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SB Item 5 - MSP18-0006Case No. MSP18-0006 S T A F F R E P O R T September 13, 2019 CASE NO: MSP18-0006 PROJECT: Master Sign Plan for Chapel Crossing EXECUTIVE SUMMARY: Priority Signs and Graphics is requesting approval of a master sign plan for Chapel Crossing under the provisions of the Sign Ordinance No. 704, as amended, to allow four (4) attached building signs to be located on two sides (2 on the north and south façades) of the newly constructed 3-story office building and tow (2) monument signs on SH 114 frontage and N. White Chapel Blvd. frontage. The property is located at 245 W. State Highway 114, Southlake, Texas. REQUEST DETAILS: The Chapel Crossing building is located on the southwest corner of the intersection of N. White Chapel Blvd. and W. State Highway 114. At the February 7, 2019 Sign Board Meeting, the applicant proposed a Master Sign Plan (MSP) that included sign regulations for eight (8) upper story attached building signs, two (2) on each of the four building sides. There are no signs currently on the building. The applicant requested to table the item to a future date. The applicant has revised the master sign plan request to 4 attached upper story signs (2 on the north upper story façade and 2 on the south upper story façade). Additionally, the applicant is proposing two (2) new monument signs (C & D) with an existing monument sign located on Countryside Ct. All monument signs are compliant for size and materials. A variance has been requested to locate the N. White Chapel monument sign within approximately 240 ft. from the existing monument sign on Countryside Ct. Monument Sign A is not part of the variance request and is shown for location context only. Case No. MSP18-0006 Proposed for the September 19, 2019 Sign Board Meeting: MSP18-0006 Chapel Crossing Sign Type Proposed Sign Details Current 704-I Regulations Proposed Location Attached Building Sign 1 (previously Sign A) Left Sign North Elevation Upper Story Freeway (SH114) • Upper Story –above 3rd floor. Sign A- Precision Ortho. Left Sign: • Contiguous with lease space • Letter ht; 14.7 inches and 5.1 inches • Logo ht.: 30 inches • Max. sign width on façade: 13.48 • Sign Area: 27.9 sf • 5-inch channel letters- black with white night face. Flush mount • 30 inch black and blue logo with blue and white night face • White internal LED • All upper story signage requires City Council approval of a master sign plan • Maximum sign area allowed is determined by width of lease space (can be up to 400 sf) • Maximum allowable letter height is 27.5” • Maximum allowable logo ht. is 34.4” • Double stack text allowed if area and letter height comply • Placement must be in middle 75% of the façade Attached Building Sign 2 (previously Sign B) Right Sign North Elevation Upper Story Freeway (SH114) • Upper Story –above 3rd floor. Sign B- Left Sign: • Lease width: NA • Letter ht; As required in Sign Ordinance • Logo ht.: 125% of max letter height • Max. sign width on façade: 13.33 ft. • Sign Area: 33.3 sf • All upper story signage requires City Council approval of a master sign plan • Maximum sign area allowed is determined by width of lease space (can be up to 400 sf) • Maximum allowable letter height is 26” • Maximum allowable logo ht. is 32.5’ • Double stack text allowed if area and letter height comply • Placement must be in middle 75% of the facade Case No. MSP18-0006 Attached Building Sign 3 and 4 (previously E and F) South Elevation Upper Story Countryside Ct. (All Other Streets) • Upper Story –above 3rd floor. 30 ft. above grade • Lease width: NA • Letter ht; As allowed in Sign Ordinance • Logo ht.: 125% of max letter height • Max. sign width on façade: 13.33 ft. • Sign Area: 33.3 sf • 5-inch channel letters- neutral color face. Flush mount with black trimcap and returns • Logo per Sign Ord. • White internal LED • All upper story signage requires City Council approval of a master sign plan • Maximum sign area allowed is determined by width of lease space (can be up to 200 square feet) • Maximum allowable letter height is 24” for Sign C and 21.1” for Sign D • Double stack text allowed if area and letter height comply • Placement must be in middle 75% of the facade Monument Signs • A. 1 proposed on E. SH 114 • B. 1 proposed on N. White Chapel Blvd. • C. 1 existing on Countryside Ct. • Total of 3 monument signs • Monument sign B and existing sign C are less than 500 ft. apart. • Only 2 monument signs allowed per site • Must be separated at least 500 ft of street frontage (Monument Sign B and C are +240 ft. apart) MONUMENT SIGNS ARE COMPLIANT FOR SIZE AND MATERIALS Sign A is not park of the sign variance request and is shown for location context only. A. B. C. C B A Case No. MSP18-0006 ACTION NEEDED: Consider Master Sign Plan approval ATTACHMENTS: (A) Background Information (B) Vicinity Map PowerPoint Presentation Master Sign Plan Response Plans Chapel Crossing Master Sign Plan Comparison Master Sign Plan Multi-story Office Building Comparison STAFF CONTACT: Dennis Killough (817)748-8072 Patty Moos (817)748-8269 Case No. Attachment A MSP18-0006 Page 1 BACKGROUND INFORMATION APPLICANT: Priority Signs and Graphics PROPERTY SITUATION: 245 W. State Highway 114, Southlake, Texas. LEGAL DESCRIPTION: Lot 1R, Block A, Raveneaux Village Addition CURRENT ZONING: “S-P-2” Generalize Site Plan District HISTORY: January 15, 1988; City Council approved a final plat for Ravenaux Addition. “C-1” zoning was placed on the southern portion of the property with the adoption of Ordinance No. 480, in September 1989. August 7, 2007; City Council approved a zoning change and site plan from "AG" Agricultural District and "C-1" Neighborhood Commercial District to "S-P-2" Generalized Site Plan District with “C-3” district uses for Chapel Crossing Shopping Center to develop 5 buildings totaling approximately 45,000 square feet of retail floor area. (ZA07-005) October 7, 2014; City Council approved a zoning change and concept/site plan for Southlake Office Plaza, from “S-P-2” Generalized Site Plan District to “S-P-2” Generalized Site Plan District to allow for the development of an approximately 51,000 square foot, three-story office building in the first phase (site plan) and concept plan approval for a Phase 2 expansion with approximately 23,000 square feet of floor space. (ZA13-106) November 20, 2014; City Council approved a plat revision for Lot 1R, Block A, Raveneaux Village. (ZA14-124) SIGN BOARD: February 7, 2019: Approved (6-0) to table the item. STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for an appropriate sign application submittal prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre-install inspection. Seantay can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us. DESIGN GUIDELINES: 8.4.9 Multistory Buildings a. For multistory corporate offices and hotels, signs should be limited to monument signs and possibly a single façade sign of appropriate scale and size that identifies the name of the major tenant or building. b. For multistory commercial buildings, upper story signs should be limited to tenants that have a minimum of 25 feet of horizontal Case No. Attachment A MSP18-0006 Page 2 building frontage. Design Guidelines - Master Sign Plans: Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character of our city, signage as part of master sign plans must be considered on the broader scale of community rather than on an individual site basis. Signage is an integral part of the visual urban streetscape and shall not be designed to visually compete with its surroundings, but rather serve to build on the quality of the traveler’s and pedestrian’s experience. The basis for submitting a master sign plan application should not be to have larger signs or logos permitted by ordinance but should clearly be related to the sign design goals listed below: Design Goals 1. To develop organized hierarchies of signage design types that help identify the location and size standards for individual signs without infringing on the capability of creative design. 2. To establish design criteria that promote the overall visual quality of the streetscape environment for the general public while providing reasonable and improved standards for identification of individual properties. 3. To improve the overall visual cohesive appearance of the site through signage guidelines, with strong consideration that the visual streetscape. 4. To promote a “sense of place” for the City of Southlake while promoting creative design for individual developments. 5. To promote signage as an architectural complement rather than being visually and thematically disconnected. Master Signage Plan Application The master signage program application shall include, at a minimum, the following to be deemed a completed application: A master site plan showing a location of each of the proposed signage type(s). Dimension and label the sign types and include distance measurement of the signs location from the nearest public right-of way. Provide signage elevations (dimensioned and labeled) indicating proposed text areas, materials, material finishes, colors, lighting and identifiable references as to how the signage design relates to the proposed architecture. Identify any landscaping elements proposed. Case No. Attachment A MSP18-0006 Page 3 For all signage is to be mounted on building façades, provide accurate building elevations that show signage dimension, signage location, text areas, materials, material finishes, colors and identifiable references as to how the signage design relates to the proposed architecture. If the applicant is requesting any variances from the current regulations as part of the master sign plan, please indicate the location of the variance, what the variance request is for and specific reason/justification for the variance and how the variance promotes are adheres to the design goals provided. A master sign plan application will be considered by the City Council following a recommendation by the Sign Board. The Sign Board’s recommendation will be forwarded to the City Council for their consideration. The sign design guidelines are designed to help ensure quality signs that communicate their message in a clear fashion; however, the “guidelines” are not as strict as sign “standards.” The review authority may interpret the design guidelines with some flexibility in their application to specific signs/projects, as not all design criteria may be workable or appropriate for each sign or project. In some circumstances, one guideline may be relaxed to facilitate compliance with another guideline determined by the review authority to be more important in the particular case. The overall objective is to ensure that the intent and spirit of the design guidelines are followed. N:\Community Development\MEMO\Signs\Conditional Sign Permits\MSP18-0006 - Chapel Crossing Case No. Attachment B MSP18-0006 Page 1