sign Board’s
recommendation will be forwarded to the City Council for their consideration.
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Case No. Attachment B
SV19-0014 Page 1
Case No. Attachment B
SV19-0014 Page 2