SB Item 5 - MSP18-0006Case No.
MSP18-0006
S T A F F R E P O R T
September 13, 2019
CASE NO: MSP18-0006
PROJECT: Master Sign Plan for Chapel Crossing
EXECUTIVE
SUMMARY: Priority Signs and Graphics is requesting approval of a master sign plan for
Chapel Crossing under the provisions of the Sign Ordinance No. 704, as
amended, to allow four (4) attached building signs to be located on two sides (2
on the north and south façades) of the newly constructed 3-story office building
and tow (2) monument signs on SH 114 frontage and N. White Chapel Blvd.
frontage. The property is located at 245 W. State Highway 114, Southlake,
Texas.
REQUEST
DETAILS: The Chapel Crossing building is located on the southwest corner of the
intersection of N. White Chapel Blvd. and W. State Highway 114.
At the February 7, 2019 Sign Board Meeting, the applicant proposed a Master
Sign Plan (MSP) that included sign regulations for eight (8) upper story
attached building signs, two (2) on each of the four building sides. There are no
signs currently on the building. The applicant requested to table the item to a
future date.
The applicant has revised the master sign plan request to 4 attached upper
story signs (2 on the north upper story façade and 2 on the south upper story
façade). Additionally, the applicant is proposing two (2) new monument signs (C
& D) with an existing monument sign located on Countryside Ct. All monument
signs are compliant for size and materials. A variance has been requested to
locate the N. White Chapel monument sign within approximately 240 ft. from
the existing monument sign on Countryside Ct. Monument Sign A is not part of
the variance request and is shown for location context only.
Case No.
MSP18-0006
Proposed for the September 19, 2019 Sign Board Meeting:
MSP18-0006 Chapel Crossing
Sign Type Proposed Sign Details Current 704-I Regulations Proposed Location
Attached Building
Sign 1
(previously Sign A)
Left Sign
North Elevation
Upper Story
Freeway (SH114)
• Upper Story –above 3rd
floor.
Sign A- Precision Ortho.
Left Sign:
• Contiguous with lease
space
• Letter ht; 14.7 inches
and 5.1 inches
• Logo ht.: 30 inches
• Max. sign width on
façade: 13.48
• Sign Area: 27.9 sf
• 5-inch channel letters-
black with white night
face. Flush mount
• 30 inch black and blue
logo with blue and white
night face
• White internal LED
• All upper story signage
requires City Council
approval of a master
sign plan
• Maximum sign area
allowed is determined by
width of lease space
(can be up to 400 sf)
• Maximum allowable
letter height is 27.5”
• Maximum allowable logo
ht. is 34.4”
• Double stack text
allowed if area and letter
height comply
• Placement must be in
middle 75% of the
façade
Attached Building
Sign 2
(previously Sign B)
Right Sign
North Elevation
Upper Story
Freeway (SH114)
• Upper Story –above 3rd
floor.
Sign B- Left Sign:
• Lease width: NA
• Letter ht; As required in
Sign Ordinance
• Logo ht.: 125% of max
letter height
• Max. sign width on
façade: 13.33 ft.
• Sign Area: 33.3 sf
• All upper story signage
requires City Council
approval of a master
sign plan
• Maximum sign area
allowed is determined by
width of lease space
(can be up to 400 sf)
• Maximum allowable
letter height is 26”
• Maximum allowable logo
ht. is 32.5’
• Double stack text
allowed if area and letter
height comply
• Placement must be in
middle 75% of the
facade
Case No.
MSP18-0006
Attached Building Sign
3 and 4 (previously E
and F)
South Elevation
Upper Story
Countryside Ct.
(All Other Streets)
• Upper Story –above 3rd
floor. 30 ft. above grade
• Lease width: NA
• Letter ht; As allowed in
Sign Ordinance
• Logo ht.: 125% of max
letter height
• Max. sign width on
façade: 13.33 ft.
• Sign Area: 33.3 sf
• 5-inch channel letters-
neutral color face. Flush
mount with black
trimcap and returns
• Logo per Sign Ord.
• White internal LED
• All upper story signage
requires City Council
approval of a master
sign plan
• Maximum sign area
allowed is determined by
width of lease space
(can be up to 200 square
feet)
• Maximum allowable
letter height is 24” for
Sign C and 21.1” for
Sign D
• Double stack text
allowed if area and letter
height comply
• Placement must be in
middle 75% of the
facade
Monument Signs
• A. 1 proposed on
E. SH 114
• B. 1 proposed on
N. White Chapel
Blvd.
• C. 1 existing on
Countryside Ct.
• Total of 3 monument
signs
• Monument sign B and
existing sign C are less
than 500 ft. apart.
• Only 2 monument signs
allowed per site
• Must be separated at
least 500 ft of street
frontage (Monument
Sign B and C are +240
ft. apart)
MONUMENT SIGNS ARE
COMPLIANT FOR SIZE
AND MATERIALS
Sign A is not park of the sign
variance request and is
shown for location context
only.
A.
B.
C.
C B
A
Case No.
MSP18-0006
ACTION NEEDED: Consider Master Sign Plan approval
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
PowerPoint Presentation
Master Sign Plan Response
Plans
Chapel Crossing Master Sign Plan Comparison
Master Sign Plan Multi-story Office Building Comparison
STAFF CONTACT: Dennis Killough (817)748-8072
Patty Moos (817)748-8269
Case No. Attachment A
MSP18-0006 Page 1
BACKGROUND INFORMATION
APPLICANT: Priority Signs and Graphics
PROPERTY SITUATION: 245 W. State Highway 114, Southlake, Texas.
LEGAL DESCRIPTION: Lot 1R, Block A, Raveneaux Village Addition
CURRENT ZONING: “S-P-2” Generalize Site Plan District
HISTORY: January 15, 1988; City Council approved a final plat for Ravenaux
Addition.
“C-1” zoning was placed on the southern portion of the property with
the adoption of Ordinance No. 480, in September 1989.
August 7, 2007; City Council approved a zoning change and site plan
from "AG" Agricultural District and "C-1" Neighborhood Commercial
District to "S-P-2" Generalized Site Plan District with “C-3” district uses
for Chapel Crossing Shopping Center to develop 5 buildings totaling
approximately 45,000 square feet of retail floor area. (ZA07-005)
October 7, 2014; City Council approved a zoning change and
concept/site plan for Southlake Office Plaza, from “S-P-2” Generalized
Site Plan District to “S-P-2” Generalized Site Plan District to allow for the
development of an approximately 51,000 square foot, three-story office
building in the first phase (site plan) and concept plan approval for a
Phase 2 expansion with approximately 23,000 square feet of floor
space. (ZA13-106)
November 20, 2014; City Council approved a plat revision for Lot 1R,
Block A, Raveneaux Village. (ZA14-124)
SIGN BOARD: February 7, 2019: Approved (6-0) to table the item.
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement
for an appropriate sign application submittal prior to sign installation.
Please contact Seantay Carpenter for sign application processing and
pre-install inspection. Seantay can be reached at 817-748-8215 or
scarpenter@ci.southlake.tx.us.
DESIGN GUIDELINES:
8.4.9 Multistory Buildings
a. For multistory corporate offices and hotels, signs should be limited
to monument signs and possibly a single façade sign of
appropriate scale and size that identifies the name of the major
tenant or building.
b. For multistory commercial buildings, upper story signs should be
limited to tenants that have a minimum of 25 feet of horizontal
Case No. Attachment A
MSP18-0006 Page 2
building frontage.
Design Guidelines - Master Sign Plans:
Commercial signage is an integral part of the urban design fabric of
Southlake. It is absolutely necessary and shall be deemed as a tool that
helps promote the health, safety and welfare of the general public by
providing guidance to both the vehicular driver and pedestrian. Due to
its visual prominence and effect on the overall design character of our
city, signage as part of master sign plans must be considered on the
broader scale of community rather than on an individual site basis.
Signage is an integral part of the visual urban streetscape and shall not
be designed to visually compete with its surroundings, but rather serve
to build on the quality of the traveler’s and pedestrian’s experience. The
basis for submitting a master sign plan application should not be to have
larger signs or logos permitted by ordinance but should clearly be
related to the sign design goals listed below:
Design Goals
1. To develop organized hierarchies of signage design types that
help identify the location and size standards for individual signs
without infringing on the capability of creative design.
2. To establish design criteria that promote the overall visual quality
of the streetscape environment for the general public while
providing reasonable and improved standards for identification of
individual properties.
3. To improve the overall visual cohesive appearance of the site
through signage guidelines, with strong consideration that the
visual streetscape.
4. To promote a “sense of place” for the City of Southlake while
promoting creative design for individual developments.
5. To promote signage as an architectural complement rather than
being visually and thematically disconnected.
Master Signage Plan Application
The master signage program application shall include, at a minimum,
the following to be deemed a completed application:
A master site plan showing a location of each of the proposed signage
type(s). Dimension and label the sign types and include distance
measurement of the signs location from the nearest public right-of way.
Provide signage elevations (dimensioned and labeled) indicating
proposed text areas, materials, material finishes, colors, lighting and
identifiable references as to how the signage design relates to the
proposed architecture. Identify any landscaping elements proposed.
Case No. Attachment A
MSP18-0006 Page 3
For all signage is to be mounted on building façades, provide accurate
building elevations that show signage dimension, signage location, text
areas, materials, material finishes, colors and identifiable references as
to how the signage design relates to the proposed architecture.
If the applicant is requesting any variances from the current regulations
as part of the master sign plan, please indicate the location of the
variance, what the variance request is for and specific
reason/justification for the variance and how the variance promotes are
adheres to the design goals provided.
A master sign plan application will be considered by the City Council
following a recommendation by the Sign Board. The Sign Board’s
recommendation will be forwarded to the City Council for their
consideration.
The sign design guidelines are designed to help ensure quality signs
that communicate their message in a clear fashion; however, the
“guidelines” are not as strict as sign “standards.” The review authority
may interpret the design guidelines with some flexibility in their
application to specific signs/projects, as not all design criteria may be
workable or appropriate for each sign or project. In some circumstances,
one guideline may be relaxed to facilitate compliance with another
guideline determined by the review authority to be more important in the
particular case. The overall objective is to ensure that the intent and
spirit of the design guidelines are followed.
N:\Community Development\MEMO\Signs\Conditional Sign Permits\MSP18-0006 - Chapel Crossing
Case No. Attachment B
MSP18-0006 Page 1