Item 9ACase No.
SV19-0013
S T A F F R E P O R T
October 29, 2019
CASE NO: SV19-0013
PROJECT: Sign Variance for Davis Pediatric Dentistry
EXECUTIVE
SUMMARY: Priority Signs and Graphics, on behalf of Davis Pediatric Dentistry, is requesting
approval of variances to the Master Sign Plan (MSP) for Southlake Town Square
Phase I and Sign Ordinance No. 704, as amended, for Davis Pediatric Dentistry
located at 1422 Main Street, Suite 226, Southlake, Texas.
DETAILS: Davis Pediatric Dentistry is located on the upper floor above the new Untucked store
on Main Street.
The applicant is requesting variances to the MSP to allow an illuminated upper story
attached building sign that exceeds maximum letter/logo height.
Specifically, under the MSP, attached upper story building signs are not allowed to
be illuminated. The proposed sign includes halo illumination. The MSP allows upper
story signs to have a maximum 10 inch letter/logo height. The proposed sign has a
maximum letter/logo height of approximately 18 inches.
Under the general Sign Ordinance No. 704, as amended, all upper story signs are
required to receive City Council approval through a variance or master sign plan.
Below is a summary of the requested variances presented to the Sign Board:
Regulation Sign Details MSP Sign Ordinance 704-J
For comparison purposes
Upper Story Attached
Building Sign -
Illumination
• Halo lit Upper story signs are not
allowed to be illuminated
The proposed illumination
would be allowed under
general sign ordinance
Upper Story Attached
Building Sign – Maximum
Letter/Logo Height
• Approximately 18
inches maximum
Upper story signs are
limited to a maximum
letter/logo height of 10
inches
Upper story signs require
City Council approval.
Maximum letter height
allowed along “Main
streets” is 14 inches
Case No.
SV19-0013
On October 17, 2019, the Sign Board unanimously recommended approval.
ACTION NEEDED: Consider Sign Variance Approval
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Sign Rendering
STAFF CONTACT: Dennis Killough (748-8072)
Lorrie Fletcher (748-8069)
Case No. Attachment A
SV19-0013 Page 1
BACKGROUND INFORMATION
APPLICANT: Priority Signs and Graphics
OWNER: RPAI Southwest Management LLC – Davis Pediatric Dentistry
PROPERTY SITUATION: 1422 Main Street, Suite 226
HISTORY: November 1998 – Phase I Sign Regulations adopted
March 1999 – Phase II Sign Regulations adopted
November 2005 – Grand Avenue Sign Regulations adopted
April 4, 2006 – Grand Avenue MSP Amendment increased upper story letter
height maximum from 10 inches to 12 inches. The amendment included
specific approval for illuminated Merrill Lynch upper story signage. (SP06-
146)
November 5, 2013 – Del Frisco’s Grille was granted multiple sign variances
to include illuminated upper story signage. (SV13-021)
December 1, 2015 – Fusion Academy was granted upper story signage that
exceeded maximum letter height and halo illumination. (SV15-009)
April 3, 2018 – Mattison Avenue was granted upper story signage that
exceeded maximum letter height and halo illumination. The approval also
included a building blade sign on a façade that did not correlate with their
lease space. (SV18-002)
August 21, 2018 – Office Evolution was granted upper story signage that
exceeded maximum letter height and halo illumination. (SV18-0003)
March 19, 2019 – Fidelity Investments was granted upper story signage that
exceeded maximum letter/logo height and illumination. In addition, approved
for illuminated upper story building blade sign that exceeded maximum
letter/logo height. (SV19-0001)
August 20, 2019 – L Makeup Institute was granted upper story signage that
exceeded maximum letter/logo height and illumination. (SV19-0008)
SIGN BOARD: October 17, 2019; Approved (7-0) subject to the Staff Report dated October
11, 2019 and as presented.
STAFF COMMENTS: City Council approval of the proposed sign does not eliminate the
requirement for appropriate sign application submittal prior to the installation
of the sign. Please contact Seantay Carpenter at 817-748-8215 or
scarpenter@ci.southlake.tx.us for sign application processing and pre-install
inspection.
VARIANCE CRITERIA: 9.6.2 VARIANCES
Case No. Attachment A
SV19-0013 Page 2
a. Variance Authorized. The City Council may authorize variances to any
restriction set forth in this ordinance, including but not limited to the
number, type, area, height, or setback of signs, or any other aspect
involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land, structure
or building involved and are not applicable to other lands,
buildings or structures in the same zone. The City may attach
such conditions to granting all or a portion of any variance
necessary to achieve the purpose of this ordinance, and;
(ii) The strict interpretation of the provisions of the ordinance would
deprive the applicant of rights commonly enjoyed by other
properties in the same zone under the terms of the ordinance,
and;
(iii) The special conditions and circumstances do not result from the
actions of the applicant and such conditions and circumstances
do not merely constitute pecuniary hardship or inconveniences,
and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or otherwise
detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to alleviate
the special hardship or practical difficulties faced by the applicant
in meeting the requirements of this ordinance; and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s). Any
modification of the signage approved by the variance or the
installation of new or replacement signage that does not meet the
specific requirements of the City Council variance approval is
prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application and
a non-refundable filing fee in the amount specified in the current fee schedule
adopted by City Council. The sign variance will be considered by the City
Council following a recommendation by the Sign Board. The Sign Board’s
recommendation will be forwarded to the City Council for their consideration.
N:\Community Development\MEMO\Signs\Conditional Sign Permits\Town Square\SV19-0013 - Davis Pediatric Dentistry\CC packet\Item 9A.docx
Case No. Attachment B
SV19-0013 Page 1