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Item 9BCASE NO: PROJECT: EXECUTIVE SUMMARY: DETAILS SOUTHLAKE PLANNING &DEVELOPMENT SERVICES STAFF REPORT January 28, 2020 SV19-0018 n Variance for Madison Reed Giant Sign, on behalf of Retail Properties of America, Inc., is requesting approval of variances to the Master Sign Plan (MSP) for Southlake Town Square - Grand Avenue District and Sign Ordinance No. 704, as amended, for Madison Reed located at 422 Grand Avenue West, Southlake, Texas. Madison Reed is located near the southwest intersection of Grand Avenue West and Federal Way. The applicant is requesting variances to the MSP and Sign Ordinance No. 704, as amended, to allow two (2) attached fascia signs consisting of six (6) vertically oriented lit letters (each sign) approximately 9 inches in height in a 14 -inch by 30 - inch vertical area (totaling 2.92 sf each) on the rear elevation that exceed the allowable number of signs for the lease space. Specifically, under the Grand Avenue MSP, lease spaces located within a colonnade building are limited to the following signs on each wall which faces a street, drive, or parking area: a fascia sign at the storefront, one pedestrian blade sign inside the colonnade, one building blade sign on the colonnade face, and one fascia sign on the colonnade face of the lease space. For the Madison Reed lease, there are currently 2 attached halo lit fascia signs (front and rear) and a pedestrian blade sign that meet the sign regulations for the MSP. The approximately 9 -inch letters of the proposed fascia signs meet the allowable 12 -inch letter height. The proposed signs will be lit by sconces located above the proposed signs and exceed the one allowable illuminated fascia sign per fascia (two total per lease space). Below is a summary of the requested variances: ACTION NEEDED: ATTACHMENTS Case No. SV19-0018 Consider Approval of Requested Variances (A) Background Information (B) Vicinity Map Sign Ordinance 704, Southlake Town Square - Proposed Signs Grand Avenue District as amended Regulations Two additional externally lit One illuminated sign One illuminated sign illuminated signs on the rear facade permitted per facade permitted on a fa4ade for a total of 3 illuminatesigns d i ACTION NEEDED: ATTACHMENTS Case No. SV19-0018 Consider Approval of Requested Variances (A) Background Information (B) Vicinity Map Presentation Demonstration Supporting Document STAFF CONTACT: Ken Baker 817-748-8067 Patty Moos 817-748-8269 Case No. SV19-0018 APPLICANT: BACKGROUND INFORMATION Mollie Carroll, Manor Interior, LLC OWNER: RPAI Southwest Management LLC PROPERTY SITUATION: 405 Grand Avenue West HISTORY: November 1998 — Phase I Sign Regulations adopted March 1999 — Phase II Sign Regulations adopted November 2005 — Grand Avenue Sign Regulations adopted November 19, 2019; City Council approved a sign variance for Manor Interior to allow eight 16 -inch letter "M" signs on eight faux windows on the south (side) and east (rear) elevations. (SV19-0014) SIGN BOARD: January 23, 2020; Approved (5-1) subject to the Staff Report dated January 22, 2020. Commission Springer dissented as he did not care for the design concept for the signs. STAFF COMMENTS: City Council approval of the proposed sign does not eliminate the requirement for appropriate sign application submittal prior to the installation of the sign. Please contact Seantay Carpenter at 817-748-8215 or scarpenter a)ci.southlake.tx.us for sign application processing and pre -install inspection. VARIANCE CRITERIA: 9.6.2 VARIANCES Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. Approval Standards. In granting any variance, City Council shall consider the following criteria: (i) Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other lands, buildings or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and; (ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; (iii) The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, Case No. Attachment A SV19-0014 Page 1 and; (iv) Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and; (v) The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and; (vi) Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. (vii) Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non-compliant. Application Process. Any request for a variance shall be made to the Administrative Official and be accompanied by a completed application and a non-refundable filing fee in the amount specified in the current fee schedule adopted by City Council. The sign variance will be considered by the City Council following a recommendation by the Sign Board. The Sign Board's recommendation will be forwarded to the City Council for their consideration. N:ICommunity DevelopmentlMEMOISignslConditional Sign Permits7own Square1SV19-0018 - Madison Reed Case No. Attachment A SV19-0014 Page 2 Vicinity Map 422 Grand Avenue lest 1241 0 W 70 8 1051 —. w - e [ DIVISION ST ro �y 129F If . 1 w V T FEDERALWA4Y - Yxg z 4 � 1075 1125 1175 w �E—.�" • , � PROSPECT RRRR 'q T ST 1 , e MEETING ST S CIVIC PL 1:200 R TO E I R R i MAIN ST MAIN ST w n v +- X443#i 1501 .m €....?..... C3 R � Co tC Sign Variance a _ V1 -001 0 90180 360 Feet VQAC IYV. NLL01,111IIGIIL U SV19-0014 Page 1 Case No. SV19-0014 Attachment B Page 2