Item 7A - Presale Centers DocumentLIFE TIME
PRESALE CENTERS
Y
August 1, 2018
4
Presale Introduction
Purpose: Introduce prospective members to our brand over a 4.5-5 month period before
we open a new location. Also acts as our training and engagement office to interview and
hire approx. 300 club team members (pending club needs).
Who operates the presale: It's the same team that will move in the club upon grand
opening. Includes 1 GM, 8-10 Department Managers, 7-9 Account Sales Managers and 1
PT Manager. Appointments can occur throughout the day from 8am-8pm. Walk-ins are
welcome, but most traffic comes from our online waitlist. An average of 10 appointments
per day.
What does it look like: Interior of space (exterior when possible) is finished with the
same high quality materials we use in the clubs — made to mimic the specific club (carpet
tile, ceramic tile, paint, furnishings, etc.).
Location: Onsite (a triple -wide trailer unit on the actual construction site of the club) or
Offsite (existing office or retail space in neighboring area)
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Interior Operations Floorplan
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i GM Work Station (desk)
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S Department Manager Work Stations
(arranged on folding tables)
3 PT Manager Work Station
(desk]
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7 Account Manager Work Stations
(arranged on folding tables)
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Signage
➢ RFP from Archetype
➢ Using standard 4' x 8' signs
➢ "Coming Soon" signage: during construction
➢ "Memberships Now Available" replaces coming
soon
➢ Review City Signage Code & Regulations
➢ Marketing will provide artwork
➢ Proofs
➢ Approval
➢ Production and Installation
Visit our Preview Center
in the Promenade
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