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Item 9A - Previous Plan - MSP16-00613 CITY OF SOUTHLAKE Department of Planning & Development Services STAFF REPORT September 7, 2016 Final Memo CASE NO: MSP16-006 PROJECT: Master Sign Plan for Methodist Southlake Hospital EXECUTIVE SUMMARY: On behalf of Methodist Southlake Hospital, ASI Signage Innovations, is requesting approval of a Master Sign Plan for the rebranding of the new Methodist Southlake Hospital located at 335 East State Highway 114. REQUEST: The proposed Master Sign Plan includes sign regulations for attached signs on the north elevation of the main hospital building, north elevation of the parking garage, dimensional letters for the outpatient discharge and parking garage, five directional signs throughout the site, and a revised entry monument sign. The original building address numerals and the emergency and ambulance signs on the hospital building will remain the same on the buildings and the entry monument sign. The existing medical office building signage will remain as is and will not be included with this master sign plan request. The original Forest Park Medical Center approved master sign plan and master sign plan amendment (MSP13-002 and MSP16-004) are shown in the Plans and Support Information. A summary of the requested signs and comparison with the current Sign Ordinance 704-H are as follows: Summary of Requested Signs Sign Brief Description Current 704-H Regulations Monument Sign Location 1 - Maximum height allowed Fntry Monument l0- lecatlon. 0' a, is 12 feet _ ` r Maximum height of sign face is 10 feet -- ` Maximum sign face area 11 is 80 square feet (per YSOUlWl A11E W5 P11AF J' ///. W ��kj side) Maximum number of �,�--�� panels is 8 CL;71�et + dIS Setbacks are 15 feet Existing 5 -feet high by ±V49 feet wide masonry wall from north property line • T-8" height by 16'-8" wide= 57 sf and 10 feet from east property line area proposed single -sided sign 6 inch masonry frame �- • Back lit letter illumination required • Existing compliant address 8 inch address numerals numbers are located on the sign required Sign Brief Description Current 704-H Regulations Directional Signs- Location 2, 3, 7, 8 & 9 e x 14, oinai,w. wuna. w Total of 5 3 signs (Removed directional #7 #9) signs and E - • Maximum sign area- 52" Maximum 3 foot height 4 sf per sign face: 8 sf for high by 56" wide = 49:5 10.5 - sf 2 sided sign face • Sign is painted fabricated 0Maximum sign structure aluminum with vinyl graphics of 10 sf • Removed directional signs 0Two signs allowed per #7 and #9 from site • A minimum of 6 inches of masonry sign structure or material matching the building must completely 1_ �- • --••• surround sign face if the _— sign is visible from the street right-of-way. If not I visible from the right-of- way, a minimum of 6 inches of sign structure I�� must completely surround sign face. Sign Brief Description Current 704-H Regulations North Elevation — Sign Location 4 8u,ld,ng Ler(Mt LK600L W All upper story signage OMeihodist . ` " . requires City Council SOUTHLANE HOSPITAL A approval of a master sign ` plan �\ • Maximum sign area allowed is 280 sf for the front facade 1 Maximum allowable letter Iogo=68 q height is 42" . North elevation faces S.H. 114 Double stack text allowed �� " M: Maximum area is 4'-2" high b 9 Y if area and letter height 1: 16'-4'/z" wide = 68 sf comply 11 r1 r1 ::: 1 00: '� i Maximum letter height = 2'-1 1/8" . Placement must be in ME ON am (25.1 inches) middle 75% of the fagade on 11 Double row text — 3 words �a M v Center justified placement on facade North Elevation Parking Garage — Sign Location 6 Building Lellers -1°[ah°° 06 - • �/� h l 1 ��1 1©IS SOUYHLAKE HOSPItAL — All upper story signage requires Cit Council q Y " approval of a master sign plan J L " Maximum sign area allowed is 190 square " --' feet _ - Maximum allowable letter = s New logo �� � q' • North elevation faces SH 114. height is 42" • Maximum area is 7'-5 1/8" by 30'- • Double stack text allowed 2'/4" = 223 square feet if area and letter height Maximum letter height = 4'-0" comply and 1' 11/16" 0 Placement must be in • Maximum logo: 7'-5 1/8" by 7'-5 middle 75% of the facade ilk ® i 1/8"= 43.2 sf • Limited to two row text — 3 words • Left justified placement East Elevation — Sign Location 10 and 11 0up,tie,tDi�n.rge = �7 {., ,•ti.;:t , ` ,3 Placement must be in middle 75% of the facade Maximum sign area of - - Y _ Y 100 sf eel - Maximum letter height- - =' 12 -inches -- — • Each lease or tenant Elevations face internally space shall be permitted Parking Garage —` Maximum area for parking only one attached garage is 8" high by 6'-8'/2" wide building sign per street LOutpatient Discharge — = 5.7 sf front with a maximum of • Maximum area for the outpatient two signs per sign is 8" high by 9'-4'/ " wide = tenant/lease space. 6.2 sf • Maximum letter height = 8 -inches • Limited to single row text • Center justified placement A summary of the requested signs, the comparison with the Sign Ordinance 704, as amended, and Forest Park Medical Center approved master sign plan are as follows: Comparison of the Master Sign Plan Signs for Forest Park Medical Center (MSP13-002 & MSP13- 004), Methodist Southlake Hospital, and Sign Ordinance 704- H Methodist Southlake Hospital Sign Methodist Southlake Hospital Brief Description Forest Park Medical Center nnsP13-002 & nnsP1s- 004 Current 70a -H Regulations Monument Sign Location 1 Maximum height allowed is 12 feet ::&nUB9®Blpdp:: • Maximum height of sign face is 10 feet .E»»=.,,.r J- �I • Maximum sign face area is 80 square feet Methodic Existing 5 -feet high by ± 0 Logo 40 inches in height / 2 (per side) -- 49 -feet wide masonry feet wide 0Maximum number of _ wall 0 Maximum letter height 18.65 panels is 8 3'-8" height by 16'-8" inches 0Setbacks are 15 feet wide= 57 sf area • Text span 17 feet 4 inches from north property line proposed single -sided 0 Fabricated aluminum and 10 feet from east sign cabinets with LED illuminated property line • Back lit letter illumination6 logo &letters, mounted to inch masonry frame • Existing compliant curved wall at fountain. required address numbers are Natural brush finish and will 08 inch address located on the sign illuminate white at night & numerals required include 8 inch address numerals 4 Methodist Southlake Hospital Sign Methodist Southlake Hospital Brief Description Forest Park Medical Center MSP13-002 & MSP13- 004 Current 704-H Regulations Directional Signs- Location 2,3,7,8&9 ® L T EXIT to Frontage/ Hwy. 114 + Forest Park Pavilion _ Aluminum double-sided - directional sign I �. 0 Total of 5 3 signs Maximum sign area- 52" high by 56' wide _ - 48-5 10:5 sf 0 Sign is painted fabricated aluminum with vinyl graphics • 10 sf (38" h x 31" w) Sign is shown in gray • Text and arrows are high performance matte black vinyl, with emergency text in white on red when required • Topper brushed aluminum with blue vinyl logo 0 3 signs 0 Maximum 3 foot height . 4 sf per sign face: 8 sf for 2 sided sign face . Maximum sign structure of 10 sf Two signs allowed per site A minimum of 6 inches of masonry sign structure or material matching the building must completely surround sign face if the sign is visible from _ Iif the street right-of-way. not visible from the right-of-way, a minimum of 6 inches of sign structure must completely surround ®' sign face. Methodist Southlake Methodist Southlake Forest Park Medical Current 704-H Hospital Sign Hospital Brief Center MSP13-002 & MSP13- Regulations Description 004 North Elevation - Sign Location 4 : ;` - foresf parkmedicalcenter „4 sacrfhfaf�e All upper story signage requires City Council -4ES -.: approval f a master sign plan ®- SOUTHLASE HO 'PITAl'XI r Maximum sign area -_ Logo approximately 3'h allowed is 280 sf for the Methodist North elevation faces feet in height 2'/2 feet wide front facade 9ouTHLAHE • S.H. 114 Maximum area is 4'-2" Letter height maximum 23.21 inches Maximum allowable letter height is 42" New logo -6g q high by 16'-4 'h" wide = . Max area: 62 sfDouble • stack text 68 sf • Text span approximately 17 allowed if area and ■ ::: Maximum letter height = feet, 9 inches ht letter height comply g p y -� :7 7: �■ ■■ 2'/2 feet (30 inches) Face lit / aluminum Placement must be in M " " "'North Double row text - 3 Elevation (partial) for middle 75% of the W, ■, LI in f F� words Main Hospital Building -1 Sign facade • Center justified placement on facade North Elevation Parking MSP13-004 only: Garage - Sign Location 6 °°H,^,I�-lu[aLm06 �, /� _ [L�J]Irlehodis J -L0- F r foresf f�ar�mc�calcenfer muf�i��kr, North SOUTH LAKE HOSP11'AL y 4 * 4 4 ; ;40 All upper story signage requires City Council approval of a master Nw�a90=z3,q � North elevation faces SH East sign plan Maximum sign area • 114. Maximum area is 7'-5 allowed is 190 square '/4" feet .� . ® 1/8" by 30'-2 = 223 square feet Maximum letter height = a �- • Maximum allowable letter height is 42" Double stack text 4'-0" and 1' 11/16" allowed if area and • Maximum logo: 7'-5 1/8" • Signage for the parking letter height I g comply y by 7'-5 1/8"= 43.2 sf garage Placement must be in • Limited to two row text - • Letter height approximately middle 75% of the 3 words 33 inches facade • Left justified placement • Logo height 60 inches • Fabricated aluminum illuminated channel letters and logo • Left justified and center placement Several signs in the Forest Park Medical Center Master Sign Plan under MSP13-002 were not requested in the proposed Methodist Southlake Hospital: • The existing Emergency and Ambulance building signs on the east hospital fagade will remain. • An approved Emergency monument sign along the SH114 access road east entry driveway was not installed by the Forest Park Medical Center. 6 ACTION NEEDED: Approved ATTACHMENTS: (A) Background Information (B) Vicinity Map Link to PowerPoint Presentation Link to Plans and Support Information Pages 1-5 Existing Master Sign Plan (Forest Park Medical Center) Pages 6-11 Proposed Master Sign Plan for Methodist Southlake Hospital Pages 12-14 Photographs STAFF CONTACT: Ken Baker 817-748-8067 Patty Moos 817-748-8269 7 BACKGROUND INFORMATION OWNER: Methodist Southlake Hospital APPLICANT: ASI Signage Innovations PROPERTY SITUATION: The property is located at 335 E. State Highway 114 LEGAL DESCRIPTION: Lots 1 — 5, Block 1, Southlake Medical District HISTORY: March 5, 2013; City Council approved the Master Sign Plan as presented to include the revised Emergency Monument sign that was distributed during the meeting. (MSP13-002) April 16, 2013; City Council approved on the consent agenda the amendment to the Master Sign Plan for the attached signs for the parking garage. June 2, 2015; City Council approved a sign amendment to the Forest Park Medical site for the Medical Office Building subject to the following with a list of stipulations applied to Building `1' and all other medical office buildings built on this campus; the east and west elevations will be limited to the "Southlake Medical" signs as represented on the renderings as well as the building identification number; the north elevation will be allowed a `tenant one' sign, however, the specific sign(s) shall be required to come back for Council approval; the `tenant three' sign for Clinic 21 is approved for Building `1' with the same letter type, color and illumination as the "Southlake Medical" signs on the east and west elevations; and no other proposed tenant signage is approved. SIGN BOARD: August 18, 2016; Approved (4-0) subject to the staff report dated August 12, 2016. CITY COUNCIL: September 6, 2016; Approved (7-0) subject to Staff Report dated August 30, 2016 and noting applicant's agreement to remove directional signage locations #7 and #9 as depicted tonight and noting applicant's agreement that the overall directional signage will decrease from 18'/2 square feet to 10 1/2 square feet. STAFF COMMENTS: Additional sign details are found in the Plans and Support Information. Case No. Attachment A MSP16-006 Page 1 Vicinity Map Methodist Southlake Hospital 1 307 1516 1529 ;u m w M16O1 304 305 1512 1525 250 0 950. 1521 790 ao 03 r5 1517 w m S� `9r2 2p 04 1513 � .9 92 2 < p � 4� yrs y C p 0 rSOS N $'�v rs 920 97;1 929 925 O �7 379 Sh, 33S ,% 480 `OO �S PART "J 69s 101 201 211 221 231 303 411 '0 555 651 m A o to N J m 1050 Z n r W 0 0 1048 Q 1047 8 4 , 1046 a 1045 y r 2 o 0 104 4 W 1043 104 N E MSP16-006 4 Master Sign Plan 0 200 400 800 Feet Attachment B MSP16-006 Page 1 Plans and Support Information Forest Park Medical Approved Signs Site Plan (MSP13-002 and MSP13-004) F'S *1� � ��', Zi -051 SYk313'/Y-1lLI'pi4 3]��IHlfl(�S H311d3� 1H�1034^J �G 2� t ,a I a �C�i •iii ��� t ��I� � �����I I����1 �%�[� �1��kl i���yl������� ��� ��p 1 tl�j x 4 $IH11 �s l l �rrll���rl� tl 111 I] ,Ar w MSP16-006 Page 1 Plans and Support Information Forest Park Medical Approved Signs (MSP13-002 and MSP13-004) MSP13-002 Sign Type Main Hospital Logo — Sign A Emergency Attached ID — Sign B EMERGENCY LID Ambulance Attached ID — Sign C AMBULANCE MSP16-006 Plans and Support Information Brief Description • Logo approximately 3'/2 feet in height 2'/2 feet wide • Letter height maximum 23.21 inches • Text span approximatelyfee 9 inches • Face lit / aluminu • 8 inch letters • Text span 6'/2 feet • Illuminated channel letters • 8 inch letters • Text span 6 feet 3 inches • Illuminated channel letters Number of Signs and Locations 1 Sign Requested • North Elevation (partial) for Main Hospital Building 1 Sign Requested • East Elevation (partial) 1 Sign Requested • East Elevation (partial) Page 2 Sign Type Brief Description Number of Signs and Locations Entrance Feature Fountain Wall — Sign D . Logo 40 inches in height / 2 feet wide 1 Sign Requested • Maximum letter Fountain wall height 18.65 inches entrance • Text span 17 feet 4 inches ice•+ • Fabricated aluminum r cabinets with LED rtr�iiiaauiiiu�uu^^e ■ � w rr rnl�Hrareumiini nr, illuminated logo & mine PNES=p letters, mounted to curved wall at fountain. Natural brush finish and will __- -- illuminate white at night • To include 8 inch address numerals Emergency Monument — Sign E: Not Installed . Illuminated cabinet sign 4 to 5 inches 1 Sign Requested Farast Park Medical Center, Southlake Extermif Signage —.,v E -E—,g ,cyM.nune^, deep, painted white East °.- • Red lettering entrance off illuminates red at SH 114 t., ...• •MMi°Vlnet 9R�A•Lrtlb night frontage road qC •4'NM Y°M1ep °mim-uY+711tl11W. Shown with silver 6 �,, � •qp NN op+°n13� swlbb m°°- accent bar to match ``°°'°""`°'°'°-`m'° EMERGENCY ,°v°"� other campus signage Medical Office Building Logo — Sign F • Logo approximately 4 feet in height 2'/2 feet 1 Sign Requested r forestParkYYIeG(imr Center soui�ii�s�e wide • Letter height maximum 25.53 West elevation (partial) inches °e Text span -7 approximately 19'/2 = feet J �a €+�aiw+ iv+uap MSP16-006 Page 3 Plans and Support Information Sign Type Brief Description Number of Signs and Locations Medical Office Building Logo Pictogram — Sign G . Logo pictogram e Signage for the approximately 5 feet 1 Sign Requested parking garage in height North elevation • 17.4 sf (partial) � o ' ��. QY'e'�JG6� 1i'1CGt�CGI�CBY��G'Y' approximately q4 inch letters r SOUM fake 33 inches Elevation allowed Campus Directionals — Sign H . Aluminum double - of • Maximum 52 sided directional sign 3 signs requested ® • 10 sf (38" h x 31" w) • West entrance • Fabricated • Sign is shown in gray off SH 114 T EXIT to Frontage/ Hwy. 114 • Text and arrows are frontage road • Placement high performance • Entrance from Forest Park Pavilion matte black vinyl, with Highland and logo emergency text in • East end of white on red when parking lot required placement • Topper brushed aluminum with blue vinyl logo MSP13-004 Sign Type Brief Description Number of Signs and Locations Current Sign Ord. regulations Garage Logo, North Elevation e Signage for the parking garage 1 Sign • Letter height Requested . Maximum 42 QY'e'�JG6� 1i'1CGt�CGI�CBY��G'Y' approximately o North inch letters r SOUM fake 33 inches Elevation allowed • Logo height 60 of • Maximum 52 inches parking t/2 inch logo • Fabricated garage allowed aluminum • Placement ■I ■ - —' r illuminated channel letters must be in middle and logo of the facade • Left justified placement MSP16-006 Page 4 Plans and Support Information Sign Type Brief Description Number of Signs and Locations Current Sign Ord. regulations Garage Logo Pictogram, East Elevation • Signage for the parking garage 1 Sign • Logo height 60 Requested inches East • Fabricated Elevation Maximum aluminum of 20 inch logo illuminated channel letters parking garage height 14 allowed 0F5 and logo t MSP16-006 Page 5 Plans and Support Information Methodist Southlake Hospital Proposed Sign Masterplan Sign Site Plan Case No. Attachment B MSP16-006 Page 1 Entry Monument ID - Location 01 r L Proposed Signs Entry Monument Sign ------------ -------------- S SOU THLAKE H O S P I TA � SCAM: 34" - T - V OMet odist Existing Forest Park Logo= 66 sq' New logo = 57 sq' Note: Proposed Monument sign will use the existing monument sign Case No. Attachment B MSP16-006 Page 2 Proposed Directional Signs Directional - location 02 -- IIH � C1?TR�E7� tnwd Case No. MSP16-006 F Parking Garage T 13150harle Pi WIMIGe IEr 42t Cyst Slats Mrvu i T J +y'� '- i' 43! Elk Sfafa NNy 17A C ..y� 6 —' r a Existing Sign -10 sq' iMew Sign -185 sq' 10.5 sf only Attachment B Page 3 Directional - location 03 i n.. w... F3S"RfItSF� 111 W Directional - Location 07 Not Approved Existing Sign= 10 sq' New Sign= 185 sq' 10.5 sf only Existing Sign = 10 sq' New Sign = 18.5 sq' Case No. Attachment B MSP16-006 Page 4 Directional - Location 08 TVRI.l Directional - Location 09 Not Approved Tl*.l Existing Sign =10sqNew Sign= 18.5 sq' 10.5 sf only Existing Sign = 10 sq' New 5ign =18.5 sq Case No. Attachment B MSP16-006 Page 5 Proposed Hospital Building Sign Building tetters - Location 04 ^,Mediod Ist SOUTNLAKE NQ,"ITAIL u,a on-=r-a Met�ad�st SOU THLAKE HOSPITAL �lumimlimi e»mple . s,y„ — wool■■ ■■ ON ■■ 2— ���� No NO :NO so ON IN .:= ... NONEM .. u—WEI " Proposed Parking Garage Sign Building Letters - Location 06 OMOfhodistj SOUTHLAKE HOSPITAL-- MethodiLl st IIIUNmtla� �umpN ` Existing Forest Park Logo = 201 w i Il a vow am 10iff'.6M Case No. MSP16-006 o m m m m ro IIIIIIIIIIK t '"I " i Attachment B Page 6 Additional Signs Outpatient Discharge 4 1w Location 10 Location 11 Dimensional Letters - location 11 Parking Garag .: .. Dimensional Letters - Location 10 -EOutpatient Discharg6 Photographs Existing Signs Case No. Attachment B MSP16-006 Page 7 1 iiia ll, ll, . 1. ll, ll, ll� ■ !r r MM 0 0 on no 01 on M■M 'plop 'i: • �� yam' :,. r ,� ,_ Cel•<.. s,_ �.� �,,,i`'� � ��} n E 0 6 View south to main hospital building Ell View south to parking garage sign Case No. Attachment B MSP16-006 Page 8 View west to ambulance entrance sign on hospital east elevation T View west to emergency entrance sign on hospital east elevation Case No. Attachment B MSP16-006 Page 9 r,L i i• j Methodist 7, y View east to entry monument sign M -Ir M 0 1 � s iYs.t _ I Mr- .-.7 — v qgL r Existing directional sign (typical) Case No. Attachment B MSP16-006 Page 10