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Item 9ASOUTHLAKE PLANNING & DEVELOPMENT SERVICES STAFF REPORT January 28, 2020 CASE NO: MSP19-0003 PROJECT: Amendment to the Master Sign Plan for Methodist Southlake Hospital EXECUTIVE SUMMARY: On behalf of Methodist Southlake Hospital, ASI Signage Innovations is requesting approval of an amendment to their Master Sign Plan (MSP) to allow additional signage as it pertains to the Emergency Room. Methodist Southlake Hospital is located at 401-451 E. SH 114, Southlake, Texas. DETAILS: Methodist Southlake Hospital is generally situated between E. Highland Street and the eastbound SH 114 Frontage Road. On September 6, 2016, City Council approved a MSP (MSP16-006) for rebranding the signage from Forest Park Medical Center to Methodist Southlake Hospital. The MSP included four (4) attached signs for the hospital and parking garage, and five (5) directional signs. The approval allowed the MSP as proposed and accepting the applicant's agreement to limit the directional signs to three (3) and reduce their size to 10'/2 square feet. In April 2019, the applicant went before the Sign Board requesting to amend the existing MSP to allow for the addition of four (4) single sided directional signs, one (1) two-sided directional sign, one (1) V-shaped directional sign, one (1) new attached Main Entrance sign, one (1) new monument sign, and two (2) new attached Emergency Room signs. The Sign Board approved all proposed signs with exception to the secondary monument, identified as Location 18. Just prior to going before City Council for final consideration, the applicant tabled this item in an effort to meet with their board members before moving forward. They completed a very successful Joint Commission Survey in October 2019 and plan to begin serving the community at large with Medicare participation in April 2020; which was driving the required additional emergency room signage. The applicant is now ready for final approval consideration by City Council. The sign package request remains the same as approved by the Sign Board with the exception of one (1) additional ER sign on the awning identified as Location 21 and the removal of the previously requested monument sign identified as Location 18. All other previously approved signage for the hospital, as well as the medical office building, is to remain. Case No. MSP19-0003 Below is a summary of the requested signs: Proposed Sign Brief Description Sign Ordinance 704-J Current Master Sign Plan <- EMERGENCY C`== �, - • Maximum 3 foot • Three (3) non - height illuminated single • 4 sf per sign face: 8 sf for 2 sided sign sided directional Locations 12, 13 and 16 a ! face signs . Two (2) illuminated Single Sided _� y f ;, •Maximum sign single sided structure of 10 sf directional signs • Two signs allowed . Five (5) total • Four (4) non -illuminated single per site • 10.5 square feet in 71 sided directional signs • A minimum of 6 area • 10.5 square feet in area inches of sign • 3.S feet in height • 3.S feet in height structure must . Aluminum cabinet • Aluminum cabinet with vinyl completely surround sign face. with vinyl graphics graphics Location 15 • The proposed signs are of the same Single Sided material and size of the existing directional signs. • Maximum 3 foot height •Three (3) non - 4 ' \ • 4 sf per sign face: 8 illuminated single �_' sided directional - sf for 2 sided sign �, r; face • Maximum sign signs g • Two (2) illuminated Location 17 Side A _ structure of 10 sf single sided +EMERGENCY- =-------- • Two signs allowed per site directional signs • Five (5) total • 10.5 square feet in • A minimum of 6 area • One (1) non -illuminated double inches of sign sided directional sign structure must • 3.5 feet in height • 10.5 square feet in area . 3.5 feet in height completely surround sign face. • Aluminum cabinet with vinyl graphics Location 17 Side B • Aluminum cabinet with vinyl graphics Case No. MSP19-0003 Proposed Sign Brief Description Sign Ordinance 704-J Current Master Sign Plan u „ • Maximum 3 foot J height W • 4 sf per sign face: 8 Y`j sf for 2 sided sign • Three (3) non - Location 14 i face illuminated single Side A • Maximum sign sided directional r i structure of 10 sf • Two signs allowed signs Two (2) illuminated per site single sided r -- — �- - J • A minimum of 6 directional signs inches of sign • Five (5) total • One (1) non -illuminated V-shaped structure must • 10.5 square feet in directional sign completely surround area • 10.5 square feet in area sign face. • 3.5 feet in height Location 14 • 3.5 feet in height • There are no • Aluminum cabinet Side A • Aluminum cabinet with vinyl regulations that with vinyl graphics l graphics address V-shaped • The proposed signs are of the same directional signs material and size of the existing deeming them a directional signs. prohibited sign type '- __ • Two (2) similar signs F currently exist, one • The thickness of the for the parking ., proposed sign garage and the other qualifies it as a Flat for outpatient W = Panel sign, however, Flat Panel signs are not allowed in non - discharge. These signs were permitted with the rebranding and prior to the - industrial zoned districts. adoption of - - Ordinance No. 704-J • Painted building which specifically Main Entrance identification signs defines Flat Panel Location 20 • One (1) non -illuminated attached are allowed, canopy identification sign however, limited to signage. • Approx. 6 square feet in area less than 5 square . The proposed sign is • 8 inch letter height feet. the some color and dimension as the • % inch thick cut acrylic letters existing signs mount flush to metal canopy described above. Case No. MSP19-0003 Case No. MSP19-0003 Sign Ordinance Current Proposed Sign Brief Description 704-1 Master Sign Plan Maximum menument signs slowed ; two. Must be at REMOVED FROM REQUEST nn f + L,�oeasi.,.,+ct t'� `t height iij i�rS �11 �11l, > 17 r Back li+lette.-s e as a::�1911 ,a■ - N as an a I � Q d,��- i �� etas I Vic' Maximum sigR Tetal sign height is 5 -?- �`�"_ J face height -•Imiwaca-rrzv feet Tetal face height ..r -__ - feet _ sign HS _R feet 4 One (1) monument sign, approx. feet east frern sting arc - - tL J] UNfJ� tf saWer��sa Mairrru Maximumsig-R face area allowed is 80 square feet _ Sign (face) width is 16 feet 8 inchesT Masonry wall appFEW. 49 feet wide Location 18 Tetal n height is 12 feetm*n*mum. Tetal Sign face height is C feet Q 3/8 inehesstFuetuFe nches of .-i.... 'T'""'�'Ts'-` must Sign face -, 57 squa. feet ' • Ci..n wod-+h i- 74 feet • Ap...-...(109 a feet sign f,,.,., „ md 9_R fac-e- Ali • Upper story signage requires City Council • The existing signage approval. directing people to the „r \ ..' • Face lit signs emergency room are must be a the five (5) directional neutral color. (way finding) signs and a • Max area a small canopy sign. m allowed is 190 square feet .Max letter EMERGENCYS height allowed • One (1) face lit (red) attached is 42 inches Location 19 building sign • Attached sign • Approx. 120 square feet in area must fit into the • 3 feet 6 % inch (42 % inches) middle 75% of letter height the single plane • Right justified placement fa4ade. Case No. MSP19-0003 ACTION NEEDED: Consider Approval of Requested Master Sign Plan Amendment ATTACHMENTS: (A) Background Information (B) Vicinity Map Presentation Narrative Texas Administrative Code Signage Packet MSP16-006 STAFF CONTACT: Dennis Killough (748-8072) Lorrie Fletcher (748-8069) Case No. MSP19-0003 Sign Ordinance Current Proposed Sign Brief Description 704-J Master Sign Plan i =. • Face lit signs must be neutral in color. . One (1) existing • Painted building �" identification Emergency canopy in signs are sign as shown submitted photo. allowed, limited to 5 ' -----however, • Two (2) face lit (red) attached square feet canopy signs (one on each side) in area. Location 21 • Approx. 1 % square feet in area • 12 inch letter height ACTION NEEDED: Consider Approval of Requested Master Sign Plan Amendment ATTACHMENTS: (A) Background Information (B) Vicinity Map Presentation Narrative Texas Administrative Code Signage Packet MSP16-006 STAFF CONTACT: Dennis Killough (748-8072) Lorrie Fletcher (748-8069) Case No. MSP19-0003 BACKGROUND INFORMATION APPLICANT: ASI Signage Innovations OWNER: Methodist Southlake Hospital PROPERTY SITUATION: 401-451 E. SH 114 HISTORY: March 5, 2013; City Council approved the (Forest Park) Master Sign Plan as presented to include the revised Emergency Monument sign that was distributed during the meeting. (MSP13-002) April 16, 2013; City Council approved on the consent agenda the amendment to the Forest Park Master Sign Plan for the attached signs for the parking garage. (MSP13-004) June 2, 2015; City Council approved a sign amendment to the Forest Park Medical site for the Medical Office Building subject to the following with a list of stipulations applied to Building `1' and all other medical office buildings built on this campus; the east and west elevations will be limited to the "Southlake Medical" signs as represented on the renderings as well as the building identification number; the north elevation will be allowed a `tenant one' sign, however, the specific sign(s) shall be required to come back for Council approval; the `tenant three' sign for Clinic 21 is approved for Building `1' with the same letter type, color and illumination as the "Southlake Medical" signs on the east and west elevations; and no other proposed tenant signage is approved. (MSP15-002) September 6, 2016; City Council approved a rebranding master sign package for Methodist Southlake Hospital. The MSP included four (4) attached signs for the hospital and parking garage, and five (5) directional signs. The approval allowed the MSP as proposed and accepting the applicant's agreement to limit the directional signs to three (3) and reduce their size to 10'/2 square feet. (MSP16-006) SIGN BOARD: April 4, 2019; Approved (5-1) subject to the Staff Report dated April 4, 2019; approving all proposed signs with exception to the new (secondary) monument sign, identified as Location 18. Commissioner Springer dissented because he felt the existing Emergency Room signage met the requirements of the Texas Code. Commissioner Rothmeier noted there is potential to amend the general Sign Ordinance No. 704, as amended, to address pre-existing signage when proposing variances for consistency (in this case, as it pertained to the flat panel). STAFF COMMENTS: City Council approval of the proposed signs does not eliminate the requirement for appropriate sign application submittal prior to the installation of the sign. Please contact Seantay Carpenter at 817-748-8215 or scarpenter(c)ci.south lake. tx.us for sign application processing and pre -install Case No. Attachment A MSP19-0003 Page 1 inspection. April 2016; two (2) Emergency directional signs were administratively approved at the request of the Hospital to address compliance with the Texas Administrative Code regarding Hospital Licensing. A copy of the code is included. Design Guidelines - Master Sign Plans: Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character of our city, signage as part of master sign plans must be considered on the broader scale of community rather than on an individual site basis. Signage is an integral part of the visual urban streetscape and shall not be designed to visually compete with its surroundings, but rather serve to build on the quality of the traveler's and pedestrian's experience. The basis for submitting a master sign plan application should not be to have larger signs or logos permitted by ordinance but should clearly be related to the sign design goals listed below: Design Goals To develop organized hierarchies of signage design types that help identify the location and size standards for individual signs without infringing on the capability of creative design. 2. To establish design criteria that promote the overall visual quality of the streetscape environment for the general public while providing reasonable and improved standards for identification of individual properties. 3. To improve the overall visual cohesive appearance of the site through signage guidelines, with strong consideration that the visual streetscape. 4. To promote a "sense of place" for the City of Southlake while promoting creative design for individual developments. 5. To promote signage as an architectural complement rather than being visually and thematically disconnected. Master Signage Plan Application The master signage program application shall include, at a minimum, the following to be deemed a completed application: A master site plan showing a location of each of the proposed signage type(s). Dimension and label the sign types and include distance measurement of the signs location from the nearest public right -of way. Provide signage elevations (dimensioned and labeled) indicating proposed text areas, materials, material finishes, colors, lighting and identifiable references as to how the signage design relates to the proposed architecture. Identify any landscaping elements proposed. Case No. Attachment A MSP19-0003 Page 2 For all signage is to be mounted on building fagades, provide accurate building elevations that show signage dimension, signage location, text areas, materials, material finishes, colors and identifiable references as to how the signage design relates to the proposed architecture. If the applicant is requesting any variances from the current regulations as part of the master sign plan, please indicate the location of the variance, what the variance request is for and specific reason/justification for the variance and how the variance promotes are adheres to the design goals provided. A master sign plan application will be considered by the City Council following a recommendation by the Sign Board. The Sign Board's recommendation will be forwarded to the City Council for their consideration. The sign design guidelines are designed to help ensure quality signs that communicate their message in a clear fashion; however, the "guidelines" are not as strict as sign "standards." The review authority may interpret the design guidelines with some flexibility in their application to specific signs/projects, as not all design criteria may be workable or appropriate for each sign or project. In some circumstances, one guideline may be relaxed to facilitate compliance with another guideline determined by the review authority to be more important in the particular case. The overall objective is to ensure that the intent and spirit of the design guidelines are followed. WCommunity DevelopmentlMEMOISignslConditional Sign PermitslMSP19-0003 - Methodist Southlake Hospital AmendmentlCity Council 2Vtem 9A.docx Case No. Attachment A MSP19-0003 Page 3 Vicinity M Methodist Southiak --b, 3y9 S a s s y774 161 1201 1211 1221 231 373 Case No. MSP19-0003 5j� 110, to 460 110"14 U1047 1045W 1043 >v W E MSP19-0003 7r S Master Sign Plan 0 200 400 800 Feet 6j Attachment B Page 1